is pharma afraid of using social media
DESCRIPTION
Slides from my presentation at GLC Social Media & Emarketing Forum in Frankfurt June 2013.TRANSCRIPT
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Is Pharma Afraid of
Using Social?
Alexandra Fulford
@Pharmaguapa
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Times have changed . . .
2 http://imbapic.com/how-times-have-changed.html
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Everyone’s doing it . . . .
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..... Some better
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Not been used since Nov 2011
than others
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Social media is becoming more “mainstream”
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Starting to see some great best practice being implemented
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But Pharma is still behind in social media.
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Regulatory
? Lack of Understanding
Politics and Silos
Strategy and
Leadership
Decentralised
Marketing
Why?
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Senior Leadership needs to LEAD
1. Start to approach social media strategically
2. Get trained . . . and train the organisation
3. Support new process and ways of working
4. Break down the silos and ...
5. Reward results not politics
6. Give global direction
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Politics and Silos
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So Global is better than local implementation?
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Or
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. . . it is all about being a team across the globe
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My recommendations . . .
1. Get senior leadership trained and on board
2. Have a central social media team and local representatives
3. Set up a global / local team and process
4. Have clear guidelines and training
5. Share resources and knowledge
6. Have a consistent presence
7. Work together as a global team
8. Stop being afraid!
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