Is Your Business Website Focused

On Problems or solutions ?By : Aida Rojas

Avoiding Pain is More Pressing

• People go to greater lengths to avoid pain

• Pain is a strong emotion that inspires action

• Most people are running fast from a fear

• Knowing their “hot buttons” pays off

• Focusing on their pain creates more

urgency

• Use triggers to highlight their pain

Solutions Sound Like Good Options

• Solutions make people wonder and think

• This allows them to weigh their options

• They may look at the competition

• Gives them permission to take their time

• Indecisive people will never make a

choice

• People feel compelled to do more

research

Problem Versus Solution Approach

View Full Blog Post About This Here

Here is the BIG Difference

A.) PROBLEM: Are you tired of your website

crashing and consistently loosing traffic and

money?

B.) SOLUTION: Do you want superior web

hosting that will minimize your websites

downtime?

Focus On Problems and Pains

• Paint a clear picture of their pain

• Emphasize positive or negative end result

• Use stories to build value and trust

• Help them visualize worst-case scenarios

• Ask probing questions about their problems

• Use language that inspires urgency

Aida Rojas WordPress Entrepreneur, Designer, and

Blogger. I am passionate about

storytelling and content marketing. I help

small business owners create growth

focused digital marketing strategies .

Connect:

Website / Blog : AidaRojas.com

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