jacksonville, florida - score

Jacksonville, FloridaJuly 30 – August 1, 2018

Proven Strategies for Attracting and

Maintaining a Diverse Volunteer BasePat Ripple

Noriko Kunimi, Kimberly Alwin, Ulrica Jones,

Karen Williams

August 1, 2018

Moderator:

Speakers:

Brian TrzcinskiSponsor:

July 30 – August 1, 2018 | Jacksonville, FL

Questions?

Ask them in the App

LEADERSHIP MATTERS 3

If we don’t get to your question,

follow up with the speaker(s) directly!


How Women Decide

• Harvard Business Review – September, 2013

• Deloitte Consulting

• Reexamined assumptions on selling and

closing deals


How Women Decide

• Internal survey: 70% of senior managers

perceived differences in selling to women

• Outside study:

– Most senior level women have experienced

gender-based inequity

– Women buyers collaborate, weigh options while

men focus on final decision

Proven Strategies for Attracting and

Maintaining a Diverse Volunteer Data Base

Noriko Kunimi

August 1, 2018

Speaker:


How to “Sell” SCORE

to Potential Women Recruits

• Surveyed dozens of relatively new women

members across the country regarding what

made them join SCORE.

• They broke into two groups

– Former SCORE clients who had experienced

good mentor relationships

– No former relationship with SCORE but were

approached by SCORE members or had heard

about or seen SCORE website/brochures




Why Volunteering at SCORE Appealed to

Respondents

• SCORE operates in entrepreneur community

• SCORE is a place to impart experience and

learning to others, especially women

• SCORE offers an opportunity to foster

women in business

• Helps next generation of women to choose

careers outside corporate world




Why Volunteering at SCORE Appealed to

Respondents

• Opportunity to hone consulting skills

• Great group of accomplished people to work

with

• Specific skills (language, social media, etc.) are

appreciated




So, how do you “sell” SCORE?

• Talk about the things these women said had

caused them to join SCORE!

• Share success stories of clients, especially

women

• Be a part of women entrepreneurs’ journey

• SCORE is a great outlet for professional skills

Utilizing District Resources and

Strategic Partners to Recruit

Kimberly Alwin

August 1, 2018

Speaker:




Working together and within our chapters to: – Improve the culture.

– Ensure women feel included.

– Recruit more women volunteers.

SCORE Women Minnesota

If we improve the SCORE experience for women,

we improve the experience for everyone.




Why SCORE Women Minnesota?

In Minnesota we have

360 volunteers.

311 men & 49 women

(16% women)

Our efforts ease the transition and level the playing field

for women who consider becoming SCORE volunteers.


District Initiative

• Cross chapter effort.

• Women from every chapter encouraged to be involved.




Strategies Include:

• Investing in women volunteer leadership training.

• Marketing SCORE services as they relate uniquely to

women.

• Holding women’s round tables.

• Hosting SCORE MN women’s leadership summit.




Marketing Strategies

Updated Materials such as:

• Inclusive banners.

• Chapter website pages which

highlight women.

• Contacting local media to share

about events.




Chapter Strategies Include:

• Monthly report-out at

chapter meetings.

• Support & assist in recruiting

of women.

• Support & assist in

onboarding of women.






Strategic Partner Strategies Include:

Support and collaboration with

like-minded partners.


Strategic Partners

• NAWBO

• Women Venture

• Team Women

• Women Vets

• Deluxe

• American Business

Women Association

• Women Business Centers



How to recruit, engage, and retain

minority women

Dr. Ulrica Jones

August 1, 2018

Speaker:


Recruit

• Flexibility in

Volunteering

• Share ways to be

actively involved

• Ways to utilize

and hone skills

WIIFM



Engage

• Ask for perspectives

on events, issues, etc.

