it starts with me

8
It Starts with Me 2009 Summary Annual Report See the complete annual report online at www.coxenterprises.com/annualreport

Upload: others

Post on 12-Sep-2021

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: It Starts with Me

It Starts with Me2009 Summary Annual Report

See the complete annual report online at www.coxenterprises.com/annualreport

Page 2: It Starts with Me

Cox Enterprises is one of the nation’s leading media companies

and providers of automotive services. We are a top-10 national

player, based on revenues, in every major business category

in which we compete. Headquartered in Atlanta, we employ

more than 66,000 people, who helped us to generate nearly

$15 billion in revenues during 2009, across our businesses.

Cox Enterprises businesses include:

The third-largest cable TV provider and one of the largest

broadband communications companies in the U.S., with services

including residential and commercial video, data and voice offerings.

The world’s leading provider of vehicle remarketing services

and a wholesale marketplace for the millions of cars that change

hands every year.

An integrated broadcasting, publishing and digital media company

that includes Valpak and the national advertising rep firms of Cox Reps.

Operations include 15 broadcast television stations and one local cable

channel, 86 radio stations, four metro newspapers and more than a

dozen non-daily publications, and more than 100 digital services.

The Internet’s largest auto classified marketplace and consumer information

website, with approximately 2.8 million new and used vehicle listings

attracting an average of 15 million unique monthly visitors.

Cox Communications, Inc.

Cox’s presence is all across the map. Visit http://locations.coxinc.com to see where we’re located.

Page 3: It Starts with Me

1

The trust that inspired me now inspires trust in others.

I wouldn’t be where I am today without

Boys & Girls Clubs of America. Now my role

on the board of the Boys & Girls Clubs of

the Virginia Peninsula is the most rewarding

board position I have. Cox is a national

technology partner, providing free or dis-

counted high-speed Internet, telephone

and video services to Boys & Girls Clubs

in the markets we serve. Being a trusted

provider for customers is just one part of

Cox’s commitment. It’s equally important to

be a trusted provider for our communities.Gary McCollum, Senior Vice

President and General Manager,

Cox Communications Virginia

It Starts with Me

Over our 111-year history, Cox’s success has always started with people – the customers who use our products and services, the employees who come here to work each day, and the neighbors in the communities we serve. Today, as always, we’re proud they can say that at Cox, “It starts with me.”

Page 4: It Starts with Me

Michael Maguire, Owner, Maguire Automotive

Group, AutoTrader.com customer

I’m an AutoTrader.com believer.

But I haven’t always been. Several years ago,

I advertised cars for my dealerships on both

AutoTrader.com and a competitor site. I

cancelled my AutoTrader.com account and re-

newed with the competition because of price.

A few months later, my AutoTrader.com sales

rep explained how I could get better results

from my ads. I gave AutoTrader.com another

try, and I’ve enjoyed stronger sales as a result.

It’s no longer a decision based only on price.

They’re listening to my needs, and they’re

proactive to help me maximize the value of

my listings.

It Starts with Me

2

Page 5: It Starts with Me

3

My team and I try to keep customer costs low.

When postage rates went up in 2009, my

team and I looked for ways to offset the

increase and save our franchise customers

money. We partnered with the U.S. Postal

Service to become one of the first to

integrate their new money-saving Intelligent

Mail barcode (IMb) into the Valpak system.

As a result, Valpak, a Cox Media Group

company, is saving franchisees a total of

about $500,000 annually. We also negotiated

lower transportation rates. Our customers

are very happy they could hold postage costs

steady for two years.

It Starts with Me

Joy Franckowiak, Valpak employee,

and the IMb team

For more stories and information about Cox and its companies, visit www.coxenterprises.com/annualreport

Page 6: It Starts with Me

4

When the stock market crashed in 1929, few were prepared for the financial conditions that followed. But throughout the Great Depression, Cox’s single newspaper business, the Dayton Daily News, continued to do what it had done best for more than thirty years – serve its community as the best local source of news and information. Just a few years later, in the midst of continued chal-lenges in the economy, Cox was poised to grow, as the company expanded into radio with the creation of WHIO in Dayton. This time-tested model of being our audiences’ and customers’ trusted provider of market-leading service continues to fuel our success today. Even after the challenging market conditions we experienced in 2009, we remain a leader in each of our indus-tries. And as it has throughout Cox’s history, a firm commitment to customer service and to our other core values guides us – in good times and bad – and keeps us positioned for growth. While many companies struggled in 2009, Cox finished the year with record cash flow and momentum in all of our businesses. Just as we did eighty years ago, we are emerging from the economic downturn not only healthy, but poised for growth and ready for the future.

Positioned for GrowthAt Cox, we take a long-term view. In keeping with our philosophy, Cox businesses took actions in 2009 to pave the way for us to remain strong. We took Cox Radio, our only publicly traded company, private. With all of our operating companies now privately held, we can better focus on the long-term growth interests of all Cox businesses. This was also an important step in the evolution of our media business, Cox Media Group (CMG). CMG restructured, integrating and aligning the business opera-tions of our TV, radio and newspaper businesses, as well as Cox Reps, under common leadership. We developed cross-platform opportunities for advertisers across all three media and the Internet.

