betty adamou - festival of newmr - 2010

Be#y Adamou, Nebu, UK Part 2: Session 3, Convenor Sue York, Chair Ray Poynter, schedule = 1:48pm to 2:12pm (GMT/London)

“I’ll Facebook u yeah?”: Modern CommunicaAon

and Evolving with the

Times

BeIy Adamou UK Account Manager Nebu BV [email protected]

TwiIer: @BeIyAdamou or @NebuBV Facebook: BeIy AtNebu or Nebu BV group


Modern Day CommunicaAon is...

A mix of the old, really old, the new and

the so new YOU haven’t even heard of it yet.


1660

The General Post Office (GPO) was officially established in England in 1660 by Charles II and it eventually grew to combine the func\ons of both the state postal system

and telecommunica\ons carrier. Similar General Post Offices were established across

the BriAsh Empire.

hIp://techcrunch.com/2008/09/10/yammer-‐takes-‐techcrunch50s-‐top-‐prize/

hIps://www.path.com/ TwiIer: @path

hIps://www.path.com/home.html

Launched Nov 14th 2010


NEW MODES OF COMMUNICATION ARE BEING INVENTED

EVERYDAY.

IT’S UP TO US, AS THE RESEARCH INDUSTRY TO

RESEARCH WHICH MODES OF COMMUNICATIONS ARE: HERE TO STAY, THE MOST USED AND

TO FORESEE what’s COMING NEXT...


You think I'm stating the obvious?

(Then why are you still sending 20-somethings online surveys???)

hIp://www.newscien\st.com/ar\cle/dn12586-‐childhood-‐tv-‐viewing-‐linked-‐to-‐teen-‐aIen\on-‐problems.html hIp://www.help4teachers.com/ras.htm hIp://www.bible.ca/f-‐child-‐age-‐development-‐chart.htm


hIp://www.freshnetworks.com/blog/2010/07/social-‐network-‐facebook-‐500-‐million-‐users/


The informal survey: 20 somethings in London Ivana: 29. Uses e-‐mail only for Uni and finding a job. Uses Facebook

rarely as she is so busy studying but does text and make calls from her mobile phone, and

mainly while she is ‘on the move’. Olivia: 24. Uses e-‐mail at work only and for finding another job when she is at home. Uses

the BB messenger , rarely texts but is on her cell phone on-‐the-‐move and at home. Uses

Facebook a hell of a lot.

Clare: 25. Only uses e-‐mail at work. Uses text messaging, Facebook and speaking to people

on her mobile phone as her main mode of communica\on.

Tyrone: 24. Uses text messaging, BBM and calls through his mobile phone as the main

mode of communica\on. Has a Facebook but doesn’t use it very much.

Tom: 26, Actor. Uses text messaging, Facebook, calls through his mobile phone mainly and

only emails when he needs to send a CV out.

Leanna: 27. Uses text messaging and Facebook heavily. The girl hardly picks up the phone.

She only uses e-‐mail at work.

David: 23. Uses e-‐mail only for work and finding new jobs. Uses Facebook, BBM, texts and calls from his cell phone heavily.


“My name’s Betty...and I only use e-mail for work and rarely have a lunchbreak....and I don’t have a landline

phone” E-‐mail. I only use e-‐mail for work. Even my friends, who are also at work, won’t even e-‐mail me even though it’s ‘free’. They’d be more

likely to send a text or Facebook me. No\ce how I’m saying ‘FACEBOOK ME’.

We used to say ‘call me’, we used to say ‘text me’, here and there someone will say BBM me and hell, people even used to say ‘write

me’ but now you can just Facebook me. Facebook, like the text, the call or the email, has become its’

OWN MODE OF COMMUNICATION.