• Ask to organize

programs and/or lead

discussions

• Compliment on

contributions



Retain

• Provide opportunities to

develop & improve skills

• Welcome suggestions

and ask how they would

like to participate

• Utilize in Leadership

roles



Places

• Social and Public

Service Organizations

• Local Women Business

conferences and events

• Chamber of

Commerce functions



QUOTES

• “Diversity: The Art of Thinking Independently together.” Malcolm Forbes

• “Diversity is not about how we differ. Diversity is about embracing one another’s uniqueness.” Ola Joseph

• “Strengths Lies in Differences, Not in Similarities.” Stephen Covey


“How to tap into current women

volunteers and female clients”Karen Williams

August 1, 2018

Speaker:


Tapping into Volunteers

• Tapping into your Chapter’s existing female (and

diverse) volunteers for other professionals they

respect in the local business community can be

an excellent source for new female volunteers.

– Bureau of Labor Statistics tells us women

volunteer more than men

–Key action is to ask for their help

–More recruiting tips follow



Tapping into Clients

• Tapping into your Chapter’s existing female and diverse clients can also be a source for volunteers.

–Clients may share other professionals who have helped them

–Clients may be willing to share their own business experiences with other clients

• Roundtables

• Workshop

• Co-mentoring



Our Female Demographics

• Demographics:

– 23% of current SCORE Volunteers are Women

• Up from 21% last year

• FY17 new women volunteers - 32%

– 59% of SCORE Clients are Women

• Up from 58% last year



The New Breed of Volunteer

• What we’re learning about our new women and men volunteers – the “New Breed of Volunteer” (Leverage these tips when asking for help):

– Very busy, with many obligations; may volunteer with multiple organizations

– Want flexibility; expect to be empowered

– Won’t tolerate working alongside incompetent volunteers

– Is tech-savvy

– Doesn’t want to be micromanaged

– Want to make a difference!


The New Breed, Understanding and

Equipping the 21st Century Volunteer,

by Jonathan McKee and Thomas

McKee


7 Super Steps to Recruit Volunteers*

1. Just Ask– People liked being asked to volunteer. Announce why and when

your organization needs volunteer help, but invite your best leads personally.

2. Team– Work with your mentors (or Advisory Board) to create a list of

individuals you feel work best for you, and then ask them to volunteer. Ask them what they enjoy doing.

3. Lifetime Volunteers– Create a relationship with new and old volunteers that will

make them want to come back. When managing volunteers, treat them as if they are an employee of your organization.

– Manage them with respect, provide feedback and empower them to have a rewarding experience.

*7 SUPER STEPS TO RECRUIT VOLUNTEERS, BY JAMES ZACKAL (AUGUST 19, 2015)

31


7 Super Steps to Recruit Volunteers

4. No is not never

– Start recruiting volunteers as early as possible. If you ask an individual to volunteer and they say no, don’t take that as a rejection. Their schedule may not permit or they may feel that it is not a position they’ll enjoy.

– Continue your contact and awareness raising -Your volunteers will sign on at different phases of their yearly schedule and their life circumstances.

5. Leave seats empty

– It is important for organizations to screen volunteers to make sure that they are the “right fit” for the job.

– Sometimes a volunteer spot is better left empty than filled with a person who is just there to fill the spot.



7 Super Steps to Recruit Volunteers

6. People Driven

– Recruit individuals who want to be a part of your team.

7. Position and title

– Individuals are looking at the title of the position as if it was an employment opportunity. Provide as much detail as possible so the volunteer knows what they are signing up for.

– Even “retirees” like to be recognized with a named role as they often bring substantial career experience through their work for you.



Tapping into Volunteers and Clients

• Expansion of a mentoring team that matches your client base should be a goal for each Chapter.

• What successes have you had in tapping into your volunteers and clients?

“A trained, skilled, and committed volunteer has always been a piece of gold . . . ”

S. Wenger



Evaluation Time



Help us build awareness for

SCORE!

Like or follow @SCOREMentors on Facebook, Twitter, LinkedIn and Instagram.

(You can find all networks at the bottom of score.org.)

Already follow us? Share our posts with your networks!

To say thank you, we’ll award three $100 gift cards to mentors who like, follow or

interact with us on social media.


Help us build awareness for

SCORE!

Record a video interview for use on

SCORE HQ’s social media channels.

Our clients want to know who you

are, and what they can expect from

mentoring.

Answer a question or share a favorite

story.

Your chapter will also receive a copy.

(Look for the cameras near the

marketing booth.)


Brian Trzcinski


jacksonville, florida - score

Documents