NetMuSTthe digital IP company

Presentation for ISCTE-IUL MIT Portugal IEI

Music Industry Problem

Music Industry (Artists, Authors, Music Editing Companies) asking

HOW TO MONETIZE MUSIC ???

Globalization and Internet Revolution Impact=

Less $$$ and Less New Artists

15.9 Billion US$ , -8.4%(2009-2010)

Music Business Model is BROKEN!!!

New Artists Problem

Record Label Signing Hard and Difficult

Recognition and Distinction Hard and Difficult

Independent Start Hard and Difficult

Internet Usage Difficult, Complex and Crowded

Monetization ???? nearly IMPOSSIBLE

Recording Companies, Authors and Artists Problem

Every music public performance needs to pay MUSIC COPYRIGHTS to MUSIC LICENSING COMPANIES (MLC)

Music Copyrights $$$ 6 Billion US$

Messy MLC $$$ Distribution = Unauditable Unscientific

Opportunity

• Set of tools for New Artists• Manage New Artists Portfolio• Improve MLC internal and external efficiency • Improve Artists & MLC represented music portfolio

management• Improve rights identification• Improve the rights distribution

Great market growth and internationalization potential

Music Business Model is BROKEN!!!NetMuST will help FIX IT!!!

New Artists Solution

Music Site AggregatorSimple Artist Management Quick Monetizing

MLC Solution

Integrated Web-based IT Management (SaaS)

Represented portfolio management system

Automated audio identification appliance

Market

2010 Recording Industry revenues 10.99 Billion € (15.9 Billion USD)

Global Music Copyrights revenues performance rights: 4.247 Billion € (6 Billion US$) in 2010

Artists Performance rights 50%(2006/2010)

Possible Monopoly Position

Global New Artists Management, untapped market Huge potential

Competitive Advantages

Long term experience in the music industry

Technology Know-How

Strong partnership with the Portuguese MLC

2 of the market dominant MLC are part of these project

Strong International connections 

Status

The system is under development and testing

Prototype availability

Improvement of the audio-fingerprinting technology

Client deployment

Testing on real-case scenarios

Team

Composed by people with a strong relation with the academic and research communities

Expertise in different business areas

Technical expertise in the development and implementation of products and services

MLC Partnership

Experience on previous startups

Experienced, Creative and Cohesive team

NetMuSTthe digital IP company

your [music, fans, rights]