A manual for bringing the ISPT brand to life in our commercial portfolio, to build connections with our customers.

For the ISPT team and our business partners.

ISPT COMMERCIAL MANIFESTO

www.ispt.net.au/manifestoV3 December 2018

HOW TO USE THIS DOCUMENT

Our manifesto is a declaration of our intent, our purpose, and manual for the ISPT Commercial Services team and our business partners.

It should inspire engagement and connections with our customers, with each other, and give us all a platform to speak with an authentic, collective voice.

Along with our ISPT Brand Book, this manual empowers you to bring our mission and values to life in your day to day work. Keep this Manifesto top of mind every day – demonstrated in your actions and communications.

2

OUR STAKEHOLDERSThe people who have an interest in our business

OUR INVESTORSWe are their Fund Manager and this is the capital part of our business.

THE ISPT TEAMOur frontline in relationships and strategy execution.

THE PROPERTY INDUSTRYThe property industry, media, community partnerships and Government.

CUSTOMERSOur customers are the buyers and decision makers and influencers in our leasing deals.

COMMUNITYThe people in our communities, those who work at, shop at and visit our properties.

BUSINESS PARTNERS

Our Property Management teams who operate our properties, our JV partners, leasing agents and other partners in delivery and development.

I’m excited to lead ISPT’s Commercial Services team to be the best provider of Investment strategy and execution to our customers.

I am constantly looking for opportunities to improve the way we deliver superior investment results by collaborating with and serving our customers to deliver confidence in ISPT as a long term partner and providing places that truly work for the occupiers, the community and our investors.

I value the opportunity to work with our team to deliver better outcomes. Don’t hesitate to reach out to me with your smallest or biggest idea.

General Manager, Commercial Services

“

“

OUR MISSION – WHAT WE ARE HERE TO DOOutstanding experience, better outcomes.

Through superior investment strategy and a focus on service, the ISPT Commercial Services team is dedicated to providing people with places that work, enabling them to thrive.

MISSION:

3

OUR VALUESRepresent the way we do business, building a strong culture to deliver performance and returns.

CARE IN EVERYTHING

WE DO

WORK TOGETHER TO DELIVER

SUCCESS

LOOK AHEAD AND EXPLORE POSSIBILITIES

BE YOUR BEST

HOLD OURSELVES

ACCOUNTABLE

WHAT SETS US APARTOur desired market position.

What makes ISPT unique amongst our competitors is our commitment to service and people.

Fostering open, honest and collaborative relationships, and doing the basics well are the cornerstones of the ISPT brand experience for our customers and communities.

We are targeting a unique space in our competitive landscape. One that is genuine to who we are and what we believe in.

4

A HIGHLY VALUED EXPERIENCE

WITH ISPT

RECOGNISED FOR LEADING INNOVATION AND BEING

HIGHLY PROGRESSIVE

Market disruptorsDifferent way of doing things, high risk, high reward

Market leadersHigh experience, progressive not risky

Market challengersFew differentiators, commoditised perception, aggressive and clinical in approach

Market followersSafe, less competitive, leverage market trends without risk

ISPT

ISPT

FUTURE

NOW

OUR STORYOur story underpins why we’re here, what we want to achieve, and how.

We might be in the business of property, but what makes a space a place is when people come together to share, create and grow.

You spend nearly half of your waking hours commuting to, being at, or simply ‘doing’ work. So we don’t want to make work a chore, but a place that cares for your wellbeing as much as it does your bottom line.

A place that takes away the stress of operations. A place that inspires you. A place that connects you. A place that gives you flexibility and options. A place that frees you to concentrate on what’s important.

We’re passionate about enabling people to thrive in their daily work places, wherever that may be. Ultimately, your business success is ours. And our respect for what you do motivates us to keep looking forward, pioneering new and better ways to help your business succeed now and in the future. We’re committed to investing in our property, our people, your people, your workspace and our service. We do what we say we will, and confidently deliver every time.

In fact, we’re known for it.

The Commercial story can be used when describing ISPT, it communicates what we do and why we do it in a genuine and relatable way. In Commercial communications, use ‘our story’ in places that the ISPT corporate statement appeared in the past.

THIS STORY CAN BE SHARED WITH OUR CUSTOMERS

5

A Responsible Owner

Enabling us to deliver on this is our diverse and strong investor base, providing access to capital for dynamic and superior investments. As one of Australia’s largest unlisted property fund managers, we operate exclusively on behalf of our investors, some of our nation’s largest superannuation funds.

More than 50% of Australian workers have their retirement savings invested in our properties, contributing to the $11.9 billion of funds under ISPT’s management.

We look forward to welcoming you to the ISPT community, and celebrating your growth and success.

