It’s Baking, Batches!(IBB)

The Digital Divas

Fat Facts● Obesity has increased dramatically in the United States

since 1990

● More than one out of three adult Americans is obese

(35.7%)

● 15% of children and teens are obese

● In 2008, medical costs associated with obesity were

estimated at $147 billion

Sources: National Geographic, CDC, Livestrong

Source: CDC

Filthy Facts● More food reaches landfills and incinerators than any

other single material in municipal solid waste (14%)

■ Contributes to almost 25% of methane emissions

■ Costs $1.3 billion to transport and dump in landfills

● On average, American families throw away 20 pounds of

food each month

■ Amounts to $2,275 a year for a family of 4, according to U.S.

Department of Agriculture

● In 2012, Americans threw out about $180 billion worth of

food

Sources: EPA, Bloomberg Business Week

Source: Next Generation Food

Problems● Obesity and food waste are obviously big

problems in our society

● Obesity affects the health and lifestyles of

many

■ Low self-esteem, depression, health related problems

● Food waste leads to loss of money,

environmental problems

■ Greenhouse gas emissions

■ Waste of other resources as well

IBB's Goal● IBB seeks to improve the lives of many while

looking out for the environment

● Improve the health of users

■ Encourages cooking at home versus eating unhealthily at restaurants

(especially fast food)

● Reduce food waste

■ Save money and the environment

● Make cooking fun and easy

Features and Functions ● Inventory: users input how

much of a food or ingredient

they have at home

■ Expiration date can be input,

can notify user about upcoming

expiration

■ Keeps track of what the user

has to prevent too much food

and ingredients from being

purchased

● Shopping list: a checklist of what to buy at the store

Features and Functions

All-purpose flour

1 dozen eggsBananasWheat bread

● Search function for

recipes

■ Look for recipes by

searching with keywords

■ Look for recipes

according to what is

within the inventory

kept by the user

■ Bookmark favorite

recipes

Features and Functions

● Recipe box: a repertoire of recipes

■ Submit an original recipe to save

■ Saves bookmarked recipes as well

Features and Functions

Target Consumers● People of all ages and backgrounds cook

(large consumer base)

● The app is for anyone who cooks or wants to

begin cooking

■ Those who want to begin eating more responsibly

● Advertising to reach consumers

■ Targeting younger base: social media sites

■ Targeting older base: cooking sites, magazines, TV channels

Value Proposition● The app will be free; people less willing to

download an app that they have to pay for

● Advantage over competitors

■ Inventory keeps tabs on food and ingredients

■ Tracks expiration dates

■ Can search recipes based on inventory ingredients

● More functionality than other recipe apps

● Also more practical, versatile, efficient

Revenue● Most of our competitors offer their apps for

free, so we will too■ A recent study by Manoogian of 140 proof notes that only 0.2% of

paid apps are downloaded more than 10,000 times, while 20% of

free apps are

● Revenue generated through relevant

advertising■ Ads relating to health and cooking

■ Ads must be relevant to prevent annoying customers