issuedseptember2011 rateseffectivejanuary20122012 healthfacilitiesmanagement 6 hfm...

Issued September 2011

Rates Effective January 2012

www.HFMmagazine.com

http://www.hfmmagazine.com

HFM offers specialadvertising and

underwriting opportunities

Marketplace Features — These monthlyreports, featuring interviews with key vendorsand other experts, examine trends in productsectors of high interest to hospital design,construction and maintenance professionals.Advertisers can select issues of importanceranging from green design products to securitysystems and hand hygiene to HVAC.

Surveys — HFM partners with industryleaders to survey the marketplace and producecomprehensive benchmark research. Surveysponsorship provides exposure in the magazine,online, and through press and social mediaoutreach. The 2012 surveys cover:

• Construction (in partnership withAmerican Society for HealthcareEngineering — ASHE)

• Salaries (in partnership with ASHEand the Association for the HealthcareEnvironment — AHE)

New! ASHE Advocacy Update — Each quarterthe American Society for HealthcareEngineering writes an exclusive feature aboutregulatory issues of vital importance for hospitalfacility managers and engineers. These reportsappear in print and online.

Trends in Health Care Issue — This award-winning and eagerly anticipated annual issuefocuses on major market trends in hospitaldesign, construction, infection control andprevention, supply chain and sustainability.Advertisers can participate in print and online.

HFM advertisers and sponsors have exclusive ways to reach the most decision-makers in health care facilities management as well as design and maintenance.These include:

2012 Health Facilities Management www.HFMmagazine.com 1

Introduction to Health Facilities Management.....................................................................2Strategic Alliances ......................................................................................................2

In-Depth Editorial Research................................................................................................3Readership Studies ............................................................................................................4Editorial Calendar ...............................................................................................................6

Print Edition Rates..............................................................................................................8Print Edition Ad Programs ..................................................................................................9Print Specifications ...........................................................................................................12Classified Advertising .......................................................................................................14

E-Newsletters ...................................................................................................................15Editorial Spotlights — Email .............................................................................................17Digital Edition....................................................................................................................18Web Solutions...................................................................................................................20

Banner Advertising....................................................................................................21Web Poll ....................................................................................................................21Corporate News ........................................................................................................21

Vertical Search Engine (HospitalConnectSearch.com) ....................................................22Buyers’ Guide ...................................................................................................................23

Underwriting and Conferences .........................................................................................24Rural Health Care Leadership Conference...............................................................24AHA Annual Membership Meeting............................................................................25Health Forum / AHA Leadership Summit ..................................................................26

Speakers Express.............................................................................................................27White Papers ....................................................................................................................27Web Seminars ..................................................................................................................28

Custom Research .............................................................................................................29Most Wired Survey ...........................................................................................................30Executive Feature Roundtable Reports (H&HN and HFM only) .......................................30Custom Media Products ...................................................................................................30

Data and List Rental .........................................................................................................31

The Fine Print ...................................................................................................................32Health Forum Sales Contacts...........................................................................................33

Table of ContentsHFM Editorial Information

Print

Electronic

Education

Sponsorship

Data

The Fine Print & Contacts

6



HFM Editorial InformationEditorial

Editorial

Introduction to Health Facilities ManagementThe resource for designing, building and maintaining safe, efficient and sustainable health careenvironments, Health Facilities Management delivers comprehensive, strategic reporting andanalysis on the trends and issues that impact hospital designers, builders and environmentalservices professionals. Readers rely on HFM for timely, accurate updates and analyses onregulatory issues such as codes and standards covering the built environment.

Strategic AlliancesHFM, a publication of the American Hospital Association (AHA), is the leading magazine fordecision-makers who design, build and maintain health care facilities. HFM enjoys exclusivecontent relationships with these industry-leading organizations:

• American Society for Healthcare Engineering (ASHE)• Association for the Healthcare Environment (AHE)• American College of Healthcare Architects (ACHA)• American Academy of Healthcare Interior Designers (AAHID)

“The best, most understandableand current professionalmagazine in the trade.”Signet Readership Survey

“Extremely useful for contentand advertising information.”Signet Readership Survey




In-Depth Editorial Research“It provides an EXCELLENTsource of new regulatory& codes and standardsinformation.”Signet Readership Survey

Each issue of HFM highlights:• Architecture• Codes and Standards• Construction• Engineering• Environmental Services• Equipment Trends• New Facilities• New Products

SurveysHFM partners with other organizations to producelandmark industry surveys. These include:

• Hospital Construction Survey• Energy Survey• Engineer and Environmental Services Salary Survey• Hospital Security Survey

“I like to see what the expertise is throughout the sectorsthat service the health care industry. There’s a lot ofinnovative thinking and application of ideas from acrossthe service spectrum.”

Signet Readership Survey




Readership StudiesTwice a year (April and October issues), Signet Research Inc. conducts a complimentary ad study for HFM.Studies reveal the percentage of surveyed readers who rate the ads on one of four attributes: Noticeability, InformativeContent, AdProbe™ Score, and Action Taken. Respondents rate the ads as Excellent, Good, Fair or Poor.

Advertisers use this opportunity to test new ads as well as gain significant reader insights on current campaigns.HFM’s audience doesn’t just read the magazine — they take action:

• 85% of HFM readers are involved in one or more purchasing decisions

• 84% took action as a result of reading the publication

Awards forExcellenceLeading journalismorganizations consistentlyrecognize HFM for contentexcellence and design. HFMhas recently won nationaleditorial excellence awards forits reader focus and content:

American Society of Healthcare PublicationEditors 2011 awards:

• Best Special Report “Trends in Health Care,”Gold Award

• Best Original Research, Bronze Award

• Best Organizational Profile, Bronze Award

American Society of Business PublicationEditors 2011 awards:

• Best Special Section “Trends in Health Care,“National Award, Gold

• Best Organizational Profile, National Award,Bronze

• Best Original Research, Regional Award

“Great resource, easy tounderstand and keeps me upto date on current issues.”Signet Readership Survey

HFM readers are interested inarticles and advertising:

• More than two-thirds of HFM readers believe“The advertising in Health FacilitiesManagement educates and is an importantpart of the publication.”

• Nearly half are reading HFM as much for theadvertising as for the articles.

• Seventy-five percent of readers read threeout of four issues.

Source: Signet Readership Study

Readers spend about41 minutes

reading each issue...

� 36% Less than 30 minutes� 47% 30-59 minutes� 15% 60+ minutes� 2% No answer




SOURCE: HFM Circulation Survey, 8/15/2011. Total survey question respondents excluding “no answer” responses = 23,814.Responses to individual product category cells are indicated.

