isse 2010

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ISSE 2010 Show Program January 30 - February 1, 2010

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The Professional Beauty Association Presents

Long Beach Convention Center • Long Beach, California

Attention Salon Professionals!

Not a member of the Professional Beauty Association yet? Sign up

today at the PBA Booth in the Arena Lobby and receive a gift bag

valued at over $140! (quantities limited) See page 27 for details and

more reasons to join PBA today! UBC Makes Dreams Come True

at ISSE 2010! Stop by the UBC booth during the show

and you could win a chance to step inside the UBC

Cash Box. See page 22 for details.

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Discover the Opportunities at ISSE 2010!International Fashion TheaterFeaturing the most talented platform stylists and manufacturer artists from across the globe!

Technical TheaterGetting up close and personal with the latest trends and techniques in cutting, coloring and styling!

Latino Fashion TheaterSponsored byShowcasing the diversity of the beauty industry and highlighting the amazing work of Latino artists!

LFG Fashion Photo Shoot by the Masterspresented by the Latino Fashion GroupSponsored byCelebrating Latinos in beauty and coaching attendees through a true professional editorial photo shoot!

Hands-On EducationGiving attendees the chance to learn from doing with the industry’s top innovators and educators driving today’s most popular looks!

Wellness EducationProviding massage therapists with in-depth understanding of the latest techniques! CE credits available for licensed massage therapists.

Complimentary EducationAdding extra value to your ISSE experience – Enjoy complimentary classes in hair, color, nails, skincare and business!

Expo FloorMore than 400 quality manufacturers from across the globe showcasing the latest and greatest beauty tools and products!

Welcome to the BIGGEST and BEST beauty expo and industry educational event on the West Coast!

Table of ContentsTheater and Paid Education Schedule

Complimentary Education Schedule

International Fashion Theater

Technical Theater

Latino Fashion Theater

LFG Fashion Photo Shoot by the Masters

Hands-On Education

Wellness Education Complimentary Hair Education

Show Floor Map Complimentary Hair Education

Complimentary Nail Education

Complimentary Skin Education

Business Headquarters Exhibitor List

Ticket Policy

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ISSE 2010 Dates and TimesSaturday January 30 1:00pm - 6:00pmSunday January 31 9:00am - 6:00pmMonday February 1 9:00am - 5:00pm

ISSE is produced by the Professional Beauty Association (PBA). PBA’s purpose is to advance the professional beauty industry by providing its members with business tools, government advocacy, education, networking, events and more to ensure business and career success with integrity. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and, beginning in 2010, licensed professionals with the addition of the National Cosmetology Association (NCA).Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

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International Fashion TheaterComplimentary with expo ticket purchase unless otherwise noted. Theater located in the 2nd Floor Ballroom

Sunday, January 31

9:30am – 10:10amFusion Tools

10:15am – 10:55amKarg + Blackwell: Dry Hair Cutting and Quick Coloring Techniques

11:00am – 11:40amMartin Parsons

11:45am – 12:25pmRusk Presents Twisted Glam

1:00pm – 1:40pmCatwalk Volume Collection by TIGI

1:45pm – 2:25pmGet Mixed Up with Ruth Roche!

2:45pm – 3:45pmSassoon Academy Presents 2010 Spring/Summer Collection - $40

3:50pm – 4:30pmARROJO: Trend-Focused Scissor & Razor Cuts

Monday, February 1

9:30am – 10:10amFusion Tools

10:15am – 10:55 amMartin Parsons

11:15am – 12:15pmSassoon Academy Presents 2010 Spring/Summer Collection - $40

12:45pm – 1:25pmThe Art of Harmonized Reflection by Clairol Professional

1:30pm – 2:10pmRuth Roche and Charlie Price

2:15pm – 2:55pmRené Antonio presented by Scruples

3:00pm – 3:40pmNAHA: Insider Tips and Tricks

3:45pm – 4:25pmMarcel Muñoz Presents Bollywood at ISSE

Theater andPaid Education Schedule

Technical TheaterComplimentary with expo ticket purchase unless otherwise noted. Theater located in Room 104AB

Sunday, January 31

9:30am – 10:25amSquare by FI Hair

10:30am – 11:25amBIA Radical Departure Presents Ultra Funk Collection

11:30am – 12:25pmKarg + Blackwell Present: Look, Learn + Ask;Dry Hair Cutting + Quick Coloring

1:00pm – 1:55pmThe Yosh Way: A Hair Design Philosophy

2:00pm – 2:55pmLet’s Skip the Hype and Go for the Gusto by Chromastics

3:00pm – 4:25pmMartin Parsons’ Special Long-Hair Presentation - $20

4:30pm – 5:25pmElements of Haircutting by The Netwerk Academy

Monday, February 1

9:30am – 10:25amSquare by FI Hair

10:30am – 11:25amBIA Radical Departure Presents Ultra Funk Collection

11:30am – 12:25pmKarg + Blackwell Present:Look, Learn + Ask; Dry Hair Cutting + Quick Coloring

1:00pm – 1:55pmThe Yosh Way: A Hair Design Philosophy

2:00pm – 3:25pmMartin Parsons’ Special Long-Hair Presentation - $20

3:30pm – 4:25pmSandra Yu presents “Changes”

LFG Fashion Photo Shootby the Masterspresented by the Latino Fashion Groupand sponsored by Wella Color CharmMeet in room 203A - on location aboard the Queen Mary Hotel

Monday, February 110:00am – 2:00pm - $249 includes lunch

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Latino Fashion TheaterSponsored byComplimentary with expo ticket purchase. Theater located on the Convention Center Arena Show Floor

Saturday, January 30

2:00pm – 2:55pmMarcel Muñoz presents “ViVa Kahlo”

3:30pm – 4:00pmFaatemah Ampey Meet and Greet

Sunday, January 31

10:30am – 11:25amSurreal Red - Surrealism in Couture & Hair Design

11:30am – 11:45amBE at ISSE 2010!

12:00pm – 1:00pmSandra Yu presents “Changes”

1:30pm – 2:25pmDiscover Wella’s New Cashmere Collection

2:30pm – 3:15pmUltimate Beauty Cash Box Giveaway

3:30pm – 4:25pmAlternative Ways for Creative Color & Cutting by Raul Martez

4:30pm – 5:25pmMarcel Muñoz presents “ViVa Kahlo”

Monday, February 1

9:30am – 10:25amAlternative Ways for Creative Color & Cutting by Raul Martez

10:30am – 11:25amDiscover Wella’s New Cashmere Collection

12:00pm – 12:55pmPlanet Salon Educators, Editorial Stylist and Team

1:30pm – 2:30pmJ’s Hair Studio

2:30pm – 2:45pmBE at ISSE 2010!

3:00pm – 4:00pmSurreal Red - Surrealism in Couture & Hair Design

Hands-On EducationAdditional Investment Required. Classrooms located in the Convention Center

Sunday, January 31

10:00am – 1:00pm - Room 201BABCH: Foil Placement Defined - $149

10:00am – 1:00pm - Room 101BEverything Hair Extensions by Donna Bella Hair Extensions - $349

10:00am – 1:00pm - Room 201AMogi Haircutting Class - $129

2:00pm – 5:00pm - Room 201BABCH: Killer Corrective Techniques - $149

2:00pm – 5:00pm - Room 101BFast Foiling For Fat Cash Flow with Jo Blackwell-Preston - $129

2:00pm – 5:00pm - (Advanced Haircutting Class) - Room 201AGo to the Next Level by Hiroshi Beverly Hills - $129

Monday, February 1

10:00am – 1:00pm - Room 201BABCH: Foil Placement Defined - $149

10:00am – 1:00pm - (Advanced Haircutting Class) - Room 201AGo to the Next Level by Hiroshi Beverly Hills - $129

10:00am – 1:00pm - Room 101BRe-Invention Twilight 2010 by Sandra Yu - $129

2:00pm – 5:00pm - Room 201BABCH: Killer Corrective Techniques - $149

2:00pm – 5:00pm - Room 101BFast Foiling for Fat Cash Flow with Jo Blackwell-Preston - $129

2:00pm – 5:00pm - Room 201AMogi Haircutting Class - $129

Massage and WellnessClassrooms located in the Hyatt Regency Hotel Ballroom A

Sunday, January 31

9:30am – 10:30am - by ACE Massage Cupping™ & MediCupping™Successful Face and Body Contouring Using Vacuum Therapies

11:00am – 1:00pmAIS; Active Isolated Stretching: The Spa Method - 2 CEs - $25

2:00pm – 6:00pmHead, Neck, or Shoulder Pain by Cynthia Ribeiro - 4 CEs - $25

Monday, February 1

10:00am – 12:00pmSpiriPhysical Signature Stone Treatment on the Face - 2 CEs - $25

1:00pm – 5:00pmLymphatic Drainage for Face, Neck and Shoulders - 4 CEs - $25


Sunday, January 31, 2010Club V2O – Long Beach

8:00pm ‘til the party stops!

Let your hair down and spice up your ISSE experience at the infamous ISSE Night Out Party! This private party is only open to ISSE attendees and exhibitors and is a great chance to catch up with old friends and make new ones in an intimate lounge setting - Or, hit the dance floor and show off your body-rockin’ moves with today’s hottest dance mixes.

The ISSE Night Out Party offers a cash bar. Admission is free. Please show your ISSE 2010 attendee wrist band or exhibitor badge at the door. You must be 21 or older to enter.

I S S ENIGHT OUT PARTY

Sponsored by:

Complimentary Hair Education Sunday, January 31

9:00am – 6:00pmKeratin Complex Smoothing Therapy Exclusive Classroom Presents Free Look and Learn Certification ClassesLocated in the Hyatt Regency Ballroom D

9:30am – 11:00am - Room 102BBarbers Only Magazine Presents...

9:30am – 11:00am - Room 103BBeyond Basic Foiling by Product Club

9:30am – 11:00am - Room 203BEnzo Milano

9:30am – 11:00am - Room 102CHeads Up with Marcel Muñoz

9:30am – 11:00am - Room 102AHow to Guarantee Color and Color Correction by Malibu Wellness

9:30am – 11:00am - Room 103CThe “ARISTO-CUT” by Bonika Shears and Solutions 2

9:30am – 11:00am - Room 203CThe Final Word on Fighting the Frizz! by Bio Ionic

11:30am – 1:00pm - Room 103BClipper Cutting on Men and Women by WAHL Professional

11:30am – 1:00pm - Room 102AIntroduction to Hotheads Hair Extensions

11:30am – 1:00pm - Room 102BShort2Long Hair Extension Method by the National Hair Center

11:30am – 1:00pm - Room 103CThe Andis Top 10 Techniques for Clipper Cutting Success

11:30am – 1:00pm - Room 102CThe Business and Art of Hair Extensions by Cinderella Hair

11:30am – 1:00pm - Room 203CThe Business of Hair Replacement, Weaves, Extensions -Toni Love

1:00pm – 2:30pm - Room 204Alfaparf Milano “Surreal Red” Trend Collection

1:30pm – 3:00pm - Room 103CAdvanced Formal and Editorial Styling Techniques by HAIelite

1:30pm – 3:00pm - Room 103BBeyond Basic Foiling by Product Club

1:30pm – 3:00pm - Room 102BDe Fabulous Trends by JRL USA

ComplimentaryEducation Schedule Classrooms located in the Convention Center unless otherwise noted

1:30pm – 3:00pm - Room 102AHaircutting Without The Drama by Chuck Caple

1:30pm – 3:00pm - (English/Spanish) - Room 203CMarcia Teixeira Brazilian Keratin Certification by M&M International

1:30pm – 3:00pm - Room 102CThe Color Accelerator and Smart Solutions by Dennis Bernard Inc.

3:30pm – 5:00pm Room 103BClipper Cutting on Men and Women by WAHL Professional

3:30pm – 5:00pm - Room 102AHow to Guarantee Color and Color Correction by Malibu Wellness

3:30pm – 5:00pm - Room 103CThe Andis Top 10 Techniques for Clipper Cutting Success

3:30pm – 5:00pm - Room 102BThe Art of Hair-Cutting with Razarte by Hair Art

3:30pm – 5:00pm - Room 102CThe Business and Art of Hair Extensions by Cinderella Hair

3:30pm – 5:00pm - Room 203CThe Business of Hair Replacement, Weaves, Extensions -Toni Love

3:30pm – 5:00pm - Room 203BThe Greatest Barber Show On Earth by Major League Barber

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Complimentary Hair EducationMonday, February 1

9:00am – 6:00pmKeratin Complex Smoothing Therapy Exclusive Classroom Presents Free Look and Learn Certification Classeslocated in the Hyatt Regency Ballroom D

9:30am – 11:00am - Room 103BARROJO Inspiration by the Arrojo Education Team

9:30am – 11:00am - Room 102AHaircutting Without the Drama by Chuck Caple

9:30am – 11:00am - Room 102CHeads Up with Marcel Muñoz

9:30am – 11:00am - (English/Spanish) - Room 103CMarcia Teixeira Brazilian Keratin Certification by M&M International

9:30am – 11:00am - Room 102BThe Art of Hair-Cutting with Razarte by Hair Art

9:30am – 11:00am - Room 203CThe Business of Hair Replacement, Weaves,Extensions -Toni Love

11:00am – 12:30pm - Room 204Alfaparf Milano “Surreal Red” Trend Collection

11:30am – 1:00pm - Room 103CAdvanced Formal and Editorial Styling Techniques by HAIelite

11:30am – 1:00pm - Room 102BBarbers Only Magazine Presents...

11:30am – 1:00pm - Room 102AHow to Guarantee Color and Color Correction by Malibu Wellness

11:30am – 1:00pm - Room 103BRound Brushing Techniques by Monroe Brush

11:30am – 1:00pm - Room 102CThe Color Accelerator and Smart Solutions by Dennis Bernard Inc.

11:30am – 1:00pm - Room 203CThe Final Word on Fighting the Frizz! by Bio Ionic

1:30pm – 3:00pm - Room 103BClipper Cutting on Men and Women by WAHL Professional

1:30pm – 3:00pm - Room 203BEnzo Milano

1:30pm – 3:00pm - Room 102AExtensions Plus: New Products

1:30pm – 3:00pm - (English/Spanish) - Room 203CMarcia Teixeira Brazilian Keratin Certification by M&M International

1:30pm – 3:00pm - Room 103CThe Andis Top 10 Techniques for Clipper Cutting Success

1:30pm – 3:00pm - Room 102BThe Art of Hair-Cutting with Razarte by Hair Art

1:30pm – 3:00pm - Room 102CThe Business and Art of Hair Extensions by Cinderella Hair

3:30pm – 5:00pm - Room 102BBarbers Only Magazine Presents...

3:30pm – 5:00pm - Room 103BBeyond Basic Foiling by Product Club

3:30pm – 5:00pm - Room 102CThe Color Accelerator and Smart Solutions by Dennis Bernard Inc.

3:30pm – 5:00pm - Room 203CThe Final Word on Fighting the Frizz! by Bio Ionic

3:30pm – 5:00pm - Room 203BThe Greatest Barber Show On Earth by Major League Barber

Complimentary Color EducationLocated in the Convention Center – Room 104C

Sunday, January 31

10:00am – 11:25amColoring Between the Lines by Chuck Caple

11:30am – 12:55pmiFoil in Color by Product Club

1:00pm – 2:25pmColor by Design by John Simpson sponsored by Goldwell

2:30pm – 4:00pmColoring Out of Your Mind by René Antonio

Monday, February 1

10:00am – 11:25amColoring out of Your Mind by René Antonio

11:30am – 12:55pmiFoil in Color by Product Club

1:00pm – 2:25pmColor by Design by John Simpson sponsored by Goldwell

2:30pm – 4:00pmColoring Between the Lines by Chuck Caple

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Complimentary Nail EducationClassroom located in the Hyatt Regency Hotelunless otherwise noted


6:00pm – 7:00pm - Convention Center Room 101ACompete with the Best! by Carla Collier, Nailpro Head Judge

Sunday, January 31

7:00am – 5:00am - Convention Center Room 101ANailpro Competition

9:30am – 11:00am - Regency Ballroom CMake More $ Doing Natural Nails with Soak Off Gelby LeChat Nail Care Products

9:30am – 11:00am - Regency Ballroom BWaterless Spa Pedicures by Precision Nails

11:30am – 1:00pm - Regency Ballroom BElectric Filing: New Time-Saving Techniques & Solutionsby Atwood Industries

11:30am – 1:00pm - Regency Ballroom CExtreme Powder Glaze Systemby Backscratchers Salon Systems Inc.

