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Split testing your ad extensions can have seriousCTR lift when you granulate them at the ad grouplevel.

Change up your sitelinks, callout extensions, and addmore extensions to take up more real estate spacewith your ad.

AD EXTENSIONTESTING

Split testing your ad extensions can have seriousCTR lift when you granulate them at the ad grouplevel.

Change up your sitelinks, callout extensions, and addmore extensions to take up more real estate spacewith your ad.

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Get more conversions by improving yourclick-through-rates.

Isolate and test the same ad sections acrossmultiple ad groups for faster combined results.

AD CTRIMPROVING

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Got keywords with low average positions, but goodperformance?

Turn up the heat by increasing bids to improvepositions and to get more clicks and conversions.

KEYWORD BIDINCREASING

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Look at your devices, times, and geographic areasin the Dimensions tab to increase bid modifiers onareas that are performing well.

The goal here is to increase quality traffic volumes.

BID MODIFIERINCREASING

Look at your devices, times, and geographic areasin the Dimensions tab to increase bid modifiers onareas that are performing well.

The goal here is to increase quality traffic volumes.

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Use broad match keywords to find new synonymsand other relevant keywords from your search termreports.

Once found, extract those and create new keywordsin new ad groups.

BROAD MATCHKEYWORD MINING

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Use tools like SEMrush, iSpionage, orWhatRunsWhere to see what other keywordsand display placements your competitors are using.

If they make sense, use that intel to grow yourAdWords account.

COMPETITIONSPYING

Use tools like SEMrush, iSpionage, orWhatRunsWhere to see what other keywordsand display placements your competitors are using.

If they make sense, use that intel to grow yourAdWords account.

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Look at your impression shares by going toColumns > Modify columns… > Competitive metrics.

If anything is less than 90%, look to increase rankingor budgets to get more impressions, clicks, andconversions.

IMPRESSION SHAREINCREASING

Look at your impression shares by going toColumns > Modify columns… > Competitive metrics.

If anything is less than 90%, look to increase rankingor budgets to get more impressions, clicks, andconversions.

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Your AdWords account is kicking butt and taking names.It’s time to get more traffic and more conversions.

“THE BULKER”The 10 Minute AdWords Workout

Present

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