HFM Purchasing SurveyWho Will Buy, Specify and/or Influence Purchases of the Following in the Next 12 Months (as of 8/15/11)

Product & Service CategoriesEngineering Services

Design/Construction Products & ServicesHVAC

Boilers/ChillersBuilding ControlsElectrical Systems

Generators/Power SystemsFire Safety Equipment

Security/Safety/Fire ProtectionRoofing MaterialsPlumbing Fixtures

Flooring/Ceiling ProductsLighting ProductsWall Coverings

Wayfinding/SignageFurnishings

Cleaning Supplies/EquipmentWaste Handling/Products/Services

Hazardous/Regulated Waste Products/ServicesLaundry Equipment/Supplies

Patient TransportationComputer Equipment/Services/Software

Medical EquipmentAsset Tracking Systems

Clinical/Biomedical EquipmentTelecom/Communications Equipment

Patient Entertainment/Education Services

38.% (9,243)54.1% (12,878)

44.9% (10,694)31.6% (7,595)32.7% (7,795)32.9% (7,830)32.2% (7,661)34.3% (8,157)34.3% (8,180)

30.7% (7,301)33.0% (7,866)

41.2% (9,809)47.0% (11,185)

38.3% (9,120)36.8% (8,762)

48.6% (11,573)44.1% (10,502)

35.2% (8,373)34.3% (8,161)36.8% (8,764)

34.0% (8,090)34.2% (8,156)

39.8% (9,480)30.3% (7,222)

24.9% (5,940)31.1% (7,406)

23.2% (5,519)

Percentage Respondents Who Buy, Specify and/or Influence Product Purchases(Number of Respondents in Product Category)

Reader Purchase Behavior ResearchNo other health care facility publication has deeper access to industry information and collects more informationabout your customers. HFM undertakes ongoing surveys of reader purchase responsibilities and intentions by title,organization, bed size, anticipated expenditure level and product category. HFM can identify which of its readers areinvolved in purchasing, specifying and influencing products and services. HFM readers are your customers and onlyHFM can identify them by job title, hospital bed size and level of anticipated expenditures.




• A Lean Process inDesign4

• Designing for anAging Population4

• InteriorsSupplement

• Facility Profile

• Accountable Careand Facility Design

• HFM/ASHEAnnual HospitalBuilding ReportSurvey2

• ASHE Vista AwardWinners2

• HospitalConstructionQuarterly

• BIM Technologyfor Health CareFacilities1

• Facility Profile • Facility Profile • Facility Profile


• Designing forPatient Visibility1

Architecture,Planning &Construction

Interior Design

JanuaryAd Close 12/1/11Mat’l Due 12/9/11Shipped 1/4/12

FebruaryAd Close 1/3/12Mat’l Due 1/11/12Shipped 1/30/12

MarchAd Close 2/1/12Mat’l Due 2/9/12Shipped 2/27/12

AprilAd Close 3/1/12Mat’l Due 3/9/12Shipped 4/2/12

MayAd Close 4/2/12Mat’l Due 4/10/12Shipped 4/30/12

JuneAd Close 5/1/12Mat’l Due 5/9/12Shipped 6/4/12

EngineeredSystems &Equipment

EnvironmentalServices

• Security Systems • Green DesignProducts

• IAQ and AirHandling

• Hand HygieneDevices

• Lighting Products • FurnishingsMarketplaceFeature

• HVAC

• CleaningEquipment andSupplies

• Power andElectrical Equipment

• Wayfinding andSignage

• Lighting

• Furniture

• Security

• Waste Disposaland Recycling

• Fire Safety

• Power andElectricalEquipment

• Infection Prevention

• Interior Finishes

Solutions(Product Section)

• HFM/ASHEAnnual HospitalBuilding ReportSurvey2


Sponsorships& Special AdOpportunities*

Ad Study IssueAd Study

• Evidence-basedFacilitiesManagement

• ASHE Perspective2

• ASHRAELegionellaStandard2


• RetoolingBiomedicalEngineeringOperations


• ASHE Perspective2 • FGI GuidelinesUpdate2


• Medical EquipmentReplacementProjects


• AHE Perspective3 • ES DepartmentLeadership3

• AHE Perspective3

• AHE Perspective3 • ES and C. difficilePrevention3


• AHE Perspective3 • SpearheadingChange Initiatives3


• Center forHealthcareGovernanceSymposium onGoverning andLeading HealthCareOrganizations:January 22-25,Naples, FL

• Health Forum /American HospitalAssociation’sAnnual RuralHealth CareLeadershipConference:February 5-8,Phoenix, AZ(January issue willbe available at theconference)

• HealthcareInformation andManagementSystems Society(HIMSS) AnnualConference:February 21-23,Las Vegas, NV

• ASHEInternationalSummit andExhibition onHealth FacilityPlanning, Designand Construction(PDC)March 4-7,Phoenix AZ(February issuewill be available atthe conference)

• AHA AnnualMembershipMeeting:May 6-9,Washington D.C.(April issue will beavailable at theconference)

• Neocon World’sTrade Fair:June 11-13,Chicago IL

• HealthcareFinancialManagementAssociation(HFMA) AnnualNational Institute:June 24-27,Las Vegas, NV

Conference& ExhibitionMagazineDistribution*

* Subject to change




JulyAd Close 6/1/12Mat’l Due 6/11/12Shipped 7/2/12

AugustAd Close 7/2/12Mat’l Due 7/10/12Shipped 7/30/12

SeptemberAd Close 8/1/12Mat’l Due 8/9/12Shipped 9/4/12

OctoberAd Close 9/4/12Mat’l Due 9/12/12Shipped 10/1/12

NovemberAd Close 10/1/12Mat’l Due 10/9/12Shipped 10/29/12

DecemberAd Close 11/1/12Mat’l Due 11/9/12Shipped 12/3/12

* Subject to change

• A “Retail”Approach toHealth CareDesign4

• Flexibility in HealthCare Interiors4


• Planning theSmart OR of theFuture

• Building CodeReform2


• Design Tips forSafe PatientHandling



• Patient BathroomDesign1

• 2012 HospitalSecurity Survey


• Designing forPatients withDementia1

• TechnologyPlanning forSimulation Centers

Architecture,Planning &Construction

Interior Design

EngineeredSystems &Equipment

EnvironmentalServices

• Power andElectrical Systems

• InfectionPrevention


• BuildingAutomation

• Flooring and FloorCoverings

MarketplaceFeature

• HVAC

• Plumbing Fixtures

• Flooring


• CleaningEquipment andSupplies

• Access Controland Door Locks

• Lighting

• InfectionPrevention

• HVAC

• Interior Finishes

Solutions(Product Section)

• 2012 HFM/ASHE/AHE SalarySurvey2,3


Sponsorships& Special AdOpportunities*

Ad Study IssueAd Study

• 2012 HFM/ASHESalary Survey2


• ManagingElectrical SystemShutdowns


• ASHE Perspective2 • NEC/NFPA 99Requirements2


• Emergency WaterSystems


• 2012 HFM/AHESalary Survey3


• Sustainability inHealth Care3


• ES Department ofthe Year3


• Improving HospitalHCAHPS Scores3


• Infection Preventionand Laundry Ops3


• American Societyfor HealthcareEngineering(ASHE) AnnualConference andExhibition:July 15-18San Antonio, TX

• Health Forum /American HospitalAssociation’sLeadershipSummit:July 19-21,San Francisco, CA

• CONSTRUCT:September 12-14,Phoenix, AZ(August issue willbe available at theconference)

• HealthcareFacilitiesSymposium &Expo 2012

• Association forthe HealthcareEnvironment(AHE) AnnualConference:September

• Healthcare DesignConference:November 13-16

Conference& ExhibitionMagazineDistribution*

Trends inHealth Care

Data ReferenceIssue

Annual referenceguide packed withthe latest surveysand data. Topicsinclude:

• Construction:Data on new con-struction, renova-tion and topperforming firms.

• Green opera-tions: Majortrends in energyand waste man-agement, waterconservation andgreen cleaning.

• Infection preven-tion: Health care-associatedinfection chal-lenges and solu-tions

• Technology: Topinnovations for im-proving the envi-ronment of care.

• Supply chain: Keyissues, pricingtrends and qualitychallenges.

• Also in thisissue: Codes &Standards and En-vironmental Serv-ices features.