1:30pm – 3:00pm - Regency Ballroom BBuild Your Own Business by Nail Tek

1:30pm – 3:00pm - Regency Ballroom CRemovable Soak-Off Gel Systemby CHRISTRIO Premium Nail Products

3:30pm – 5:00pm - Regency Ballroom BGreening Your Nail Salon by Precision Nails

3:30pm – 5:00pm - Regency Ballroom FIBD Soak-Off Gels

3:30pm – 5:00pm - Spanish Version - Regency Ballroom CMake More $ Doing Natural Nails with Soak-Off Gelby LeChat Nail Care Products

Monday, February 1

7:00am – 2:00pm - Convention Center Room 101ANailpro Competition

9:30am – 11:00am - Regency Ballroom BE-Filing Simple Safe and Fast by RAM Products Inc.

9:30am – 11:00am - Vietnamese Version - Regency Ballroom CMake More $ Doing Natural Nails with Soak-Off Gelby LeChat Nail Care Products

11:30am – 1:00pm - Regency Ballroom CBio Sculpture Soakable Gel System:Natural Nail Gel, No Bonders by Bio Sculpture

11:30am – 1:00pm - Regency Ballroom BONS Acrylic Techniques with Trang

1:30pm – 3:00pm - Regency Ballroom BBuild Your Own Business by Nail Tek

1:30pm – 3:00pm - Regency Ballroom FEZ Flowers the EZ Flow Way

1:30pm – 3:00pm - Regency Ballroom CWow Your Clients with Amazing Nail Artby LeChat Nail Care Products

3:30pm – 5:00pm - Convention Center Room 102ANailpro Competition Awards Ceremony

3:30pm – 5:00pm - Regency Ballroom BI’m Not Your Nail Girl! by Precision Nails

Complimentary Skin EducationClassroom located in the Hyatt Regency Hotelunless otherwise noted

Sunday, January 31

9:30am – 11:00am - Regency Ballroom E“New Technology” Tighten Skin From Head to Toe Without Surgery! by Martinni Beauty Inc.

9:30am – 11:00am - Regency Ballroom FAcne: Identify and Treat Internal Problems by Location of Blemishes on the Face and Body by SAIAN

11:00am – 12:30am - Convention Center Room 204Biomolucules to Plump Lips, Boost Collagen, Synthesis and Against Skin Sagging by Cosmetica International Miguett

11:30am – 1:00pm - Regency Ballroom FIntroduction to Airbrush Makeup - From Everyday Beauty to Bridal to H-D Application by Temptu

11:30am – 1:00pm - Regency Ballroom ESkin Diagnosis Prior to the Application of Moderate to Severe Peels by Bio Jouvance Inc.

1:30pm – 3:00pm - Regency Ballroom ELearn How to Earn Big $$$ Removing All Types of Skin Growth by Martinni Beauty Inc.

1:30pm – 3:00pm - Regency Ballroom FNon-Surgical Face Lift, Neck Lift, and CollagenInfusion Therapy by SAIAN

3:30pm – 5:00pm - Regency Ballroom EHow To Treat Pigmented Skin Safely & Effectivelyby Bio Jouvance Inc.


Complimentary Skin EducationClassroom located in the Hyatt Regency Hotelunless otherwise noted

Monday, February 1

9:30am – 11:00am - Regency Ballroom EThe Relevance of Morphology and Preventative Skincare by Physiodermie

9:30am – 11:00am - Regency Ballroom FTantalizing Treo for Success by Gigi

11:30am – 1:00pm - Regency Ballroom E“Who Else Wants To Get Facelift Results Without Surgery or Pain?” Go Microcurrent! by Martinni Beauty Inc.

11:30am – 1:00pm - Regency Ballroom FNon-Surgical Face Lift, Neck Lift, and CollagenInfusion Therapy by SAIAN

1:30pm – 3:00pm - Regency Ballroom EAcne & Its Causes by Bio Jouvance Inc.

3:30pm – 5:00pm - Regency Ballroom ELearn How to Earn Big $$$ Removing All Types of Skin Growthby Martinni Beauty Inc.

3:30pm – 5:00pm - Regency Ballroom CLet’s go Botanical! by Physiodermie

Complimentary Business EducationClassroom located in the Hyatt Regency Hotelunless otherwise noted.


10:00am – 3:00pm - Convention Center Room 103BHow Successful Salon Owners Think & SucceedAnd How You Can Join Them by Milady

Sunday, January 31

9:30am – 6:00pm - Shoreline BSalon Transcripts Exclusive Classroom

9:30am – 11:00am - Harbor ABCEmployee Compensationby Kassidy’s Salon Management Consulting Co.

9:30am – 11:00am - Seaview AGrow Your Business From The Inside Out by Group 3 Marketing

9:30am – 11:00am - Seaview CHow To Be Truly Successful In The Salon IndustryOnce You Leave Cosmetology School by Charles Marcus

9:30am – 11:00am - Shoreline ARetailing Your Reputation! (Everyone who serves clients)by Empowering You

9:30am – 11:00am - Seaview BSalon/Spa - Consultation to Closing the Saleby Durocher Enterprises

11:30am – 1:00pm - Shoreline ABranding; It’s More Than a Logo by Milady

11:30 – 1:00pm - Seaview CIncredible Salon Success by Larry Curtis

11:30am – 1:00pm - Harbor ABCPlay To Win! Beat The Recession With A Marketing Driven Strategy by Marketing Solutions Inc.

11:30am – 1:00pm - Seaview BSalon & Spa Design. Starting or Expanding Your Salonby Belvedere USA

11:30am – 1:00pm - Seaview AStop Whining and Start Mining by Inspiring Champions

11:30am – 12:30pm - Convention Center Room 203BMeet and Greet with Television Celebrity Tabatha Coffeyfrom “Tabatha’s Salon Takeover”

12:30pm – 1:30pm - Convention Center Room 203BMagical Mystery by Jamie Carroll and Modern Salon Learning

1:30pm – 3:00pm - Convention Center Room 203BTabatha’s Salon Solution by Tabatha Coffey– Owner Edition

1:30pm – 3:00pm - Seaview CFrom H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business by Barbicide

1:30pm – 3:00pm - Harbor ABCRetailing: The Great Beauty Industry Myth, Is It a Sale or a Service by Kassidy’s Salon Management Consulting Co. 1:30pm – 3:00pm - Shoreline ATaking Your Salon and Spa Business to the Next Levelby Charles Marcus

1:30pm – 3:00pm - Seaview AUsing Technology to Increase Revenue by Prevail Technologies

1:30pm – 3:00pm - Seaview BWho Are You Hiring Anyway? by Durocher Enterprises

3:00pm – 4:30pm - Convention Center Room 204Chakra Personality Types by Bertaut Beauty

3:30pm – 5:00pm - Seaview CBusiness of Beauty - 8 Steps to Retail Success presentedby Ann Mincey- sponsored by



Complimentary Business EducationClassroom located in the Hyatt Regency Hotelunless otherwise noted.

Sunday, January 31

3:30pm – 5:00pm - Seaview AI’m An Artist Not A Salesperson by Inspiring Champions

3:30pm – 5:00pm - Harbor ABCIntroductory to Trichology by Innovations Today

3:30pm – 5:00pm - Shoreline AMaking Your Business Make YOU Money by Empowering You

3:30pm – 5:00pm - Seaview BStarting or Expanding Your Business; A Financial and Leasing Guideline to Getting Started by Belvedere USA

Monday, February 1

9:30am – 11:00am - Seaview BBusiness Management for Salon Owners and Managersby Hairdresser Career Development Systems

9:30am – 11:00am - Shoreline BCreating a FIERCE Front Desk Team

9:30am – 11:00am - Seaview AGrow Your Business From The Inside Out by Group 3 Marketing

9:30am – 11:00am - Convention Center Room 204Promoting and Marketing Your Salon & Spa to the Hispanic Marketby National Latino Cosmetology Association

9:30am – 11:00am - Harbor ABCSalon & Day Spa - Branding & Advertising Strategiesby Marketing Solutions Inc.

9:30am – 11:00am - Shoreline ATaking Your Salon and Spa Business to The Next Levelby Charles Marcus

9:30am – 11:00am - Seaview CThe Incredible Client Experience by Larry Curtis

10:00am – 11:30am - Convention Center Room 203BTabatha’s Salon Solution – Stylist Edition – by Tabatha Coffey

11:30am – 1:00pm - Shoreline AEmployer Brand – The New Talent Bait by Milady

11:30am – 1:00pm - Seaview AI’m An Artist Not A Salesperson by Inspiring Champions

11:30am – 1:00pm - Harbor ABCOK, Booth Renting Did Not Work, Now What?by Kassidy’s Salon Management Consulting Co.

11:30am – 1:00pm - Seaview CPBA Round Tables: Best Salon/Spa Practices 2010 facilitated by Cary O’Brien sponsored by PBA Salon Section

11:30am – 1:00pm - Seaview BSalon/Spa - Consultation to Closing the Saleby Durocher Enterprises

12:00pm – 1:00pm - Convention Center Room 203BMagical Mystery by Jamie Carroll and Modern Salon Learning

1:00pm – 2:30pm - Convention Center Room 204Your Business, Your Legacy by State Farm

1:30pm – 3:00pm - Shoreline BBusiness Management Class for Salon Owners and Managersby Hairdresser Career Development Systems

1:30pm – 3:00pm - Seaview CBusiness of Beauty - 8 Steps to Retail Success presented by Ann Mincey sponsored by

1:30pm – 3:00pm - Harbor ABCPowerful PR, Media Relations & Photography Strategies by Marketing Solutions Inc.

1:30pm – 3:00pm - Seaview ARaising Your Prices with No Fear! by Inspiring Champions

1:30pm – 3:00pm - Seaview BSalon & Spa Design. Starting or Expanding Your Salonby Belvedere USA

1:30pm – 3:00pm - Shoreline ATaking Your Salon and Spa Business to The Next Levelby Charles Marcus

3:30pm – 5:00pm - Shoreline A10 Steps to Your Business SUCCESS (Salon/Spa Owners)by Empowering You

3:30pm – 5:00pm - Seaview CFrom H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business by Barbicide

3:30pm – 5:00pm - Seaview BFull-Circle Business Branding by Durocher Enterprises

3:30pm – 5:00pm - Seaview AGrow Your Business From The Inside Out by Group 3 Marketing

3:30pm – 5:00pm - Harbor ABCIntroductory to Trichology by Innovations Today


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International Fashion Theater Located in the Convention Center in the 2nd Floor BallroomComplimentary with expo ticket unless otherwise noted.

Fusion ToolsLashawndra Harris

Sunday or Monday 9:30am – 10:10am

For the past 12 years, Lashawndra has built a loyal following from her work in salons, movies and videos. Based in El Paso, Texas, she has a multicultural client

base whose hair demands special care and higher heats when styling. Let Lashawndra show you today’s latest styles with thermal styling techniques from Fusion Tools.

Dry Hair Cutting and Quick Coloring Techniques NYC Style KARG + BLACKWELL

Sunday 10:15am – 10:55am

With more than half a century experience between them, KARG + BLACKWELL is the superstar duo the hair

industry has been waiting for! Learn the latest in dry haircutting, coloring and styling for the hairstylist who wants to know it all. This presentation promises to be fun, educating, real, good looking, fast, easy and very salon adaptable; you will love this presentation!

Martin ParsonsSunday 11:00am – 11:40amMonday 10:15am – 10:55am

Martin Parsons, the recipient of the prestigious NAHA Lifetime Achievement Award and listed among the elite

in Modern Salon’s Top 75 Educators for the past century, will be presenting his special magic at this fast-paced and entertaining presentation highlighting the latest looks, including fabulous finishes on long hair up-styles for that special occasion matched with his new collection of colorful and sumptuous gowns guaranteed to inspire. Educational as well as entertaining, Martin’s presentation is not to be missed.

Twisted GlamRusk Artistic TeamSunday 11:45am – 12:25pm

Fashion is cyclical. Trends come and go, then come back again. This collection takes classic glamorous shapes from the 20s and 40s and combines them with textures from the 80s, creating a modern twist on classic glamour. We are seeing a resurgence of some of the big styling from the 80s – big hair, big jewelry, lots of color and layering of clothing and accessories. You will see this inspiration in the costumes and makeup as well as in the dramatic re-styling portion of our collection. Join the world-famous RUSK Artistic Team and experience the Fashion+Culture+Attitude of Twisted Glam.

Don’t miss 2009 NAHA Fashion Forward winner, Contestant on Bravo TV’s “Shear Genius” and International Fashion Theater emcee Faatemah Ampey!

Plus, meet Faatemah in person in the ISSE Latino Fashion Theater Saturday from 3:30pm – 4:00pm. See page 22 for details.

Spring/Summer 2010Sassoon Academy CollectionSunday 2:45pm – 3:45pmMonday 11:15am – 12:15pmAdditional Investment Required: $40

Join Stephen Moody, executive director of international education, and the Sassoon Academy Creative Team as they present the Spring/Summer 2010 collection for the first time in North America. Get an up-close, step-by-step look at trends and techniques that will inspire you and your clients.


The International Fashion Theater is packed with inspiring performances by some of the industry’s most talented platform stylists and manufacturers from the U.S. and abroad! From cutting demos to color trends, the International Fashion Theater displays the hottest artistic presentations on the West Coast.

Catwalk Volume Collectionby TIGITIGI Creative Team

Sunday 1:00pm – 1:40pm

Step into a world of elevated style with the latest vision from Catwalk by TIGI, the Your Highness Volume

Collection. Inspired by fashion and designed by hairdressers to heighten style, this collection hits just the right note with this season’s must-have look – full, voluminous hair. Closely following the collaboration with up-and-coming UK designer, Christopher Kane, TIGI’s Eric Gomez will lead the Creative Team in a tantalizing presentation of bold looks straight from the runway.

Get Mixed Up with Ruth Roche!Sunday 1:45pm - 2:25pm

Wouldn’t you like to experience the freedom of being able to enjoy yourself, feel confident, and take care of your clients while working with any hair texture? Join Ruth

Roche of RARE NYC for this inspirational and fun presentation full of useful techniques in haircutting and styling, touching on all clients and hair types: men, women, long, short, straight, and curly! Learn lots, have fun, and turn your own imagination into a profit-making center!

Spring/Summer 2010Sassoon Academy Collection

Sunday 2:45pm – 3:45pmMonday 11:15am – 12:15pmAdditional Investment Required: $40

Join Stephen Moody, executive director of international education, and the Sassoon Academy Creative Team as they present the Spring/Summer 2010 collection for the first time in North America. Get an up-close, step-by-step look at trends and techniques that will inspire you and your clients.

Trend-Focused Scissor & Razor CutsNick Arrojo and the Arrojo Artistic Team


Absorb and assimilate as Nick Arrojo and the ARROJO Artistic Team showcase modern trends and techniques

in scissor and razor cutting, for women and men. New ways to approach asymmetry, construct aggressive layers, shape cuts from short to long, and fashion newfound space and freedom will be brought into sharp focus. Get the tools to create in this inspirational presentation.

The Art of Harmonized ReflectionDanny Lapointe & Anita Gutierrez presented by Clairol Professional

Monday 12:45pm – 1:25pm

Join Danny and Anita for an adventure in creativity. Come and capture the rhythms and nuances of flashing color prisms.

