why it’s crucial to have a video marketing strategy

Marketing facts

BY 2017, VIDEO WILL ACCOUNT FOR

OF ALL69% CONSUMER INTERNET TRAFFIC

90%

OF MARKETERS already use video for sales, marketing and communications purposes

Marketing facts

Marketing facts

85 OF COMPANIES find succes with video marketing

%

Marketing facts

CONSUMERS ARE NEARLY more likely to read E-MAIL NEWSLETTERS that include links to video50%

corporate video

4 main COMMUNICATION objectives

EXPLAINTESTIFY

SHOW

IMAGINE

use cases

Company Presentation Product Explanation Social media communication

Tutorials or instructionsEvent CommunicationMarket Studies

External communications

Education and trainingRebrandingSafety video

CSR campaignChange managementHR policy

Internal communications

CASE STUDIES External COMMunicationS

Company presentation Numm

Social media campaign Brussels Airport

Instruction MAnUALS Daikin Europe

Instruction MANUALS Daikin Europe

Instruction MAnUALS Chacon

Product presentation Michelin

survey presentation Voka

Event after-movie Digital First 2014

CASE STUDIES Internal COMMunicationS

Safety Instructions Hydrogenics

Internal communication Goodyear

Thank you for watching

www.87seconds.com