Footnotes:1 In partnership with the American College of Healthcare Architects2 In partnership with the American Society for Healthcare Engineering3 In partnership with the Association for the Healthcare Environment4 In partnership with the American Academy of Healthcare Interior Designers



Print Print

HFM print editions include original articles and commentaries that keep health care executives informed aboutissues impacting their industry. HFM goes out to more than 33,000 senior hospital executives to reach this targetedaudience and there are several print opportunities available.

Closing and Materials Due DatesAd closing date is the 1st of the preceding month. If the date falls on a holiday or weekend, closing is on the 1stworkday thereafter. Materials due date is two working days after ad closing date. The Digital Edition is released upto two weeks prior to print edition.

Color Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of HFM at noadditional charge.

Size 1x 3x 6x 12x 18x

Full Page $8,230 7,985 7,735 7,240 7,080

2/3 5,985 5,805 5,625 5,265 5,145

1/2 Island 5,365 5,205 5,045 4,720 4,615

1/2 4,945 4,795 4,650 4,350 4,255

1/3 3,605 3,500 3,390 3,175 3,100

1/4 2,910 2,820 2,735 2,560 2,500

1/6 2,160 2,095 2,030 1,900 1,855

Black & White Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of HFMat no additional charge.

Size 1x 3x 6x 12x 18x

Full Page $6,680 6,480 6,280 5,880 5,745

2/3 4,950 4,800 4,655 4,355 4,255

1/2 Island 4,590 4,450 4,315 4,040 3,945

1/2 4,170 4,045 3,920 3,670 3,585

1/3 3,090 2,995 2,905 2,720 2,655

1/4 2,520 2,445 2,370 2,220 2,165

1/6 1,900 1,845 1,785 1,670 1,635

Cover and Special Position Rates2012 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positionscannot be canceled. Customers reserving special positions who cancel those positions later in the year will becontractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positionscan only be guaranteed with a paid premium. Rates include the earned page rate plus the following additional charges:

Position Additional ChargeInside Front Cover 15%Inside Back Cover 10%Back Cover 20%Table of Contents 10%Opposite “Inside HFM” 10%

Print Edition Rates

Health Facilities Managementis audited by BPA Worldwide.For the most current auditstatement, please contactyour Account Manager.



HFM Editorial InformationPrint Print

Interiors Design SupplementInteriors provides detailed looks at the latest design trends. It deliversbeautiful images and instructive descriptions of unique, new-generationhospital interior design projects. It covers distinctive health care interiordesign strategies, materials and cutting-edge products. Interiors providesclear reporting on the marriage of beauty and performance — the heart ofsuccessful design. Contact your Account Manager for pricing details.

Benefits for Advertising in HFMComplimentary Digital Edition for Print AdvertisersAll HFM print display ads are automatically included in a digital edition ofHFM at no charge. The digital magazine mirrors the content of the printedition and is offered as an alternative format to the print subscription.Subscriptions are free and allow readers 24/7 access from any computer tocurrent and archived issues of HFM. A major advantage of digital editionadvertising is the real-time trackability of reader viewership of the ad andtheir click-through involvement. Capturing the email addresses of readerswho are prime prospects is invaluable.

Free Ad Study IssuesAdvertisers can evaluate their ad’s performance and compare it with otheradvertisers in two ad study issues:

• April • October

Ad studies are conducted by Signet Research Inc., an independent researchfirm. The studies are conducted on full circulation display ads only andreveal the percentage of surveyed readers who rated the ads on:

• AdProbe™ Score (a measure of performance)• Action Taken• Information Content• Noticeability

Print Edition Ad Programs


Optional Case Study Binding FlapAdWhen space is available, case study advertisers have theoption of using the 3.5" x 10" binding flap that extendspast the saddle-stitched form. The binding flap can beused to promote the featured case study or anotherproduct. This is an exceptional opportunity that allowsthe purchaser to double the awareness and exposure of thecase study/display ad combination. Advertisers canprepare their own half-page, 4-color ad (placedon both sides of thebinding flap) or providetext and a company logothat refers readers to thecase study/display ad. Thebinding flap ad option isonly available on a first-come, first-served basis.All materials must bereceived two weeks priorto normal ad material duedate. Optional flap ad


Print PrintCase Study/DisplayAd Hardcard InsertThis unique offering of a cardstock, 4-color, 2-sided insertfeatures a company case studyarticle on one side and acompany image/product displayad on the reverse side. Each casestudy features advertorialdevoted to company product orservice applications used in

hospitals or health systems. The company provides textand photographs/illustrations detailing product/serviceuse and performance, company name, name and title ofcompany contact. This insert, printed on 7-point bookmatte stock, is designed to create a natural break in themagazine for maximum reader awareness. As a bonus,500 copies of the 2-sided insert are printed for use ascompany collateral literature and shipped to a singleaddress provided by the advertiser. The case study isalso featured for six months in a case study section onwww.HealthForumLeadershipCenter.com. CaseStudy/Display Ad Hardcard pages do not count towardearned frequency display ad rate. Materials must bereceived two weeks prior to normal ad material duedate. The case study/display ad hardcard is priced at$9,900 (net).

Full Page Ad(Side 2)

Full PageCase Study(Side 1)

Case Study/Display AdHardcard Insert

Add H&HN Double-Gatefold InsertHospitals and Health Network monthly gatefolds arepacked with data and strategic insights on contemporarymanagement issues. Each 8-page gatefold is printed onheavier stock and inserted inH&HN. These monthly insertsin H&HN provide a unique sponsorship opportunity.

The gatefolds are a reader favorite and a frequentlyrequested reprint item for presentation handouts atmanagement meetings. Each gatefold includes the sponsor’slogo on the front cover, a 2-page spread ad across thegatefold center pages, a full-page ad on the gatefold backcover, 1,000 reprints, and bonus distribution at nationaltrade shows. Reservations are first-come, first-served andmust be accompanied with a 50% deposit. Eachsponsorship earns three pages toward earned frequencydisplay ad rates. Inserts may be placed in additionalHealth Forum publications at additional cost. Contactyour Account Manager for additional information.

H&HN Only ..............................................................$35,000 (gross)ADD: Trustee ..............................................................$25,000 (gross)ADD: HFM ................................................................$20,000 (gross)

1 2

Double Gatefold Insert

No Picture:500 words

Large Picture:300 words

Small Picture:400 words

Optional Hardcard Binding Flap

1/2 PageFlap Ad #1

1/2 PageFlap Ad #2


Full Page CaseStudy(Side 1)

http://www.ahrmm.org



Print Print

H&HN/HFM Combination BuyProgramExtend your advertising message with a combinationbuy in Hospitals & Health Networks and enjoy asignificant discount. H&HN advertisers are eligible topurchase a full-page ad in HFM for $5,000 (net) if theyconcurrently run a full-page ad in Hospitals & HealthNetworks.

Joint Frequency DiscountsMaximize advertising exposure to reach health caremanagement audiences by utilizing the coverageprovided through Health Forum publications.Advertisers earn a joint-frequency discount whenpurchasing space in HFM and any other publication.

Hospitals & Health NetworksAnnual Frequency: 12x Approximate Circulation: 70,000Audience Profile: “C-title” executives, departmental andprofessional executives in hospitals and integrateddelivery networks and HMOs, PPOs, medical clinicsand group practices.

TrusteeAnnual Frequency: 10x Approximate Circulation: 24,000Audience Profile: governing board presidents, chairmen,vice chairmen, treasurers, and other board members inhealth care institutions.