Ruth Roche & Charlie PriceMonday 1:30pm – 2:10pm

NAHA winners Ruth Roche and Charlie Price team up for the first time ever on the ISSE main stage to present their unique take on spring

2010 trends. The duo will create quick haircuts and high-fashion styles that bridge the gap between the runway and the salon. Don’t miss the witty banter and chemistry between these two noted platform artists.

René Antonio presented by Scruples


Come see Scruples Artistic Director René Antonio, known for innovative avant-garde creations.

NAHA: Insider Tips and TricksMonday 3:00pm – 3:40pm

Meet North American Hairstylist Awards (NAHA) finalists and winners Ruth Roche, Charlie Price, René Antonio, John Simpson, Faatemah Ampey and others for your opportunity to ask NAHA winners and finalist the questions you have always wanted to ask. NAHA entries are due February 8, 2010. Visit probeauty.org/naha.

Bollywood at ISSE 2010Marcel Muñoz


Don’t miss Marcel’s fun, colorful, informative presentation and his creative vision in hair, make up, and costume design. Add Marcel’s techniques to your skill set and

leave with the motivation to become a more creative stylist.


Technical TheaterLocated in the Convention Center Room 104ABComplimentary with expo ticket unless otherwise noted.

Watch the pros in action and learn new cutting and styling techniques. These classes feature the hottest names in hair design showcasing their latest methods—all in a professional atmosphere. Watch and learn from the masters!

Martin Parsons’ Special Long Hair Presentation

Sunday 3:00pm – 4:25pmMonday 2:00pm – 3:25pmAdditional Investment Required: $20 -Seating is Limited

Regarded as one of the top long-hair artists in the world, Martin Parsons achieves beautiful styles with a variety of lengths in just minutes - And now so can you! Join Martin for this special, up-close and personal 90-minute presentation and learn his techniques for knotting, lacing and folding to create styles that will make your clients the talk of any event. Martin will demonstrate his unique approach to long hair and how to apply it to your everyday salon work. Don’t miss the opportunity to see this master educator in a special intimate setting.

Square by FI HairDewey Fanone, FI Hair


The Square™ is a powerfully effective haircutting technique that allows stylists to create art by drawing from a clear understanding of the fundamentals. Developed by Fi Hair, The Square™ was first used as a training tool for stylists to master their cutting disciplines. It encourages stylists to focus on fundamentals such as, combing, sectioning, holding the hair, standing position, sightlines and visualizing shape. The Square™ simplifies the creation of shapes, stimulates creativity and opens endless cutting possibilities for hairstylists.

BIA Radical Departure Presents the Ultra Funk Collection


BIA International would like for you to enter our world of Radical Departure. Come on and all to witness the

successful application of relaxing and coloring in the same day without breakage. This process has been successful in salons; It will increase your revenue by 75 percent. Although the technique is simple, you have to know the extraordinary ingredient used to make the process successful.

Sandra Yu Presents “Changes”Monday 3:30pm – 4:25pm

Learn how to work with multi-cultural hair and multi-dimensional texture to create the modern looks of today.

Look, Learn + Ask; Dry Hair Cutting + Quick ColoringKARG + BLACKWELL

Sunday or Monday 11:30am – 12:25pm

KARG + BLACKWELL is the superstar duo the hair industry has been waiting for! Experience and see the

latest in dry hair cutting, coloring and styles for any hairstylist who wants to know it all. Together, this innovative team has more than 50 years of experience. This session is fun, educating, real, good looking, fast, easy and very salon adaptable; you will love this presentation!

The Yosh Way – A Hair Design PhilosophyYosh

Sunday or Monday 1:00pm – 1:55pm

Yosh provides an opportunity to learn his unique concepts that will encourage a new attitude and allow you to achieve freedom from structured haircutting. With

Yosh’s three-step haircutting system, you’ll discover how to design hair through cutting, adapt the hairstyle to suit the individuality of each client and make salon life more enjoyable.

Lets Skip the Hype and Go For the GustoChromastics

Sunday 2:00pm - 2:55pm

What’s really important when coloring hair? Ingredients, Formulation and Effect. Tom will explain why the better the ingredients, the healthier your hair; the better the

formula, the longer lasting the color; And, how the product really affects the hair. In one hour you’ll learn more about hair coloring than ever before: Red, Blondes, Brunettes and Gray coverage better than ever before.

Elements of HaircuttingThe Netwerk Academy


Thousands of hairstyles are based on a small number of basic shapes and techniques. Join The Network Academy for a revealing look into these universal

principles as we explore the advanced applications of basic haircutting elements from an independent point of view.

ChromasticsThe Evolution of Hair Color


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Latino Fashion TheaterSponsored by Located on the Convention Center Arena show floor Complimentary with Expo Ticket.

Faatemah Ampey Meet and GreetInternational Fashion Theater emcee, Contestant on Bravo TV’s “Shear Genius” and NAHA 20 Fashion Forward winnerSaturday 3:30pm – 4:00pm

Beginning her beauty career at the Aveda Institute in Minneapolis, Faatemah Ampey’s talent was quickly recognized. Today, with more than 16 years under her belt, Faatemah styles hair for national magazines, branding campaigns and runway shows. Her skills run the gamut from cutting and color to extensions and celebrity styling. Faatemah also enjoys meeting and motivating students and travels the world speaking at events and educational seminars. Don’t miss this candid look at the secrets behind Faatemah’s tremendous success!

Discover Wella’s New Cashmere CollectionRobert Curiel / Wella Color Charm

Sunday 1:30pm – 2:25pmMonday 10:30am – 11:25am

Wrap your clients in the natural warmth of cashmere colors with Color Charm’s six elegant new shades. Learn

the secrets of cashmere color and how to wrap your clients in this warm new artistry!

“ViVa Kahlo”Marcel Muñoz

Saturday 2:00pm – 2:55pmSunday 4:30pm – 5:25pm

A Latin diva that inspired Marcel to create the Kahlo collection; taking hair, make up and clothing to hot salsa looks feeling the music and having fun.

Surreal Red – Surrealism in Couture & Hair DesignAlfaparf Milano

Sunday 10:30am – 11:25amMonday 3:00pm – 4:00pm

Alfaparf Milano’s “Surreal Red” trend collection is an experience into a new realm of artistic inspiration. Join

us to preview this latest trend collection inspired by Surrealism, the artistic movement that rejects reality and escapes into fantasy!

BE at ISSE 2010!Sunday 11:30am - 11:45am Monday 2:30pm – 2:45pm Join BE for a special announcement!

Sandra Yu Presents “Changes”Sunday 12:00pm – 1:00pm

Learn how to work with multi-cultural hair and multi-dimensional texture to create the modern looks of today.

UBC Ultimate Cash Box GiveawaySunday 2:30pm – 3:15pm

Ultimate Beauty Companies Makes Dreams Come True! One lucky beauty professional will win $25,000 at the Ultimate Beauty Cash Box Giveaway at ISSE 2010!

Ultimate Beauty Companies is offering ISSE 2010 attendees an opportunity to win real money in the UBC Cash Box. To enter, you must visit each of the UBC booths and complete a UBC passport card. Winners will be selected at designated times each day of the show. Don’t miss out on your chance to win. Visit booth #s 930, 1040 + 1050 in addition to the cash box booth #2802 for your chance to win!

Alternative Ways for Creative Color & CuttingRaul Martez


Learn a new system that allows you to have freedom cutting on wet or dry hair and the experience of creating

a placement of colors. This system will give you new ways to be more creative behind the chair.


The Latino Fashion Theater showcases the diversity of the beauty industry by highlighting the amazing work of Latino artists. Demonstrations are presented in both English and Spanish.

LFG FASHION

P r e s e n t e d b y

PHOTO SHOOTby the Masters

Monday 10:00am – 2:00pm - Room 203AAdditional Investment Required: $249, includes lunch and transportation from Convention Center to the Queen Mary

Limited Seating – Reserve your spot today! Go to a ticket counter.The most anticipated class at ISSE 2010, the LFG Fashion Photo Shoot by the Masters will take you through the ins and outs of a professional editorial photo shoot and is supported by the Latino Fashion Group’s mission to celebrate the amazing work of today’s leading Latino beauty artists. Led by award-winning fashion photographer Babak on location aboard the luxurious Queen Mary Hotel in the Long Beach Harbor, this four-hour photo shoot class will showcase the beauty of the Latina woman and highlight leading Latino fashion trends while teaching you how to develop your vision and find the right photographer, stylists and models to help you tell your story in print.

The LFG Fashion Photo Shoot by the Masters will feature today’s hottest platform artists, including Mary Brunetti, 1991 NAHA Hairstylist of the Year, and Paul Vega, Clairol Master Stylist, and others.

LFG Fashion Photo Shootby the Masters Sponsors

Planet Salon Educators, Editorial Stylist, and Team


Be amazed by the cutting-edge style of this prestigious team. Our youth-fueled team of juniors and team of

educators are both impressive and have a passion for sharing our educational systems and programs. With a style that is enterprising and daring we are set to make our mark for the New Year. Our delivery is easy to understand and salon friendly. Learn inspiring up-styles, barbering and more.

J’s Hair StudioLisa Yamasaki


Don’t miss this exciting performance focusing on several themes, including “Tokyo Collection ‘09,”

“Alice the underground” and the Lisa Yamasaki collection of the world of “Gothic Avant Garde.”


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N O R T H A M E R I C A N H A I R S T Y L I N G A W A R D S 2010

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Hands-On EducationAdditional investment required. Limited seating available: Register at a ticket sales counter.

Learn from doing with the innovators and educators driving the latest looks and techniques in hair. ISSE proudly presents the following hands-on classes, tailored for those who are looking for more than just a lecture or demo!

Everything Hair ExtensionsRoom 101B Ruben Martinez, Donna Bella Hair Extensions

Sunday 10:00am – 1:00pmAdditional Investment Required: $349

Join us to learn everything you need to know about the latest hair extension methods: application, removal, cutting, and styling; which system is right for you, fusion

or micro bead; how to price your services to maximize your profits; how to market yourself as a hair extension specialist; and, how to keep your costs down and make money today. This class will give you a chance to apply the extensions and find out for yourself which system you prefer. You will receive a kit with everything you need to start applying extensions in your salon the next day. Come take advantage of this one-time offer and learn how you could be making $1,000 on a single client.

Please bring shears, clips, spray bottle and comb. All other materials will be provided.

Mogi Haircutting ClassRoom 201A

Sunday 10:00am – 1:00pmMonday 2:00pm – 5:00pmAdditional Investment Required: $129

All haircuts have three lines: vertical, horizontal and diagonal. Stylists are always looking for new ways

to perfect each haircutting technique. In this class, you’ll learn how to use Mogi’s personalized method of cutting hair using body movement and body positioning, resulting in the perfect cut for every style, every time.

Please bring shears, thinning shears, combs, 5 hair clips, a spray bottle, cutting cape, a blow dryer and blow-dry brush.

Foil Placement DefinedRoom 201BABCH

Sunday or Monday 10:00am – 1:00pmAdditional Investment Required: $149

Learn from the very best! Andre Nizetich will teach you the easiest, fastest way to apply foils in hair!

Dimensional hair coloring and foil placement is the lifeblood of the salon industry; the more proficient you become the more money you will make. If you are a beginner or if you are looking to refine your technique, this class will take your foil placement skills to a new level. Andre’s matter-of-fact approach to teaching hair color makes learning a pleasure. All materials provided.

Killer Corrective TechniquesRoom 201BABCH

Sunday or Monday 2:00pm – 5:00pmAdditional Investment Required: $149

If you are having difficulty with corrective hair color, this is the class for you. Corrective hair color involves three

disciplines: proper consultation, effective formulations and skillful techniques. Andre Nizetich will touch on all three and show you the techniques that will solve any of your corrective situations. Andre teaches in generic terms that are clear and easy to understand; the methods in this class will work with any line of hair color.

All materials provided.

Fast Foiling For Fat Cash FlowRoom 101BJo Blackwell-Preston

Sunday or Monday 2:00pm – 5:00pmAdditional Investment Required: $129

Come spend an afternoon with Jo Blackwell-Preston and learn her tried-and-true “Best Bang for your Buck” techniques. With more than 25 years of experience, Jo will share with you six to 10 techniques that allow

her to book a new client every 15 minutes to make twice the money in half the time. This will be the best investment you will make in your career all year. You will walk away from this fun and easy class experience confident and ready to utilize your new techniques the very next day.

Please bring a rat-tail comb, clips, and a color apron.

Go to the Next LevelAdvanced Haircutting ClassRoom 201AHiroshi Kitamura

Sunday 2:00pm – 5:00pmMonday 10:00am – 1:00pmAdditional Investment Required: $129

Now that you have learned the basics, it’s time to expand your creativity to an advanced level of haircutting that you have never experienced before. Come prepared to learn a lot of great techniques in this advanced haircutting class.

Please bring a blow-dry brush, combs, 5 hair clips, shears, thinning shears, a water bottle, cutting cape and a blow dryer.

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Re-Invention Twilight 2010Room 101BSandra Yu

Monday 10:00am – 1:00pmAdditional Investment Required: $129

Join Sandra to experience this hands-on, step-by-step creative cutting system that allows you to develop brilliant creativity. Learn how to deliver “the look” for

your clients every time by combining classic and modern cutting methods, creating amazing shapes through unique sectioning, using simple techniques to create texture and movement and much more!

Please bring a towel, spray bottle, combs, brushes, shears (including texturing), sectioning clips, pen and paper.

PBA | NCA at ISSELicensed professionals & cosmetology students,

discover the benefits of membership in the industry’s largest trade association.

b u s i n e s s t o o l s e d u c a t i o n g o v e r n m e n t a d v o c a c y n e t w o r k i n g a n d m o re !

Member Benefits:- Access to VIP Member Lounge at ISSE- Free Subscritpion to American Salon- Free Show Admission to ISSE 2011, - IBS New York & Las Vegas, IECSC NY & Las Vegas, INsalon St. Paul

Show Special:Join PBA | NCA at ISSE and receive a FREE gift bag brimming with premium beauty products ($140 value). Visit the PBA booth in the Arena Lobby.


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Head, Neck, or Shoulder Pain4 CE CreditsCynthia Ribeiro

Sunday 2:00pm – 6:00pmAdditional Investment Required: $25

If you have ever had a client complain of head, neck, or shoulder pain, this short hands-on workshop is for you.

Come prepared to learn and do a lot of hands-on work to loosen up the muscles of the back. Please wear comfortable clothing.

Lymphatic Drainage for the Face, Neck and Shoulders 4 CE CreditsTeri RogersMonday 1:00pm – 5:00pmAdditional Investment Required: $25

Essential Lymphatic Performance™ is a unique Lymphatic Drainage Massage class designed for massage therapists and skin care specialists. This four-hour lecture and hands-on class will focus on techniques

for the face, neck and shoulders. You will be given the tools to adapt this distinctive method and incorporate it into your current practice or sessions.

Wellness EducationClassroom located in the Hyatt Regency Hotel Ballroom A Wellness classes are distinctly designed to provide massage therapists with in-depth understanding of the latest techniques in massage and wellness.

ISSE is pleased to offer Continuing Education (CE) credits for massage therapists. CE credits are for licensed massage therapists only. Certificates will be handed out at the conclusion of each class.

AIS; Active Isolated Stretching: The Spa Method - 2 CE Credits

Bruce Baltz, SpiriPhysicalSunday 11:00am – 1:00pmAdditional Investment Required: $25

Active Isolated Stretching: The Spa Method, was developed from Aaron Mattes’ clinical approach to stretching and reformatted by Bruce Baltz from SpiriPhysical. This format can be adapted into a

spa setting to bring greater depth to any menu or to enhance deep-tissue or sports-related treatments. This lecture/demo will cover upper body and neck as well as lower body.

