ist 400 final project presentation[1]
TRANSCRIPT
Final Project Final Project PresentationPresentation
Pete KistlerSade Allen
Eun Joo Kwon Jessica Pabon
GoalGoal::
Our Groundswell Strategy: Talking
Spreading messages about our company
Use social media to increase awareness of Brand-Yourself.com,a web service that makes it easy
to establish a professional web presence.
People/StakeholdersPeople/Stakeholders
Brand-Yourself.com’s customers◦College undergraduate and graduate students
ObjectivesObjectives
Inform 100 SU students that Brand-Yourself.com exists
Success measured by:◦Hits to the site referred by Facebook/LinkedIn◦New members to the B-Y Facebook group
Technologies Used: FacebookTechnologies Used: Facebook
Facebook group. ◦ We'll create a Brand-Yourself.com Facebook group that provides
information about Brand-Yourself.com, as well as a link to its URL.
◦ Each member of our team will invite every iSchool friend they have on Facebook to join the group.
Facebook wall posts. ◦ Each member of our team will post on 10 iSchool friends' walls about the
existence of Brand-Yourself.com. This will initially hit (4 people * 10 posts) 40 people. These wall posts will then show up on the news feed of other iSchool students.
Facebook status update. ◦ Each member of our team will change their status to reflect the fact that
Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. This will be seen on other iSchoolers' news feeds. Also, anyone who visits a groupmate's profile will see it.
Technologies Used: FacebookTechnologies Used: Facebook
Facebook posts on other relevant Facebook groups. ◦ We will find two or three other groups on Facebook relevant to our
target market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information about Brand-Yourself.com on those groups' walls.
Facebook messages to friends in the iSchool ◦ We will each message 10 friends about the existence of Brand-
Yourself.com, hitting (4 people * 10 messages) 40 additional people.
Technologies Used: LinkedInTechnologies Used: LinkedIn
LinkedIn group. ◦ We'll create a Brand-Yourself.com LinkedIn group that provides information
about Brand-Yourself.com, as well as a link to its URL.◦ Each member of our team will invite every iSchool friend they have on
LinkedIn to join the group. LinkedIn status update.
◦ Each member of our team will change their status to reflect the fact that Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. Anyone who visits a groupmate's profile will see it.
LinkedIn posts on other relevant LinkedIn groups. ◦ We will find two or three other groups on LinkedIn relevant to our target
market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information aboutBrand-Yourself.com on those groups' walls.
LinkedIn messages to friends in the iSchool. ◦ Teammates with LinkedIn accounts we will each message 10 friends about
the existence of Brand-Yourself.com, hitting (4 people * 10 messages) 40 additional people.
Technologies Used For Technologies Used For CollaborationCollaboration
Google Docs- Allowed us to collaborate in real-time on documents including this proposal.
AIM- Our group will conversed virtually via a chat room in AOL Instant Messenger/ Google messenger to communicate weekly.
Email- Our group used email as a basic interaction tool for reminders for meetings and important announcements.
Gantt Chart- For project management purposes, our group followed a timeline of deliverables, tasks, and meetings as outlined by our Gantt chart.
Face-To-Face Meeting- Our group had face-to-face meetings when necessary to meet our deadlines and deliverables.
Strategy Strategy
Increase online interaction with current face customers.
Build awareness and interest in our website and social network
Communicate the Website’s existence and advantages to existing customers
ImplementImplement
Create LinkedIn group Add YouTube links to Brand-Yourself tutorials to facebook
and LinkedIn groups Facebook posts on other relevant groups Post on a relevant LinkedIn group Each group member is asked to invite 20 friends in the
iSchool to the Brand-Yourself.com facebook group Each group member is asked to send a message to 20
friends in the iSchool to check out http://Brand-yourself.com
Implement- Social Media GroupsImplement- Social Media Groups
1. Brand Yourself 101 (FB)2. Personal branding university (LinkedIn)3. Personal brand.nl (LinkedIn)4. Personal branding network (LinkedIn)5. The Personal Branding Network (FB)6. Personal Branding (FB)7. Personal branding university (FB)
Analytics of ResultsAnalytics of Results
Since then…Facebook group has grown from 220
members to 378 members!!Our Google Analytics show that over the
past 3 weeks, 60 people went to Brand-Yourself.com by clicking on a link to it from Facebook or LinkedIn!
Project management documentationProject management documentation
Project management documentationProject management documentation
Project management documentationProject management documentationWikiWiki
Project management documentationProject management documentationAIMAIM
Project management documentationProject management documentationGoogle DocGoogle Doc
Project management documentationProject management documentationEmailEmail
Lessons learnedLessons learned
Online class also requires meeting in person often and more structure in time management skills.
It is important to break down milestones into concrete tasks and assign them to individual people.
THANK YOU!THANK YOU!
In Conclusion:We achieved our objective of letting 100 students know (mostly iSchool students) about Brand-Yourself.com's existence!