james “logan” howlett born with abilities realized when he killed thomas logan for killing his...
TRANSCRIPT
James “Logan” Howlett• Born with abilities
• Realized when he killed Thomas Logan for killing his father, John Howlett
• Powers• Regenerative Healing Facto (Accelerated
healing)• Immunity to disease, poisons and drugs• Superhuman senses, strength, stamina,
agility, reflexes, • Delayed Aging
• Member of “X-men"
Bone Claws• Most well known aspect• six retractable 12-inch long bone claws• Can release claws through knuckles
Weaknesses• Muramasa Blade- Blade that can dramatically decrease
Wolverine’s superhuman healing ability.• Sense of hearing can be taken advantage of by making loud
noises.• Severe Spinal injury can hurt him
Demographics• Male• Born in 1882 Height: 5’3”• Weight: 300 lbs (metal weighs 105 lbs)• Privately tutored as child• Divorced (Had married Itsu)
Geographics• Location: Alberta, Canada
Psychographics
• Loner• Strong sense of personal honor• Animal-like• Fearless, brave, dangerous• Trusts few people
How am I similar/different?• No claws or superpowers• Not as dangerous or fearless
Rights• Owned by Marvel Worldwide, Inc.
Future Marketing• New Product- “Wolverine Knives”• Knives that attach to the hand• Allows families to have fun at the dinner table• Fast and easy cutting of food
• Geographic- anywhere the comic has been sold• Psychographics-• Like comic books/films• Dangerous/takes risks
• Demographics• Male• Young• Any race, location, or economic status
Target AudienceThe target audience of this
product would be primarily young males of any race, location or economic status who are fans of comic books. The product appeals to the children so they can convince their parents to buy it. The product would also target chefs who could use it to dice six times the amount of vegetables very fast without having to hold the knife.