SpiriPhysical Signature Stone Treatment Focusing on the Face - 2 CE CreditsMonday 10:00am – 12:00pmAdditional Investment Required: $25

This lecture/demo is intended for massage therapists and skin care specialists to incorporate SpiriPhysical’s mineral-based skin care line with the use of warm and cool stones to create the ultimate spa experience. Time will also be spent on proper stone selection and the varying pressure and speed of the stone application for the face as well as the body.

Successful Face and Body Contouring Using Vacuum TherapiesACE Massage Cupping™ & MediCupping™

Sunday 9:30am – 10:30am

This presentation will include demonstration of vacuum therapies for face and body contouring and introduces

a wide range of equipment, from manual micro cups to sophisticated machinery. We will discuss treatments for common complaints, as well as understanding the underlying causes, and will address the concept of “solid bloat” and its epidemic proportions in our population. Simple, effective movements and protocols work with the body to hydrate and separate tissues and drain the effects of modern lifestyles.


energizeyour color services

with the industry’s leader in color accessories

Haircolor ClassesiFoil in Colorwith Adrienne RogersAdrienne shares her experience and knowledge that will have youlooking at your career as a colorist and haircolor in a whole new way.She discusses several topics such as the importance color plays in oureveryday lives, what she believes leads to success as a colorist and theimportance of professionalism. This class incorporates two techniquesthat allow for customization so you can really produce something thatis individualized for each client. Class is recommended for experiencedcolorists who are serious about building their color business.

Sunday, Jan 31, 11:30am -12:55pmMonday, Feb 1, 11:30am -12:55pmComplimentary Color Room 104C

Beyond Basic Foilingwith Rachel BodtInspirational techniques that will allow you expand yourmenu of color services!

If you’ve been highlighting for several years and are stuck in arut of the using the same technique over and over again, thisis the class for you. The techniques taught in this class are fromour Beyond Basic Foiling DVDs and are unlike any techniquesyou’ve seen before. They are fun to do and the results are spec-tacular. Take this opportunity to take highlights to the next level.

Sunday, Jan 31, 9:30-11am, 1:30-3:00pmMonday, Feb 1, 3:30-5pmRoom 103B

Visit us at Booth #1818for exciting haircolor techniquedemonstrations and great show promotionson foil, gloves, color tools & DVDs

800-308-3588www.productclub.com


Complimentary Hair EducationClassrooms located in the Convention Centerunless otherwise noted. Complimentary with Expo Ticket Purchase

ISSE is packed chock-full of preeminent product manufacturers and talented instructors ready to share their practices and techniques.

Free Look and Learn Certification ClassesKeratin Complex Smoothing Therapy Exclusive ClassroomSunday or Monday 9:00am – 6:00pm Located in Regency Ballroom D

Join the Keratin Complex team and get certified to turn a $350 investment into a $5,000 return! Keratin Complex Smoothing Therapy will give your clients straight, smooth, sexy hair, resulting in healthier profits for your salon! Don’t miss out on this wonderful opportunity to learn how to transform the lives of your clients, maximize salon revenues, increase referral business and turn slow days into profitable days with this revolutionary smoothing system.

Barbers Only Magazine Presents...Room 102BBarbers Only MagazineSunday 9:30am – 11:00amMonday 11:30am – 1:00pm or 3:30pm – 5:00pm

Get a taste of what goes on in a barber shop - from basic to advanced skill and the creativity it takes to be a barber. Join the owners of Barbers Only Magazine as they teach you fading, the basics of design, add-on services, and how to brand yourself and your work.

Beyond Basic Foiling Room 103BProduct ClubSunday 9:30am – 11:00am or 1:30pm – 3:00pmMonday 3:30pm – 5:00pm

Learn inspirational techniques that will allow you to expand your menu of color services! If you’ve been highlighting for several years and are stuck in a rut, using the same technique over and over, this is the class for you. The techniques taught in this class are from our DVD Collection; they’re fun to do and the results are spectacular.

Enzo Milano - Room 203B Sunday 9:30am – 11:00amMonday 1:30pm - 3:00pm

Join us and experience the world of Enzo Milano! Where our styling tools are more than what they seem, come and learn about our product line and techniques.

Heads Up with Marcel - Room 102CMarcel Muñoz


Marcel will share some of his techniques and give attendees insights that will open the door to break loose of the old standards and develop a fresh signature look that works.

How to Guarantee Color and Color Correction - Room 102AMalibu WellnessSunday 9:30am – 11:00am or 3:30pm – 5:00pmMonday 11:30am – 1:00pm

Elements found in your water at home and in the salon determine the success or failure of color services and can cost you both time and money! Malibu Wellness will help take you to a new level with your services and keep clients coming back to you! You will build client loyalty and make more money!

The “ARISTO-CUT” - Room 103CBonika Shears and Solutions 2Sunday 9:30am – 11:00am

This session will give attendees a new attitude on haircutting while teaching them a new system of cutting hair. Techniques include Australian point cutting, the ten-minute squeeze cut and the three-layered texturizing system. Attendees will also learn how to select the right cutting tools based on their cutting personality, cutting style, hand size and desired outcome.

The Final Word on Fighting the Frizz! Room 203CBio IonicSunday 9:30am – 11:00amMonday 11:30am – 1:00pm or 3:30pm – 5:00pm

Bio ionic, the leader in natural ionic technology brings you, the professional stylist, a complete arsenal of frizz-fighting tools and techniques. Featuring Fernando Romero, founder and CEO of Bio Ionic, who will demonstrate and show you how to rid clients frizz using the latest Bio Ionic products and techniques. Time is money and Fernando Romero will show you how to generate more income in less time using these frizz-fighting skills.

Introduction to Hotheads Hair Extensions - Room 102AHotheads Hair ExtensionsSunday 11:30am – 1:00pm

Learn how to apply extensions in under an hour without the harmful effects of heat or tools: Gorgeous Remy extensions, extremely undetectable, comfortable and non-damaging.


Clipper Cutting on Men and Women Room 103BWAHL ProfessionalSunday 11:30am – 1:00pm or 3:30pm – 5:00pmMonday 1:30pm – 3:00pm

Join us for demonstrations on using a razor-blade clipper attachment over a true razor to create a more precise effect with much greater ease, eliminating the myth that female styles can not be done with clippers and trimmers, performing the newest ways to attack a man’s hair with WAHL tools, and adding a finishing style that will keep your clients coming back again and again.

Short2Long Hair Extension Method Room 102BNational Hair CenterSunday 11:30am – 1:00pm

The Short2long method is a win/win solution for everyone. In this session, we will explain how to attract and maintain a happy, satisfied clientele. People love that our hair is reusable several times over; Saving your client money while you still get paid to remove and re-apply. Learn how to increase your bottom line with a fantastic product and satisfied clients.

The Andis Top 10 Techniques for Clipper Cutting Success - Room 103CAndisSunday 11:30am – 1:00pm or 3:30pm – 5:00pmMonday 1:30pm – 3:00pm

Join us to learn the top 10 techniques to become a clipper-cutting master! You will leave this session armed with the techniques, skills and confidence to transform your clipper cutting and clientele.

The Business and Art of Hair Extensions Room 102CCinderella HairSunday 11:30am – 1:00pm or 3:30pm – 5:00pmMonday 1:30pm – 3:00pm

Learn a step-by-step guide on how to create the most natural looks with high-lights, volume or length. Don’t let this business potential pass you by any longer. Learn extension techniques that require an hour or less of your time. Learn how to turn the art of hair extensions into the business of hair extensions.

The Business of Hair Replacement, Weaves, and Extensions - Room 203CToni LoveSunday 11:30am – 1:00pm or 3:30pm – 5:00pm Monday 9:30am – 11:00am

Hair Replacement is more than a Lace Front. Attendees will learn the Interlocking Technique: No Braids!!! No Glue!!! Attendees will also learn how to work with insurance companies in conjunction to hair loss clients.

“Surreal Red” Trend CollectionRoom 204Alfaparf Milano

Sunday 1:00pm – 2:30pmMonday 11:00am – 12:30pm

Join us for an up-close and personal experience with world-renowned artist John Frank from Venezuela.

Advanced Formal and Editorial Styling Techniques - Room 103CHAIeliteSunday 1:30pm – 3:00pmMonday 11:30am – 1:00pm

Learn the latest formal and editorial techniques from one of the industry’s most published stylists. These techniques will enhance your toolbox for success during your next red carpet event or photo shoot.

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De Fabulous TrendsRoom 102BJRL USASunday 1:30pm – 3:00pm

Looking to learn the latest trends and Hollywood styles? Come out and learn the best from Emilio Uribe; one of today’s most innovative celebrity stylist. Learn the tips and tricks on how you can become the next top stylist.

Haircutting Without the DramaRoom 102AChuck CapleSunday 1:30pm – 3:00pmMonday 9:30am – 11:00am

Come see how Chuck will teach you: all the principles of cutting, how to retain what you learned and how to understand why you use certain techniques and procedures to arrive at certain looks and affects. This won’t be tradeshow presentation cutting, but cutting as it pertains to your salon business.

Marcia Teixeira Brazilian Keratin Certification (English/Spanish)M&M InternationalSunday 1:30pm – 3:00pm - Room 203CMonday 9:30am – 11:00am - Room 103CMonday 1:30pm – 3:00pm - Room 203C

Marcia Teixeira, the worldwide authority on the Brazilian Keratin Treatment, invites you to become certified. Join us and take advantage of this spectacular opportunity free of charge. This superior, revolutionary new service is an intense treatment that is universal and can be used safely on all hair types. Learn by our highly skilled International Educators, how to transform your clients hair into soft, frizz free, Beautiful, Healthy, Shiny Hair.

Brazilian Keratin Treatment

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A Student Source for Creative Career BuildingMaking Beauty My Business

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TCA, The Color Accelerator and Smart Solutions - Room 102CDennis Bernard Inc.Sunday 1:30pm – 3:00pmMonday 11:30am – 1:00pm or 3:30pm – 5:00pm

This seminar will share with you how to use TCA in color, perms, and straighteners to maximize profits; how to make your color services FASTER, cleaner and easier; how to use the “7 Secrets For Customer Value”: and, how to’s on practical cutting/styling ideas using the Smart Solutions Styling line.

The Art of Hair-Cutting with Razarte Room 102BHair ArtSunday 3:30pm – 5:00pmMonday 9:30am – 11:00am or 1:30pm – 3:00pm

The luxury hairstyling tool is crafted from premium titanium alloy and features an easy-to-change blade compartment to provide the best possible cut.

The Greatest Barber Show On Earth Room 203BMajor League BarberSunday or Monday 3:30pm – 5:00pm

Major League Barber invites you to a day of show-and-tell. All the top-secret tips and tricks of the barber profession will be told and all your questions will be answered. You will benefit from five of the most talented barber professionals in the business specializing in fades, tapers, razor cutting, color, designs, and much more: Five professional barbers catering to your every need.

ARROJO InspirationRoom 103BArrojo EducationMonday 9:30am - 11:00am

This class focuses on the latest theories and trends in scissor and razor cutting, exploring their relationship with both consumer and editorial styling. Discover new ARROJO techniques, as well as insight and ideas.

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Round Brushing TechniquesRoom 103B Monroe BrushMonday 11:30am – 1:00pm

Gorgeous styling that showcases your color and cutting abilities can only be achieved through the motion that only round brushing gives. Come and learn positioning; prepping the hair, even the most difficult textures; techniques to prevent shoulder injury and carpal tunnel syndrome; choosing the right tools for the right styling; volume and smoothness creation; and, outstanding finishing without causing damage to the client’s hair.

Complimentary Color RoomLocated in the Convention CenterRoom 104C

Coloring Between the LinesChuck Caple

Sunday 10:00am – 11:25am Monday 2:30pm – 4:00pm

Do you want to learn all there is to color and not just bits and pieces? Do you want to learn how color is theorized and learn about all the principles to writing formulas as opposed to watching models get their hair colored? If you want a real color program, this is the class for you.

iFoil in ColorProduct Club

Sunday or Monday 11:30am – 12:55pm

iFoil in Color is an inspirational class that focuses on the importance of color. You’ll learn fresh hair color

ideas and techniques that produce beautiful, wearable results that you can use everyday in the salon. Adrienne also discusses professionalism and what she believes leads to success as a colorist.

Color by DesignJohn C Simpson, sponsored by

Sunday or Monday 1:00pm – 2:25pm

Expand your mind and your creativity! Let yourself see and think of hair color differently. With Color by Design,

dive deep into the art of creative, yet functional placement to enhance your color palette with color formulations that showcase you and your work. Complacency is the destruction of creativity! Become inspired through this program to give new life to your every day shading and color blue printing. Light versus dark, opaque versus translucent and “flipping” your canvases with ease!

Coloring Out of Your MindRené Antonio, sponsored by


Join Scruples Artistic Director René Antonio as he takes colorists through the steps to achieving brilliant

multidimensional hair color effects. From avant garde to everyday street fashions, this three-time NAHA Haircolor finalist inspires stylists to take their skills to the next level.

Join Us to Learn About Our New Products! - Room 102AExtensions PlusMonday 1:30pm – 3:00pm

This session is broken up into three 30-minute presentations to train our clients on our new, innovative product lines: Shrink Links, Edges, and The Marie Bernard Method. You will learn how to use these products in our informative classes.


Complimentary Nail EducationComplimentary with Expo Ticket PurchaseClassrooms located in the Hyatt Regency Hotel

LeChat Nail Care Products

Make More $ Doing Natural Nails with Soak Off GelRegency Ballroom CSunday 9:30am – 11:00am Sunday 3:30pm – 5:00pm – Spanish Version Monday 9:30am – 11:00am – Vietnamese Version

Would you like to make more money by updating your services menu? This class will show you how to add items to your menu like the “Gel Manicure”, “Gel Pedicure”, and “Semi Permanent Polish”. We will teach you techniques using Nobility Soak Off Gel that will create beautiful natural nails.

Wow Your Clients with Amazing Nail Art - Regency Ballroom CNail Care ProductsMonday 1:30pm - 3:00pm

This class will show you how to create amazing nail art using the most up-to-date techniques. Learn how to do glitter tips, outstanding color gel designs, simple yet elegant acrylic flowers and much more. We will be using art accessories like crazy! Come learn spectacular nail designs that will impress your clients and make you more money!

Waterless Spa PedicuresRegency Ballroom BJaime Schrabeck, Ph.D., Precision NailsSunday 9:30am – 11:00am

Spa pedicures are hotter than ever, but so is the controversy surrounding the safety of foot spas. Learn how to provide extraordinary spa pedicures without the hassle and expense of a foot spa. Expert educator Jaime Schrabeck, Ph.D. shares the newest products and procedures to protect the health and safety of your clients and yourself.

I’m Not Your Nail Girl!Monday 3:30pm- 5:00pm

Want to be treated like a professional? Learn how to act like one in this humorous and candid look at life as a manicurist. Salon owner and licensed manicurist Jaime Schrabeck, Ph.D. reflects on her 17 years in the beauty industry to help you be the best.

Electric Filing: New Time-Saving Techniques & SolutionsRegency Ballroom BAtwood IndustriesSunday 11:30am – 1:00pm

Learn about time-saving techniques in using your electric file. Lysa will show you new bits used to accomplish this and share with you her experiences and knowledge throughout her career.

Extreme Powder Glaze SystemRegency Ballroom CBackscratchers Salon Systems Inc.Sunday 11:30am – 1:00pm

Extreme Powder Glaze System combines the best of resin technology with the best of acrylic. A healthier alternative to traditional acrylic systems, Extreme uses no primers or monomers. The results? Less damaging, no harsh odor, very little filing, strong, and durable: Results in 30 minutes. Come learn the latest application techniques on this easy-to-use system.

Build Your Own BusinessRegency Ballroom BNail Tek, the Natural Nail ExpertsSunday or Monday 1:30pm – 3:00pm

Build Your Own Business in a tough economy, a fun, informative, role playing class incorporating key business strategies, building a client base, client retention, professional products, merchandising, exceeding client expectations and more. This class is essential for nail technicians, cosmetologists, salon owners and spa managers.

