is smart shipping a better investment than a bulker
TRANSCRIPT
Is Smart Shipping a better investment than a bulker newbuilding?A
revolu
tion
ary vision
?
Martin Stopford - Smart Shipping 1Seattle, USA 2nd November 2016
18th November 2016Martin Stopford, President CRSL
How information and communications technology (ICT) will transforminter-regional transport services in the coming decades
1. Smart Shipping tackles a historic problem – the global
mobility of ships and limited ship-shore communications.
2. For centuries shipping has been restricted by this
“fragmented” business model which makes each ship a
small management unit.
3. Because companies only employ 1 or 2 people on shore for
each ship at sea, big shipping companies have limited
competitive advantage over small ones.
• Smart shipping can change this because now have the
technology to run a fleet of ships as a “transport factory”
(like a BMW car factory).
Why Smart Shipping is a better investment
Three ways change the business Model
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1. Smart Ships – with much better QA & efficiency standards;
2. Smart Fleets – which manage the smart ships like a transport factory (e.g. a BMW factory).
3. Smart Global Logistics –which integrate the whole thing door to door
Massively more efficient satellite communications are removing the 5000 year old need to treat the ship as the business unit
No 1 hold12,600m3
No 2 hold13,300m3
No 3 hold13,000 m3
No 4 hold12,300 m3floodable
No 5 hold13,000 m3
No 6 hold13,000 m3
No 7 hold12,200 m3
5. Navigation & manoeuvring
1. Propulsion plant control
2 Auxiliary power management
3. Auxiliary machinery operation
4. Ballast & trim management
6. Cargo handling operations
7. Administration of maintenance
8. Supply of spares management.
Alarm management
Thruster control
CONNECTIVITY+ SEMI-AUTOMATION+DASHBOARDS etc
On
bo
ard co
mm
un
ication
s1: Smart Ships – smarter operations, better quality control
24-Nov-16 Martin Stopford - Smart Shipping 6Source: Martin Stopford 2016
DATA READY SHIPS
1. Navigation 2. Operations3. Comms.
Core systems
1. SHIP TEAMS
ship servers managing data, apps & comms
6. SHIPBUILDERS & EQUIPMENT
SUPPLIERS
5.CUSTOMERS WITH CARGO SYSTEMS
7. PORTS & THROUGH
TRANSPORT
TRA
NSP
OR
T FA
CTO
RY
Warehouse(on cloud?)
Company Systems:-1. Process management2. STQ monitoring2. Messaging system3. Intranet & dashboards3. Phone system4. LPWAN & APIs
3. SYSTEM
S. TEAM
S
1. Support systems2. Process data3. Automation4. Apps, FPGAs etc5. Manage stats
1. Technical support 2. Maintenance systems3. Regulatory reports4. Fleet performance5. Personnel management
4. TEC
HN
ICA
L TEAM
S
2. M
AN
AG
EMEN
T
LOCATION AN ISSUE
Volume, Velocity, Variety
2: The Smart Fleet – run a fleet of ships as a transport factory
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3: The Smart Global Network – better QA & data integrate transport
Integrating sea cargo and inland transport was a goal of the 1960s but it never happened.
This vision is difficult for slim organizations.
Smart Shipping can breathe life into the through transport system, opening up a new era of global trade
The challenge is to generate newbusiness by integrating seatransport into the global tradenetwork
