Intro To Business

Group members :Tan Wui XiangPe Zhi YongMiaw Yen ChieYen Wei Zheng

B - LockSimple Safe Secure

Location

Kuala LumpurOffice (HQ)

Factory

Problem / Opportunity

Problem / Opportunity

Do you still feel safe in your ownhouse or business place?

Will you be the next target of those burglars???

What should you do next ?

Value Proposition

Our Mission : Bring Back Our Safety Life 3S (Simple Safe Secure)

Our Vision : Lowering the rate of crime Convenient to all walks of life

Products

● Access control● CCTV● Security glass● Fire Alarm system● Home/Business Automation

Access Control● to restrict access of people or vehicle to a specific area of the

premises for certain times of the day with the use of card readers or

biometric devices.

● provides a wide range of access control systems, from a simple and

humble stand-alone system to a high security and PC based

networked system ideal for small to large corporation.

We provides four types of access system:

● Door Access System

● Vehicle Access System

● Lift Access System

● Biometric System

CCTVNight Vision CCTV Camera Features:

● Auto Iris Powerful Vari-Focal Lens● Weatherproof Outdoor rating of IP66● SMART IR Infrared illumination technology● Ultra Low Light Surveillance ● Zero Light Surveillance with IRs On● Digital Noise Reduction (DNR)● Dual Voltage DC12V & AC24V(save electric)● High definition & resolution

Security Glass B - Security Glass features :

● protects from vandalism and burglary● break-ins by preventing or slowing down burglary attempts● able to withstand repeated blows from heavy objects such as bricks, hammers or crowbars● can be used in typical applications which display valuable goods, such as banks, building

societies, museums, as well as safety glazing in hospitals and prisons● provides higher levels of UV protection

Fire Alarm System

Home/Business AutomationSMART Unlock(Apps)

● Modern and constantly evolving solution on home security.

● iPhone-enabled apps, real-time device management and cloud technology management.

● All devices are mobile, portable, and easy to use. ● There are no 3-year contracts and no monthly fees.● Complete control of your home security system in the

palm of your hand with your smartphone app.

Service

● B-Lock Healthcare ● (Freecall Hotline) 1300-11-1688● Repair service & warranty● Delivery service● Build in service

Our customer(People From All Walks of life)

Public- Home Safety Businessman - Bank,Jewellery Store,Developer CompanyGovernment - Traffic System

How to make them Affordable?

Preferred Package Basic Home Package Premium Business Package

For an apartment, dorm, studio and smaller house For offices, business buildings and factories

Included :

● Door Access System

● Night Vision CCTV Camera● Home Automation

Included :● Night Vision CCTV Camera● Security Glass● Door Access System/Vehicle Access System/Lift

Access System/Biometric System

● Fire Alarm System

● Business Automation

All included Access system : Four selected two

FREE 3 Years Warranty + Delivery + Build-in Service FREE 3 Years Warranty + Delivery + Build-in Service

RM700+ RM1050+

COMPETITIVE ANALYSIS

PROS CONSInternational market Not affordable pricesTrusted company No warranty in products$6.5 billion in annual sales High maintenance cost

Marketing Strategy

We are online marketing and have order delivering

PromotionValue packagesExtended warranty*Free gifts

We make it affordable prices to attract buyer

AdvertisingRoad ShowDemo exhibitionPoster

Do survey for the buyer needs

Business Model

Business Structure

Types of Legal Ownership● partnership (has 4 owners) -Advantages:➢ Easier to get capital due to more owners.As a

result, banks are also more willing to lend more money to us.

➢ Legal paperwork is simple and low cost.

MANAGEMENT TEAM

INVESTMENT

= 30M (RM)

= 31.7M (RM)

Amount of capital needed

Successfully raised from investors & owners

Each owner thrown in 3M (x4)(RM)

Amount from investors was 19.7M (RM)

FINANCIAL PROJECTION

12 MILLION

18 MILLIONTOTAL = 30 MILLION

INVESTMENT

Forecasted sales figures

SPOKESMAN

CUSTOMER FEEDBACK

References1) CCTV : http://www.cctvcamerapros.com/Night-Vision-CCTV-Camera-p/bipro-s700vf50.htm

2) Security glass : https://www.pilkington.com/en-gb/uk/products/product-categories/safety-security

3) FAS : http://us.boschsecurity.com/us_product/05_news_and_extras_2/01_productnews_2/06_productnews_fire_1/automatic_fire_detector_440_series/automatic_fire_detector_440_series

4) Control access : http://www.elid.com/index.php/2011-12-16-08-32-48

5) Apps : https://www.ismartalarm.com/Home#products

● Strategic management : awareness and change.By: Thompson, John L.. London : Thomson Learning, 2005. xxx, 873 p. : col. ill. ; 25 cm. Language: English

● Advertising and promotion : an integrated marketing communications perspective.By: Belch, George E. Boston, Mass. : Irwin / McGraw-Hill, 1999 xxii , 762 p. ; 28 cm. Language: English

● Integrated Marketing CommunicationBy:See Don E. Schultz, Standley I. Tannenbaum, and Rober F. Laterborn,(Chicago:NTC,1992)

The End.Thank You !