GivBee will share the facts, expose the myths and relay the stories of

how others use text messaging to get results

Is your nonprofit using text messaging

the right way...or even at all?Presenter: Gabe Veach

Title: GivBee Co-Founder

Date: Feburary 15, 2017

Agenda

• Welcome (GivBee and DP – 5 - 10 minutes)

• Introductions and Bio (Gabe Veach – GivBee Co-Founder)

• GivBee (30 minutes)

• Texting Statistics

• Why is it a trend?

• Texting Myths!

• Texting Strategy - FOMO (What is it and who is using it?)

• DPText Demo

• Story

• Summary

• Q and A (10 – 20 minutes)

Statistics

Texting has evolved into a permission-based communications tool.

• Read rate -- 95% - 98% of text messages are read within 3 minutes

• Text messaging requires no installation, web connection or particular OS

• Text messaging is ideal for sending short, time-sensitive content

• A person’s phone number is the only contact point that changes less than 10% over lifetime

Why is it a Trend?

• We are living in a fast-paced, technology-driven society

• Mobile fundraising is easy, user-friendly, and requires next to nothing of the

donor or the organization

• Millennials love it

• It’s already done a tremendous amount of good in the world

• You can easily integrate into your existing efforts and/or EOY

Myths!

Haiti - When a 7.0 Richter scale earthquake hit Haiti, the Red Cross implemented one of the most successful text-to-donate

campaigns to date

• The outpouring of support for Haiti made it standard for nonprofits to launch text-to-give campaigns as a way to make giving

back in the wake of a disaster instantaneous and uncomplicated

• In total, the campaign raised $487.6 million

Text Blasts– No!

• I have a large list of mobile numbers what do I do?

• Opt-In Strategy

What is it?

• Communicate with your audience about upcoming events, alerts that need action, coordination of

activities.

• Allows donors to give to nonprofits of their choice directly through text messaging

• Opt-Ins! Get people to join! Already part of your existing marketing with emails, website, social,

contests, Radio, TV, Print, events!

Who is it for?

• Regular communication

• Active Mobile users – the average millennial spends 23 hours a week texting. NOT JOKING!

Strategy

User experience:

1. A person texts your custom keyword to 444-999 or enters

their mobile number into a widget on your website. Try a widget here

2. Person receives your custom text message response(The opt-in process happens 1-time only)

3. You’re now able to send the person texts and they can

access all kinds of on-demand messaging options:- Donate

- Pledge

- Volunteer

- Register for event

- Watch a video

Donations, pledges, volunteer signups and all other

communications are instantly captured into your CRM.

Text “CORAL” to 444-999

CORAL

Demo

Story = Local Theatre

Step 1 – Opt-In Strategy - Giveaway

• Sent out email

• Added Opt-In and Keyword to Marquee

• Handouts

• 180 Opt-Ins

Step 2 – Follow Up

• Announced Winner

• Thanked participants

Step 3 – The Ask (Thanks purchase tickets at a discount)

• Provided 180 participants discounts for show

• 103 participants purchased tix

Creative Use Cases

Call for Volunteers – Web widget on website – over 300 volunteers captured in about 3 months.

Event

Donors and donations

appear in real-time.

Combines

donations from

DPText and other

sources.

Branded

User Stories – Fundraising

Gala Appeal

During their annual gala, the director of a small non-profit asks “If you have not yet given, will you

please pick up your cell phone to make a donation by text?”

Result: She raises an additional $800 in one minute and adds a few dozen new opt-ins.

Golf Tournament

Foundation’s golf tournament sends an appeal to purchase golf balls for a 50/50 golf ball drop.

Result: The foundation takes in an extra $750.

Magazine Mention

The director of a small non-profit mentions her text message call-to-action while being interviewed

for a community magazine.

Result: The day the magazine hits mailboxes, the non-profit raises enough in donations to cover

four years of the texting service. Pays for itself!

Summary

• Everyone texts and its not going away!

• Text 2 Give is only part of the story. Many other uses for texting!

• Key to success – Opt-Ins!

• Texting strategy is easy and fun - make sure you have a hook though!

• Like a tree, give it time to grow and it will bare fruit!

Q and A