I F BMARKET MIX

N V Jagadeesh Kumar T 15DM016

IFB (Indian Fine Blanking) Industries Limited is India’s leading home appliances and fine blanks producer. The company was known as Indian Fine Blanks Ltd. It started operations in 1974 in collaboration with Hienrich Schmid AG of Switzerland. The company got listed on the BSE in 2000. Today, the company manufactures fine Blank components such as strengtheners, Decoilers and strip loaders as well as other engineering components, and home appliances. Its manufacturing plants are located at Kolkata and Gangarampur (West Bengal), Selcete and IIhas (Goa), Bhopal (Madhya Pradesh) and Bangalore. Its registered and corporate office is located at Kolkata.

Introduction

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer and is often associated with the four P's

What is Marketing Mix

4P'SProductPricePlacePromotion

4C'SCommodityCostChannelCommunication

Market MixProduct Commodity

A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system.

Price CostThe amount a customer pays for the product. The price is very

important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy and, depending on the price elasticity of the product, often it will affect the demand and sales as well.

Place Channel

Market Mix

Refers to providing the product at a place which is convenient for consumers to access. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix

Promotion CommunicationAll of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, sales organisation and sales promotion

IFB Product Line

Laundry

Kitchen

Living

Industrial

LaundrySmart Loaders Front Loaders

Top Loaders Clothes Dryers

KitchenMicrowave Oven Refrigerators Water Purifiers

Dishwashers

ChimneysBuilt-in Ovens

Built-in Hobs

Modular Kitchen

LivingAir conditioners

Industrial Industrial LaundryIndustrial Dishwashing

Institutional Air conditioners

Product Market

IFB is the market leader in washing machines, Cloth Dryers, Dishwashers & Industrial Laundry in India and They are putting all our efforts and hard work to become the first choice when it comes to being an integral part of your household. They always keep customers convenience on top priority. These washing machine and cloth dryer is ready to resolve your problem.

Today, millions of Indian households use IFB products, making us one of the most trusted home appliances brands in the country. Its service network of 650+ franchises and 2,832+ service engineers ensures we deliver exceptional service across the country.

IFB (Indian Fine Blanking) Industries Limited is India’s leading home appliances and fine blanks producer. The company was known as Indian Fine Blanks Ltd. It started operations in 1974 in collaboration with Hienrich Schmid AG of Switzerland.

Key HighlightsBrand image in Home Appliances Division

Innovative Product

Compatible workforce

Strong after sales service

Healthy financial banking

4 Years 100% Warranty & 10 years spears part support

Key RisksLess brand awareness

Less number of dealers so eventually less availability of IFB’s products.

Less promotional activities

PriceSmart Loaders 46,041/- to 55,441/-Front Loaders 24,216/- to 37,403/-Top Loaders 17,750/- to 31,011/-Clothes Dryers 19,190/- to 20,150/-

Microwave Oven 5,524/- to 31,990/-

Refrigerators 38,950/- to 55,930/-Water Purifiers 14,880/-Dishwashers 27,830/- to 42,490/-

Chimneys 8,990/- to 75,990/-Built-in Ovens 35,490/- to 53,990/-

Built-in Hobs 12,290/- to 24,990/-

Modular Kitchen 47,290/- to 1,98,490/-

Air conditioners 29,379/- to 65,649/-

Industrial Laundry 52,190/- to 92,780/-

Industrial Dishwashing 46,441/- to 86,041/-Institutional Air conditioners 44,041/- to 75,990/-

PlaceIFB mainly focused on urban market.

But they need to focus on the ruler markets also.

IFB recently started own outlets in some states IFB recently tie up with Bajaj Allianz for EMI

PromotionsIFB don't have any Advertising Promotions

Customers, Dealers & Distributors are main promoters for IFB

IFB needs to create public awareness in the market & Should spend heavily on promotional activities.

Need to increase number of dealersNew dealers in this every region.IFB try to come up with special customize shop only for IFB products.Give much concern to exhibition on different locationsDealer’s discounts and schemes should be maintained to satisfy dealers.

Conclusion

THANK YOU