is the mass market holding us back in energy innovation
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Is the Mass Market Holding Us Back in Energy Innovation? A Talk to the Peak Oil Group, Austin, TX 8-11-10.TRANSCRIPT
Energy
Is the Mass Market Holding Us Back in Energy Innovation?
Joel GreenbergTech2Energy.com
Energy
Texans for a Sound Energy Policy Alliance
Energy
All Energy Is Political
Energy = Tech + Policy + $$
Energy
The Status Quo Fights Back
Energy
Mass is the DNA of the Existing Energy System
Energy
Oil is a Transportation Problem
Energy
Electricity is an “Everything Else” Problem
Energy
Energy
Texas Electricity Generation: 10/08 to 10/09
Source: PUCTX
Energy
Source: American Energy Innovation Council, NSF
Energy
Source: American Energy Innovation Council
Energy R&D in the Federal Budget.
Energy
Energy
Source: Stephen Chu
Energy
Energy
A Golden Age of Energy Innovation?
Energy
The existing electric grid is like radio networks of the 1920's
Energy
Status Quo:
- We love hydrocarbons- No one wants less- I don't see people changing- More nukes, now- Renewables suffer from terminal intermittency
Energy
What's the one question everyone asks of energy?
Energy
Will it Blend?
Energy
Will it Blend? Scale
Energy
If today in the energy industry was like other industries, what year would it be for them?
Energy
1976 for the Computer Industry
Energy
It's 1980 for AT&T
Energy
It's 1992 for The Internet
Energy
A brief pre-history of gasoline
1870
Energy
A Goal
Energy
A Goal
“Energy needs to be both cheap and clean.”
– Bob Metcalfe
Energy
Then
Now
- had to synchronize /w/ network- no storage- had to get permission
- not synchronized- storage- anyone can connect
Telecom Network
Energy
Today
Tomorrow?
- have to synchronize /w/ network- no storage- have to get permission
- not synchronized?- storage?- anyone can connect?
Electrical Network
Energy
Behavior Change
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Do People Change?
Energy
Energy
Energy
Energy
Opower: you vs. neighbors
3% savings.
Energy
HomeEnergy ManagementSystems
How much savings?
Energy
Big, Bold Ideas
Energy
Dr. Porsche's electric car – c. 1900
Electric Utilitiesvs.
Oil Companies
Electric motorvsICE
Been there,done that?
Energy
Advantages of electric motors:
- highly reliable- little maintenance- relatively small / can use more than one- can be designed for power or torque- little need for a heavy, complicated transmission- electrons can come from anywhere
Energy
Energy
1/5th of the energy for the WECC supplied by 1,000 sq miles of solar.
- Mark Kapner, Austin Energy
Energy
$100 Hydrogen Fuel Cell Charger For Batteries
Energy
Energy
- The future doesn't have to be like the present.
- Scale should not be an initial gate keeper to new energy solutions.
- To innovate, go where the incumbents are not.
- Challenge the Status Quo in personal, professional, & political conversations
What to do?
Energy
Is the Mass Market Holding Us Back in Energy Innovation?
Joel GreenbergTech2Energy.com