Eingang OstEntrance East

Eingang SüdEntrance South

Eingang WestEntrance WestStaatenhaus

am Rheinpark

Congress-Centrum OstCongress Centre East

10

11

32

45

67 8

91

Deutz-Mülheim

er-Stra

ße

Auenweg

Piazza

Boulevard

Zoobrücke

Messekreisel

Cologne, 26. –29.01.2014www.ism-cologne.com

Ines WeberProject ManagerTel.: +49 221 821-2466Fax: +49 221 821-3340i.weber@koelnmesse.de

Claudia MajchrowiczSales ManagerTel.: +49 221 821-3899Fax: +49 221 821-3340c.majchrowicz@koelnmesse.de

Your direct contact for ISM:

Plenty of room for your success.

More than one good idea: Thousands of ideas.

A wealth of ideas and inspiration! The supporting programme

for ISM brings into focus all the new products from the

innovative sweets and snacks industry. This creates the

perfect context for your product range. The highlights will

include:

• New Product Showcase: The best new items from the

ISM product range, from which an independent jury will

choose the top innovations.

• ISM Newcomer Area: The ideal presentation area for a

young company with a small sales team and a limited

budget.

• The Köln International School of Design special show:

Unusual product and packaging ideas on the theme of

“Sweet Surprise” for a surprising glimpse into the future.

THE FUTURE OF SWEETS & SNACKSInternational Sweets and Biscuits Fair

60 %

35 %

46 %

48 %

When it comes to sweets and snacks trade fairs there is

only one “Number 1”: ISM in Cologne, the world’s biggest

and most important business and communications

platform for manufacturers and decision-makers from

the trade. ISM’s leading position was once again confi rmed

in 2013:

• with 1,402 suppliers from 67 countries

• with over 35,000 trade visitors from 150 countries

• with a gross exhibition space of 110,000 m²

In this inspiring and dynamic environment you’ll be able

to open up new markets and win over new target groups.

At ISM, you will fi nd valuable partners and opportunities.

This is the place to discuss all the relevant trends and

themes. So why not take four days time to benefi t

from contacts, discussions and ideas that will boost

your business?

Giving momentum to the sector – and your business.

This is where supply meets demand. The concept of ISM is

tailored to exactly meet your needs and the interests of

buyers. In 2013 exhibitors unanimously reported many

intensive discussions with well-informed, top-class trade

visitors. This high level of satisfaction is refl ected in the

numbers*:

• Around 70% of exhibitors say that they were

satisfi ed or very satisfi ed as far as reaching their

goals was concerned.

• For 84% of the exhibitors, ISM is important or very

important in relation to their business activities in

international markets.

• 81% of the exhibitors already plan to participate

at ISM 2014.

Trainee

Proprietor/partner

Manager/head of authority

Division head, head of operations, branch manager

Departmental/Group head

Other employee/civil servant

Other occupational status

3 %

6 %

29 %

16 %

13 %

19 %

14 %

Three quarters of the visitors occupy executive positions.* As an exhibitor, would you recommend ISM?*

Probably

Defi nitely

The success of your trade fair participation depends not

only on the number of your visitors but also, above all

on their quality. At ISM you will be in direct contact with

the decision-makers from German and international

trading companies that are important to your business:

• 88% of the visitors are involved in making purchasing

decisions at their respective companies*.

• Around three quarters are in executive positions*

Whether your focus is on new fl avour ideas or fl avour

combinations, vegan or vegetarian, sustainable or fair trade –

at ISM you will be presenting your innovative products

to buyers who are open to new ideas and willing to invest.

You will be able to convince buyers not only with your

own brands but also with your products for private labels.

Before the trade fair even begins, visitors will already have

the opportunity to search for these products in a targeted

manner on the ISM website. This will provide you with

even more potential top-quality contacts.

The most visitors –and the best visitors.

Would you recommend a visit to ISM to a close business associate?*

Probably

Defi nitely

What is the main reason for your visit to ISM?*

To have a look at the competition 43 %

To learn more about the sector 33 %

To test products 41 %

To place orders at the trade fair 25 %

To get general information 62 %

To get information on new products/services 61 %

To establish new business contacts 60 %

To strengthen business contacts 55 %

To share experiences 53 %

To place orders after the fair 36 %

Other 23 %

Just about all of the top German and international trading

companies came to Cologne, including coop, Aldi, Tesco,

Carrefour, Rewe, Edeka, Lekkerland, Metro and Walmart.

Australia 491

63% of visitors come from abroad.

Rest of Europe 731

Asia (rest) 2,183

Eastern Europe 1,868

Asia (Middle East) 1,660

North America 1,344

EFTA countries 1,079

Africa 987

Latin America 898

EU countries (excl. Germany) 13,210

The success of ISM:Your satisfaction

* Source: ISM 2013 exhibitor and visitor survey. * Source: ISM 2013 exhibitor and visitor survey. * Source: ISM 2013 exhibitor and visitor survey. * Source: ISM 2013 exhibitor and visitor survey.