ivette a. torres, m.ed., m.s. - naadac.org
TRANSCRIPT
![Page 1: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/1.jpg)
![Page 2: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/2.jpg)
IvetteA.Torres,M.Ed.,M.S.AssociateDirectorOfficeofConsumerAffairs,CenterforSubstanceAbuseTreatmentSubstanceAbuseandMentalHealthServicesAdministration
US Department of Health and Human ServicesSubstance Abuse and Mental Health Services AdministrationCenter for Substance Abuse Treatment
RecoveryIssues:PublicAcceptanceThroughNationalRecoveryMonth
NAADACConferenceMinneapolis,MNOctober7-11
![Page 3: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/3.jpg)
NationalRecoveryMonth
• Promotesthesocietalbenefitsofprevention,treatment,andrecoveryformentalandsubstanceusedisorders
• Celebratespeopleinrecovery• Laudsthecontributionsoftreatmentandserviceproviders
• Spreadsthemessagethatrecoveryinallitsformsispossible
![Page 4: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/4.jpg)
RecoveryMonthToolkit
• Step-by-stepprocessforcreatingandpromotingRecoveryMonthevents
• Providesinstructionsonhowtowriteapressreleaseandothermediaoutreachtools– English&Spanish
• Instructionsforrequestinganddraftingagubernatorialproclamation– English&Spanish
• Targetedoutreachsectionsforeachoftheselectedaudienceshighlightedintherespectiveyear– English&Spanish
• DataVisualizationsthatutilizenationalstats;helpfulwhenaddressinghowyourstatestatscomparestonationaltrends
![Page 5: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/5.jpg)
RecoveryMonth 2015
• 2015theme,“JointheVoicesforRecovery:Visible,Vocal,Valuable,”encouragedpeopletoopenlydiscussmentalandsubstanceusedisordersandtherealityofrecoveryandtoengageothersinsupportofrecovery.Thethemeaimedtofosterpublicunderstandingandacceptanceofbehavioralhealthconditions.
• FromJanuary1,2015,toDecember31,2015,therewere121,885viewsoftheRecoveryMonthwebsitewith357,078generatedpageviews.
![Page 6: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/6.jpg)
RecoveryMonth 2015Recap
998RecoveryMonth eventsheldacrossthecountry,reachingmorethan1.5millionpeople
![Page 7: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/7.jpg)
RecoveryMonth 2015Recapcont.
NationalkickoffeventheldinWashingtonD.C.incoordinationwithONDCP.SAMHSAreleasedNSDUHreport,followedbytheRecoveryMonth PlanningPartnersluncheon
![Page 8: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/8.jpg)
RecoveryMonth 2015Recapcont.
82RecoveryMonth proclamationsissued,includingonepresidentialproclamation,postedonwww.recoverymonth.gov
![Page 9: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/9.jpg)
RecoveryMonth 2015Recapcont.
After 15 years of being a prisoner to alcohol, I had exhausted myself and dropped to the ground. I had been charged with 3 DUIs, 2 felonies, and child endangerment, and endured a devastating custody battle. I found my way and got back up again. I reached a turning point with humility, humbleness, and devotion. I had found a spiritual enlightenment and now it is my turn to enlighten you so that when joy arises you can feel it and become it. My desire is to inspire, encourage, and enlighten those who are in recovery or on their way to recovery so that they can live a life in peace and serenity. I had got custody of my daughter back, met a wonderful man I am more than proud to call my husband, full driving privileges again, and I had quit the corporate world where I was making almost 6 figures to start this journey.
Over25VoicesforRecoverypostedonwww.recoverymonth.gov -Shareyourstory– orencourageothertosharetheirs!
![Page 10: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/10.jpg)
RecoveryMonthRecap2015RoadtoRecoveryTVandRadioSeries
• ProducedanddistributedbySAMHSA
• Airinmorethan1,100PublicEducationalandGovernment(PEG)accesstelevisionchannelsacrossthecountryandinovera500radiostations
• Reachover145millionhouseholdsandgeneratemorethan$30millioninfreeairtime.
•10
Available at www.recoverymonth.gov
![Page 11: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/11.jpg)
RecoveryMonth 2015PSAs
• 2015RadioPSAs“Garden”and“DrumBeatsOn”todatehavebeenbroadcasted135,845times(equalingapproximately914.82broadcasthours)on1,070outlets.