Removable Soak-Off Gel SystemRegency Ballroom CCHRISTRIO Premium Nail ProductsSunday 1:30pm – 3:00pm

Tired of chipped polish or breakage of the nails? Come join Christrio’s world-class educational director Christine Le as she explores and demonstrates the endless possibilities with her New Soak-Off Gel System. This product was uniquely designed for use on the natural nail, but can even be used on enhancements. Please join us and experience this eye-opening opportunity as Christine Le teaches you how to “Minimize your efforts and Maximize your profits!”

From acrylic to natural, some of the best and brightest nail technicians and manufacturers converge at ISSE to show you their top techniques.


IBD Soak Off Gels -Regency Ballroom FIBDSunday 3:30pm – 5:00pm

Join IBD, the leader in gel systems, as they introduce the hottest innovation in gel technology. Learn all the benefits of a gel system; flexibility, clarity, and no odor with the added benefit of quick and easy removal. No more filing to remove, simply soak-off! Now natural nail overlays, tip overlays and even fully sculpted nails can be achieved with the Soak Off Gel from IBD. In addition, learn about the wide selection of colors in new IBD Soak off Gel polishes. These beautiful gel polishes provide color that lasts for weeks and the ability to change within minutes. Ideal for pedicures too! This exciting class will introduce you to the world of IBD and all the ways these new soak off gels will make your work easier and your income greater.

Greening Your Nail SalonRegency Ballroom BSunday 3:30pm – 5:00pm

In this challenging business climate, being lean and green will sustain both your business and the environment. Evaluating how your business impacts the environment is not only the right thing to do, it’s the smartest thing you can do.

E-Filing Simple Safe and FastRegency Ballroom BRAM Products Inc.Monday 9:30am – 11:00am

Confidently chose an e-file that fits your needs as well as how to operate it safely. Attendees will learn proper sanitation of bits, how to choose the correct bit for service needs, and how to use your e-file with the confidence of a true professional.

Bio Sculpture Soakable Gel SystemRegency Ballroom CBio SculptureMonday 11:30am – 1:00pm

Join us for a demonstration on how easy it is to apply and remove Bio Sculpture Gel. This is a no primer, no bonder “flexible” gel system that can be applied directly onto natural nails and tips and can be used for gel nail extensions: Soaks Off in 10 minutes.

ONS Acrylic Techniques with TrangRegency Ballroom BONSMonday 11:30am - 1:00pm

Trang will share with you his award-winning tips and tricks for creating beautiful sculptured nails, acrylic designs and tip and overlay. Don’t miss this master teacher, champion competitor and all around nail genius in action!

EZ Flowers the EZ Flow WayRegency Ballroom FEZ FlowMonday 1:30pm – 3:00pm

Why settle for decals or airbrushes designs, when the art experts at EZ Flow nail systems can show you the exciting world of 3-D and imbedded nail art! Treat your customers to unique works of art that are simple and easy to do. With a brush and some colored acrylic powders, you can create quick, easy and breathtaking designs. From color fades with glitter to dainty roses for the blushing bride, EZ Flow nail systems shows you how to create, market and LOVE nail art! Join us for this informative and fun introduction to the world of nail art and how it can create new clientele, solidify existing clientele and grow your nail business!

Nailpro Nail Class, Competition and Awards CeremonyLocated in the Convention CenterRoom 101A

Compete with the Best!Carla Collier, Nailpro Head JudgeSaturday 6:00pm – 7:00pm

This class is a must for the first-time competitor, veteran and anyone interested in competing. Bring your questions and learn everything you need to know about competing successfully.

The class covers: • What the judges do• How points are calculated• What the staff does• What competition supplies you need• The fine points of the rules governing the specific competitions• And what happens during and after the competitions

Plus, it’s a great opportunity to network and pick up pointers from fellow competitors!

Nailpro CompetitionSunday 7:00am – 5:00pm Monday 7:00am – 2:00pm

For competition rules and to registration visit nailpro.com. All competitions count toward the Nailpro Cup 2010. Space is limited.

Nailpro Awards CeremonyRoom 102AMonday 3:30pm – 5:00pm


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Treat Yourself totheGiftofKnowledgeMaximizeRetailProfitsThisHolidaySeasonwithPBA’slandmarkBusiness of BeautyConsumerResearchReport.

Learn How with Business of Beauty:Maximize Your Profitability

-HolidayPromotionIdeas-PerspectivesfromOwners&Clients-8StepstoRetailSuccessintheNewYear

Special how price of $195.Visit the PBA Booth in theArena Lobby to Purchaseyour copy!

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Complimentary Skin EducationClassrooms located at the Hyatt Regency Hotel unless otherwise noted.Complimentary with Expo Ticket Purchase

Top consultants and manufacturers show you the latest in skin rejuvenating techniques! The masters teach you how to incorporate the hottest new skin-enhancing practices into your work.

Martinni Beauty Inc.

New Technology: Tighten Skin From Head to Toe Without Surgery!Regency Ballroom E Sunday 9:30am – 11:00am

If sagging skin is getting your customers down, recent advances in skin-tightening technology can lift their spirits & their skin. Monopolar RF & ART (Automatic Resistance Test technology) is effective & safe in tightening the face, jowls and neck area with its unique approach of cooling the outer layer of skin. While heating the deeper layers to cause immediate contraction of collagen tissue & long term collagen regeneration with a result of skin tightening & wrinkle reduction.

Learn How to Earn Big $$$ Removing All Types of Skin GrowthRegency Ballroom ESunday 1:30pm – 3:00pm Monday 3:30pm – 5:00pm

Learn how to add a lucrative new service to your hair and nail salon, spa or med-spa to satisfy your clients’ requests to remove all types of skin growths. This class will teach you how to use an easy-to-operate technology to permanently remove all types of surface skin growths such as ruby points, skin tags, age spots, cholesterol deposits, calcium bumps and some moles in just one treatment. A live hands-on demonstration will be given.

Who Else Wants To Get Facelift Results Without Surgery or Pain? GO Microcurrent! - Regency Ballroom EMonday 11:30am – 1:00pm

Understand the science behind microcurrent that relates to skin and muscles. This class will lead you to an eye-opening experience, for a non-surgical facial toning and lifting technique. An easy, non–invasive result oriented aesthetic treatment. A must-attend lecture with live performance.

Biomolucules to Plump Lips, Boost Collagen, and Against Skin Sagging Convention Center Room 204Cosmetica International MiguettSunday 11:00am – 12:30am

This workshop will provide you an overview of the biopeptides and other actives with specific functions, namely: moisturizing and firming the skin, to improve softness and resistance to gravity.

Acne: Identify and Treat Internal Problems by the Location of Blemishes on the Face and BodyRegency Ballroom F SAIANSunday 9:30am – 11:00am

Led by renowned educator and Ambassador of Aesthetics International Association Margarita Saian, this class features a hands-on demonstration of acne mapping and problem detection. Learn which internal imbalances, nutritional deficiencies and allergies cause acne, and how to clean the body from the inside out. A certificate of attendance is provided and participants will be entered in a lottery drawing!

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion TherapyRegency Ballroom FSunday 1:30pm – 3:00pmMonday 11:30am – 1:00pm

Join this live demonstration of three clinical anti-aging breakthroughs which deliver dramatic results in 20 minutes. Renowned educator and Ambassador of Aesthetics International Association Margarita Saian demonstrates the newest European facial procedure for lifting and firming the face and neck using hyaluronic acid, peptides, collagen and a portable multifunctional machine. A certificate of attendance is provided and participants will be entered in a lottery drawing! Visit SAIAN in booth 907 for live demonstrations every hour!

Introduction to Airbrush Makeup - From Everyday Beauty to Bridal to H-D Application - Regency Ballroom FTemptuSunday 11:30am – 1:00pm

Join Temptu’s lead trainer Levi Vieira as he leads a seminar focusing on airbrush makeup techniques designed to conquer beauty, bridal, fashion, photography and hi-def television. Through a live demonstration focusing on application for the high-definition age, Levi will center on airbrush cosmetics featuring our award winning S/B Makeup.


Skin Diagnosis Prior to the Application of Moderate to Severe PeelsRegency Ballroom EBio Jouvance Inc.Sunday 11:30am – 1:00pm

Accurate skin diagnosis is essential in choosing the safe and accurate kind of peel. In this session, we will show how to differentiate between dry and psoriasis skin, various kinds of acne, skin pigmentation issues & aging skin. We will also discuss & demonstrate various kinds of skin peels from gentle scrubs, enzyme peels to chemical & acid peels.

How To Treat Pigmented Skin Safely & EffectivelyRegency Ballroom ESunday 3:30pm – 5:00pm

In this hands-on session, we will discuss in full detail the causes of skin pigmentation, including genetic, environmental, hormonal, aging and melanin-production imbalance. Various treatments will be demonstrated and discussed. Chemical products vs. natural products, side effects of chemical & natural products, who can get chemical treatments and who you should offer natural treatments to are part of this session.

Acne & Its Causes -Regency Ballroom EMonday 1:30pm – 3:00pm

This hands-on session will discuss in full detail the causes and characteristics of acne including the different methods of extraction. An oily skin, from the strictly cosmetic point of view, has an unattractive shiny appearance, with problems in applying makeup, which does not adhere well. We will show the products, treatments and supplements that can either cure or aggravate acne.

Let’s go Botanica - Regency Ballroom CPhysiodermieMonday 3:30pm – 5:00pm Understand the difference between organic, natural and botanical ingredients. A simplified analysis of organic and inorganic compounds and chemistry will be discussed as well as the use of parabens in skincare. This class is a must for those new to the industry as well as experienced professionals looking for answers as to how ingredients can affect you and your body.

The Relevance of Morphology & Preventative Skincare - Regency Ballroom EMonday 9:30am – 11:00amDeveloped 2,600 years ago, the Morphological interpretation of humans will shed insight into the uniqueness of all individuals. This methodology is used to determine the preventative measures one can take to slow down the chronological and photo-aging processes. Learn more about you and your clientele and how this can be a great marketing tool!

Tantalizing Treo for SuccessRegency Ballroom FGigiMonday 9:30am – 11:00am

Join Gigi, Clean and Easy, and Ardell for an action-packed introduction to three of the hottest services offered in salons to gain new clientele or retain existing customers! Class begins with an introduction to the hottest growth category in the industry—faux lashes. Learn the difference between strips and lashes and why this service will grow your business. Your next step is to learn how to up-sell your lash clientele to achieve perfect brows with Gigi waxing and then completing the trio for success, Clean and Easy will introduce you to facial waxing using roll on wax and why this type of wax is ideal if you want to do the full body waxing in half the time of pot waxing! Let Ardell, Gigi and Clean and Easy show you the three steps to success!


ISSE Business HeadquartersLocated at the Hyatt Regency Hotel unless otherwise notedComplimentary with Expo Ticket Purchase

Learn the ins-and-outs of salon and spa best business practices in a special, more intimate environment at the Hyatt. Classes focus on the business and marketing side of the industry and are designed to help you reach your financial goals!

PBA Presents Business Education at ISSE Located in the Hyatt Regency HotelSeaview C

Business of Beauty- The Client ExperienceSponsored by The PBA Foundation

Presented by Ann MinceySunday 3:30pm – 5:00pmMonday 1:30pm – 3:00 pm

With all the product choices out there, imagine what your clients’

experience is. Without a stylist support the final experience is not what it can be. The Client Experience with Ann Mincy will help you educate your clients to continue their salon experience at home. Ann will teach from PBA’s Landmark Business of Beauty: Defining the Future of Beauty Retailing report. With over 30 years of experience, Ann delivers an informative and inspiring message you can’t afford to miss. You will learn the 8 Steps to Retail Success to ensure you are creating the ultimate client experience. Special show price for the Business of Beauty Report. See page 45 for details.

PBA Round Tables: 8 Steps to Salon SucessFacilitated by Cary O’Brien

Monday 11:30am – 1:00pm

Join Cary O’Brien in a spirited discussion with some of the industry’s most successful salon and spa owners. Work through some of your biggest business issues in a small group setting then

share your solutions in this 90-minute, fast-paced round table workshop. Get answers to your toughest questions: How do I keep my team motivated?Is now a good time to hire?How do I boost my retail in this economic climate? This session is brought to you by the PBA salon/spa section.

Student Business TracksSponsored by

Located in the Hyatt Regency HotelSeaview C

How To Be Truly Successful In The Salon Industry Once You Leave Cosmetology SchoolCharles Marcus, The Empowerment InternationalSunday 9:30am – 11:00am

Attention all students! Don’t miss this candid, empowering, thought-provoking and educational presentation on what skills and mindset you will need in the 21st Century to truly succeed in the salon industry. Charles will share his amazing personal and professional story and journey with you, his business building insights and practical ideas will challenge and inspire you to be the best you can be.

Incredible Salon SuccessLarry Curtis, Taylor AndrewsSunday 11:30am – 1:00pm

Learn the personal missions for success; why customer satisfaction is worthless; what the true value of a customer is; how to provide incredible customer service; and, how to become more successful, make more money and have fun.

The Incredible Client Experience Larry Curtis, Taylor AndrewsMonday 9:30am – 11:00am

Learn the keys to a profitable career; who is the most important person in the salon; some simple tips on branding yourself; how to exceed your guests’ expectations; and the four steps to a perfect close.


Don’t miss television’s celebrity stylist Tabatha Coffey in the Convention Center Room 203B

Meet and GreetSunday 11:30am – 12:30pm

Come and meet the dynamic and inspiring television personality Tabatha Coffey. With her

signature edgy style, youthful energy and exceptional skills as an artist and educator, Tabatha Coffey is without question the industry’s golden girl. Don’t miss this exciting opportunity to meet with her personally!

Tabatha’s Salon SolutionConvention Center, Room 203B Sunday 1:30pm – 3:00pm (Owner Edition)Monday 10:00am – 11:30am (Stylist Edition)

On TV and in real life Tabatha has been a passionate liberator of the hairdressing industry and has created a culture of salon owners that now understand the value of client relations, cleanliness, management and marketing. In this seminar Tabatha will share more of her secrets to help industry leaders down the path to wealth and success.

How Successful Salon Owners Think & Succeed - And How You Can Join Them Convention Center, Room 103B MiladySaturday 10:00am - 3:00pm

The business environment of the 21st century is facing an entirely new set of challenges that require a completely new kind of thinking. By utilizing the high-impact, critical-thinking strategies of successful spa owners, you’ll learn to catapult your sales, change your destiny and crush your competition. This workshop is crammed full of insider knowledge and critical-thinking techniques to effectively take charge of your mind and business, and give you a decisive advantage.

Branding; It’s More Than a Logo Shorline ASunday 11:30am – 1:00pm

It’s easy to tell if you have a strong and effective brand: Look at the percentage of repeat customers or retention. If either of these is low, you have a branding issue, or worse, a branding mismatch. This class will present ideas on how to attract the RIGHT clients and customers that will gladly buy your product or service and how to have a competitive edge

Employer Brand – The New Talent Bait Shoreline AMonday 11:30am – 1:00pm

Employer branding gives you a competitive advantage. Companies that understand employer branding know it’s a vital strategic driver. Through your value proposition, you attract ideal candidates and compel your workforce to be a powerful advocate - fostering your ability to maintain market share, maximize profitability, and achieve present and future success. Employer branding is a tool to attract, hire, and retain the “right fit.”

Employee Compensation: How to Stay in Business with a New Commission Approach - Harbor ABCKassidy’s Salon Management Consulting Co.Sunday 9:30am – 11:00am

Learn why the present commission structure is not working and why you need to change. Learn how to make that change to stay in business, creating a win-win for everyone. For all salon owners and managers with employees.

Retailing: The Great Beauty Industry Myth. Is It a Sale Or a Service? Harbor ABCSunday 1:30pm – 3:00pm

Understanding the relationship of partnering for every salon/spa owner, their staff regardless of what you call them. You will learn the three steps that affect every beauty person’s future; How to generate more $$$ in service through retail sales; What to reward your staff differently to get different results. This class is for any distributor sales consultant, salon/spa owner or manager or anyone wanting to be one. Get the real facts to make great decisions on your future.

