The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

The future of Insight 10 years on, and the next 10 years

James  Wycherley  Insight  Management  Academy      22nd  September  2015  

#NewMR  2015    Corporate  Sponsors  

#NewMR  2015    Supporters  

Schlesinger  Associates  Keen  as  Mustard  

The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

2005 •  Customer Insight, Management &

Communications report changed my career

•  Insight Management Academy & IM Forum

•  Insight as a strategic asset

•  Key to competitive advantage

•  Need to re-balance new knowledge generation and insight management and communication

The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

2005 - 2014 •  Ten year crusade to develop insight capability

•  Joined up team and joined up insight

•  Insight Managers

•  Value - behaviours - drivers - environment

•  Content, audiences & channels

•  Traction & impact

The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

2015 - 2025 •  Insight Management Academy event

•  The Future of Insight research

•  Drivers of change

•  Implications for Insight teams & suppliers

•  Next steps

The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

Thank You!

The  future  of  Insight  -­‐  10  years  on,  and  the  next  10  years  James  Wycherley,  UK,  September  2015  

Q & A #NewMR  2015    

Corporate  Sponsors  

#NewMR  2015    Supporters  

Schlesinger  Associates  Keen  as  Mustard  

James  Wycherley  Insight  Management  Academy  

Sue  York