is virtual reality the future of retail
TRANSCRIPT
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Is Virtual Reality the Future of Retail?
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Online shoppers find it challenging to identify the
right clothes for their specific body-type
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Even in physical stores, trying on multiple clothes
can be time consuming and cumbersome…
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Virtual Reality (VR) makes the whole experience
effortless and comfortable while taking guesswork out
of the equation.
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With VR, branding becomes contextual
and immersive…
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Virtual Reality offers many advantages to brands…
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Enables an immersive experienceA
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Branded messaging & Targeted Outreach B
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Strong Purchase AssistC
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Virtual Reality offers elements that help
bridge the gap in the current online/retail
shopping experience
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42% customers feel more confident to shop
online with a size recommendation
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62% feel model photos do not reflect
their body shape…
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66% of consumers say they are interested
in shopping via virtual reality
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44% customers returned clothes because
of size mismatches.
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Virtual Reality is expected to provide product
visualization for increased discovery, trial, engagement,
personalisation and purchase.
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