OK, Booth Renting Did Not Work, Now What? - Harbor ABCMonday 11:30am – 1:00pm

I don’t want to make the same mistakes I did before with employees. If you are among those salon/spa owners and managers that have booth rental and it did not work or isn’t working, how do you chart a new course of action to remain not only completive but financially strong in today’s beauty industry market? You will learn how to make a change without losing your current business; how to protect your investment with employees; and, how to track your numbers differently to get better results. For all owner/managers and anyone who wants to be one.

assidy’sSalon

Management Consultants www.kassidys.com

K


Retailing Your Reputation!(Everyone who serves clients)Shoreline AEmpowering YouSunday 9:30am – 11:00am

Learn ways to increase your retail sales and have a team that is happy to serve clients with take-home products, understanding that your reputation is based on the clients being able to look great between visits. You will learn how to retail for your reputation (not sell a product); A system for increasing retail sales; serve each client with at home-success systems; increase overall reputation; set clear expectations; and, track success.

Making Your Business Make YOU Money (Salon/Spa Owners) -Shoreline A Sunday 3:30pm – 5:00pm

This class is designed for salon/spa owners to help prepare for your business success. First we focus on where you are now then we turn the focus to where you want to be and how to help you get there. We will talk about the value setting goals for you, your staff and your company, that will set the business up to make you money. Understanding how a clear plan of action works is the key to achieving your desired results. You can only a hit a goal that you set.

Creating a FIERCE Front Desk Team (Owners and FD Staff) - Shoreline BMonday 9:30am – 11:00am

Learn systems to hire train and manage an amazing front desk team. You will have the tools you need to create a “fierce” front desk team who add the WOW factor to each client’s experience! Including, how to afford and pay front desk; scripts for success; a how-to manual; and, hiring for success.

10 Steps to Your Business SUCCESS (Salon/Spa Owners) - Shoreline AMonday 3:30pm - 5:00pm

In this class we look at why some businesses succeed and others fail. Learn how to take your business to new levels and become a successful business owner, making 2010 your most successful year. Learn to be a natural leader! Everyone has the ability to create success when they have the tools. Learn time management; financial management; goal setting; team building; and, work habits of successful business owners.



Grow Your Business from the Inside Out Seaview AGroup 3 MarketingSunday 9:30am – 11:00am Monday 9:30am – 11:00am or 3:30pm – 5:00pm

This presentation will explore creative concepts of developing client focused salon marketing initiatives. Don’t think “outside the box;” just make the box a little bigger. This presentation will integrate case studies and examples from a cross section of upscale salons and day spas and value priced salons.

Salon Transcripts Exclusive Classroom Shoreline BSunday 9:30am – 6:00pm

9:30am or 5:00pmSTX Hints & Habits(exclusive class for ST clients only)Take away helpful tips and good STX practices to share with your staff.

11:00amBuild a Front Desk GoldmineMake your front desk its own profit center by identifying areas of income directly impacted by the front desk and training your staff to capitalize on these opportunities. 12:30pmScore Double Profits From Your InventoryInventory management is all about learning to invest your money wisely. Whether your inventory is flying off the shelf or collecting dust, this class will teach you proven techniques to improve your return on investment.

2:00pmCatch Your Email Marketing WindfallLearn how to build higher client retention and strong client relationships via ongoing communications and promotions. We’ll show you ways to fine tune and enhance your current outreach efforts and teach some e-mail marketing basics.

3:30pmCapture Untapped Revenue - Host a Business EventIncrease your salon’s monthly revenue by 20% and become the talk of the town. Events can be more than just a good time. Learn step by step how to host a successful event and keep everyone wanting more.

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Salon/Spa - Consultation to Closing the Sale - Seaview BDurocher EnterprisesSunday 9:30am – 11:00amMonday 11:30am – 1:00pm

Differentiating your services and product offerings is essential. Learn your unique selling points to distinguish yourself from the competition; target marketing your community to build the right client base; communication styles people use and how to sell to them; discover what technology can help you close premium service sales; effectively cross market salon/spa services; three financial drivers of the salon/spa business.

Who Are You Hiring Anyway?Seaview BSunday 1:30pm – 3:00pm

Do the people you interview have sudden personality transformations after they start work? Learn how to “hire hard” and “manage easy”. Walk away with a iron clad interview process and ideas on how to set clear expectations. Discover what benefits and motivation techniques inspire people to be the positive example

Full Circle Business Branding Seaview BMonday 3:30pm – 5:00pm

What’s your unique selling point? Face the future with confidence. Learn how to design a strategic plan that brands an extraordinary experience for your clients; how your brand differentiates you and how to attract your ideal clients. Discover what product line reflects your brand culture most accurately. Are you using public relations to your advantage?

Play To Win! Beat The Recession with a Marketing Driven Strategy - Harbor ABC Marketing SolutionsSunday 11:30am – 1:00pm

Larry Oskin, president of Marketing Solutions will present a fast-paced, motivating session to share innovative ideas on how to beat the recession with a creative marketing driven strategy, based upon strong customer service techniques and programs. This session is perfect for owners and managers as well as all salon professionals whether working on staff or as an independent contractor. Bring a note pad.

Salon & Day Spa - Branding & Advertising Strategies - Harbor ABCMonday 9:30am – 11:00am

Build your salon and day spa name, brand and image through a creative annual advertising and marketing strategy! Oskin will present an exciting session to how to take advantage of all the newspaper, magazine, radio and TV media opportunities. Learn how to best buy advertising & negotiate the best deals. He will discuss the successful creation of brand names, logos, graphic designs, photography and advertising campaigns.

Powerful PR, Media Relations & Photography Strategies - Harbor ABCMonday 1:30pm – 3:00pm

Join this fast-paced session to learn innovative ideas on creating your own strategic public relations campaigns for consumer and beauty trade exposure. Learn how to create and capitalize on professional photography sessions that will promote your hair services, skin, nail and body treatments. Every salon and day spa business needs to invest in building their brand and image through a consistent marketing and media relations strategy!

Salon & Spa Design: Starting or Expanding Your Salon - Seaview BBelvedere USASunday 11:30am – 1:00pmMonday 1:30pm – 3:00pm

Leslie McGwire will educate you on the new trends and style for salon and spa design. Leslie, an ASID certified interior designer, will talk about floor layout, retail, space utilization, material and color choices. The session will end with 30 minutes dedicated to financial and leasing options to expand or start your business.

Starting or Expanding Your Business; A Financial and Leasing Guideline to Getting Started - Seaview BSunday 3:30pm – 5:00pm

Whether you are a new salon owner looking to start your business or an established owner looking to expand, you may be asking yourself whether the right time is now. In times of uncertainty, opportunities do exist, and having a solid plan to manage cash flow during your growth is essential. It is so important to explore finance companies that have the experience and expertise to consult and advise you along the way.




Stop Whining and Start MiningSeaview AInspiring ChampionsSunday 11:30am – 1:00pm

Did you know that building a clientele is one of the biggest challenges most individuals will face in their salon or spa business? The good news is that it can be fast, easy and fun when you know how. If you are seeking new and ideal clients then the Stop Whining and Start Mining program is a must.

I’m An Artist Not A SalespersonSeaview ASunday 3:30pm – 5:00pmMonday 11:30am – 1:00pm

You can increase your retail sales without ever feeling like a pushy sales person again. Find out how fun and effortless retailing can be when you know how at the “I’m An Artist Not a Salesperson” seminar.

Raising Your Prices With No Fear!Seaview AMonday 1:30pm – 3:00pm

Do you worry that you will lose clients if you raise your prices? Are you frustrated that you are not getting paid what you are worth? Are you stopped by fear? If any of these items describe how you are feeling then you need to attend Raising Your Prices with No Fear for your solutions.

From H1N1 to MRSA - Protecting Yourself, Your Clients, and Your Business - Seaview CBarbicideSunday 1:30pm – 3:00pmMonday 3:30pm – 5:00pm

Your salon/spa is a direct reflection of you, so it makes sense to keep your image clean. As industry experts, King Research is focused on keeping you current on bacterial and viral threats and how you can best eliminate them. From disinfecting your shears and clippers to developing your own sanitation checklists - we provide all the information you need to safeguard salon staff and clientele. This workshop will focus on the myths and facts surrounding H1N1 and other bacteria and viruses that can find their way into the salon/spa environment. From H1N1 to MRSA – learn important and practical ways to protect yourself, your clients, and your bottom-line. Because clean is always beautiful.

Visit probeauty.org/flu to download the “H1N1 Toolkit for Salons & Spas” for useful information and practical resources designed to help you prepare for and prevent an influenza outbreak in your salon/spa.

Magical MysteryConvention Center, Room 203BJamie Carroll and Modern Salon LearningSunday 12:30pm – 1:30pm Monday 12:00pm – 1:00pm

Global Salon EntrepRenéur Award winner Jamie Carroll® and Modern Salon Learning, iconic beauty brand with more than 80 years in the market, have teamed up to share the very latest on online learning, SEO search for your business, Google ad word strategy, and much more. You will be able to take away from this workshop tons of valuable free content you can implement in your website the very next day. You will also get the chance to win free education at www.modernsalonlearning.com.

Taking Your Salon and Spa Business to the Next Level - Shoreline ACharles Marcus,The Empowerment International Group Inc. Sunday 1:30pm - 3:00pmMonday 9:30am – 11:00am or 1:30pm – 3:00pm

Based on Charles Marcus’ thirty years international experience in the beauty industry, this session will provide insights and thought provoking ideas on how to take the participants business to the next level and truly differentiate themselves as professionals in the salon and spa business. It will educate, inspire and challenge participants of every level.

Using Technology to Increase Revenue Seaview APrevail TechnologiesSunday 1:30pm – 3:00pm

This class will instruct you in the latest trends in computer software, imaging, and the Internet to increase salon and spa product sales, develop brand loyalty and augment revenue by providing your clients with a custom tailored experience.


Chakra Personality TypesConvention Center, Room 204Bertaut BeautySunday 3:00pm – 4:30pm

The entire ambiance of a spa depends on having the right blend of energy, personalities and services. Without this flow, business is stifled. You can count on people being true to their nature. Hidden within the energy patterns of the Chakra system author, esthetician and Reiki master teacher, Linda Bertaut has developed a unique way to understand individual “personality types” and “modes of operation”. Knowing the motivations of each personality type will assist you with repeat business.

Introductory to TrichologyHarbor ABCInnovations TodaySunday or Monday 3:30pm – 5:00pm

Do you have clients who suffer with the following conditions? Hair Breakage, Thinning Hair, Receding Hair Lines, Bald Spots, Hair Loss, Baldness. Rodney Barnett, a certified Trichologist, will explain how to identify the many types of alopecia and what options are available for your clients that are suffering with these conditions.

Business Management Class for Salon Owners and ManagersHairdresser Career Development SystemsMonday 9:30am – 11:00am - Seaview B1:30pm – 3:00pm - Shoreline B

Helping salon owners develop powerful businee management skills, as well as helping hairdressers develop personal growth success guidelines by learning to work smarter not harder.

Promoting and Marketing Your Salon & Spa to the Hispanic MarketConvention Center, Room 204National Latino Cosmetology AssociationMonday 9:30am – 11:00am

Major beauty brands have expanded their product ranges to accommodate the fastest growing segment of the U.S. population—but getting their business isn’t always easy. The sense of community and pride that exists among Latinos is key to brand perception and loyalty. But with a female Hispanic population predicted to comprise a quarter of U.S. women by 2050, many global beauty brands have added ranges to accommodate not only Latinos, but all nationalities.



Your Business, Your LegacyConvention Center, Room 204State FarmMonday - 1:00pm – 2:30pm

You are probably busy handling day-to-day business at hand, but have you deeply analyzed your risks to ensure your financial well being and future legacy? Have you considered what will happen to your business? What if you decided to retire? If you currently operate as a sole proprietorship, have you weighed the benefits of incorporating your business?

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ISSE 2010 Exhibitor List

2912411 Salon.comPH: 209-639-2962www.411salon.com

131244/20PH: 562-944-3234www.4420.com

2915A - Product SelectPH: 760-843-0710www.allhealthseekers.com

2922ACE Massage Cupping™ TherapyPH: 828-232-1622www.massagecupping.com

1166Adoree USAPH: 858-354-0034www.adoreeusa.com

323Adoro Cosmetics Co., Inc.PH: 323-589-7800www.adoro.com

234Agadir InternationalPH: 201-261-3757www.agadirint.com

3017Akzentz- LA Zenkl ProductsPH: 310-530-0080www.akzentzla.com

701Allegra M France / PAB / Pour EllePH: 323-957-2301www.allegramf.com

643Alliance Beauty Trade Inc.PH: 714-265-1983www.nails2000.com

2918AMA Clinical Labs IncPH: 845-634-4330www.amalabs.com

843Amazing Shine Nails, Inc.PH: 562-946-3630www.amazingshinenails.com

434Amber ProductsPH: 724-695-1882www.amberproducts.com

1130AminoGenesisPH: 949-474-9394www.aminogenesis.com

1751Andis CompanyPH: 262-884-2600www.andis.com

200Appearus Products Corp.PH: 626-330-8668www.appearus.com

1002Appointment Book CompanyPH: 818-889-6625www.appointmentbookco.net

624ARROJOPH: 212-242-7786www.arrojostudio.com

212Art GlitterPH: 928-639-0805www.artglitter.com

711Artizen USA Professional AppliancesPH: 847-676-1950www.artizenusa.com

1965Atlas WholesalePH: 323-346-0560www.johnnybhaircare.com

1157Atwood IndustriesPH: 760-944-9884www.atwoodindustries.net

2262Audrey Morris Cosmetics & SkincarePH: 954-332-2000www.audreymorriscosmetics.com

1334AvlonPH: 800-332-8566www.avlon.com

1852B&S Beauty SupplyPH: 212-693-2646www.bns-beautysupply.com

940B.W. Boyd ShearsPH: 949-474-1911www.bwboydshears.com

1140, 1940BaByLissProPH: 203-316-4315www.conair.com

2071Backscratchers Salon Systems, Inc.PH: 800-832-5577www.backscratchers.com

2812Barber’s Only MagazinePH: 678-458-5117www.barbersonlymagazine.com

2926Bargain Store - Beauty Systems Group/CosmoprofPH: 330-468-1955www.beautysystemsgroup.com

702, 2195, 2500Bass BrushesPH: 818-882-4247www.thehairdocompany.comwww.bassbrushes.net

148BB Couture For NailsPH: 323-259-9946www.bbnailpolish.com

2074Beaming White - Teeth WhiteningPH: 360-635-5600www.beamingwhite.com

401Beauty Beauty USA Inc./FARAH CosmeticsPH: 212-343-1983www.beautybeautyusa.com

2193Beauty Salon FurnituresPH: 626-575-1917www.BeautySalonFurnitures.com

PBA Members are highlighted in blue


1122, 1225, 1828, 1928a, 1928b, 2027, 2032, 2926Beauty Systems Group/CosmoprofPH: 330-468-1955www.beautysystemsgroup.com