Print Print

Print SpecificationsDisplay Ad SpecificationsPrinting: Web Offset Publication Trim Size: 8" x 10.75"Method of Binding: Saddle-stitched Publication Stock: 40 lb. coated

Space Unit Inches Wide Inches Deep2/3 Page 4.5" 9.5"1/2 Page island 4.5" 7.5"1/2 Page horizontal 7" 4.875"1/2 Page vertical 3.375" 9.5"1/3 Page horizontal 4.5" 4.875"1/3 Page vertical 2.1875" 9.5"1/4 Page 3.375" 4.875"1/6 Page 2.1875" 4.875"

Size Trim BleedFull-page 8" x 10.75" 8.25" x 11"Spread 16" x 10.75" 16.5" x 11"

Set up full-page and spread ad documents to the trim size, and allow forbleeds to be pulled out .125" on all sides. Keep all live matter .25" from thetrim edges.

Required Material:Digital files are required.

File Formats:PDF /X-1a is the preferred file format. Adobe Illustrator or AdobePhotoShop files are acceptable (266 dpi for CT scans, and 1200 dpi forLW). Macintosh format is preferred and PC format files are acceptable ifcross-platform compatible. Publisher is not responsible for color shifts,low-resolution photos or unreadable type.

Requirements:Ads should be sized to 100% of mechanical requirements.Only CMYK files will be accepted. RGB and PMS matched colors must beconverted to CMYK before submission. Metallic colors are not available.When distilling PDF files, save using the “Press” settings in order to save thecontinuous tone images as CMYK.

The publisher is not responsible for shifts in color due to differences betweenthe file and a supplied proof, or errors due to improper file preparation. Thepublisher assumes all digital advertising files submitted for publication willperform in a satisfactory manner without any additional work required. Theadvertiser, or its agency, will be notified if materials submitted do not passpreflight, and corrected file will be required for publication.



Print Print

Double Gatefold Insert SpecificationsPrepare center spread as two individual pages set up to the page trimdimension of 7.5" x 10.75", with bleeds extended .125" on all sides. Spreadpages will open out, require a .25" gutter safety, and will not abut. Typeshould not cross the gutter. Set up back cover to page trim dimension of7.75" x 10.75" with bleeds extended .125" on all sides. Stock is 70 lb. glosscoated offset.

Case Study/Display Ad SpecificationsAll case study/display ad materials are due two weeks prior to publishedmaterials’ due date. Case study insertions must be accompanied with asigned case study insertion order form — contact your Account Managerfor a copy. Case study copy, photos, and illustration materials should besent in the following file format: descriptive copy in Microsoft Word text-only; photo/illustration saved as a 5" x 7" 300 dpi CMYK TIFF or EPS file.Images embedded in MS Word documents or RGB images are notacceptable. In order to copy fit the page, word counts should be closelyfollowed: 500 words for a full-page case study based on a 2-column format;400 words with one small photo or illustration; 300 words with one largeimage. E-mail all files as an attachment to: [email protected], mail all files on disk to:

HFM Case StudyHealth Forum Inc., Attn: Martin Weitzel155 North Wacker Drive, 4th FloorChicago, IL 60606-1725

Please note two-week advance material due date. We will email a PDF proofof your case study page(s) for your approval. Approvals must be receivedwithin two (2) working days after receipt. Pages will not be run withoutsigned approval. Email your signed PDF approval or questions to:[email protected].

1 2

Double Gatefold Insert


Full PageCase Study(Side 1)

Case Study/Display AdHardcard Insert

Production ContactsDisplay Ad materials, proofs:Martin WeitzelPhone: (312) 893-6831Fax: (312) 278-0566E-mail: [email protected]

Space Insertion Orders:Chris ZarthPhone: (312) 893-6832Fax: (312) 278-0607E-mail: [email protected]

FTP InformationMac OS X Users:Connect via CONNECT TOSERVER in the finder GO menu.Server address:files.pgiworldwide.comUser name: hfadsPassword: hfads50Open the appropriate publicationfolder before placing your file inthe folder.

PC Users:The most reliable way to connectto our Macintosh-based FTPvolumes is with WINDOWSEXPLORER – NOT to beconfused with INTERNETExplorer. You can launch WindowsExplorer by double-clicking on theMy Computer or My Documentsicons.In the address bar type thefollowing address and click enter:ftp://hfads:[email protected] the folder for the appropriatepublication folder before placingyour file in the folder.

FTP Client Software Users:Server address:files.pgiworldwide.comUser name: hfadsPassword: hfads50Open the appropriate publicationfolder before placing your file inthe folder.

Please email notification [email protected] whenthe file has been sent. Include thefile name and a lo-res PDF prooffor reference.

mailto:[email protected]

files.pgiworldwide.com

ftp://hfads:[email protected]

ftp://hfads:[email protected]

files.pgiworldwide.com

[email protected]






Print Print

Classified Advertising• Employment Registries• Educational Opportunities• For Sale (used equipment)• Learning Place – Meetings & Events• Miscellaneous• New Books for Health Care Managers• Positions Open• Positions Wanted (payment must accompany ad)• Publications• Services

Receive online classified advertising as a bonus with the purchase of printclassified advertising. Your online Web ad will be placed on the magazinewebsite when the issue goes live and will remain until the next issue replacesit in the digital edition of HFM.

1x 3x 6x 12xRate Per Inch: $260 $250 $230 $210Based on supplied camera-ready material. Digital ad files are required.Column width: 2.1875"Column depth: 9.5"

CharactersType Per Line Charge9-point 34 $32

Contract Rates (no copy change) Discount12 insertions 5%

Cancellation policy: Written notice must be received nolater than closing date.

Classified Advertising ContactSend insertion orders, ad materials, proofs and correspondence to:Aggie AbbinantiHealth Forum Inc.155 North Wacker Drive, 4th FloorChicago, IL 60606-1725Phone: (800) 621-6902Fax: (312) 278-0602Email: [email protected]

Classified Advertising Page




HFM Editorial InformationElectronic Electronic

HFM Insider SubscriberSnapshot

18,100 SubscribersVPs, Directors, Managers in:� 25% Facilities Management,

Operations, Engineering,Maintenance, Support Services

� 17% Architecture, Interior Design,Construction, ProjectManagement, Planning &Development, BusinessDevelopment

� 15% Executive Management (CEO,President, Administrator, VP)

� 12% Environmental Services,Housekeeping, Laundry

� 11% Purchasing, MaterialsManagement

� 12% Security, Safety, RiskManagement, Infection Control

� 4% Consultants� 4% Operations, Finance, IT,

Telecommunications

HFM NewsIn the middle of each month,HFM editors send out a value-added newsletter packed withoriginal reporting from HFM andlinks to breaking news andimportant changes in regulatorycodes and standards. This mostcurrent and “extra” information hasbeen evaluated and organized and

serves as a quick-read of topline information for facility managers,engineers, building designers, architects, and others who need to keepabreast of industry issues, changes in regulations and new innovations.

This new monthly newsletter is organized in three sections:• Upfront— original news and trends briefs from HFM editors with links

to feature story content on website.• Construction Zone— brief overviews of latest health care construction

activity and relevant stories with Web links to information in HFM.• Regulatory and Compliance Checklist— short summaries of the latest

directives and regulatory updates on codes and standards, infectioncontrol and other news of interest to facilities managers, supply chainexecutives, engineers and environmental services directors. Checklistitems will have Web links to HFM and there will be links to threeconstruction stories not included in the magazine or the HFM website.