Mobile phone. Mainly for calls to my mum, looking at Apps (Facebook) and texts every now and then.

hIp://techcrunch.com/2010/11/15/facebook-‐messaging/ hIp://www.fastcompany.com/1651864/poli\cal-‐polling-‐becomes-‐alarmingly-‐inaccurate-‐as-‐more-‐households-‐give-‐up-‐landlines


hIp://www.freshnetworks.com/blog/2010/07/social-‐media-‐usage-‐school-‐students/

My 11 yr old brothers Wall

My 11 year old brother has had an ac\ve Facebook account for about a year and has 80

friends. Despite having 80 friends, his communica\on is done more through the chat func\on with mainly

4 people (school friends) and uses the wall func\on/comments generally as a means of

keeping in touch with his family members who do not live with him.


28% of British 8-15yr olds say social networking sites are more important than

family (National Family Week, 2010)


Social Media spend to increase to $4.8 billion by 2014 (an increase of $2.3 billion in comparison to 2009 spend).

Puts things into perspective a bit, doesn’t it?

hIp://www.freshnetworks.com/blog/2010/06/b2b-‐social-‐media-‐spend-‐increase-‐by-‐2014/


WARNING: If we don’t contact our respondents through the modes of communica\on they most oken use...MR really will be dead...

“MR is dead” -Andrew Jeavons, (has been saying this

since 2009)


MR?


Shock me. Keep one step ahead.

Let’s not be the leech on technology anymore...


EVOLVING WITH THE TIMES

•  So we’ve seen how we need to evolve in terms of the modes we use to communicate with our respondents.

•  Lets talk about evolving with the way we communicate with our respondents.

•  Next is a four point guide to increasing those response rates


First of all, if you want my attention you got to...

GRAB IT Because I’m NOT coming to you...


Secondly.... Create an App.

No, don’t argue with me...no, nonononono, I don’t want to

hear it. Just do it. Get on Facebook. Get on Twitter.

Get on with it. What are you waiting for?

Why? Because if you’re not on an app, if you’re not on the social networking sites I use

the most, then we just won’t ever cross paths. Ever.


Thirdly, speak my language...

So, the modes we use to communicate have changed, but also the way we communicate, the language we use...even how we use punctua\on

hIp://www.\mesonline.co.uk/tol/news/uk/educa\on/ar\cle7145147.ece

“Language is not ‘in decline’, more people are writing than 100 yrs ago...” -Stephen Fry, 2010

hIp://www.research-‐live.com/4002871.blog


Fourthly, by doing much more RESEARCH ON RESEARCH!

If you tell everyone a goldfish has a 3 second memory, they’re going

to believe it.

(By the way, goldfish do NOT have a 3

second memory...see how easy it is to believe the lies?)


Challenging long term

beliefs and patterns

of working is hard

(even if the truth makes your life easier)

BUT WE HAVE TO START SOMEWHERE


What are we leaving behind?


Shhh...we’re a Secret Society!


MR may be dead, but Research is only just waking up...


Q & A Betty Adamou & Ray Poynter


Nebu is a software company providing Panel Management and Data Collection Software to the Market Research and Marketing Industries. Nebu began in 1992 as partnership between Eric van Velzen and Fred Broers, two talented individuals, who wanted to start providing better Data Collection and Panel Management software. With their expertise and ideas they collaborated to create 'Nebu'. Since 1992, Nebu have grown into a competitive, leading brand who operate globally, with offices in the Netherlands, UK, USA, Hungary, Sweden and Germany and currently employ over 40 members of staff.

Betty is currently the UK Account Manager for Nebu. The focus of her role is in the development of Client relationships/Client retention and sustaining the Nebu growing brand with a heavy involvement in marketing, improving support tools and maintaining its Social Media presence through Twitter, Linked In and Facebook. Betty also has 3 years of qualitative and quantitative Project Management experience derived from working at MR agencies and Panel Suppliers in the past such as Ciao, Toluna and Indiefield and for Clients such as Gucci, Lightspeed Research, Just Giving and many more. Betty has also worked in Art and Design for 6 years, selling artwork freelance and through Galleries and providing graphic design services for new websites or websites in need of revamping. Betty was the designer for the www.NewMR.org website graphics and is part of its' Advisory Board. Betty will also be speaking at CASRO, 2011.