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Save time by creating custom filters based on metricslike click volume and good vs. bad cost/conversionso next week's workout can get done even quicker.

CREATING & SAVINGCUSTOM FILTERS

Save time by creating custom filters based on metricslike click volume and good vs. bad cost/conversionso next week's workout can get done even quicker.

75

Similar to bad keyword bid lowering, just theopposite.

Increase bids on keywords that have lowercost/conversions to get a higher volume ofthose conversions.

GOOD KEYWORDBID INCREASING

Similar to bad keyword bid lowering, just theopposite.

Increase bids on keywords that have lowercost/conversions to get a higher volume ofthose conversions.

90

Sort your most expensive keywords in descendingorder of cost/conversion and slowly lower bids toreduce your overall cost per conversion.

BAD KEYWORDBID LOWERING

90

Create new ad variations from the best performingchampion ads you kept running in the top 10 adgroups.

Isolate one ad section to test (like description line 1)across the ads in the 10 ad groups. Then label yournew ads so you can easily find and compareperformance at a later time.performance at a later time.

NEW CHAMPIONAD CREATIONS

Create new ad variations from the best performingchampion ads you kept running in the top 10 adgroups.

Isolate one ad section to test (like description line 1)across the ads in the 10 ad groups. Then label yournew ads so you can easily find and compareperformance at a later time.

90

Sort your AdWords accounts' top 10 ad groups indescending order of clicks and open each ad groupin a new tab.

Pause all lower performing ads, but leave the bestperforming ad active.

BAD ADPAUSING

60

Once you have your new negative keywords,quickly add them to your negative keyword listand apply to the campaigns you want.

You can find your negative keyword lists in yourShared library inside your AdWords account.

NEGATIVE KEYWORDLIST ADDING

15

Go to your search term report & use the on-pagehighlight function of Command + F or Control + Fto find search terms that are outside your rootkeywords.

This allows for quicker scanning and adding ofnew negative keywords to reduce wasteful spend.

SPEED ADDINGNEGATIVE KEYWORDS

180

Keep your performance going strongby spending less time in your AdWords account

“THE MAINTAINER”The 10 Minute AdWords Workout

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