Frequency: MonthlyCirculation: 18,100 health facility operations, architecture, construction,

and environmental services professionals

HFM News Rates (net)Unit Size Open 6x* 12x* 24x*250x250 $1,250 $1,187 $1,100 $1,000

HFM InsiderDelivered at the beginning of each month, before readers receive their printedition in the mail, HFM Insider gives readers access to Web-exclusivefeatures on construction, design, planning, maintenance, infrastructure,codes and standards, technology and environmental services. These reportsare authored by top experts in the field and provide insights found only inHFM. In addition, HFM Insider subscribers get access to in-depth featuresbefore the print edition lands. These information-rich articles are highlyvalued by our core audience of architects, interior designers, engineers,plant operations directors, facilities managers, CFOs and other executivetitles, environmental services directors, infection prevention specialists,supply chain directors and more. In all, each edition of HFM Insiderconnects readers with about a dozen articles created exclusively for ouraudience by the most respected authorities in the health care design,construction and maintenance fields.

Frequency: MonthlyCirculation: 18,100 health facility operations, architecture, construction,

and environmental services professionals

* HFM Insider and HFMNews Joint FrequencyDiscount OptionMaximize your advertisingexposure and budget byreaching the core HFMe-newsletter readership twicea month with both e-newsletters. Combine yourinsertions for the lowest rate.

E-Newsletters

HFM Insider Rates (net)Unit Size 250x250Open $1,2506x* $1,18712x* $1,10024x* $1,000



Electronic ElectronicFrequency: Daily

Circulation: 55,000 plus hospital executives and seniormanagement

H&HN Daily and Inside Trustee e-newsletter Rates (net)Unit Size 250x250 468x60 728x90

Open $1,500 $1,200 $1,2006x $1425 $1,140 $1,14012x $1,320 $1,056 $1,05624x $1,155 $924 $92436x $960 $768 $76852x $870 $696 $696

H&HN Daily & Inside TrusteeH&HN Daily extends the conversation with readers. Each daily e-newsletter contains at least twotopics with exclusive insights from high-visibility, recognized industry experts like Joe Flower,John Glaser, Dan Beckham, Emily Friedman, Ian Morrison, David Weber, David Ellis, and SitaAnanth, video, podcast and blog coverage from the award-winning H&HN editorial team andlinks to in-depth background material.

Inside Trustee e-newsletter comingin January 2012

Delivered at the beginning of each month,before readers receive their print edition, theInside Trustee e-newsletter, gives readers accessto Web-exclusive features on critical healthcare and governance issues.

Inside Trustee



Electronic Electronic

Editorial Spotlights SpecificationsClient will provide 250x250 ad in GIF or JPG formatwith links, a company logo in EPS format, and 75-wordtext ad. Graphic ad file size should not exceed 40k andmust be 72 ppi (pixels per inch). Image maps,JavaScript and Flash ads are not accepted.

DeadlinesTopic area will be submitted to production at leasttwo weeks in advance of transmission. All creativematerial must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

E-Newsletter SpecificationsFile size should not exceed 40k and must be 72 ppi(pixels per inch). Animated ads can contain up to 3frames and have a 3-loop max. Animated advertisementsare not recommended, as certain browsers do not allowviewing of animation in emails. Creative must be GIFor JPEG. Image maps, JavaScript and Flash ads are notaccepted. A 100-word max text version of the ad mustalso be submitted. URLs must include dot andextension; ad tags are not accepted. Working links mustbe live by test on Monday at 10 a.m.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto the release date.

Editorial Spotlight — EmailAttach your message to a custom-direct e-mail, brandedwith one of the Health Forum magazine titles,delivering content relevant to your line of business.Health Forum can develop a single-sponsor, customdirect e-mail transmission that can be sent to our totaldatabase of senior-level health care executives, or to apre-selected target audience, on a date of your choosing

The e-mail would include two ad units: 250x250 at thetop right margin and a text/logo ad showcased betweentwo headline articles—based on your selected topic—from a previous issue of a Health Forum publication.There is an exclusive sponsorship mention at the top ofthe page (“H&HN Editorial Spotlight: sponsored by…”).

Editorial Spotlight Rates• Hospital & Healthcare Network Leadership Database

(38,000): $6,500 Net• Patient Safety & Quality Leadership Database

(15,000): $4,500 Net• Physician & Clinical Leadership Database

(13,000): $4,000 Net• Health Facilities Management Leadership Database

(13,000): $4,000 Net• Total Health Forum Database

(65,000): $11,500 Net

Various database combination rates are available.Please contact your sales representative.

[email protected]

[email protected]




Digital EditionOptions for PRINT DISPLAY AdvertisersEach digital edition of HFM allows many enhancements to ads that appear in HFM. Advertisers can add audio and“rich media” characteristics to generate more visibility and marketing sizzle. Below is a list of examples. Pricing issubject to change.

• Audio: Overlay sound onto your ad and expand your marketing message beyond theprinted text. $800 per ad/per insertion (net)

• Video: Add a flash video overlay to your ad and capture reader attention and interestin an entirely new dimension. $1,000 per ad/per insertion (net)

• Interactive Ad Query: Overlay a question(s) onto your ad and get immediate, directfeedback from active prospects — an inexpensive way to collect research data onspecific issues. $525 per ad/per insertion (net)

Guidelines: Native video in WMV or AVI formats (3 minutes or less play time). Best quality: 24 frames per secondor higher, 640x480 pixels or higher, (no less than 300). Standard players available. Custom player and backgroundcan be accommodated (design for background provided in PSD and JPEG formats.




There are exclusive “digital-edition-only” optionsthat can enhance your visibility among readers of theelectronic magazine. For additional information onadvertising options and pricing, please contact yourAccount Manager.

• Email Alert: Shortly before each monthly issue ofHFM becomes available, an email message is sent toHFM subscribers and other hospital and healthsystem executives. Each alert message contains a468x60 pixel ad. These ads are available on a per-issue basis. Guidelines: 468x60 pixels maximum size;JPEG, GIF, or animated GIF file formats only.$1,050 per ad/per insertion (net)

• Log-in Page: All digital edition viewers must firstvisit the log-in page. This page contains a 250x250pixel ad. This ad position guarantees visibility amongall visitors to the most recent monthly edition.Guidelines: 250 x 250 pixels maximum size; JPEG,GIF, or animated GIF file formats only. $600 perad/per insertion (net)

• Cover Tip-On: An electronic ad similar to a print adoverlaid on a magazine cover. The tip-on cannotoverlay the magazine masthead. The ad size andplacement can vary according to your message needs.It would be viewed by all readers of that monthlyissue. Guidelines: height is 5 inches; width is 8 inches,300 dpi PDF format. $600 per ad/per insertion (net)

• Belly Band:The belly band is an electronic ad similarto a paper wrap-around band found on magazinesdistributed at trade shows. The ad size and placementcan vary according to your message needs. It wouldbe viewed by all readers of that monthly issue.Guidelines: Sizing width consistent with magazine;height flexible, PDF format, but cannot overlay themagazine masthead on the opposite cover page.$600 per ad/per insertion (net)

• Navigation Bar Logo: All viewers use the navigation barat the top of each digital edition. Advertisers can placetheir company logo or company name in type next tothe HFM logo at the top of the bar. Guidelines:31 pixels high x 100-150 pixels wide. Background isgray, if creative is transparent. PSD, high-resolutionJPEG formats. $600 per ad/per insertion (net)

• Opposite Cover Page: Each digital edition presentsitself with the monthly issue cover on the right-handside. The opposite page normally containsinstructions that help readers navigate through theissue. The space is available for a full-page display adthat runs through the life of the issue — the monthlyedition and the archived issue. Guidelines: Same sizeas magazine page file; high-resolution PDF fileformat only. $3,000 per ad/per insertion (net)

• Archived Issue Sponsorships: All archived issuesthat do not have a paid display ad opposite the coverare available for sponsorship. Placing an adretroactively in archived issues without paid adsopposite the cover offers the unique opportunity toacquire brand recognition on topics associated withyour company or products (e.g., IT, quality, patientsafety or construction).