230BeautyLove, Inc.PH: 877-213-6336www.beautyloveinc.com

404behindthechair.comPH: 800-760-3010www.behindthechair.com

324BeJung Beauty Inc.PH: 714-680-8879

221Belava, LLCPH: 818-708-7131www.belava.com

1050Bella SSNPH: 323-584-6000www.bellassd.com

127Bella ViaPH: 801-698-5479www.bellaviahair.com

1058Bellisima International Inc.PH: 888-428-4357www.calgelusa.com

118CT & Infinity CorporationPH: 310-963-2691www.toyo-life.com

944Belvedere USA CorporationPH: 815-544-2970www.belvedereco.com

1940Betty DainPH: 562-866-8273www.kbbeauty.com

2256Beverly Hills Skin ProductsPH: 323-266-2777www.bhscp.com

2601BIA AcademyPH: 800-305-7455www.biainternational.com

1718Bio IonicPH: 323-525-3001www.bioionic.com

704Bio Jouvance Inc.PH: 818-548-3578www.biojouvance.com

1376Bio Sculpture Gel USAPH: 949-837-8864www.biosculpturegel.com

248Blaine Labs Inc.PH: 562-906-4477www.blainelabs.com

414Blinc Inc.PH: 561-300-2727www.blincinc.com

2251Board of Barbering and CosmetologyPH: 916-575-7108www.barbercosmo.ca.gov

804Body Toolz Inc.PH: 702-614-7492www.BodyToolz.com

1786Bonika ShearsPH: 770-263-7004www.Bonika.com

418Brazilian BlowoutPH: 877-779-7706www.brazilianblowout.com

1765Brazilian Keratin TreatmentPH: 561-272-8843www.braziliankeratin.com

140, 2937Bric McMannPH: 562-903-1063www.cinderellahair.com

2183Bring It UpPH: 615-347-5833www.bringitup.com

331CaceePH: 714-265-3740www.caceeinc.com

2185Caflon CompanyPH: 310-325-2396www.caflonusa.com

2064Cala ProductsPH: 213-745-5141www.calaproduct.com

3002Calgel America, Inc.PH: 888-435-2787www.mycalgel.com

343Cali Beauty SupplyPH: 714-658-0977

2254California Stylist NewspaperPH: 503-297-7010www.californiastylist.com

911Cape SaverPH: 818-493-2591www.capesaver.com

1331Centrix Service CenterPH: 707-235-7235

2175Charlene Products, Inc.PH: 630-759-1155www.charleneproducts.com

1122Cheap CHI – Beauty Systems Group/CosmoprofPH: 330-468-1955www.beautysystemsgroup.com

1133China GlazePH: 323-728-2999www.aiibeauty.com


511Christian CosmeticsPH: 619-671-0985www.christiancosmetics.com

903ChristrioPH: 951-808-4731www.christrio.com

3202ChromasticsPH: 917-375-7741www.chromastics.com

509Chunbao Industrial, Inc.PH: 714-463-4807www.chunbaousa.com

523, 524, 525, 526, 623, 625Cinderalla HairPH: 562-903-1063www.cinderellahair.com

817Clairol ProfessionalPH: 203-351-3826www.clairolpro.com

1129Clean & EasyPH: 323-728-2999www.aiibeauty.com

608Clinical Resolution Lab, Inc.PH: 213-384-0500www.clinicalresolution.com

534CM HairPH: 224-392-8966www.cmhair.com

1410CNDPH: 800-700-4939www.CND.com

3010Color ViePH: 619-399-7974www.issueprofessionalcolor.com

543ColorSpatch LLCPH: 915-833-0572www.colorspatch.com


2040Columbia Cosmetics Mfg., Inc.PH: 510-562-5900www.columbiacosmetics.com

1140Conair/Rusk, Inc./Satin Smooth/BaByLiss/ForfexPH: 203-316-4315www.conair.com

114Create Ion USA, Ltd.PH: 626-798-4247www.createion.net

1102Creative Age PublicationsPH: 818-782-7328www.creativeage.com

1225Credit Booth - Beauty Systems Group/CosmoprofPH: 330-468-1955www.beautysystemsgroup.com

1518Cricket Company, ThePH: 415-475-4140www.cricketco.com

1952Crisace Hair ExtensionsPH: 416-293-8783www.crisace.com

1017CrocPH: 714-521-2255www.turboion.com

1370Crown Industries, Inc.PH: 219-791-9930www.crownbrush.com

118CT & Infinity CorporationPH: 310-963-2691www.toyo-life.com

316Dadashie Acne SystemPH: 714-915-1337www.dadashie.com

430Dashing DivaPH: 516-621-6565www.dashingdiva.com

545Denman, Inc.PH: 781-391-3433www.denmanbrush.com

2132, 2233Dennis BernardPH: 732-308-9932www.DennisBernard.com

1448, 1458Dermalogica IncPH: 310-900-4000www.dermalogica.com

330DermOrganicPH: 661-257-4814www.mastey.com

1023Design XPH: 888-345-2924www.salonfurniture.com

304Diamond International Beauty Supply Inc.PH: 702-922-6000www.obliphica.com

411Diamond Towel & Supply Co.PH: 888-886-1288www.diamondtowel.com

2921Dicapac USA, Inc.PH: 310-608-0088www.dermaneedle.com

141Dinair Airbrush MakeupPH: 818-780-4777www.dinair.com

613Divi International Co. (HairCheck)PH: 305-253-9200

601Divine Trading Co.PH: 213-749-2515www.elegantebeauty.com



223Dolce Milano, Inc.PH: 949-743-1188www.dolcemilano.com

2250Donna Bella Hair ExtensionsPH: 801-608-3578www.donnabellahair.com

956Double SummitPH: 213-453-8131www.therhythmtouch.com

402Dr. Jeff Skin Care / Beauty Attica, Inc.PH: 909-923-0832www.dr-jeff.com

1675Dream CatchersPH: 310-550-9021www.hairtech.com

Hyatt TableDurocher EnteprisesPH: 877-596-0243www.DurocherEnteprises.com

710Earthly Body ProductsPH: 818-993-3880www.earthlybeauty.com

446Efalock Professional ToolsPH: 402-593-0211www.mariannaind.com

502Elegante BeautyPH: 213-749-2515www.elegantebeauty.com

3011Ella Hair Straightener.comPH: 305-298-3132www.ellahairstraightener.com

Hyatt TableEmpowering YouPH: 812-455-1367

1854, 1953Entity BeautyPH: 562-866-8273www.kbbeauty.com

1462Enzo & Co.PH: 714-429-1406www.enzomilano.com

1409Essie Cosmetics, LtdPH: 718-726-5000www.essie.com

610Estetica USAPH: 201-531-0760

504European TouchPH: 414-357-7016www.europeantouch.com

102Europelab, Inc.PH: 514-333-8282www.derme.ca

806Eve Hair Inc.PH: 562-377-1020www.evehair.com

344Exceon American Beauty SupplyPH: 203-767-3033

1040Exclusive Salon DistributorsPH: 323-584-6000

2502Export MagazinePH: 310-317-8716www.exportmagazine.net

204Extensions PlusPH: 818-578-7606www.ExtensionsPlus.com

812Eye Kandy CosmeticsPH: 435-668-3303www.eyekandycosmetics.com

1034EZ FlowPH: 323-728-2999www.aiibeauty.com

514Fake BakePH: 918-524-9990www.fakebake.com

939, 1477Falcon International Group, Inc.PH: 951-279-1635www.falconnipper.com

440Fan Out Co. Ltd.PH: 714-403-7271www.fanout.com

1868, 1773Farouk Systems Inc.PH: 281-876-2000www.farouk.com

614Fasham Beauty CenterPH: 310-849-2856www.fashambeauty.com

2140Feel Scissors USAPH: 213-327-9027www.feelscissorscom

2181Fi Hair GearPH: 905-893-2533www.fihair.com

3113Flex 360 Shear SystemsPH: 985-875-1008www.flex360usa.com

639Foil-It (Framar International)PH: 905-374-0133www.foil-it.com

2910Fontana Brands - HairglossPH: 858-356-9128www.fontanabrands.com

1140ForfexPH: 203-316-4315www.conair.com

943Frida NailsPH: 800-408-5534www.fridaextensiones.com



1333Fromm International, Jaguar, AndrePH: 847-264-1208www.frommonline.com

425G & M Supply, Inc.PH: 213-749-1392www.gnmsupply.com

2058Galaxy Enterprises, Inc.PH: 323-728-3980www.galaxymfg.com

1926aGarfield International Company, Inc.PH: 714-690-5958www.garfieldint.com

612Gar-Gano Co.PH: 800-869-1646www.earsandshears.com

2163Gavson Salon ClassicsPH: 972-840-2273www.gavsonsalon.com

840Get a Grip Gloves, Hair Tool Inc.PH: 818-889-2201

1892Glamour Beauty SupplyPH: 323-655-4567www.glamourbeautycenter.com

441Glitter TherapyPH: 562-903-1063www.cinderellahair.com

1731Global KeratinPH: 305-390-0044www.globalkeratin.com

2911GMJ Co., LtdPH: 310-618-9677www.gmjbeauty.com

644Golden Duck Co., Inc./Da Vinci Haircolor ProductsPH: 562-942-1233www.davincicolor.com

1001Golden Rainbow PublishingPH: 888-500-6247

2266Golden SupremePH: 562-903-1063www.cinderellahair.com

1667Grafton CosmeticsPH: 800-662-5387www.graftoncosmetics.com

Hyatt TableGroup 3 MarketingPH: 952-475-3269

1158HAI Elite A Division of Angles BeautyCare Group Inc.PH: 858-451-3750www.hai-elite.com

301Hair AddictionzPH: 623-374-2874www.hairaddictionz.com

307, 308, 309, 310, 311, 312Hair ArtPH: 562-903-1063www.cinderellahair.com

846Hair for Hair, Inc.PH: 909-525-8616www.hairforhair.com

2914Hair RackPH: 310-275-9895

641HairDiamondPH: 480-452-4682www.hairdiamond.com

Hyatt TableHairdresser Career Development SystemsPH: 562-952-9260

303Hair’s HowPH: 954-755-6243www.hairshow.us

108Hattori Hanzo ShearsPH: 541-556-6923www.hattorihanzoshears.com

544Haute Beauty InternationalPH: 714-265-1983www.nails2000.com

1011Heaven & Hell ISO Tattoo, Inc.PH: 925-556-1900www.jmtgroup.com

2034Helen of TroyPH: 915-225-5803www.hotus.com

1008Helga Van Dyke Skin CarePH: 714-836-6629www.HelgavandykeskinCare.com

3008Hi-Dow International, Inc.PH: 314-569-2888www.hi-dow.com

904, 1007Hikari Products, Inc.PH: 310-516-0350www.hikariscissors.com

1224Hold N TouchPH: 562-903-1063www.cinderellahair.com

1686Hollywood Face Inc.PH: 626-285-4218www.hollywoodface.com

629Hollywood Nail SupplyPH: 213-680-3898www.hollywoodnailsupply.com

403Honda ScissorsPH: 310-749-4482

1940HOT ToolsPH: 562-866-8273www.kbbeauty.com



1051HotHeads Hair Extensions by Alan ThomasPH: 800-327-7971

2923Hovan’s Group LLCPH: 61-2-9977-6655www.HovansGroup.com

1030IBDPH: 323-728-2999www.aiibeauty.com

2245Ibiza HairPH: 818-506-1738

949IBS Beauty, IncPH: 562-222-1200www.ibsbeauty.com

1012Iden International, Inc.PH: 562-630-2580www.idencosmetics.com

133IGLITTERPH: 801-369-4294www.shopjinkys.com

226Image DermPH: 818-500-9034www.imagemicroderm.com

217Independent Beauty SuppliersPH: 818-678-0810

615Infinix ShearsPH: 201-475-2209

1231InfrashinePH: 480-218-2804

744INMPH: 714-779-9892www.inmnails.com

Hyatt TableInnovations TodayPH: 214-202-7592

3216Innovative Med, Inc.PH: 949-458-1897www.imibeauty.com

243Inova ProfessionalPH: 212-354-9466www.nanokeratinusa.com

Hyatt TableInspiring ChampionsPH: 619-280-5070

250ISO Beauty Inc.PH: 818-277-4706www.isobeauty.com

1685Instantly AgelessPH: 509-448-5664www.instantlyageless.com

844It Works! The Ultimate Body ApplicatorPH: 661-713-1098www.itworks.net/meltinches

912Its So Easy LLCPH: 561-279-9922www.itssoeasynails.com

603, 1798J & N EnterprisesPH: 508-755-9699www.jnxcel.com

443Jaguar ImportsPH: 407-278-5555www.ProUSASupplies.com

1966James Albert Hair TherapyPH: 949-642-0606www.Jamesalbertsalon.com

2143Jatai/SekiEdgePH: 562-921-9396www.jatai.net

952JB CosmeticsPH: 951-817-9300www.janebeauty.com

2070JCPenney SalonPH: 972-431-8790www.jcpenneysalon.com

2247Jessica Cosmetics International, Inc.PH: 818-759-1050www.jessicacosmetics.com

101Jessie Steele, IncPH: 510-204-0991www.jessiesteelesalon.com

1013JMT GroupPH: 510-489-8368www.jmtgroup.com

1848, 2189JoewellPH: 818-999-9199www.joewell.com

1221JPMS Education – John Paul Mitchell SystemsPH: 330-468-1955www.beautysystemsgroup.com

1223JPMS SchoolPH: 714-444-0788www.paulmitchelltheschool.com

1886JRL USAPH: 305-599-2116www.jrlproducts.com

1826Kaemark Inc.PH: 512-947-9363www.kaemark.com

229KAMISORI Elite ShearsPH: 416-850-5879www.kamisorishears.com

1004Kanan Beauty SupplyPH: 818-889-5401www.kananbeautysupply.com

1220Karg Inc. New YorkPH: 917-225-9626www.mikekarg.com



740Kasho - Universal GroupPH: 323-589-2600www.Universalgrp.com

Hyatt TableKassidy’s Salon Management Consulting Co.PH: 562-432-4462www.kassidys.com

1725KaylinePH: 815-548-8500www.kaylinebeauty.com

1940KB Beauty Appliance CenterPH: 562-866-8273www.kbbeauty.com

1232Kenra LTD, HeadquartersPH: 317-698-0500www.kenra.com

1440Keratin Complex Smoothing TherapyPH: 561-206-6050www.keratincomplex.com

2242Kimmar Furniture Salon Equipment Mfg.PH: 310-549-2742www.kimmar.com

847King Eagle (Canada) Co.PH: 416-291-1785www.king-eagle.com

1858Kiss ProductsPH: 516-625-9292www.kissusa.com

2261KLIX Hair IncPH: 248-563-9999www.klixhair.com

703KP Beauty ProductsPH: 909-865-1771www.kpmakeup.com

1323Krest CombsPH: 978-537-1244www.krestcombs.com

541Kryolan Professional MakeupPH: 415-863-9684www.kryolan.com

145Krystal ProductsPH: 562-531-0654

107Kupa IncorporatedPH: 714-739-2081www.kupainc.com

2836La AcademiaPH: 949-525-0657www.raulmartez.com

2179Lado Co of AmericaPH: 718-886-4150www.ladobeauty.com

142, 2813Ladys SecretPH: 562-903-1063www.cinderellahair.com

1266Lamoon Beauty, Inc.PH: 714-892-9293www.lamoonbeauty.com

211LaSplash CosmeticsPH: 626-968-8826www.lasplashcosmetics.com

1745Le Chat/Dare to WearPH: 510-741-9998www.lechatnails.com/

1118Light Elegance Nail ProductsPH: 541-686-1887www.lightelegance.com

207LightstimPH: 800-298-4010www.lightstim.com

947Lipo IllusionPH: 619-540-9519www.lipoillusion.com

340Liquid SunshinePH: 408-354-0627

1126LomaPH: 360-805-0794

1758Macadamia Natural OilPH: 818-859-7870www.macadamiahair.com

2501Major League BarberPH: 215-669-8357

1230Malibu WellnessPH: 253-389-9766www.malibuwellness.com

2157Martin Parson - Intermar ProductionsPH: 800-576-2249www.martinparsons.com

1683Martinni BeautyPH: 510-724-9999www.martinnibeauty.com

347Medicool / Isabel Cristina, Inc.PH: 310-782-2200www.medicool.com

1306Mehaz / Spilo WorldwidePH: 800-347-7456www.spilo.com

1757Metropolis Technology, Inc.PH: 818-847-2270www.metropolistechnology.com

1785MicabellaPH: 818-709-6900www.micabella.com



3012Miguett USAPH: 954-325-7294www.miguettusa.com

2072MiladyPH: 800-998-7498www.milady.cengage.com

1425Milano SoftwarePH: 905-884-4888www.milanosystems.com

1407Millennium by Harms Software, Inc.PH: 973-402-9500www.harms-software.com

540MINDBODY, Inc.PH: 877-755-4279www.mindbodyonline.com

611Miss Professional Nail ProductsPH: 310-538-5975www.misspn.com

618Modern Basic DistributorPH: 604-438-1120www.mbbeautysupply.com

1708Modern Salon MediaPH: 847-634-2600www.modernsalon.com

246Monroe Hair Care, LLCPH: 954-370-5088www.monroebrush.com

730MoroccanoilPH: 514-448-8967www.moroccanoil.com

2169Morphe Make-up BrushPH: 818-262-4998www.Morphebrushes.com

2726MultiView, Inc.PH: 972-402-7060www.multiview.com

1365Nail LaboPH: 949-752-1042www.naillabousa.com

1270Nail TekPH: 800-676-2457www.nailtek.com

546Nails 2000 InternationalPH: 714-265-1983www.nails2000.com

1854, 1953Nails ExpressPH: 562-263-6245www.kbbeauty.com

908, 910Nails Magazine & VietSalon (Bobit Publishing)PH: 310-533-2550www.viet-salon.com/

