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iStrategy The HagueMay 2013
Christophe ParcotVP, Head of EMEA
The Power of Personalisation
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ImplicitExplicit
Customisation Personalisation
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Media Personalisation Dynamic insertion, customisation or suggestion of content in any format that is relevant to the individual user, based on implicit data and explicitly given details.
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Nothing is greater than habit.
Ovid, 2 AD
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Digital habits create big data reserves.
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Corner shop mentality in the Digital Age.
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E-commerce blazed the trail
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Content personalisation evolving rapidly...
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User behaviour insights harnessed
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Smarter, faster, more personalised experiences…
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GPS
Nappies
Search Terms
…for content and advertising
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Context and Personalisation