©  Kumei(,  2013  All  rights  reserved.  

Here’s the saying goes….. Is never a good time to buy anything, if you’re still wondering if social media work for any trades, the platforms if properly executed with good strategy, it can help build: Ø  more buzz, Ø  brand awareness, Ø  repeat business opportunity, Ø  to drive for more new customers, and Ø  real time customer feedback etc. Social media is akin to our laymen terms, word of mouth (digital word of mouth). Is the technology that connecting people to whether shares info or chatting.

As of September 2013:

Ø  71% of online adults use Facebook,

Ø  18% of online adults use

Twitter, Ø  17% use Instagram,

Ø  21% use Pinterest, &

Ø  22% use LinkedIn.

Source: Pew Research Centre

Facebook, Instagram, Pinterest, LinkedIn, Twitter, Tumblr, YouTube so on and so forth, these will be the up & coming channels where social interactions taking place (word of mouth) at your fingertip. Sharing and constant contacts within the group, use to build relationships and attract new customers through friends sharing with friends to grow your very own community.

It allow you to know & track your targeted audiences: ü  gender reach, ü  what time your community is

consuming your contents, ü  their preferences contents, ü  total reach, ü  engagement such as likes,

comments & shares etc. This is crucial as all these info will better your brand positing.

Ø  Short life span, Ø  within island wide exposure, & Ø  expensive etc.

²  Brand Awareness – extend your brand to the market and correctly associate with a particular product.

²  Spread the Word – show the market

who you are and why your products. ² Generate Sales – create your product

niche that the market will want to share with their friends and/or community.

²  After Sales Service – service does not

end here, it only begins after the customers purchase.

²  Happy Customers – build a strong &

good relationship with your community:

ü  KNOW: People want to know about your products & services, tailoring & customizing your marketing to these targeted audience.

ü  LIKE: Market your products &

services to them at the right time, reaching the targeted audiences at the platforms they use at the time that they’re comfortable with.

ü  TRUST: Get their trust first rather

than taking, this will allows you to keep them coming back, repeated business.

   ü  Both channels can go hand in

hand together and not against each other to maximize the ROI.

ü  In general, social media platform is a far more general site for the market to interacts; this can help build brand awareness and royalty community to stay with your brands.

We can make Social Media works for your business.

Contact us for more details:

e:  teck@oncoffeemakers.com  m:  +65-­‐97396969  t:  +65-­‐68325682  

©  Kumei(,  2013.  All  rights  reserved.  

We can make Social Media works for your business.