itrack simplifying information tracking
DESCRIPTION
Simplify your on demand business data tracking using cell phoneTRANSCRIPT
iTrack
Business Information tracking simplified
GM-Sales
Sales Scenario
I am yet to get all the booking tickets, I
will let you know later.
How many units were sold in
north yesterday?
Regional Manager
Services ScenarioI am going over the log files and collate the data
and let you know tomorrow.
How many services calls did your people
attend for the new XKO-03 so far?
VP - Services Area Manager
Administration Scenario
I will get in touch with others on the Admin
team and let you know!
How many people did we have on the
field yesterday?
VP Administration Admin Manager
Marketing Scenario
VP - MarketingAll sales personnel/ Marketing Personnel
Seems good but I don’t have any concrete figure !
What is the market feedback to the discount
scheme which we launched?
The CEO / COO Dilemma
How do we plan and forecast when we don't have correct, timely data
with us?
Lack of data when you need it the most.
High levels of error when data collected ad-hoc.
Time lag in data / information reaching the decision makers.
Problems in monitoring the daily activity.
Forecasting/ planning suffers on account of non availability accurate
data .
Automation tools are expensive and cumbersome to use.
The Problems
Introducing iTrack
What is iTrack?
Collect grass-root level information from a distributed workforce using
tools as inexpensive an as easy to use as a mobile phones.
iTrack’s reminder service to ensure consistency
Verification and collation of information on-demand
Report collated information with ability to drill down
Rapid and accurate decision making
AXON
How iTrack works
iTrack Model Report
Value Delivered• Minimize cost of data collection• Reduce inventory cost• Increase employee productivity
Reduce operational cost
• Improve decision making via reduction in time lag in capturing data
• Improve demand projection• Capture Micro level information about buying behavior• Improve control on sales and distribution channel
Increase in revenue
• Regular update on performance • Improved communication with customers• Quicker response to Sales Team’s query
Better Sales Team satisfaction
• Automated data collection and dissemination• Collection at lowest point ( single level)• Standardization• Bird’s eye view through the summary reports• Customized reports based on preference
High quality of Data
Features-Benefits-Results
Features
• Cleans up and validates data• Support multiple mobile phones• Carrier independent• Customized report generation on a regular basis• Secure• ERP Integration• Multi mode delivery process
Benefits
• Access to widespread field force• Easy to implement• Single point data access• Historical data can be made available• Information is easily accessible• Improved Management
Results
• Faster response to business dynamics• Decrease in administrative costs• Increased revenue and profitability
Case Study1: FMCG Company
Business Problem
• Delay in getting sales data for planning
• Not able to track the productivity at individual level
Uses iTrack to
• Track sales person productivity on field
• Track sales by SKU from grass root level
• Communicating to the field force
Results
• Decreased time-to-report by weeks
• Increased depth of knowledge down to sales representative level
• Improved Inventory Management
• Increased Employee motivation
• Reduced Administrative costs
Case Study2 : Leading IT Vendor
Business Problem
• Increase sales using cell phone• To reduce call center operation
Uses iTrack to
• Manage customer queries• Decrease operational cost of existing call query handling process• Increase customer responsiveness
Results
• Reduction in call center operation• Increase in sales• Higher customer satisfaction• Increased productivity of representatives• Faster response time• Better human resource management