Also, with the restructure, each CMG business benefits tremendous-ly from shared research, sales and digital resources, among others. This model is charting new territory within the changing media landscape. In 2009, we laid the groundwork for Cox Communications (CCI) to launch wireless telecommunication services in 2010. This enables CCI to complement its existing digital cable TV, telephone and high-speed Internet offerings and deliver even greater value to cus-tomers who “bundle” their services with us. Cox wireless will soon be available in three markets – Hampton Roads, Va., Omaha, Neb., and Orange County, Calif. – with more markets to follow. All of our businesses continue to expand their digital capa-bilities. Manheim has enhanced automotive buying and selling opportunities through the development of Manheim.com, the 24/7 primary access point for customers to search the largest selection of wholesale inventory in the industry. Through products like OVE.com and Simulcast, Manheim.com offers more than 100,000 vehicles for sale every day and is a fast and convenient alternative for time-constrained customers. Currently, nearly 20 percent of all the vehicles Manheim sells are sold to an online buyer. As consumer preferences continued to shift from traditionalprint to online information sources, we sold our communitynewspaper properties in Texas, North Carolina and Colorado –a difficult decision for Cox, because of our history as a newspapercompany. Similarly, we exited the majority of our print automotiveclassified publications in early 2009. These changes help explain why our year-over-year revenues were down in 2009 for the first time in decades. But revenues alone do not present the full picture of Cox’s financial health. Our cash flow is strong – in fact, stronger than ever – and that financial measure is the most important to our long-term goals. By maxi-mizing our cash flow, we are best positioned to reinvest in our businesses with the longest-term growth potential and also acquire cash-generating businesses that align with our values.

Values That EndureThe guiding principles we have followed through 111 years of doing business remain the same. We provide the highest level of service to our customers. We not only deliver our communities important news, information and services, but we also give back through volunteerism and financial contributions. And we treat our employees as our most important resource.

A Message from Jim Kennedy and Jimmy Hayes

Jimmy Hayes (left) with Jim Kennedy

Page 7: It Starts with Me

We continue to reduce our carbon footprint through our Cox Conserves program. In fact, our efforts were recently recognized by The Georgia Conservancy with the Distinguished Conservationist of the Year award for inspiring employees, vendors and industry leaders to work toward environmental sustainability. We have also been pleased to recognize environmental heroes in four Cox markets in 2009 for creating, preserving or improving shared outdoor spaces through our Cox Conserves Heroes program, created in partnership with The Trust for Public Land. As we have for more than a century, we will continue to provide our best for our communities and customers in good times and bad. Our future is bright, and we sincerely thank you – our dedicated employees, loyal customers and neighbors in the community – for your continued support. We never forget that it starts with you.

Sincerely,

Jim Kennedy Jimmy HayesChairman President and Chief Executive Officer

This value was never more important than in 2009 as each Cox business and our corporate offices eliminated many jobs. Decisions to eliminate positions helped Cox remain strong despite difficult economic conditions, yet they were some of the toughest decisions we have had to make. Our goal was to be transparent, to treat employees fairly and with respect and to help make their transitions smooth. Whenever possible, we sought other opportunities within the company for those whose jobs were affected, and we expanded eligibility for retiree benefits to employees approaching retirement. Above all, we wanted to make sure we did the right thing for each affected employee. Community service and environmental stewardship are insepara-ble from who we are as a company. We are proud of our employees across the country, in each Cox division and operating location, who give their time, energy and resources to build better communities, not only locally, but wherever there is need. January’s devastating earthquake in Haiti affected all of us, and we responded by provid-ing in-kind donations of airtime for public service announcements through our media outlets. The James M. Cox Foundation also provided $250,000 in support to the American Red Cross and CARE for the relief effort. In typical Cox fashion, employees gave generous support to the relief effort, as well.

2000

$8.0

2001

$8.6

2002

$9.9

2003

$10.8

2004

$11.5

2005

$12.3

2006

$13.41

2007

$14.61

2008

$15.21

2009

$14.71

Cox Enterprises Consolidated Revenuesin Billions

Cox Enterprises 2009 Revenue By Division

Cox Communications $ 9.0 billion

Manheim $ 3.4 billion

Cox Media Group $ 1.8 billion2

AutoTrader.com $ 629 million

10-Year Compound Annual Growth Rate

9.1%

2 Includes 2009 revenues from Valpak.1 Adjusted to exclude results of AutoTrader/AutoMart Publishing.

Page 8: It Starts with Me

It Starts with Me

For more stories and information about Cox and its companies, visit the complete annual report online at www.coxenterprises.com/annualreport

6205 Peachtree Dunwoody RoadAtlanta, GA 30328678-645-0000www.coxenterprises.com

CM-1068-E-0410

Printed on recycled paper using eco-friendly ink.