jana eisenstein, videology senior vice president global accounts
DESCRIPTION
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=jana-eisenstein-videology-senior-vice-president-global-accounts Jana is Senior Vice President Global Accounts at Videology, the UK's highest reaching instream video ad platform. Since joining Videology at the end of 2010 as Managing Director UK, and as the company’s first European employee, she has driven the business to become a significant force in video advertising technology across UK, Ireland, France, Italy and Spain and a market leader globally. -TRANSCRIPT
MONETISING VOD IN A
MULTI-SCREEN WORLD
JANA EISENSTEINSVP GLOBAL ACCOUNTS
@VideologyGroup | #DMS14
THE OPPORTUNITY IS HUGE
@VideologyGroup | #DMS14
STORY TELLING
AND BRAND
BUILDING AT
SCALE…
@VideologyGroup | #DMS14
@VideologyGroup | #DMS14
SELECTING THE RIGHT COMMERCIAL
MODEL…
COMMERCIAL
MODEL
CONTROL FEEDBACK BE
GLOBAL
@VideologyGroup | #DMS14
£3.7 BN
UK TV AD MARKET 2013
@VideologyGroup | #DMS14
OPTIMISING THE VALUE OF CONTENT…
DATA TECH & TOOLS AUDIENCE
TARGETING
@VideologyGroup | #DMS14
BE MORE TV...
SHARED
LANGUAGE
INCREMENTAL
REACH
@VideologyGroup | #DMS14
WHAT ADVERTISERS WANT…
GREAT
CONTENT
ROI
MEASUREMENT
COMPARABLE
METRICSVIEWABILITYVERIFIED
AUDIENCES