Pricing Schedule6 issues: $10,500Each issue +6: $1,225

Digital EditionOptions for DIGITAL-EDITION-ONLY Advertisers



Electronic ElectronicHospitals & Health Networks

www.HHNmag.comThe leading publication for senior- and department-level management in hospitals and health systems.

Trusteewww.Trusteemag.comThe only magazine written specifically for Trusteesand board members of the nation’s hospitals andhealth systems.

Health Facilities Managementwww.HFMmagazine.comThe leading journal for health care facility designersand managers, environmental services, and plantoperations directors.

AHA Newswww.AHAnews.comThe biweekly newspaper for senior executiveswhose organizations are members of the AmericanHospital Association.

Hospital Connect Searchwww.HospitalConnectSearch.comHospitalConnectSearch.com™ is the leading source forinformation about the hospital industry. Fromgovernance to facility operations, visitors will find high-quality information, organized by specific area ofinterest.

Health Forumwww.HealthForum.comThe official website of Health Forum, a subsidiary ofthe American Hospital Association. This site providescommunications, information, education and researchproducts and services that advance health leadership.

Web SolutionsHealth Forum Media Network WebsitesThe Health Forum Media Network provides marketers with the opportunity to target the nation’s largest hospitaladministration and senior management marketplace. With more than 220,000 subscribers to its suite of publications,the Health Forum Media Network can help you reach this audience easily with our various online advertising offerings.These websites have nearly 1.5 million visitors each year. Campaigns are fully customizable.

http://www.healthforum.com

http://www.hospitalconnectsearch.com

http://www.ahanews.com


http://www.trusteemag.com

http://www.HHNmag.com




Banner AdvertisingStandard Network Package – $55 cpm (net)A standard network buy includes all of the HealthForum Media Network sites. It requires a minimum of10,000 impressions and must include all of thefollowing ad unit sizes:

• 468x60 • 250x250 • 150x120

H&HN Network Package – $60 cpm (net)An H&HN Network buy includes hhnmag.com andany combination of the sites listed on page 20,depending on advertiser’s specifications. It requires aminimum of 10,000 impressions and must include allof the following ad unit sizes:

• 468x60 • 250x250 • 150x120

Single-Site Rate – $80 cpm (net)Advertisers specify which one site they would like topurchase. Requires a minimum of 10,000 impressionsand the following ad unit sizes:

• 468x60 • 250x250 • 150x120

Health Forum Web AdvertisingSpecificationsFile size should not exceed 40k. All must be 72 ppi(pixels per inch). Animated ads should have a 3-framemax and may loop continuously. We accept creativefrom most major third-party, ad-serving networks(please inquire). Flash ads must be modified(see SWF document).

Rich MediaWe accept Flash, JavaScript, HTML and others (pleaseinquire). Flash ads must be modified (see above) and inversion 6 or greater. Flash frame rate must be less than18 frames per second; frame rate of 12 frames persecond is preferred. All expenses related to servingthird-party, rich-media ads will be the responsibility ofthe advertiser.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

Web PollAdvertise in this section where we ask our readers aboutrelevant health care topics making news. The Web Pollappears on the home pages of each of the HealthForum Media Network publication sites. It includesyour logo on the question panel and a 468x60 BannerAd on the results page. Advertisers can help develop thetopic or product category selected for the Web poll.$1,950/month (net)

Corporate NewsProvide our readership with your company’s corporatenews by advertising in our Corporate News section,which appears on the home pages of all the HealthForum Media Network publication sites. It includes alogo (max width: 125 pixels per inch) and 15-word textblurb with a link back to your site. $1,450/month (net)

[email protected]

http://www.HHNmag.com




Vertical Search EngineHospitalConnectSearch MarketingBenefits Include:• Your message targeted to the top hospital personnel at

the right time.• An industrywide platform to promote your company

and its brand.• Lower lead management costs due to focus on quality,

not quantity.• Opportunity to sponsor content categories.

Charter Sponsor Program$10,000 per month (net)Banner ad (468x60) in rotation at top of search engineresults page. Ad performance reports are prepared monthly.

Category Sponsor Package$1,500 per month (net)Sponsor packages offer a unique opportunity to dominate aspecific information category. There are two packageoptions to choose from:1) Banner ad (468x60) at the top of results for all searches

in a category.2) Alternatively, a rotating box ad on right side (250x250).

A category has up to four sponsors: a banner and threebox ads.

Categories available for sponsorship include:Administration & Governance Patient Care & SafetyAdvocacy & Public Policy Nursing ManagementAll Content Research & DataContent Specific to One AHA PropertyFacility Management Revenue CycleICD-10 Supply ChainIndustry News Table of ContentsInfection Control TechnologyInformation Workforce Management

HospitalConnectSearch.com™The American Hospital Association’s deeply focusedsearch engine, HospitalConnectSearch.com deftlyreaches out to your prospects like no other platform.

Harness the Power of Vertical SearchSearch technology is used by 80% of 550 millionInternet users. Your prospects rely on at least one searchengine to connect with the products and the services theyneed. But instead of providing relevant information,general engines like Google or Yahoo search the entireWeb. Their strategy frequently leads to irrelevantresults. In contrast, HospitalConnectSearch.com ranksand categorizes nothing but the highly specialized,authoritative content health care professionals demand.When you sponsor HospitalConnectSearch.comcontent, you reach your prospects in an extremelytargeted environment.

How the AHA is Promoting HospitalConnectSearch.comThe AHA is investing heavily in creating awareness and use of its search engine by:

• Partnering with AHA Professional Membership Groups such as the Association forthe Healthcare Environment, Association for Healthcare Resource & MaterialsManagement, as well as Google, Yahoo and MSN.

• Advertising on e-news properties and AHA network sites.

• Directing e-mail to marketing and strategy directors, webmasters and CIOs.

• Placing print ads in AHA magazines.









Buyers’ GuideHealthForumBuyersGuide.comA valuable resource for health care professionals whowant to locate products and services.

HealthForumBuyersGuide.com uses powerful searchtechnology that indexes the content of participatingsupplier websites. Site visitors can perform key wordsearches that mirror traditional search engines, orcategory-specific searches.

Each listing features a company logo, a corporatedescription, links to the company’s website andspecified email addresses, and placement in predefinedproduct headings. There is a full range of pricing andplacement options, plus banner ads are available. Visitwww.healthforumbuyersguide.com, call 972-402-7000 oremail [email protected] for additional information.

www.HealthForumBuyersGuide.com

Sample banner ad on HealthForumBuyersGuide.com

http://www.HealthForumBuyersGuide.com








Education Education

Rural Health CareLeadership Conferencewww.HealthForum.com/RuralFebruary 5–8, 2012, Phoenix, AZ

The 25th annual Rural Health Care LeadershipConference is a meeting place for top leaders fromhospitals and major health care systems with a strongpresence in rural communities. Since 1987, thisconference has been the core educational event for thosewho want to learn from top thinkers and practitionerswho stimulate thinking and explore the skills andcompetencies needed to advance their organizations.With an audience of administrators, senior leaders andtrustees, this conference is a key event where strategiesfor accelerating performance and improving thesustainability of small and rural hospitals are explored.

