Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

SURVEYS ARE VIDEOGAMES

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

“GAME” IS THE NEW “SOCIAL”

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IS EVERYTHING A “GAME MECHANIC”?

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

WE ARE ALREADY EXPERTS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

OK, HOW ARE RESEARCH PROJECTS LIKE GAMES?

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

BUILDING WORLDS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

SUSTAINING INTEREST

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

ENCOURAGING INTERACTION

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

SETTING GOALS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

REWARDING IMAGINATION

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

TELLING STORIES

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

CHEATING AND COMPETITIVENESS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

WHAT EVERY GAME HAS IN COMMON

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

CAN vs OUGHT

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

LINES AND BOXES

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

COMPLETION vs EXPLORATION

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

LEVELLING UP

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

VICTORY CONDITIONS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

GAME MECHANICS AREN’T INTERESTING

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

GAMEPLAY IS INTERESTING

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

YOU CONTROL THE MECHANICS, NOT THE PLAY

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

THE PSYCHOLOGY OF THE PROGRESS BAR

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

LOVE THE PLAYER, NOT THE GAME

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

YOU’RE SETTING OUT TO CHANGE BEHAVIOUR

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

REAL LIFE HAS LEVELS TOO

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

DIFFERENT PLAYERS HAVE DIFFERENT STYLES

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

AUTHENTICITY AND AVATARS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IF WE GAME IT, THEY WILL PLAY?

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IT’S NOT JUST ABOUT BUILDING WORLDS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IT’S ABOUT ANALYSING WORLDS

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IT’S ABOUT INTERRUPTING THE WORLD

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

IT’S ABOUT TRANSFORMING THE WORLD

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

GAMIFICATION OR POINTSIFICATION?

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

MIND THE EXPECTATION GAP

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

THINK OUTSIDE THE (SKINNER) BOX

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

KEEP AN EYE ON MOBILE

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

LEARN THE LESSONS OF CASUAL GAMING

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

RESEARCH AND GAMES IN PARTNERSHIP

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

RESEARCHING A GAMIFIED WORLD

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

“The game designer becomes a model for the architect, educator, scientist, artist,

scholar, and others who invent and investigate the world.”

– Frank Lantz and Eric Zimmerman; Rules, Play and Culture.

Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)

Q & A

Tom Ewing and Dan Foreman