ITALIAN MINISTRY OF ECONOMIC DEVELOPMENT

The activities of the Ministry The activities of the Ministry

of Economic Development of Economic Development supporting Italian SMEs abroadsupporting Italian SMEs abroad

Thessaloniki, Thessaloniki,

14th May 201014th May 2010

Structure of the MinistryStructure of the Ministry

Dept. for industry and internationalizationDept. for industry and internationalization

This Dept. includes the This Dept. includes the Directorate General for Directorate General for International Policies and Trade PromotionInternational Policies and Trade Promotion. .

Dept. for economic cohesionDept. for economic cohesion

Dept. for energyDept. for energy

Dept for communicationsDept for communications

Directorate-General for Directorate-General for International Policies and Trade International Policies and Trade

PromotionPromotion

MISSIONMISSION

To support Italian firms to grow internationally. To support Italian firms to grow internationally. This is a key factor to build Italian competitive This is a key factor to build Italian competitive advantage in a globalized world.advantage in a globalized world.

To contribute effectively to the development and To contribute effectively to the development and success of international cooperation. The success of international cooperation. The participation in this Conference is part of this participation in this Conference is part of this strategy.strategy.

OBJECTIVES OBJECTIVES Promoting trade and supporting the Promoting trade and supporting the

internationalization of the economic systeminternationalization of the economic system

Support is aimed mostly at Support is aimed mostly at SMEsSMEs: they make : they make up up 99%99% of all Italian firms of all Italian firms

Directorate-General for Directorate-General for International Policies and Trade International Policies and Trade

PromotionPromotion

Italian export firms at a glance Number of firms: 189.392

Number of employees

Value of exports (mln E)

Share %

1-4 21.538 6% 5-9 11.373 3% 10-19 23.055 6% 20-49 42.567 12% 1-49 98.533 28% 50-99 39.647 11% 100-249 60.082 17% 50-249 99.729 28% 250-499 39.443 11% 500 e oltre 118.110 33% Totale 355.817

Coordination and guidance of promotional and Coordination and guidance of promotional and internationalization activities internationalization activities in Italyin Italy

Coordination and guidance of promotional and Coordination and guidance of promotional and internationalization activities internationalization activities abroadabroad, along with , along with the management of financial tools for the management of financial tools for internationalizationinternationalization

Directorate-General for International Directorate-General for International Policies and Trade PromotionPolicies and Trade Promotion

The Directorate carries out a number of The Directorate carries out a number of activities which may be divided into:activities which may be divided into:

The Italian network The Italian network to support SMEs’ to support SMEs’

internationalizatiointernationalizationn

Min. Ec. Dev.

ICE SACE SIMEST

PromotionPromotion InsuranceInsurance

FinanceFinance

Regions

The network in Italy….The network in Italy….

Chambers of Commerce

ITALIAN TRADE COMMISSION (ICE -ITC)ITALIAN TRADE COMMISSION (ICE -ITC)

The Agency of The Agency of the Ministry of the Ministry of Economic Development Economic Development entrusted with entrusted with promoting trade, business opportunities promoting trade, business opportunities and industrial co-operation between Italian and industrial co-operation between Italian and foreign companies.and foreign companies.

ITC operates through 17 offices in Italy and ITC operates through 17 offices in Italy and 116 branch offices in over 88 countries116 branch offices in over 88 countries

SACESACE

Export credit Export credit insuranceinsurance, , insuranceinsurance for for investment abroad investment abroad (covering (covering politicalpolitical and and commercialcommercial risks)risks)

SIMESTSIMESTFinancial support to firms for Financial support to firms for export credit, foreign investment, export credit, foreign investment, pre-feasibility and feasibility pre-feasibility and feasibility studies, technical assistance studies, technical assistance programmes, participation in programmes, participation in international tenders, foreign international tenders, foreign market penetrationmarket penetration, , participation participation in tin the risk capital of start-up or he risk capital of start-up or j.v. abroad. Management of j.v. abroad. Management of special venture capital Funds.special venture capital Funds.

……and abroadand abroad

Embassies Embassies (Commercial (Commercial Offices) - ConsulatesOffices) - Consulates

ICE-ITC ICE-ITC Italian Chambers of Italian Chambers of

Commerce Abroad - IACCCommerce Abroad - IACC Others (ENIT, Italian Regional Others (ENIT, Italian Regional

offices, Banks etc.)offices, Banks etc.)

Promotional Activities Promotional Activities

of the Directorate General of the Directorate General

for International Policies for International Policies and Trade Promotionand Trade Promotion

Guidelines for Promotional ActivitiesGuidelines for Promotional Activities Guidance and monitoring of the ICE-ITCGuidance and monitoring of the ICE-ITC Coordination of all promotional activitiesCoordination of all promotional activities Missions of commercial diplomacy and Missions of commercial diplomacy and

“System missions” abroad“System missions” abroad Co-financing of promotional projects Co-financing of promotional projects

(through direct financing or (through direct financing or partnerships)partnerships)