Exhibit Booth: Not availableAdvertising: January issue

www.healthforum.com/Rural for more information.

Corporate Underwriter Investment Levels:• Platinum package: $20,000• Gold package: $15,000• Silver package: $10,000• Supporting Underwriter $6,000

package:

Underwriting and ConferencesCompanies targeting the health care market can gain exclusive visibility at national conferences hosted by theAmerican Hospital Association and Health Forum. Not all of the three major AHA conferences offer the sameoptions; however, each provides a unique exposure to hard-to-reach audiences. Sponsors who commit six to eightmonths before the start of the conference enjoy maximum exposure by being included in all attendee promotionalmaterials.

Total Promotional Campaign Audience ImpressionsRural Health Care Leadership Conference: 1,000,000Leadership Summit: 2,818,000

www.healthforum.com/Rural

http://www.HealthForum.com/Rural



Education Education

AHA Annual MembershipMeetingwww.AHA.orgMay 6–9, 2012, Washington, D.C.

The AHA annual membership meeting draws CEOs,board members, and senior executives from the nation’shospitals and health systems to the AHA’s onlymembership-wide gathering. The meeting highlightsnational leaders and insiders discussing the advocacy,regulatory and legislative issues that affect hospitals,patients and communities. It is the nation’s largestassembly of hospital top executives and board membersand national, state and metropolitan hospitalassociation leaders.

Exhibit Booth: Not availableAdvertising: April issue

Corporate Underwriter Sponsorships:General underwriter package: $12,000Underwriting opportunities offer broad exposure andinteraction with senior hospital executives.Underwriters are encouraged to participate in allconference sessions and events, enjoy high visibilitythroughout the conference, and have severalopportunities to network with top hospital executives.

Benefits of underwriting(based upon commitment level)• Conference and meeting registrations• Company name/logo on marketing communication

pieces (up to 1,500,000 impressions)• Company name/logo appears on e-blasts and ads• Pre- and post attendee list

Additional opportunities(e.g., hotel key cards, tote bags, Internet stations)are available and range in price from: $12,500 to$30,000

AHA/Health Forum ConferencesContacts

Corporate Underwriting:Mark Colucci (East)[email protected]

Lisa Schulte (West)[email protected]

Display Advertising:Leslie [email protected]




http://www.AHA.org



Education Education

The 20th annual Leadership Summit draws attendeesto an idea-sharing conference for the nation’s hospitaland health system senior leaders. Senior health careexecutives and industry experts come to the largest andmost important health care strategy meeting in thecountry to address the most compelling issues facinghospitals and health systems. They also come to sharethoughts and renew dialogues with peers. Exhibitors andcorporate underwriters attend the event as fullparticipants. This congenial meeting providesunparalleled access to senior-level hospital executivesand has proven to be an exceptional learning forum forunderstanding the management and operating realitieswithin the health care field. The Summit is the AHA’spremier business development and leadership-focusedevent, and is the only AHA C-Suite event allowingexhibit booths.

Exhibit Booth: 8' x 10' booth each $3,800Advertising: July issue.Discounted offers available for exhibitors and corporateunderwriters.

Corporate Underwriter Sponsorship Levels:• Track (exclusive): $40,000• Track (shared): $25,000• Keynote: $25,000• General: $12,000• Additional opportunities (e.g., hotel $8,500 to

key cards, tote bags, Internet stations) $30,000are available and range in price from:

SponsorshipsLeadership Summit Conference GuideDisplay Advertising SpecificationsFollow normal H&HN display ad specifications andensure materials are marked for conference guideplacement. One-sixth page display ads for corporateunderwriters and exhibitors may be black-and-white or4-color process. PMS inks or matched colors are notpermitted. One-sixth page ads must be accompaniedwith payment check.

Ad Close: May 10, 2012Materials Due: May 15, 2012Mail ad materials and payments to:Health Forum, Attn: Aggie Abbinanti155 North Wacker Drive, 4th FloorChicago, IL 60606-1725(312) 893-6844

Health Forum/AHA Leadership Summitwww.HealthForum.com/LeadershipSummitJuly 19–21, 2012, San Francisco, CA

http://www.HealthForum.com/LeadershipSummit



Education Education

White PapersHealth Forum can help present your success stories to atargeted audience of hospital senior executives activelyseeking the latest information on proven products andservices in the health care market. With our whitepaper program, we can put case studies, research andeducational resources in front of an incredibly valuableaudience and track exactly who is looking at thoseposted documents. Here’s how it works:

• We post your white paper online.

• Site visitors who are interested in downloading fillout a registration form and the white paper is thenmade available in PDF format. Leads are provided tothe sponsor.

• Additionally, a bi-monthly email promoting thewhite papers (“White Papers Update”, brought toyou by Health Forum”) will be transmitted to ouropt-in database of 70,000—again, registration isrequired for downloading the white paper.

• Up to four additional questions from the sponsor canbe included to further qualify the recipient’s purchaseauthority, etc.

• Your white paper will be promoted through In-houseads (online and in the magazines) and e-newsletters.Monthly advertisements for white papers will appearin HHN Daily and a white paper button will be onHealth Forum websites.

In addition to promoting market leadership, this willprovide direct access to our exclusive audience of senior-level hospital executives while generating valuablequalified leads. See white papers currently hosted onlineat: www.HealthForumLeadershipCenter.com.

Pricing:$7,500 net for 3 months$13,500 net for 6 months$24,000 net per year

White Paper SpecificationsPaper must be submitted as a PDF file and not exceed3 MB. Client will also provide their company logo inEPS format and a 150-word abstract in Microsoft Word.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

Speakers ExpressAdvertisers that have a need for keynote or content expertspeakers on health care issues at their corporate events orretreats are offered a discounted rate on Speakers Expressservices. Speakers Express staff can create a first-classeducational event with their placement and programdesign service. Speakers are leading thinkers who arehighly skilled at delivering inspirational and thought-provoking presentations at corporate staff workshopsand management retreats. For more information, visitwww.healthforum.com/speakersexpress.

Speakers Express:David [email protected]


www.healthforum.com/speakersexpress

[email protected]

http://www.HealthForumLeadershipCenter.com



Education Education

Basic (On-Demand) PackageThe basic package is an entirely prerecorded Webseminar with no live component (i.e., no Q&A,polling). The event has a scheduled launch date and ispromoted with dedicated email transmissions, Web siteadvertising across the Health Forum Media Networksuite of websites, e-newsletters and print advertising.$11,250 net per event.

Underwriting receives:• Complete list of all registrants for the event, with

demographics• Complete list of all attendees.• Event archived online for 6 months.• Leads turned over to the sponsor.• CD-ROM recording of the event available for

additional fee.

Simu-Live PackageThe following details a simulated live event that affordsinteraction with the audience via a Q&A sessiondirected by the moderator after the presentation.Additionally, customized reporting is included thatranks the leads based on predefined criteria. $14,750net per event (frequency discounts apply)

Simu-Live Package Sponsors receive:• Complete list of all registrants for the event,

with demographics.• Complete list of all attendees.• Results of any polling questions, with participants’

responses.• List of questions from the Q&A portion of the

Web seminar.• Event archived online for 12 months.• Leads turned over to the sponsor.• Customized reporting.• CD-ROM recording of event.

Web SeminarsThe prerecorded presentation consists of an audiostream accompanied by a PowerPoint presentationaccessible from the Health Forum website. The sessionsare available on the website from at least three monthsto a full year and are supported by print ads andelectronic media (banner ads, email blasts, etc.). HealthForum provides a turnkey package with the necessarypromotional support, all required coordination andproduction, backed by our experience in producingmultiplatform programming for the hospitalmanagement field.