• The2015TelevisionPSAs“Garden”and“DrumBeatsOn”aired46,838timestodatewithapproximately310,225,000 viewerimpressionsatanestimatedearnedmediavalueof$10,004,000
• InNovember2015the2015PSAshadalmost5,000combinedEnglishandSpanishairingswhich,placedthePSAsinthetop3-5%ofallPSAsairingthatmonth
• The2014TelevisionPSAs“Façade”and“TreasuresofLife”haveaired25,767timeswithapproximately320,269,500viewerimpressionsatanestimatedearnedmediavalueof$9,469,500.00.Awardeda2016BronzeTelly!
11
![Page 12: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/12.jpg)
RecoveryMonthWebsiteRevampedwww.recoverymonth.gov
12
![Page 13: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/13.jpg)
2016Theme:JointheVoicesforRecovery:OurFamilies,OurStories,OurRecovery
• Military,veterans,andmilitaryfamilies
• Lesbian,gay,bisexual,andtransgender(LGBT)community
• Victimsoftrauma• Familymembersofthosewithmentaland/orsubstanceusedisorders
13
2016TargetedAudiences
TheRecoveryMonthToolkitisavailableatwww.recoverymonth.govinEnglishandSpanish
![Page 14: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/14.jpg)
2016RecoveryMonth PSAs
• Promotethebenefitsofrecovery• Providepositiveandhopefulmessagingofpeopleinrecovery
• CallforactionistoseekhelpandinformationbycallingSAMHSA’sNationalHelpline– 1-800-622-HELP(4357)– Receivesmorethan60,000callspermonth
• ProducedinEnglishandSpanishforTVandradio• OpenendedPSAsavailableforcommunitiestouseandtailorwiththeirlocalinformation
• Availableatwww.recoverymonth.gov14
![Page 15: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/15.jpg)
2016RecoveryMonthPSAscont.
• Retratos/Portraits– 30-secondSpanish–
– https://www.youtube.com/watch?v=9PRViZOtiaA&feature=youtu.be
– 20-secondEnglish–– https://www.youtube.com/watch?v=8etbVl9yI6g&feature=youtu.be
• HistoriasDelHogar/StoriesfromHome– 30-secondSpanish–
– https://www.youtube.com/watch?v=BP9w_yTUJ_M&feature=youtu.be
– 15-secondEnglish–– https://www.youtube.com/watch?v=pkWzYIM72iw&feature=youtu.be
![Page 16: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/16.jpg)
RoadtoRecoveryTV& RadioSeries
• ProducedanddistributedbySAMHSAwithhostIvetteTorres
• Airsinmorethan1,066PublicEducationalandGovernment(PEG)accesstelevisionchannelsandcabletelevisionstationsacrossthecountry
• Airsinovera507radiostationsthroughoutthecountry
• Reachesover 8millionnon-uniquehouseholds*andgeneratesmorethan$20millioninfreeairtime**
• *”Households”intheTVbroadcastingindustryisameasureofreachcapacity. Eachnetworkhasanumberofaffiliatesthatreachadesignatednumberofhouseholds. Whenaddingupthereach(households)ofalloftheaffiliatesthatairacertainTVshow,theshowmayreachasinglehouseholdbywayofmorethanoneaffiliate. UnfortunatelyalimitationofTVbroadcastingisthatuniquehouseholdsthatreceiveexposurecannotbedistinguished. Thus,thisestimatedreachisasummationofnon-uniquehouseholds.
• **Itisknown,butnottracked,thatmanystationsairtheshowmorethanonetimeduringthemonth. EstimatedadvalueistotalforeachaffiliateairingoneshowduringthemonthofAugust.
16
Available at www.recoverymonth.gov
![Page 17: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/17.jpg)
RoadtoRecoveryTV&RadioSeriescont.
• 2016August:PreventingandAddressingOpioidMisuseandAbuse:OurNation’sChallenge
• Highlightsrecenttrendsinprescriptionopioidmisuseandheroinuse,opioidusedisorder,overdose,andtreatmentepisodesrelatedtoprescriptionopioidsandheroin
• HighlightstheWhiteHouseinitiativetoreducethedistributionanduseofheroin
• PreventioneffortsandresourcestocounterriskofHIVandhepatitis
• Addresstreatmentoptions,includingMAT,andSAMHSAresourcestohelppeoplefindtheirownpathtorecovery
![Page 18: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/18.jpg)
2016RecoveryMonthEventsAwardsProgram& theRamstad/KennedyAward
• EventorganizerscanapplytoreceiveaRecoveryMonthCommunityEventAwardandcometoWashington,D.C.tobeacknowledgedbySAMHSAduringtheofficialkickoffofRecoveryMonthinSeptember.
