IS ServicesHow to make your online project happen...

OCMS – Online Communication & Marketing Service

Susanne Townsend, SD&DBusiness Service Lead

OCMS – Online Communication & Marketing Service

Your

Keyto the

Online World

•All employees of BI

•AH:

Animal Health•PM:

Prescription Medicine•CHC:

Customer Health Care

•All OPUs•Functions• Human Resources,• Research & Development• …

OCMS – Online Communication & Marketing ServiceOur customers

•More than 600.000 digital assets (images, videos & documents)

•More than 500.000 content pages (in more than 300 websites)

•Short time-to-market:• Order your site and have it ready to fill in with content by next week

•No cloud computing necessary• Everything according to our security and compliance guidelines

•Fast and cost efficient solution by using our standard services•All coordinated by OCMS

(Online Communication & Marketing Service)

OCMS – Online Communication & Marketing ServiceStatistics

What we have…

•Support standards• Follow-the-sun support & global support for editors• 24x7 operation support including emergency line• BISM Ticket (response time: 3 days)• SLA meets BI standards

•Planning standards• We help you by your planning and strategy • What happens after your website goes live? Even here we will support

you.• Record retention according to BI standards• BI best practices and knowledge of years of experience in

pharmaceutical processes (business and technical)

OCMS – Online Communication & Marketing ServiceStatistics

What we have…

•To always understand our customers better we constantly strive to get more knowledge

• Adobe summit, Solution Architect trainings, Workshop with our agencies, WCMS strategy know-how transfer with others (Adobe, Fostner & Gardner), digital marketing solution, understanding of Web Internet-Trends

• Regular meetings with IS Business Partners to get input what is needed frombusiness to enhance services

• We support you in your planning and your strategy (OCC)

•You are our customer – we are listening to you and your needs! •You have influence on how we enhance our service, you are the

driver

OCMS – Online Communication & Marketing ServiceOngoing improvements

Our efforts to constantly improve the service

OCMS – Online Communication & Marketing Service

Business

•Want to go online with your project?

•Don’t know where to start?

•Confused about terms and techniques?

Web 2.0Media

MarketingSingle Sign On

Web Layout

Internet

Rollout

Products

Online

Content

WCMSMulti-language

?

??

?

?

Step 1

•Have a briefing with your IS Business Consultant.

•Clarify your needs –do you need an online platform?

•Define your targets –estimated rollout, featurerequirements, ideas, ...Describe your results in aBriefing Document.

IS Business Consultant

SAP!

Documentum!

Website?

OCMS!

Content?

Communication?

Customer?

Business

OCMS – Online Communication & Marketing ServiceBriefing with your IS Business Consultant

Step 2

Business

•Want to own a website?

•You need IS Services from OCMS!

•Talk to the IS Service Lead.

IS Service Lead

e-Publishing/marketing of information-driven and marketing-driven websites

e-Publishing/marketing of information-driven and marketing-driven websites

Yes, I can

Do you...

? ? ?

! ! !

IS BusinessConsultant

OCMS – Online Communication & Marketing ServiceTalk to your IS Service Lead

Step 3

BusinessIS BusinessConsultant

IS Service Lead

•Document your specificUser Requirements.

•Standard website or not?

• IS Business Consultantwill provide help.

UserRequirements

OCMS – Online Communication & Marketing ServiceSpecify your needs

•Your requirements will be analyzed and verified.

•OCMS will discuss possible implementation,give advice, introduce online features.

•OCMS identifies –special features and – if any found – further handling.

OCMS – Online Communication & Marketing ServiceEvaluation of your requirements

Step 4

IS Service Lead

•Choose your creative agency.An agency for website design.An agency for content supply and content editing.

•Get a recommendation for an implementation agency fromOCMS or IS Business Consultant.An agency for web layout (technical issues).

•Best case: have all agency in one!Otherwise:

• Implementation agency has to go throughtechnical enabling process.

• Content editing agency has toattend user training forcontent management system.

OCMS – Online Communication & Marketing ServiceChoose your agencies

Step 5

Agencies

•IS Business Consultant orders your website via IT Shop.Prerequisite and mandatory: External agencies are registered for BI system access.Follow instructions and web links on OCC website.

•Website with standard layout andstandard features are available within days.

•From now on you benefit from OCMS services.• Support via global BI Service Desk.• Website monitoring and access statistics.• Best practices support and large pool of how-to’s available online. • Fast time-to-market by reusing existing services.• Global sharing of common digital assets used by headquarters.

...and more...

OCMS – Online Communication & Marketing ServiceOrder your website

Step 6

IS Business Consultant

•Standardized trainings for content editors.Mandatory for working with the content management system.

•Implementation agency responsible forweb layout is enabled/trained by OCMSTasks:

• Transpose the web design into a technical web layout.• Change the standard layout style to individual needs.• Translate website elements.

Best alternative: choose an agency of records.• No training.