Financial support through SIMESTFinancial support through SIMEST

Guidelines for promotional Guidelines for promotional activities activities

WHATWHAT: Guidelines for : Guidelines for “direction and coordination”,“direction and coordination”, issued by the Ministry of Economic Development.issued by the Ministry of Economic Development. On this On this basis ICE-ITC drafts the basis ICE-ITC drafts the Public Promotional Public Promotional ProgrammeProgramme

WHENWHEN: every 3 years : every 3 years 2008-2010 issued in june 2007 2008-2010 issued in june 2007 and amended yearly, if necessary and amended yearly, if necessary

WHY : WHY : develop develop strategiesstrategies, , methodologiesmethodologies and and prioritiespriorities to coordinate all (public and private) to coordinate all (public and private) stakeholders interested in supporting the stakeholders interested in supporting the internationalization of the Italian economic system internationalization of the Italian economic system

Directive Guidelines

2008-2010:

Geographical strategy Focus Countries (South Africa, Azerbajan,

Kazakhstan Gulf, Mexico, Vietnam, Malesia, Indonesia)

Europe, US and Canada, Japan

Neighbouring area (Danube/balcanic area – Turkey- Mediterranean region)

BRICs (Brazil, Russia, India, China)

Sectoral strategySectoral strategy

““Traditional Made in ItalyTraditional Made in Italy” sectors ” sectors (food, furniture, fashion, mechanics)(food, furniture, fashion, mechanics)

Innovative and “focus” sectors Innovative and “focus” sectors (chemicals, (chemicals, farmaceuticals; bio and nanotech; nautic industry; farmaceuticals; bio and nanotech; nautic industry; infrastructure and logistics, contract)infrastructure and logistics, contract)

Distribution and merchandising Distribution and merchandising (GDO, (GDO, franchising, agreements with foreign traders, franchising, agreements with foreign traders, etc. )etc. )

System StrategySystem Strategyincreases the creation of networks with actors increases the creation of networks with actors working in the internationalization field,working in the internationalization field, ccommercial ommercial mmissionsissions with follow-up with follow-up

Operating StrategyOperating StrategyPrivate-Public partnershipPrivate-Public partnership, a, aggregation of SMEs ggregation of SMEs and districts and districts to help them to help them deal with deal with international marketsinternational markets, strengthening private , strengthening private participation in public initiatives, nparticipation in public initiatives, network with etwork with UniversitiesUniversities and Scientific Institutions, and Scientific Institutions, stengthening relationships with financial stengthening relationships with financial investors, iinvestors, information and communication for nformation and communication for firmsfirms

Special “Made in Italy” Programme Special “Made in Italy” Programme

WHYWHY: to offer additional resources to strenghten : to offer additional resources to strenghten integrated cross-border and cross-sector actions integrated cross-border and cross-sector actions with mid- and long-term effects on exports and with mid- and long-term effects on exports and investment investment

WHATWHAT: “: “system missionssystem missions” and their follow up, ” and their follow up, special projects in Focus countries/sectors, special projects in Focus countries/sectors, special campaigns on media (i.e. “educational” special campaigns on media (i.e. “educational” campaign on authentic campaign on authentic made in Italy made in Italy products)products)

Direct co-financing of promotional Direct co-financing of promotional activities activities

Who can apply :Who can apply : non profit Associations, non profit Associations, Bodies and Institutes of national relevance, Bodies and Institutes of national relevance, Consortia, Mixed Chambers, Consortia, Mixed Chambers, Italian Italian Chambers of Commerce Abroad Chambers of Commerce Abroad

What we co-finance : What we co-finance : the the PROJECT PROJECT

(and not the proposing Associations and (and not the proposing Associations and bodies) bodies)

Agreements with REGIONSAgreements with REGIONS

Since Since 19951995 with all the Regionswith all the Regions ““Political” Agreement + Political” Agreement +

Yearly Yearly proposal for proposal for projectsprojects co-financed co-financed 50%-50%50%-50%

Projects emerging from Projects emerging from the “territory”the “territory” (“bottom (“bottom up” approach)up” approach)

Innovative promotional Innovative promotional contentscontents

Agreements with sectoral Agreements with sectoral trade Associationstrade Associations

With more than With more than 80 80 Association of Association of different productive different productive sectorssectors (i.e. (i.e. machineries, fashion, machineries, fashion, logistics, handicraft, high logistics, handicraft, high tech, green energy, etc.)tech, green energy, etc.)

““Political” Agreement + Political” Agreement + Yearly Yearly proposal for proposal for projectsprojects co-financed co-financed 50%-50%50%-50%

Expression of Public-Expression of Public-Private PartnershipPrivate Partnership

Agreements withAgreements with

Union of Chambers of Union of Chambers of Commerce/Association of Italian Commerce/Association of Italian Chambers abroadChambers abroad

Trade Fairs & Exhibitions AssociationsTrade Fairs & Exhibitions Associations

Conference of the Conference of the ChancellorsChancellors of of Italian Universities Italian Universities

Thank you!Thank you!

Valeria Bernardini Valeria Bernardini

Directorate General for International Policies and Trade Directorate General for International Policies and Trade PromotionPromotion

Ministry of Economic DevelopmentMinistry of Economic Development

valeria.bernardini@sviluppoeconomico.gov.itvaleria.bernardini@sviluppoeconomico.gov.it