james gill - growth hacks - building a product that helps you grow faster
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GoSquared
GoSquared
@JamesJGill
Building growth into your product.
Mission control for your online business.
@JamesJGill of GoSquared
@JamesJGill of GoSquared
@JamesJGill of GoSquared
Building and selling have been separated for hundreds of years.
@JamesJGill of GoSquared
Sales. Ergh.
@JamesJGill of GoSquared
Product. Yay.
@JamesJGill of GoSquared
Product = Growth
@JamesJGill of GoSquared
BUT HOW?
😱
@JamesJGill of GoSquared
Pirate metrics
(none of these people are Dave McClure)
@JamesJGill of GoSquared
1. Acquisition
2. Activation
3. Retention
4. Revenue
5. Referral
@JamesJGill of GoSquared
1. Acquisition
2. Activation
3. Retention
4. Revenue
@JamesJGill of GoSquared
Your product can attract new users more efficiently
than a human.
@JamesJGill of GoSquared
GoPro
@JamesJGill of GoSquared
$2 billionMarket Cap
@JamesJGill of GoSquared
@JamesJGill of GoSquared
GitHub
@JamesJGill of GoSquared
5 millionUsers
@JamesJGill of GoSquared
@JamesJGill of GoSquared
1. Acquisition
2. Activation
3. Retention
4. Revenue
5. Referral
@JamesJGill of GoSquared
A user isn’t a user until they’ve activated.
@JamesJGill of GoSquared
Fitbit
@JamesJGill of GoSquared
$3 billionMarket Cap
@JamesJGill of GoSquared
@JamesJGill of GoSquared
1. Acquisition
2. Activation
3. Retention
4. Revenue
5. Referral
@JamesJGill of GoSquared
Make your product sticky.
@JamesJGill of GoSquared
iMessage
@JamesJGill of GoSquared
250 million*users
* Probably.
@JamesJGill of GoSquared
@JamesJGill of GoSquared1. Acquisition
2. Activation
3. Retention
4. Revenue
5. Referral
@JamesJGill of GoSquared
Encourage users to convert into customers – without needing to
speak to a human.
@JamesJGill of GoSquared
Slack
@JamesJGill of GoSquared
4 millionDaily Active Users
@JamesJGill of GoSquared
1.25 millionPaid Users
@JamesJGill of GoSquared
@JamesJGill of GoSquared
Dropbox
@JamesJGill of GoSquared
$10 billionValuation at last round
@JamesJGill of GoSquared
@JamesJGill of GoSquared2. Activation
3. Retention
4. Revenue
5. Referral
@JamesJGill of GoSquared
Design your product to be inherently viral.
@JamesJGill of GoSquared
@JamesJGill of GoSquared
Karma
@JamesJGill of GoSquared
GoSquared Live Chat
@JamesJGill of GoSquared
@JamesJGill of GoSquared
@JamesJGill of GoSquared
Thousandsof visitors every month
@JamesJGill of GoSquared
Go forth and grow.
@JamesJGill
GoSquared