For more about ISPT visit: ispt.net.au

We might be in the business of property, but what drives ISPT is our commitment to people and service. We believe people make a space a place, and we are dedicated to providing great places that work. We do this through exceptionally managed property that allows our customers to thrive, and by building open and honest relationships.

0 1 H O M E 0 2 B U I L D I N G 0 3 LO C AT I O N 0 4 I S P T

‘Our story’ used in the Casselden leasing IM

CREATING PERCEPTION THROUGH OUR BRAND

BRAND ESSENCE

6

Our corporate identity and our properties are unified under a single ISPT brand. This Manifesto supports the ISPT brand through a clear story for our Commercial portfolio, one that will resonate with our customers.

Places that work‘Places that work’ is the essence and tagline unique to the Commercial portfolio, it extends the ISPT logo to remind our customers and communities of what we do and why we do it. We invest in and deliver places that work – places that work for us in providing returns for our Investors and places that work for our customers and their space requirements extending into places that work for our communities and the difference we can make to their day.

To assist our teams in communicating this message a ‘Places that work’ logo lockup (logo lockup) has been created. The logo lockup expresses the essence and tagline unique to our Commercial portfolio. It is an extension to the ISPT logo, telling our customers and communities what we do and why we do it.

By using the logo lockup, a strong visual link is made between ISPT and the property. For more details refer to the web link: www.ispt.net.au/brand.

Always share this link with all partners and suppliers when you brief them. It includes the various logo and logo lockup files and the ISPT Logo and Lockup User Guides.

Door2.5m6.3m 18.2m7.2m

— Immediate access to Gresham Lane retail precinct

— Full-time security available from 6am until 6pm

— 2 levels of basement parking

S M A L L B U S I N E S S S U I T E S

F I T P O I N T B Y I S P T

4 S TA R N A B E R S WAT E R R AT I N G

5 S TA R N A B E R S I N D O O R E N V I R O N M E N T R AT I N G

3 . 5 S TA R N A B E R S E N E R G Y R AT I N G

100 Creek will bring your working day to life with:

D E S I G N E D O F F I C E S A L I V E W I T H I M A G I N A T I O NArtist’s Impression Artist’s Impression Artist’s Impression

opportunitiesA L I V E W I T H N E W

B U S I N E S S T H I N K I N GF E E L A L I V E A N D I N S P I R E D

John McDonald

0417 750 559

John McDonald

0417 750 559

Daniel Boyes

0424 373 554

Daniel Boyes

0424 373 554

James Comino

0438 386 280

James Comino

0438 386 280

Andrew McPhail

0418 886 409

Andrew McPhail

0418 886 409

Arabella Sherborne

0439 423 829

Arabella Sherborne

0439 423 829John McDonald

0417 750 559

Daniel Boyes

0424 373 554

James Comino

0438 386 280

Andrew McPhail

0418 886 409

Arabella Sherborne

0439 423 829

Hoarding

Development communications for George Place, Sydney

What makes us different, and sets us apart, is our outstanding commitment to

Enabling people to thrive through places that work.

Distilled to a single message that we want every piece of communication and

experience to convey

Places that work.

BRINGING THE BRAND TO LIFEThe way we consistently and collectively express our brand essence and beliefs through our communication and behaviour defines our brand experience. It will help our customers relate to us, building trust in our brand, and emphasising our position in the market.

BRING YOUR BELIEFS, PERSONALITY AND CONVICTION. WHEN WE COMMUNICATE WE ARE:

Clear, concise and convey our expertise.

Responsible showing diligence and care.

Personable and plain, we communicate for our audiences and not ourselves.

OUR PERSONALITY

We are known to be responsible and genuine

And we are increasingly: Confident, Collaborative, Versatile and Decisive.

WE DO WHAT WE SAY WE WILL. HOW WE ACT:

We listen and are risk aware.

With integrity, energy and efficiency.

We think differently and care about the future.

7

OUR CUSTOMER PURPOSEHow we deliver to our customers is just as important as what we deliver.

• Collaborating with our customers for shared success and taking the time to understand their business priorities • Providing a trusted, responsive and personable service• Delivering progressive and engaging experiences for our customers

ISPT invest in and maintain great spaces in great locations that meet my workforce needs, and reflect my brand.

“

”ISPT pull out all the stops to make my building sustainable, maintained and well serviced, which lowers my costs and operational stress.

“

”ISPT show me they are committed to our partnership, and are flexible in helping my business succeed in the long term.

“

”“

”

ISPT will help me retain my staff by looking after their wellbeing and providing an inspiring place to work.

“ ”

ISPT share my ‘people’ culture, so I trust my business with them.

We want our customers to think:We create growth opportunities, foster relationships, and deliver confidence in ISPT as a long term partner, by:

8

Many people contribute to how our customers experience us. From the concierge to the cleaner and to the Property Management team.