jan 25 #3 succeeding on gg
TRANSCRIPT
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Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
How to succeed on GlobalGiving
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How to succeed on GlobalGiving
Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
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• English
• (At least occasional) Internet access
• Non-discriminatory
• Non-evangelizing
• Pass due diligence
Requirements
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How to succeed on GlobalGiving
Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
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What is Due Diligence? All organizations listed on our site pass a rigorous due diligence process to determine their eligibility for placement in our marketplace. They must:
- Be making a significant social impact- Have a track record for delivering on promises - Be eligible for international philanthropic donations- Submit documents in English- NOT be listed in any terrorist databases
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Due Diligence Requirements International organizations need to submit the
following documents:- Organizational Structure Documents- Certifications- Financial Documentation- Program Materials- Employee Names - Letter(s) of Reference- GlobalGiving Compliance Documents
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How to succeed on GlobalGiving
Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
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Typical donors The “soccer mom”
•Tend to be women
•30-40s
•Coastal
•Urban
•Socially & env. conscious
•Well educated
The “young professional”
•20-30s
•International experience
•Internet savvy
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• About ¾ are new to GlobalGiving
• Average time spent on the site: 2-4 minutes
• Use search and/or browse
Typical user behavior
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20,000-50,000 visits/week
– Direct: 40-50%
– Referral: 30-40%• e.g. eBay ads, GirlEffect.org, affiliate program• Social media: $15k from Twitter one week
– SEO/SEM: 20-30%
Where does GG traffic come from?
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How do donors navigate on GlobalGiving?
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Bro
wsin
g r
esu
lts..
.
Results are
ranked by
popularity
among givers and by project leader
updates
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Above-the-fold view
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- Clear pictures of beneficiaries- Small project totals- Varied donation amounts- Specifics- Frequent Project Updates
What do donors want to see?
What makes a good project page?
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How To Write Great Projects1. Make the project title clear, concise, and descriptive
Good Title: Restore eyesight to 500 Nepalese villagersBad Title: Protect the CBB biosphere
2. Tell donors how they can helpThree donation options less than $100Provide a range—You never know!
3. Be the eyes for your potential donors
4. Have a clear, concise summary of your project
5. Make sure your project description is easy to understand
6. Set a realistic funding goal
Pictures: FacesChoose main photo with care
Appears on top of page & in search results
Donors: Most important info on GGClear description of project activities & the impact donations will have
Donors respond to smaller goals ($3,000, $5,000, $10,000)If you get fully funded, you can always post another project(s)
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Donors’ eyes go
here first
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The The median median donation donation size is $30. size is $30.
Givers Givers want to want to see options see options above and above and below $50.below $50.
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DonorDonors’ s’
eyes eyes go go
here here next!next!
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GlobalGivers want to hear: what is
your organization’s
goal?
a c
om
mu
nic
ati
on
s p
latf
orm
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Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
How to succeed on GlobalGiving
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All new organizations to GlobalGiving must successfully participate in an Open Access Challenge
- Held every 3 months or so- $4,000- 50 donors- 3-4 weeks- Prizes for raising the most $/# donors
Open Access Challenges
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Why we have them:- Learn-by-doing- Check for fit- Gives you an excuse to contact donors- Competition and deadlines motivate
giving
Open Access Challenges
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the w
inners
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these
did
not e
arn
a sp
ot o
n
glo
balg
ivin
g
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Try, try again.
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The “Critical Exposure” Approach
Champion
Champion
Champion Champion
Champion
Champion
Champion
CriticalExposure
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The “Critical Exposure” Approach
“The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…”
$15,600 from 614 donors
$4,000 in prize money from GG
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The next Open Access Challenge is
March 25-April 26
Due diligence documents are due February 22
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Sign up!Due DiligencePost a projectOpen Access ChallengeLife on GlobalGiving
How to succeed on GlobalGiving
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15% of donations- Helps cover our operating expenses- Compensated by greater donation volume,
more visibility and more opportunities through us and…
Donors have the option to add on to their donation to cover this cost
GlobalGiving’s fee
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I’m on GG. Now what?
• Project Updates• Post more projects• Continue to grow your online
network• Campaigns, etc.
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Project Updates
• NOT your typical reporting obligation– Concise, personal, specific
• Sent to all of your donors
• Posted to your project page
• Required every 3 months
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• “Project news”
• Impact of donations
• Progress since donation
• Progress toward goals
What makes a good project update? • Encourages feedback
• Pictures!
• Beneficiary quote
•A thank you
All this engages donors & encourages repeat giving
• NOT one big ask
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An exemplary project update “The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.”
A donor’s comment:Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids.
Problem
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Why update?• Project updates go directly to donors• Opportunity for dialogue with donors• Repeat donations• Projects receive, on average, up to three times more
in donations when they update regularly• Increase visibility! Higher placement in search results• Opportunity for special funding/challenges• GG Tweets some updates to our 12,000+ followers
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Improve your search rankingRanking based on: • 40%: Time since your previous update• 20%: # of donors• 20%: $ raised• 20%: Closeness to funding goal
How can you improve your project ranking?1) Post project updates2) Mobilize lots of people to donate. Encourage donors to give even small
amounts (i.e. $10, $20)3) Engage your donors. Maintaining previous donors and reaching out to a larger
donor base will allow you to increase the overall amount fundraised4) Use a realistic funding goal
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2010 Campaigns
June: Matching campaignOctober: Give More Get MoreCampaigns with non-monetary prizesOther thematic campaigns
$200,000 in matching
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Thank you. Let’s eat!
Go towww.globalgiving.org/open
to sign up!
Bill BrowerField Program Officer
[email protected] Skype: wsbrower
Twitter: GlobillGivingCambodia mobile: 0978572895
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Organizational Documentation
Shows:• management of the organization, • financial tracking, • methods, • board members expectations, • the exit strategy if the
organization dissolves.
Examples:• Articles of
incorporation• Charter• Bylaws
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Certifications
- Certificate of incorporation
- Certification from any state or national government agency
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Financial Documentation- Budget for current and past fiscal years
- Sources of income and expenditures:- How funds are applied - Other funders of your organization
- Audited financial statements- If your finances are not audited, please send one more
year of budget information
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Personnel and Financial holdingsPersonnel and Financial holdings • List of Staff and Board Members
– Run against the U.S. Treasury Department's list of "Specially Designated Nationals and Blocked Persons"
• List of all financial institutions– Checked with the Treasury’s database
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Program MaterialsProgram Materials (one or more):
– Annual report– Program descriptions and materials– Brochures– Pamphlets– Other public and printed information
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Letter of Reference1 (or more) on their letterhead addressing:
• The nature and scope of your relationship• Any praise, thoughts, or concerns regarding your
organization’s approach and strategy, including:– Organizational capacity to absorb funds– Financial management– Organization's code of conduct– Strategies for addressing the core social need– Compliance with non-discrimination on the basis of
race, gender, or religion
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GlobalGiving Compliance Policies- Signed DD Affidavit- Signed GlobalGiving Anti-Terror Certification- Signed GlobalGiving Non-Discrimination Policy- Disbursement Form