• ThreewinnerswererecognizedattheNationalRecoveryMonthLuncheononSeptember8,2016fortheir2015events.
• Ramstad/KennedyAwardgivenbytheRecoveryMonthPlanningpartnerstothebestSSAprogrameffortforthe2015NationalRecoveryMonthobservance.
• 2016Ramstad/KennedyawardwaspresentedtoKathyStone,MBA,LMSWDirectoroftheDivisionofBehavioralHealth,IowaDepartmentofPublicHealthatthe2016BlockGrantConference18
![Page 19: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/19.jpg)
2016Promotion– Howcanyouhelp?
• Downloadandusebanners,logos,flyersandpostersavailableatwww.recoverymonth.gov inEnglishandSpanish
• HostRecoveryMontheventsandpostthemontheRecoveryMonthwebsite
• IssueaproclamationdeclaringSeptemberasNationalRecoveryMonthinyourstate
19
![Page 20: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/20.jpg)
2016RecoveryMonthKick-Off
• September8,WashingtonD.C.incoordinationwithONDCP• SAMHSAreleasedNSDUHreport,followedbytheNational
RecoveryMonthLuncheon• RecoveryMonthSocialMediaoutreach
– tweetedatotalof 24times duringthepressconference
– 16originaltweets and 8retweets– mostpopulartweet received 11retweets and 7likes– The#RecoveryMonthhashtagwasused 115times duringthepress
conferenceandgarneredattentionwith2tweetsfromvicepresidentialnominee,GovernorMikePence
– #RecoveryMonthtrendedasthe#8hashtagonTwitter
![Page 21: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/21.jpg)
2017 JointheVoicesforRecovery:StrengthenFamiliesandCommunities!
• 2017TargetAudiences• Ruralandfrontiercommunities• Community-basedorganizations(includingfaith-basedorganizations)
• Criminaljustice,lawenforcement,andfirstresponders
• Publichealthprofessionalsanddepartments
• Suggestionsneededforresources,research,panelistsandcasestudiestohighlightfortheRoadtoRecoverySeries
![Page 22: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/22.jpg)
2017RoadtoRecoveryTV&RadioSeriesShowTopics
• 2017RoadtoRecoveryKickoffShow• CollegiateRecovery:BeyondtheDorm• ProvidingTreatmentandRecoverySupportinRuralandFrontier
Communities• CommunityHealthCentersandFirstResponders:Strengthening
CommunitiesthroughEducation• UnitedWeStand:BringingTogetherMentalandSubstanceUse
DisorderTreatmentandRecoveryEfforts• CriminalJusticeReform:ImplicationsforServicestoAddress
MentalandSubstanceUseDisorders• RecoveryAmongDiversePopulations• 2017RoadtoRecovery:AShowcaseofEvents
![Page 23: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/23.jpg)
MarkYourCalendars
• January27,2017– RecoveryMonthPlanningPartnersMeeting(atSAMHSA)
• March22,2017– RecoveryMonth PlanningPartnersTeleconferenceJune21,2017– RecoveryMonthPlanningPartnersTeleconference
• September4,2017– RecoveryMonth PlanningPartnersMeeting(atSAMHSA)
• September7,2017– RecoveryMonth NationalKick-offPressEventandLuncheonTBD
23
![Page 24: Ivette A. Torres, M.Ed., M.S. - naadac.org](https://reader031.vdocuments.net/reader031/viewer/2022013001/61cb1d00500f1717d037a2f5/html5/thumbnails/24.jpg)
QUESTIONS?
ContactInformation:IvetteA.TorresAssociateDirectorforConsumerAffairsCenterforSubstanceAbuseTreatmentSubstanceAbuseandMentalHealthServicesAdministrationU.S.DepartmentofHealthandHumanServices5600FishersLaneRm13E25ARockvilleMD20857240-276-2751ivette.torres@samhsa.hhs.gov