Sponsorship Sponsorship

Custom ResearchHealth Forum editors can work directly with corporate partners on research of interest to seniorexecutives. The level of involvement ranges from fast-and-simple, topic-specific probes to majorresearch initiatives that require considerable involvement and result in national media coverageand high-visibility findings.

Examples of research studies include:• ASHE/HFM Hospital Building Report Survey• ASHE/AHE/HFM Salary Survey



Sponsorship Sponsorship

Most Wired SurveyAn Exclusive Health Care IT Benchmarking andRecognition ProgramSince 1999, Hospitals & Health Networks in cooperationwith corporate sponsors has surveyed hospitals andhealth systems to determine how they use informationtechnology. The Most Wired Survey not only recognizesthose organizations that demonstrate excellence in ITimplementation and innovation, but also serves as aninvaluable tool to aid all participating organizations inplanning and developing future IT projects.

Major Sponsor2 years: $135,000/yr3 years: $120,000/yr

Award Sponsors2 years: $67,500/yr3 years: $60,000/yr

Supporting Sponsor1 years: $35,000/yr2 years: $30,000/yr3 years: $25,000/yr

Executive Feature RoundtableReports (H&HN and HFM only)Executive Dialogue RoundtableReportsRoundtable reports cover topics of strategic interest toHFM readers. Custom, 8- to 12- page reports featureclosed-door dialogues with senior facility operationsexecutives, as well as a representative from the sponsoringcompany.

The Sponsor of each roundtable panel will receive:• A seat at the table and networking lunch with four to

seven hospital executives• Visibility in the roundtable special report in HFM as a

panelist, including name and photo• Opportunity to be quoted in the roundtable report• Company logo on front cover of the roundtable report• Company name listed on back cover of the roundtable

report• 250 reprints of the roundtable report

Contact your Account Manager for pricing

Custom Media ProductsOur custom media products help you reach yourtarget audience using a mix of both traditional andnew media. We will deliver custom publishing contentbased on your topic of choice taking advantage of advertorialor sponsored editorial opportunities within our family ofmagazines and websites. Media options include specialinserts, microsites, customized email programs, orcompilations of content chosen especially for your audience.



Mailing List & Data RentalData

AHA Data and List RentalsContact information and data collected from AHA’s annual survey of U.S. hospitals and healthsystems are available for rent. For information, please contact:

Mary Jane OxendenChannel Accounts Executive155 N. Wacker Drive Suite 400Chicago IL [email protected]

Mailing List RentalsHealth Forum magazine circulation lists, with the exception of Trustee, are available for listrental. (Email circulation lists are not available for any publication.) Please contact Statlistics formore information:

Statlistics, Marge Fernbachm.fernbach@Statlistics.com203-778-8700www.Statlistics.com

http://www.Statlistics.com


[email protected]


The Fine Print FinePrint

Earned Rates: Frequency discounts are earned on thebasis of total advertising placed within a 12-monthcontract period. The earned rate is determined by thenumber of pages, each page of an ad unit, each side of afull run insert, or each fractional page counted as onepage unit.

Agency Commission: 15% of gross billing allowed.Agency commission does not apply to accounts paidlater than 30 days of invoice date.

Payment of Invoices: Payment terms for e-commercecompanies are payment in advance. Payment terms forother companies are net 30. It is understood that theadvertiser and the agency are jointly and severally liablefor the payment of invoices for advertising publishedhereunder. Advertising will not be placed if invoices aremore than 60 days past due.

Publisher Approval: All advertising is subject topublisher approval. The publisher reserves the right toreject or cancel any advertisement, insertion order, orcontract at any time. The American HospitalAssociation and its publications will not endorseadvertising in any manner. Use of HFM-excerptededitorial in advertising copy is subject to approval bythe publisher.

Advertising Acceptance: Advertisements areaccepted for publication entirely on the representationthat the agency and/or advertiser are authorized topublish the contents thereof. Advertisers agree toindemnify, defend, and hold harmless the publisher anyclaims or actions based on or arising out of any matterof any kind contained in such advertising, or theunauthorized use of any person’s name or photograph,or any sketch, map, words, labels, trademarks,copyrighted matter or libelous statement in connectionwith advertising purchased according to the terms ofthis rate card.

e Fine PrintCopy Regulations: Use of Health Facilities Managementeditorial material in advertising copy must be approvedby the publisher and the contributing author. TheAmerican Hospital Association will not endorseadvertising. Publisher may reject advertising that is notsuitable for publication. Advertising that simulateseditorial content must carry the word “Advertisement”in 12-point type.

Publisher Liability: Publisher shall not be subject toany liability whatsoever for any failure to publish orcirculate all or any part of any issue or issues because ofstrikes, work stoppages, accidents, fires, acts of God, orany other circumstances not within the control of thepublisher. Publisher shall not be liable for errors madein key numbers, or Advertisers’ Index, or for costs anddamages if for any reason publisher fails to publish anadvertisement.

Rate Definition: Rates are based on the number ofinsertions of one page or less used in a 12-monthcontract period.

Short-Rate: Advertisers will be short-rated if they donot use the amount of space on which their advertisinghas been billed during their 12-month contract period.

Ad Format and Placement Policy: Advertising isfully interspersed throughout the magazine. Advertisingis rotated throughout.

Cancellation Policy: Contracts and orders forinsertions are due by the closing date of the issue, andcannot be canceled after that date.

Other Conditions: No conditions, printed orotherwise, appearing on contracts, order, or copyinstructions that conflict with the provisions of this ratecard will be binding on the publisher.



Contacts Contacts

Health Forum Helps You...Understand Your Market, Reach Your Market, InfluenceYour Market, CAPTURE Your Market.


Executive ManagementMedia ProductsPublications: H&HN, Trustee andAHA News

Web sites: H&HN, Trustee, AHANews, HospitalConnectSearch andHealth Forum

E-newsletters: H&HN Daily andInside Trustee

Central WestCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: [email protected]

Central EastJim SiebertHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6815Fax: [email protected]

EastM.J. Mrvica Associates Inc.2 West Taunton AvenueBerlin, NJ 08009856-768-9360Fax: [email protected]

WestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: [email protected]

DepartmentalManagement MediaProductsPublications: Health FacilitiesManagement

Websites: Health FacilitiesManagement,HospitalConnectSearch andAHRMM

E-newsletters: HFM Insider andHFM News

Central EastCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: [email protected]

EastM. J. Mrvica Associates, Inc.2 West Taunton Ave.Berlin, NJ 08009856-768-9360Fax: [email protected]

Central WestFox Associates, Inc.1445 E. Los Angeles Ave., Suite 301Simi Valley, CA 93065805-522-0501Fax-805-522-0504

WestFox Associates, Inc.1445 E. Los Angeles Ave., Suite 301Simi Valley, CA 93065805-522-0501Fax-805-522-0504

Health Forum Sales Contacts

CorporateUnderwriting/SponsorshipProductsNational Account Executive(East)Mark ColucciHealth Forum155 North Wacker Drive,4th FloorChicago, IL 60606-1725312-893-6886Fax: [email protected]

National Account Executive(West)Lisa Schulte1062 Dutch Mill DriveManchester, MO 63011636-227-2841Fax: [email protected]

National LeadershipNational Advertising Sales ManagerJim SiebertHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6815Fax: [email protected]

Executive Director, SalesJerry Stoeckigt312-893-6839Fax: [email protected]










