New Ways of Working - New Ways of Working - New Ways of Working - New Ways of Working - How Cross-Boundary Collaboration How Cross-Boundary Collaboration How Cross-Boundary Collaboration How Cross-Boundary Collaboration

is Transforming Businessis Transforming Businessis Transforming Businessis Transforming Business

We work differently on a smarter planet� We work from anywhereWe work from anywhereWe work from anywhereWe work from anywhere————Your closest

collaborators may be scattered around the globe

� We work with everyoneWe work with everyoneWe work with everyoneWe work with everyone————Collaborators may be contract workers, offshore partners or external suppliers

� Security is criticalSecurity is criticalSecurity is criticalSecurity is critical————Data volumes are exploding, and new threats are cropping up every day

� We need to do more with lessWe need to do more with lessWe need to do more with lessWe need to do more with less————Customers and employees demand the latest technology, but IT is also under pressure to reduce costs and to avoid hiring more staff

Bottom line: We need the tools and infrastructure that fit the way we work Bottom line: We need the tools and infrastructure that fit the way we work Bottom line: We need the tools and infrastructure that fit the way we work Bottom line: We need the tools and infrastructure that fit the way we work today. To help us work smarter today. To help us work smarter today. To help us work smarter today. To help us work smarter ………… together. together. together. together.

Why should you consider IBM LotusLive services? � Strategic IBM InitiativeStrategic IBM InitiativeStrategic IBM InitiativeStrategic IBM Initiative

– $20B business running the world’s most critical IT Infrastructure– Global implementations of Private and Public clouds– 20 Cloud computing centers

� A spectrum of cloud computing solutions in marketA spectrum of cloud computing solutions in marketA spectrum of cloud computing solutions in marketA spectrum of cloud computing solutions in market

– Software-as-a-service– Platform-as-a-service– Infrastructure-as-a-service

� Tangible results from the cloud to clients Tangible results from the cloud to clients Tangible results from the cloud to clients Tangible results from the cloud to clients

– Reduced IT labor cost by 50% – Improved capital utilization by 75%– Reduced provisioning cycle times from weeks to minutes– Improved quality, eliminating 30% of software defects– Reduced end user IT support costs by up to 40%

IBM has an innovative, proven approach to Cloud

Software as a Service fits the way we work todaySoftware as a Service (SaaS) provides messaging, productivity applications, file storing and sharing, social networking, and more — in the cloud

� Reduce IT costs Reduce IT costs Reduce IT costs Reduce IT costs — Get out of the e-mail management business and pay a predictable price for only the resources you need. Extend collaboration capabilities or add more users without additional hardware, software or staff.

� Innovate faster Innovate faster Innovate faster Innovate faster — Quickly and easily extend your business network with social networking that connects you to customers, partners and suppliers in new ways. Accelerate the delivery of business applications.

� Get the most out of IT resources Get the most out of IT resources Get the most out of IT resources Get the most out of IT resources — Extend the value of your existing software investments by taking a hybrid approach to cloud-based services that still enables you to redirect staff to more strategic business initiatives.

5

Web Conferencing

LotusLiveLotusLiveLotusLiveLotusLiveTM TM TM TM Meetings Meetings Meetings Meetings A full-featured, easy to use Web conferencing service

LotusLiveLotusLiveLotusLiveLotusLiveTMTMTMTM Events Events Events Events Provides tools to create, manage and conduct webinars for up to 999 attendees

Collaboration

LotusLiveLotusLiveLotusLiveLotusLiveTMTMTMTM Engage Engage Engage Engage An integrated suite of tools that combines your business network with collaboration and conferencing services

LotusLiveLotusLiveLotusLiveLotusLiveTMTMTMTM Connections Connections Connections Connections Combines your business network with collaboration services

LotusLiveLotusLiveLotusLiveLotusLiveTMTMTMTM Notes Notes Notes Notes IBM’s most widely used, full-featured software for e-mail, calendaring/scheduling and contact management – Lotus Notes – now available as an online service

LotusLiveLotusLiveLotusLiveLotusLiveTMTMTMTM iNotes iNotes iNotes iNotes Web-based messaging service for e-mail, calendar and contact management

eMail

LotusLive portfolio of Cloud based services

Collaboration tool for Business� Reliable, security-rich services delivered by a proven leader in

collaboration and cloud applications

� Instant, Web-based access to integrated business services that also extends to on-premise offerings through Click to Cloud capabilities

� IBM LotusLive™ services can be used by anyone—clients do not need to have IBM Lotus software or any other IBM products to use LotusLive services

Files

Social Networking

Meetings

Chat Activities

eMail

Communities

� LotusLive services draw on IBM’s world-class experience delivering security-rich, business-ready services

� LotusLive services have comprehensive policies on privacy and client data protection

� The three pillars of LotusLive security features:

� Information protection through governance, tools, technology, techniques and personnel� Governance policies based on years of experience � IBM software for security (including IBM Tivoli® software)� Experienced personnel drawing from IBM’s rich heritage in security

Robust enterprise security backed by IBM

Security-rich infrastructure

Policy enforcement

points provide application

security

Human-centered security helps

keep the end user in mind

Open systems environment for seamless integration of partner business services into LotusLive – both its services and business network

Easily create, revise and sign documents

Easily launch into conversations with your contacts right from LotusLive

Seamlessly weaving logistics and shipping into the way you work

Extending business value through new partner integrationExtending business value through new partner integrationExtending business value through new partner integrationExtending business value through new partner integration

Easily schedule meetings with those inside and outside of your organization

View and annotate documents in 70 file formats without the original software

Online collaboration between buyers and sellers of goods and services

Panasonic CorporationPanasonic CorporationPanasonic CorporationPanasonic Corporation Ushers in cloud computing with LotusLive to connect global workforce

The BusinessThe BusinessThe BusinessThe Business� Panasonic is a market and technology leader in consumer and industrial electronics.

The ChallengeThe ChallengeThe ChallengeThe Challenge� Panasonic's vision is to become the #1 Green Innovation Company in the Electronics

Industry by 2018. Panasonic will leverage IT innovation to enable business units globally to operate as “One Panasonic.” As part of its globalization efforts, the company embarked on an information technology (IT) initiative to improve competitive advantage and overall business results by helping its multiple business units work together more efficiently.

SolutionSolutionSolutionSolution� Adopt IBM's LotusLive cloud collaboration services to enable its workforce to

communicate and collaborate more efficiently with its global network of customers, partners and suppliers.

� Adopt LotusLive EngageLotusLive EngageLotusLive EngageLotusLive Engage for Web conferencing, online meetings, file sharing, instant messaging and project management.

� Use LotusLive ConnectionsLotusLive ConnectionsLotusLive ConnectionsLotusLive Connections for business social networking between employees, partners and suppliers to find and share the right insight.

� Migrate employees from Microsoft Exchange or other collaboration software to LotusLive NotesLotusLive NotesLotusLive NotesLotusLive Notes and LotusLive iNotesLotusLive iNotesLotusLive iNotesLotusLive iNotes for email, calendaring and contacts.

BenefitsBenefitsBenefitsBenefits� Low cost and rapid deployment will provide cost savings.� Superior extranet capabilities will allow Panasonic to provide a set of cloud

collaboration tools for immediate access across all regions -- connecting global project teams and best practices for product research, development and sales and giving Panasonic an edge over competitors.

"LotusLive is an integral "LotusLive is an integral "LotusLive is an integral "LotusLive is an integral vehicle for our employees to vehicle for our employees to vehicle for our employees to vehicle for our employees to truly function as a globally truly function as a globally truly function as a globally truly function as a globally integrated enterprise. It will integrated enterprise. It will integrated enterprise. It will integrated enterprise. It will allow us to work securely with allow us to work securely with allow us to work securely with allow us to work securely with our extended enterprise of our extended enterprise of our extended enterprise of our extended enterprise of Panasonic partners and Panasonic partners and Panasonic partners and Panasonic partners and customers as if they are all in customers as if they are all in customers as if they are all in customers as if they are all in the same location, bringing the the same location, bringing the the same location, bringing the the same location, bringing the promise of quicker, more promise of quicker, more promise of quicker, more promise of quicker, more efficient teamwork and efficient teamwork and efficient teamwork and efficient teamwork and commerce worldwide."commerce worldwide."commerce worldwide."commerce worldwide."

Mitsuhiro Aoyama, Vice Mitsuhiro Aoyama, Vice Mitsuhiro Aoyama, Vice Mitsuhiro Aoyama, Vice President, Corporate President, Corporate President, Corporate President, Corporate Information Systems Company, Information Systems Company, Information Systems Company, Information Systems Company, Panasonic CorporationPanasonic CorporationPanasonic CorporationPanasonic Corporation

Demo

Why IBM?IBM is an acknowledged leader in cloud computing:

� Cloud solutions that include a full breadth of hosted, hybrid and private clouds

� IBM Lotus software that leverages Web 2.0 and open standards for extendability

� Commitment to leveraging your existing investment

� Breadth and depth of global experience, support and expertise that is virtually unmatched

� Years of experience and understanding of enterprise security

Get started today� For a no-cost trial, go to www.lotuslive.com

© IBM Corporation 2010

Lotus SoftwareIBM Software GroupOne Rogers StreetCambridge, MA 02142U.S.A.

Produced in the United States of AmericaMarch2010All Rights Reserved

IBM, the IBM logo, ibm.com, Lotus, and LotusLive are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.comibm.comibm.comibm.com/legal/copytrade.shtml

Microsoft is a trademark of Microsoft Corporation in the United States, other countries, or both.

References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

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