it happen in india

8/3/2019 It Happen in India

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By

Manish&Prakash


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Why It Happened in INDIA?

Success Story of Common Man turned Raja

of Retail

Success Story of person who has reached tohome of people

Story of success followed by no. of failures

Story how no. of small businesses can beclubbed to make a big empire

Story of man who dare to dream


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Agenda

Introduction to KB

First Entrepreneurship

Failures- Imperative for Success

First Start-up Success

Competition

Bania Company -> Organized Retail Big Bazaar

Timeline

Lessons one can learn from KB

Agenda


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KB KISHORE BIYANI ??

INTRODUCTION

Born in 1961 to a business family, was average student

and was more interested in the practical aspects oflearning, which were not available in the academicsetting.

He never wanted to enter the family business as itlooked like the family members were preservers than

entrepreneurs. They were obsessed about financialstatus that it looked like accountants were running theshow. He considers himself as creator and destroyerof businesses rather than preserver of businesses.


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Entrepreneurship

From his childhood, KB showed interest

in organizational skills , be it local

dandiya festival or selling stonewash

trousers.

If you are a student and you see a

person wearing a stonewash trouser ,

immediately you would enquire the

outlet / source of the garment.

Kishore Biyani was interested in thebusiness side of the garments. He

would immediately source the cloth,

order the stonewash trousers from a

local factory and sell them at a profit.


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Failures - Imperative for success

After the stonewash success, Kishoreji tried his hand at variousbusinesses and most of them ended up as disasters.

Started Dhruv Synthetics, a manufacturing plant which had abrief history only gave an immense knowledge to Kishoreji.

Textiles / Apparel product packaging was also an disaster Apparel Export Business also was an failure

Movie Making Business which also end up with the FailureNTJNH / Chura Liya hai tumne

He could have buckled and gone back to the family business. But

he didn't and His focus on building a business which wouldappeal to a large customer base made him search and exploreone business after another,


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First Startup Success

Manz wear was the first company which showed potential andimmediate profit in the first year of its operation itself.

It was started with a initial capital of 7 lakh, made a salesrevenue of 32 lakh but reported a loss of 8 lakhs. This was

primarily due to the heavy advertising expenditure of 16 lakh.The focus on Kishore jis branding efforts is really commendable.When you have failed at so many businesses, how many of theentrepreneurs would spend 50% of your sales revenue onadvertising.

Patloon Urdu word Trouser brand name

Pantaloon

Pantaloons


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Competition

Meanwhile, there was a lot of competition coming in from Shopper

stop, Globus, etc were entering the

market. Hence pantaloon wanted a

different format for its business.

The franchise model was not suited for

the retail environment and thus

Pantaloon decided to go all by itself

owning the space too.

Reduced the Production cost as muchpossible, reduced the profit margin

coordinate with local supplier for

optimized price which can win the

customer heart as an substitute for highprice commodity.


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Big Bazaar

The start of Big Bazaar proved to be the inflection point for

the group. The whole concept looks like "the walmart of

India".

There are many interesting aspects of

Bigbazaar t

hat one

comes across :

if something works and will work for you, dont think twice

before copying.

Shamelessly copied instore operations from saravana stores

in Chennai.

Sabse sasta din Jan 26 - Parallel to the thanksgiving day in US.

In 2007. Big bazaar made 125 crores of business from its 43

locations on sabse sasta din offer.


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Contd.

In store appearance to reflect indian shopping experience -mandis and U type product placement rather than long aisles

Use vernacular catch lines rather than hinglish type of

oneliners

Paint the city of calcutta with so many hoardings that people

sometimes think that Kishoreji belonged to kolkata

Backup plan and prototyping of various customer formats

Exchange offers


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Timeline

1987 Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, Indias first formal trouser brand.

1992 Initial public offer (IPO) was made in the month of May.

1997 Pantaloons Indias family store launched in Kolkata.

2001Big Bazaar, Is se sasta aur accha kahi nahin - Indias firsthypermarket chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2007 Future Group crosses $1 billion turnover mark.

Awards

Ernst & Young Entrepreneur of the Year Award 2005 CNBC Indian Business Leaders Awards 2006 The First Generation

Entrepreneur of the Year

Lakshmipat Singhania IIM Lucknow National Leadership Awards 2006

Young Business Leader


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Lessons one can learn from KB

Simplicity , Humility and Willingness to learn are the three

assets of an entrepreneur

Follow cultural changes in the society , Follow people's

spending , traveling and entertainment patterns

Value relationships than anything else

Confidence and Change are Driving Indian Consumption and

Indian Consumption will only head one way - North

Abdicate rather than Delegate is the leadership mantra

followed by Kishoreji, where by abdication would give rise tomicro entrepreneurship in the enterprise


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Contd.

Focus on Branding, Marketing and Advertising Take Quick decisions

Micro entrepreneurship in an enterprise is the key

Don't bargain with people. See to it that they quote one price

and you say YES / NO Emphasis on Design Management/New-New things

Storytelling skills are very important in today's creative economy

Complicated theories, unnecessary concept leads to confusion,

keep your ideas simple


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I based everything on one philosophy

Rewrite Rules, Retain Values

Chase your Dream but dont compromise on your belief system

- Kishore Biyani


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thanks


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it happen in india

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