MMen’s Lifestyle MagazineJack Eckels

MODE

My Task at HandYou have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.

How I will achieve the Task

To make sure I will complete this task to it’s highest quality, I need to do the following:• Audience is ABC1 to ABC12 males• Ensure I make the magazine look as

professional as possible through high quality content and materials

• Make sure there is a gap in the market for this magazine

• Self-financed• Related to an audience aged 16 - 25

MALES

ABC1/2

North East England

Hipster/Indie

Things to think about

Secondary Audience»My Secondary Audience is the

Northern Echo readers, siblings of TA, and female audiences.

• In order to avoid offending the secondary audience, I will include: no nudity, no inappropriate content and give stories that will appeal slightly to this audience also.

Things to think about• I have to follow 5 rules from the the constraints (the press

complaints commission) » To ensure trespassing doesn’t occur I will gain consent

from the land owner to be allowed to access the area and to take photographs on it.

» It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual.

» I will be considerate and caring when discussing sensitive topics such as illness, shock and grief.

» I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given.

» I must ensure that all information about a topic, individual or organisation that is published is accurate.

My Unique Selling Point

Mode does not only concentrate on fashion, cars, music and fitness/sports, like stereotypical men’s lifestyle magazines, it will focus on one area of my target audience, which is the hipster/alternative tribe.

Brief of my idea

I discussed my magazine’s genre, design and target audience within a focus group and gained this feedback.

“I like your choice of genre, it links with the stereotypical topics of men’s lifestyle magazines but makes it more appealing to a

specific tribe within the target audience.”

“I really like the design for the front cover, contents page and main DPS, it’s very graphic and visually impressive.”

“I am a bit confused about the target

audience, is it a branch of ABC12, like a tribe?”

Genre Research

Genre Research

• Male role model as main image

• Active Layout• Includes most

article topics on the front page

• All Sans Serif• Bold Fonts• Plain 3-colours

How this affects my magazine:• Fonts• Layout

(sell-lines, positioning etc.)

• Imagery

Genre Research

Genre Research

• Colourful• Variable

Images• Variety of

fonts• All Sans Serif• Mix of

regular and bold fonts

How this affects my magazine:• Fonts• Layout • Imagery• Colours

Mock Ups

The Goods• “The logo is clever”• “The layout is of high-

standard”• “The lighting on the model

is good, especially how it bounces off the face”

The Bads• “Too much blank space”• “Text-based content isn't

up to industry standard, and the title is no where to be seen”

Mock Ups

The Goods• “The colours contrast well

with one another”• “The design looks good

and professional”• “Not much blank space”

The Bads• “Needs more colours”• “Text-based content isn't

up to industry standard”

The Name

MMODE

• Short but bold• Sounds professional• Can relate to genre

• Definition of MODE – “a fashion or style in clothes, art, literature, etc.”

The Aims

MMODE• To appeal to a certain branch of ABC12

• To appeal to the Indie/Alternative branch aged 19 – mid 30’s• Puts an indie/alternative touch on all of the topics

• Appealing to less intelligent to reasonably intelligent readers• Changes the stereotypical men’s lifestyle magazine outlook

through doing these things

Colours

Abadi MT Condensed Light

Arial BlackCoolveticaImpact

FutaraBasic title font

American Typewriter

Arial A DAY WITHOUT THE SUN

Fonts

Overall Product

• Front Cover• Content• Article 1 – Style Bible: Jake Fraser

Fashion Tips• Article 2 – Affordable Car of the Year• Article 3 – Healthy Life brings a Sexy

Wife

Article Details

Front CoverImages – passive, window to future self, close-upLayout – clear, professional, classy, a lot of emptinessFonts – both bold and thin, capitalised, clear, (sans) serifColours – black, purple-blue, yellow-orange-red

Article Details

Contents Page

Images – active, long range, explosiveLayout – clear, professional, explosiveFonts – bold, serif and sans serif, clearColours – vibrant, rule of 3,purple, orange and black

Article Details

Style Bible: Jake Fraser Fashion Tips

Images – distorted, long-range and close ups and graphics Layout – clear, spread out, break out boxes and obscureFonts – sans serif fonts, clear, bold and thinColours –purple-blue, orange and black

Article Details

Affordable Car of the Year

Images – window to future self, passive, professionalLayout – ordinary/professional, clear Fonts – sans serif, clear, boldColours – white, light blue and red, bright.

Article Details

Healthy Life brings a Sexy Wife

Images – active, many images, some exercises, others foodLayout – clear, spread out, break out boxesFonts – serif, italicised, clear, eligible Colours – bright, white, blue and green, very light, most of the page will be white

Conclusions

• 20 Pages• Paper Size – A4• Paper Type – Glossy• Price – £4.99• 7 Pages are advertisements• Distribute around 15,000 copies a month

Distributer – Gold Key Media• Has the most connection with the different types of

distribution – e.g. corporate placement, office racking etc. • Specializes in large-range• Gap in the market for my type of magazine within their

company

Printing Costs

15,000 copies20 pagesHigh Quality Paper= £4883

Personnel Rates

Price Per HourJournalists – £45Photographers – £100Models – £100 Subeditors – £50Researchers – £50Lighting Assistant – £33

Personnel Expenditure

675

1200

10001150

1150

363

Total Expenditure in £

JournalistPhotographerModelsSub-EditorsResearchersLighting Assistant

£675 = 15 hours

£1200 = 12 hours

£1000 = 10 hours

£1150 = 23 hours £1150 = 23 hours

£363 = 11 hours

Equipment Rates

Price Per HourStudio – £100Flash Lighting Kit – £90Camera – £40 QE Insurance – £100

1000

900

480

200

Total Expenditure in £

StudioFlash Lighting Kit CameraQE Insurance

Equipment Expenditure

£1000 = 10 hours

£1900 = 10 hours £480 = 12

hours £200 = 2 hours

Total Expenditure

(£13001)

Advertisement Rates

Advertising Sizes 1 Insert (price in £)

Back Cover 1100

Inside Front DPS 1200

Inside Back 1000

DPS 1500

Full Page 840

Half Page 560

Quarter Page 260

Eighth Page 110

1100

1000

1680

2240

Sales

Back Cover x1Inside Back Page x1Full Page x2Half Page x4

Advertisement Sales

Predicted Sales Income

£4.99 X 15,000=

Estimated SalesCover Price

£74,850Sales Income

Total Income

(£80870)

Net Profit

(£67,869)- 50% for distributor and

wholesaler

Final Outcome

£33,934.50

Thank you for listening…

Any Questions?