jilke ramon and tom de ruyck festival of newmr 2017
TRANSCRIPT
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Consumer Insights in your Pocket Galvin: an AI-driven Insight Activation Chatbot
Tom De Ruyck, InSites Consulting Jilke Ramon, InSites Consulting
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
“Automation does indeed substitute
for labor. However, automation also complements labor, raising economic
outputs in ways that often lead to higher demand for workers.”
Irving Wladawsky Berger
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Artificial Intelligence
Intelligence Augmentation
VERSUS
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
DISAPPOINTMENT
EXPERIMENTS
Linear versus Exponential growth
TIME
TEC
HN
OLO
GY
CA
PAB
ILIT
Y
AMAZEMENT
BUSINESS GROWTH
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
ARTIFICIAL
INTELLIGENCE
“Conversational interfaces will replace apps” Mark Zuckerberg CEO Facebook
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
“FIND ME SOME TILES ABOUT PACKAGING”
When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.
Case 3 LET’S MEET THE CONSUMER
We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.
Case 1 SHOW ME THE LATEST NEW TILES
You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.
Case 2
Use cases Galvin
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Use cases Galvin
“FIND ME SOME TILES ABOUT PACKAGING”
When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.
Case 3 LET’S MEET THE CONSUMER
We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.
Case 1 SHOW ME THE LATEST NEW TILES
You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.
Case 2
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Use cases Galvin
“FIND ME SOME TILES ABOUT PACKAGING”
When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic.
Case 3 LET’S MEET THE CONSUMER
We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments.
Case 1 SHOW ME THE LATEST NEW TILES
You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.
Case 2
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
DAILY DIGEST
WHAT CAN THIS
BOT DO FOR US
today ANSWER
QUESTIONS PROVIDE
INSPIRATION
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
WHAT CAN THIS
BOT DO FOR US
tomorrow VOICE
CONTROL
MEMORY
ANSWER QUESTIONS 2.0
PERSONALITY
PROACTIVE SUGGESTIONS
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
“Hi Samantha”
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
THE END OF THE Powerpoint reports IS NEAR!
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Challenge accepted?
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Thank you!
Tom De Ruyck Twitter: @TomDeRuyck [email protected]
Jilke Ramon Twitter: @JilkeR3 [email protected]
ConsumerInsightsinyourPocketJilkeRamon&TomDeRuyck,InSitesConsul<ng
Festival of #NewMR 2017
Q&A
JilkeRamonInSitesConsul<ng
Be>yAdamouResearchThroughGaming
TomDeRuyckInSitesConsul<ng