is it strategy?
DESCRIPTION
A few slides about strategy. No marketing bull. Just simple thoughts to get you on your way with strategy.TRANSCRIPT
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is it strategy?
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An adapted definition from MarkPolland.net
‘an informed plan to solve a problem or take advantage of an opportunity’
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before you call something strategy...
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before you call something strategy...
1. Identify the problem or opportunity.
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before you call something strategy...
1. Identify the problem or opportunity.What is the tension that people, your people can:
relate toidentify withlove or hate
take a stand for
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before you call something strategy...
2. Be informed.
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before you call something strategy...
2. Be informed.Deepdive into the data and insights
businessmarket
human/animalculture
tech
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before you call something strategy...
3. Make a plan.
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before you call something strategy...
3. Make a plan.It absolutely must be:
Simple to understandPowerful in guidance
Useful for tactical implementation
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before you call something strategy...
3. Make a plan.Explain it. So it can be used.
with wordsloaded emotions
penetrating imagerywithout consultant models
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Do these things. With energy and intellect and you will create:
‘an informed plan to solve a problem or take advantage of an opportunity’
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Thoughts by Marek Wolski@marekting / thrutre.es
Inspired by many planners and books.
yes, it is strategy.