930Nancy’s Beauty WarehousePH: 323-584-6000

218Napoleon Perdis Cosmetics Inc.PH: 323-817-3621www.napoleonperdis.com

3200National Latino Cosmetology Association (NLCA)PH: 702-448-5020www.nlcamerican.org

209Natrum / LiPchicPH: 951-308-4440

131Natural HairPH: 562-903-1063www.cinderellahair.com

241Nexagen CorpPH: 562-802-7688www.bdelliumtools.com

320Nigel’s Beauty Emporium / Monda StudiosPH: 818-760-3902www.mondastudio.com

508Niko Cosmetics, Inc.PH: 416-840-5927www.niko.com

530Nina Inc.PH: 302-369-9535www.ninainc.com

2243NobelcraftsPH: 408-781-9191www.nobelcrafts.com

244Nordic HairContrast U.S.PH: 310-292-8848www.nordichaircontrast.com

3019NorvellPH: 615-529-1250www.norvelltanning.com

2239NSIPH: 610-825-1524www.nsinails.com

1885NUBAR Cosmetic ProductsPH: 818-241-0519www.bynubar.com

2807Nyce LegsPH: 714-505-8700www.nycelegs.com

1258NYX CosmeticsPH: 323-869-9420www.nyxcosmetics.com

407Oceana USAPH: 213-500-0617www.oceanausa.net

442Odyssey Nail SystemsPH: 407-522-5700www.odysseynails.com

334Olivia GardenPH: 925-431-3636www.oliviagarden.com



1647, 1657OPI Products. Inc.PH: 818-759-5724

1713Orly International, Inc.PH: 818-994-1001www.orlybeauty.com

1639Oster Professional Products/Arius Eickert Co.PH: 561-912-4271www.ariuseickert.com

1480Passion Beauty, Inc.PH: 310-263-7360www.passionbeauty.com

245Patty’s International BooksPH: 909-822-6879www.pattysintbooks.com

Hyatt TablePBA FoundationPH: 480-281-0424www.probeauty.org/about/committees/nmc/

1475PedipackPH: 702-375-3759

2050PibbsPH: 718-445-8046www.pibbs.com

2809Planet SalonPH: 310-659-8789www.planetsalon.com

2920Potions InternationalPH: 310-208-6411www.potionsintl.com

1832PravanaPH: 866-883-7094www.pravana.com

239Prevail TechnologiesPH: 618-567-5575www.prevailtechnologies.com

1585Princess Nails International, Inc.PH: 760-949-8565www.princessnails.com

146Pro Spa, Inc.PH: 972-271-0806www.prospa1.com

1818Product ClubPH: 973-664-0565www.productclub.com

2422Professional Beauty AssociationPH: 480-281-0424www.probeauty.org

247Pro-MatePH: 888-977-6628www.promatetools.com

1840Q-Voe InternationalPH: 949-455-0576www.q-voe.com

1369Rada Pro, Inc.PH: 415-753-2641www.radapro.net

412Ram Products, Inc.PH: 732-651-5500www.naildrill.com

1925Ranco IndustriesPH: 800-228-5543www.rhinosalonmats.com

2503Rare by Ruth RochePH: 917-208-3379www.rarenyc.com

512Reflet Cosmetics, Inc.PH: 818-636-9626www.refletcosmetics.com

150RemarPH: 800-266-9006www.stayyoungsystem.com

803RepechagePH: 201-549-4200www.repechage.com

2032Retail Destination - Beauty Systems Group/CosmoprofPH: 330-468-1955www.beautysystemsgroup.com

1476RevitalashPH: 805-256-6131www.Revitalash.com

130Roccon Professional, Inc.PH: 954-282-8107www.beoxusa.com

3013Rolling StylerPH: 702-576-2377www.kassumi.com

802Rozge’PH: 818-885-1910www.rozge.com

1140Rusk, Inc./Conair/Satin Smooth/BaByLiss/ForfexPH: 203-316-4315www.conair.com

907SAIANPH: 323-528-6737www.saian.net

1104Sally Beauty SupplyPH: 940-297-2049www.sallybeauty.com

813Salon Biz/ Extended Technologies / Neill Corp.PH: 985-429-9778www.salonbiz.com

1828, 1928a, 1928b, 2027Salon Design Center - Beauty Systems Group/ CosmoprofPH: 330-468-1955www.beautysystemsgroup.com



513Salon TranscriptsPH: 818-716-7551www.salontranscripts.com

2075Salon VacPH: 800-832-5577www.backscratchers.com

1226Salon/Spaware SoftwarePH: 888-260-8111www.salonspaware.com

2902Salons on WheelsPH: 310-613-9426www.wix.com

1470SalonTech AST SystemsPH: 516-625-9292www.salontech.com

1796SalonwearPH: 800-635-3323www.salonwear.com

1140, 1940Satin SmoothPH: 203-316-4315www.conair.com

1272Scissor MallPH: 925-934-9162www.scissormall.com

1510Scruples, Inc.PH: 952-469-4646www.scrupleshaircare.com

144Select MarketingPH: 413-535-2300www.miginailart.com

1791, 1813Sensei Shear Systems / VIA San FranciscoPH: 925-439-9149www.onestopsalon.com

801Sensuous SolutionsPH: 626-447-8982www.sensuoussolutions.com

604Shark Fin Shears CompanyPH: 817-602-4678www.sharkfinshears.com

1159Shear World InternationalPH: 212-691-8035www.shearworld.com

2044Short2LongPH: 941-926-0520www.short2long.com

539Simco Products CompanyPH: 562-602-0774www.prosimco.us

1310SKIN1 by Dr. GramPH: 877-754-6308www.drgram.com

2177Skin-Apeel Co.PH: 805-370-0771www.skin-apeel.com

1009Sky Limit USAPH: 516-587-6481www.skylimitusa.com

1927Skytools InternationalPH: 512-718-1158www.skytoolsintl.com

318Smart Step Salon & SpaPH: 800-981-4979www.smartstepflooring.com

439SmockersPH: 562-903-1063www.cinderellahair.com

2148So Cap Hair ExtensionsPH: 818-843-1163www.SOCAPUSA.COM

1687Solano InternationalPH: 770-418-7343www.solanointernational.com

1725Soma HaircarePH: 815-548-8456www.somaorganics.com

424Sorme CosmeticsPH: 661-257-2622www.sorme.com

811Spa & Aesthetics - H2tPH: 760-433-3393www.h2tspa.com

147Spa Manufacture DirectPH: 818-504-3200

609Stamp Me FabulousPH: 310-784-0044www.stampmefabulous.com

202Star ShearsPH: 732-429-4348www.starshears.com

640Starlight Nail Supplies, Inc.PH: 213-625-1488www.starlightnail.com

1330Studex Ear Piercing ProductsPH: 310-851-9300www.studex.com

1267Stylist WearPH: 800-288-9327www.stylistwear.com

313Sun LabsPH: 818-577-3621www.sunlabsonline.com

814Super Million HairPH: 714-680-3000www.smhair.com

941T.R. InternationalPH: 714-385-1316www.moujan2000.com



630T3 Micro, Inc.PH: 310-452-2888wWW.T3MICRO.COM

1229Taberco Inc.PH: 818-709-6020

135Taiwan InternationalPH: 323-266-4926www.taiwaninternational.com

1739, 2144Takara Belmont USAPH: 732-469-5000www.takarabelmont.com

100Tamsco Shears and IntrumentsPH: 708-430-7777www.tamsco.biz

329Temptu NYCPH: 212-675-4000www.temptu.com

203TessaPH: 562-903-1063www.cinderellahair.com

Hyatt TableThe Empowerment International Group Inc.PH: 905-847-2323

1972The Hair Shop / Hairpiece.comPH: 323-930-4747www.hairpiece.com

3204The Midnight Spa CorporationPH: 714-801-1145www.themidnightspa.com

124TI Creative StylingPH: 888-466-4192www.ti-style.com

1426, 1429TIGIPH: 469-528-4453www.tigiprofessional.com

602Tonytail Company / Hair Accessories by MiaPH: 925-275-9000www.tonytail.com

706Top Secret HairPH: 818-760-6977www.topsecrethair.com

314TouchSuitePH: 561-961-1353www.touchsuite.com

633TowelDryPH: 425-463-9014www.toweldrymen.com

1958Turbo PowerPH: 718-445-8046www.turbopowerinc.com

1940Tweezerman ProfessiionalPH: 562-866-8273www.kbbeauty.com

416Ultimate CreationsPH: 323-906-2880www.infinitealoe.com

2800Ultimate Give-A-WayPH: 323-584-6000

1055, 1866Unique Edge 2000, Inc.PH: 858-586-2100www.uniqueedge.org

112VagaroPH: 800-919-0157www.vagaro.com

711Valera Swiss Made Professional AppliancesPH: 847-676-1950www.artizenusa.com

1926bVeecoPH: 312-666-0900www.veecomanufacturing.com

2919Velana KPH: 310-971-8988www.velanak.com

1813, 1791VIA San Francisco / Sensei Shear SystemsPH: 925-439-9149www.onestopsalon.com

517Vidal SassoonPH: 310-255-3321www.sassoon.com

1725Wahl Clipper Corp.PH: 815-625-6525www.wahlpro.com

3023Wax n Waxing by Natural WayPH: 818-246-7823www.waxnwaxing.com

326Welljoy International Corp.PH: 626-965-2228www.welljoy.us

2826Wellness EducationPH: 914-315-6859www.spiriphysical.com

1978White Professional Tooth WhiteningPH: 951-587-9050www.whitetoothwhitening.com

447Winning Beauty SupplyPH: 626-282-3899www.winninggroup.com

1132WoodysPH: 323-728-2999www.aiibeauty.com

2077, 2803Worcester Reading CompanyPH: 508-832-2121www.haircentral.com

1844XFusionPH: 203-221-7171www.toppik.com



1358Young Nails, Inc.PH: 714-992-1400www.youngnails.com

240YukoPH: 310-270-4820www.yukobeauty.com

122Z-Distribution Inc. / H2O NaturalsPH: 408-694-3860www.h2o-naturals.com

2253Zerran International CorporationPH: 818-897-5494www.zerranhaircare.com

ISSE would like to thank all the 2010 ticket sellers

Sally Beauty Supply

CosmoProf/Beauty Systems Group West/Artistic

Armstrong McCall Professional Beauty Supply

Bella Spa & Salon Distributor(Ultimate Beauty Companies)

Elegante Beauty

Exclusive Salon Distributor(Ultimate Beauty Companies)

Glamour Beauty Center

Long Beach Hairdresser Guild

Nancy’s Beauty Warehouse(Ultimate Beauty Companies)

Passion Beauty

Patty’s International Books

viaBeaute(Ultimate Beauty Companies)


ISSE Ticket PolicyThe Professional Beauty Association (PBA), producers of the International Salon & Spa Expo (ISSE), is committed to providing a professional atmosphere. Please be aware that ISSE is only open to licensed salon/spa professionals and cosmetology students and instructors.

You will be required to show proof of license and photo identification at the entrance of the show. Accepted credentials include:

• Salon/Spa business license denoting salon/spa ownership

• Cosmetology, Nail Technician, Esthetician, Massage Therapist license

• PBA Member Card / NCA Member Card

• Sally’s Professional Card (red)

• Maly’s Card (blue)

• CosmoProf Proclub Card

• Cosmetology School Business or State License

• Cosmetology School Student ID card or letter from certified instructor on school letterhead verifying enrollment

• Business card from a legitimate salon with your name imprinted on it

• Letter from salon/spa owner on certified letterhead (including owner’s business card) verifying employment

• Paycheck stub or W-2 form with your name and salon name imprinted on it

• Other appropriate license denoting you as a member of the professional beauty industry

All above credentials must be accompanied by a photo ID. No children under the age of 16 – including infants – will be allowed on the show floor or in classrooms. No rolling carts or bags with wheels are permitted on the show floor. A complimentary cart and/or bag check will be located at both entrances.

Long BeachWhile in town for ISSE, discover the shopping, dining, arts and nightlife Long Beach has to offer. Extend your stay to enjoy a day at the Aquarium of the Pacific, a tour of the majestic Queen Mary Hotel or a bike ride at sunset. ISSE is centrally located to all Southern California attractions and a boat ride away from Catalina Island. Long Beach is definitely the place to start your Southern California adventures. For more information on what to do while in Long Beach, check out visitlongbeach.com.

ISSE would like to thank all the 2010 sponsors:

®

®�


Hyatt Regency Long BeachLong Beach, California

Saturday, January 30, 2010

7:00 - 10:00 pm

$150 Per Person — NCA and PBA Members $175 Per Person — Non-Members

Ticket Includes Cocktail Reception and DinnerFor tickets and information call 800.468.2274, or email:

[email protected] or visit ncacares.org

In Cooperation With: At the:Produced by:

is aEvent

LEGEND

Ann Minc eyChief SpokespersonREDKEN 5th Avenue NYC

Silver Sponsors

Gold Sponsors

Platinum Sponsors

ICONS

Sonya & Christopher DoveWella Creative Directors

ICON

Robert CromeansJPMS Global Artistic Director


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booth 1731intl: +1.951.858.5700

[email protected]

Los angeles Distributor:

STraigHT WOrLDWiDeTel: +1.888.818.3240


CLIENT NAME: Entity BeautyJOB#: 14402DESC: Entity Ad

OPERATOR: tjcROUND: 4DATE: 11/25/09

FILE NAME: I14402A2.indd QC Check __________

__________

__________

Bleed Size: 9.5” x 12”Trim Size: 8.5” x 11”Live Size: 8” x 10.5”ENT1000

80 70 70 10010.2 7.4 7.4 100 100 100100 100 60 100 100 70 70 30 30 100 100 60 100 100 100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 3.1 2.2 2.270 40 40 75 66 6650 40 4025 19 19B 0 0 0 0

100 70 30 100 10 25 50 75 90 100100 60 100 70 30 100 60 40 70 4070 30 100 40 40 100 40 100 40 70 40 70 40 40 340 70 40 70 40 40100 60A

3%ISO 12647-7 Digital Control Strip 2009

ISSE Program Back Cover

Entity Beauty. Booth 1854.

Five years ago, we launched Entity Beauty with one idea in mind. To become the fi rst

nail care company built by artists. With products and education programs designed to meet

the needs of our fellow artists. Through fi ve years of passion and partnership, our mission

has never changed. To elevate the art of nail design and enhance the creativity

of nail artists. Please stop by. It’s our birthday but the celebration is about you.

Help us celebrate our fi rst fi ve years.

™


BOOTH #608

isse 2010

Documents

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pm naha

pm rusk

pm technical theater

pm sassoon academy

pm ruth roche

pm marcel muoz

pm ren antonio