OCMS – Online Communication & Marketing ServiceTrainings

Step 7

Content EditorsImplementation

Agency

•Add the content to your website.Anyone who is trained to use the content management system, e.g. staff members or content agency.

OCMS – Online Communication & Marketing ServiceContent filling of your website

Step 8

Content Editors

•Inform OCMS about going-live date or use IT Shop. Allow one week for preparation.

•Check your website right before going live.You can find a checklist on the OCC website.

OCMS – Online Communication & Marketing ServiceGoing live

Step 9

Business

OCMS – Online Communication & Marketing ServiceYour steps to realize your online project

1. Briefing with your Business Consultant

3. Specify your needs

5. Choose your agencies

7. Trainings by OCMS

9. Going live with your new website

4. Requirements are evaluated

6. Order your website

8. Content filling of your website

2. Talk to IS Service Lead

Clarify your needs.Define your targets.

Write user requirements if needed.

Choose your creative agency. Get a recommendation for the implementation agency from OCMS.

For standard-featured websites: Business Consultant orders viaIT Shop and arranges system access to agencies.

Content is contributed by content agency or BI-internal users.

OCMS checklist with going live activities.

Training for users (content editors). Training for implementation agency (functions and layout).

Together with yourIS Business Consultant.

With help of your IS Business Consultant.

1 2 3 4 5 6 7 8 9

This is whereOCMS service

starts

Your feature is made availablethrough installation.

We provide an online form where your can add any kind of of suggestions, enhancements etc. See OCC website. Or directly contact IS Service Lead.

Note

OCMS – Online Communication & Marketing ServiceIn case you require special features...

A. Evaluation of your feature request

C. Feature specification

B. Scheduling in release cycles

D. Development and test

After evaluation by OCMS, IBT governance team will make a decisionfor global usage and general usefulness.

Your feature will be scheduled according to our release cycles. See OCC website for information about changes features of upcoming releases.

Development according to OCMS release plan. Verification tests on functional level require your participation.

OCMS will create a detailed specification on technicallevel and double check your feature requests.

98

9. Going live with your new website

8. Content filling of your website

Your websiterequires

special features?A B C D E

C. Installation of required feature

•114 websites live ...............................................

•Almost 200 websites in preparation ..............................

•Rollout project for 150 CHC and PM websites ...Examples: Pradaxa, Trajenta

•Agency of records ..............................................

OCMS – Online Communication & Marketing Service

Accomplishments

OCMS – Online Communication & Marketing Service

Testimonial

Thank you so much for

all your help in building

this website, you have been invaluable

healthyheartsfordogs.com.au

Visit http://www.healthyheartsfordogs.com.au/

•Feel free to visit our “suggestions & feedback” form on the OCC website

Visit http://www.occ.boehringer-ingelheim.com/information_for_agencies/getting_started/communication_channel.html

OCMS – Online Communication & Marketing Service

Suggestions and feedback

Let me know if you havemore requirements and ideas

• Corporate Website• Australia• Austria• Belgium• Canada• Czech Republic• Denmark• Germany• The Netherlands• New Zealand

Visit http://www.occ.boehringer-ingelheim.com/content_management/websites_on_board.html

OCMS – Online Communication & Marketing Service

OPU Websites

• Norway• Poland• Russia• Turkey• Ukraine• USA• South Africa• Sweden• Switzerland ...and even more OPU websites are continuously

launched in 2012

OCMS – Online Communication & Marketing Service

Marketing Websites

Different website designs (la

yout, colors, fo

nts) made simple by replacing the „CSS“ (w

eb style sheet)

Content Management System

OCMS – Online Communication & Marketing Service

A look into the future: Integration of WebServices

•WebService: Two-way communication between a Service Provider and a Service Client based upon well-defined technical standards (“WSDL”)

•Service Provider: Third party offering a service – usually running externally,e.g. user profile database (for authentication), shop system, CRM system, ...

•Service Client: Our content management system (containing your website)

•Currently requirementsare evaluated

Service provider

Send data

Receive data

WebServiceinterface

WebServiceclient adapter

Your website

The

service

OCMS – Online Communication & Marketing Service

Example: Using online forms to connect to WebServices

Website page withstandard online form

WebService(e.g. provided by

Hibbert)

Send data

Receive dataWebService

adapter

•Online form content is transmitted to WebService

• Generic approach: form field configuration determines the technical IDs used to send the form content to the external service provider

OCMS – Online Communication & Marketing Service

Type in „ocms“ in your browser and you will find out all you need to know about the

OCMS Service

Agency of Record for Digital Implementation

Creative

Repetitive

In 2010 over 30 agencies were used in Corporate, US and Germany.

Benefits by reducing number of global and regional agencies for implementation:-Better knowledge of agencies about BI’s CMS and processes -Less training of agencies-Reduced ramp up time-Less complexity-Direct saving of at least 10% of website costs or over 20% of implementation costs

Using implementation agencies in 2011 with a spend of 6 million EUR would have saved nearly 700.000 EUR.

Matthias Grau – Global Sourcing Manager - Creative Agencies & Promotional Material