january 27, 2011promoting capitalization promoting capitalization: understanding the arts and...

January 27, 2011 Promoting Capitalization

Promoting Capitalization:Understanding the Arts and Culture Facility Investments and Building Reserves Grant Preliminary Application

January 27, 2011

Agenda


• About The Kresge Foundation• Institutional Capitalization Goals• Capitalization• Preliminary Application• Q&A

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• The Kresge Foundation is a $3.1 billion private, national foundation that seeks to influence the quality of life for future generations through its support of nonprofit organizations

• The Foundation works in six fields of interest:• Health Program• Environment Program• Community Development: Detroit and National Program• Education Program• Human Services Program• Arts and Culture Program

The Kresge Foundation

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The Arts and Culture Program


• The Kresge Foundation’s Arts and Culture Program seeks to build vibrant communities enlivened by the presence of healthy arts and cultural organizations, creative and well-supported artists, and well-integrated arts and community-building efforts

• The Arts and Culture Program is focused in three areas: • Institutional Capitalization• Artists’ Support Services• Arts and Community Building

• This webinar addresses the Facility Investments and Building Reserves grant opportunity within the Institutional Capitalization Focus Area

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Institutional Capitalization Goals

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About Institutional Capitalization


• Through the Institutional Capitalization focus area, Kresge expects to see:

• A shared understanding of basic definitions, principles and practices of capitalization

• The adoption of capitalization best practices among organizations• Better capitalized arts and cultural institutions that are stronger and

whose business models are more sustainable, where appropriate• Arts and cultural institutions that are well positioned to produce high

quality, impactful, innovative and relevant artistic product

• This focus area provides support in five areas:• Field-wide efforts to promote and adopt capitalization principles• Facility Investments and Building Reserves• Sector Leaders• Place-based Cohorts• Strengthening Arts Facilities Effectively (SAFE)

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About Facility Investments and Building Reserves


Why facility investments and building reserves?• The Arts and Culture Team’s Institutional Capitalization focus area

uses facilities and building reserves as an entree to help organizations examine their level of comprehensive capitalization

• While this grant opportunity places an emphasis on facility investments and building reserves, it is truly about comprehensive organizational capitalization

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Capitalization

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What is Capitalization?


• Capitalization is the accumulation and application of resources (operating and working capital, operating reserve, risk capital, endowment and building reserve) to support achievement of an organization’s mission over time.

Design, test, and refine effective programs

Deliver high quality and

effective programs

Maintain adequate supportive

infrastructure

Risk CapitalOperating and

Working CapitalOperating Reserve

Elements Needed by All

Steward necessary fixed assets and collections

EndowmentBuilding Reserve

Needed by Some

Ensure appropriate longevity of programs

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Source: TDC

• Without adequate capitalization, your mission is at risk

Why Does Capitalization Matter?

January 27, 2011 Promoting Capitalization10

Inability to innovate or

realize benefits from innovation.

Inability to spend adequate

resources to create quality

programs.

Inability to steward fixed

assets or collections.

Inability to attract talent or

maintain quality partners and

vendors.

Inability to weather risks,

and/or inability to deliver quality product over

time.

UnderlyingRisk

Passing up new program ideas.

Inadequate cash flow to handle

expansion.

Borrowing from advance ticket

sales.

Permanently drained lines of

credit.

Making payroll is an adventure.

Collections calls.

Chronic deficits are covered by endowment and reserve draws with no way to

replenish.

Warning Signs

InadequateRisk Capital

Inadequate Operating and

Working Capital

Inadequate Endowment

Inadequate Building Reserve

Inadequate Operating Reserve

Capital Fund

Roof has been leaking for past

18 months.

Collections are crumbling.

Source: TDC


• Capitalization is embodied in the balance sheet• The balance sheet records an organization’s

accumulated financial performance over time• The Income Statement (the Statement of Activities) shows only one

year’s revenue and expenses

• The balance sheet also demonstrates the strength and availability of an organization’s asset base to support its future

• Finally, the balance sheet shows an organization’s degree of liquidity

How Well Are You Capitalized Now?

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Source: TDC

• What are we looking for in your balance sheet?

Unpacking the Balance Sheet


Balance SheetCash/InvestmentsReceivablesFixed Assets

Total Assets

PayablesDeferred RevenueDebt

Net Assets

Total Liabilities and Net Assets

Income Statement RevenueExpenses

Net Income

Endowment

Operating and Working

Capital

Operating Reserve

Elements of Capitalization

Building Reserve

Risk Capital

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Re

qu

ires

Liq

uid

ity

Source: TDC

What Are We Looking For in a Capitalization Strategy?


• There are no cookie cutter answers• A capitalization strategy looks at four distinct pieces:

• Mission and vision• Business model drivers• Time horizon• Marketplace

• With this in mind, the strategy determines the types of funds required

• It then articulates the necessary size of the funds, the timing of the need, and the method for obtaining the required resources

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Source: TDC

Audience

Audience + facility

Audience + high fixed costs

Audience + facility + high fixed costs


High flexibilityLow capital intensity

Low flexibilityHigh capital intensity

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What Are Your Business Model Drivers?

Fixed costs

Fixed costs

Source: TDC

What is Your Time Horizon?

Immediate(Individual View)

Highly specific artistic expression – often focused on a particular artist

Highly flexible with limited fixed costs

Rented or borrowed facilities

Medium Term (Organizational View)

Artistic expression fulfills established brand identity

Fixed costs must be tightly controlled

Facility ownership may or may not be supportable

Long Term (Institutional View)

Fixed costs extensive and multi-faceted

Obligation to persist as civic anchor or long-term stewardship of collection or art form

Facility ownership often necessary

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• Higher risk tolerance may be appropriate• Requires coverage of basic needs – working

capital, risk capital, and operating reserves.

• Level of obligations call for low risk tolerance• Requires larger scale of basics and, often, plant

reserves and endowment to meet all obligations.

Fixed costs

Fixed costs

Fixed costs

Source: TDC

Importance of the Marketplace


• A thorough understanding of the marketplace tests the mission and vision and predicts the resources available by asking:

• Who is the anticipated audience? Is the product or service needed or wanted in the community? What level of support will they provide?

• With whom might the organization be competing locally for audience and support?

• These questions can only be answered in the context of the local community and are particularly important during projected program or facility expansions

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Source: TDC

Resources


• Analyzing the marketplace also helps determine necessary operating resources for the environment

• With whom is the organization competing for talent and key resources? How does that impact fixed costs?

• What investments are necessary in marketing and development?

• Organizations with facilities must also define long- term systems replacement needs

• These organizations often operate with a systems replacement plan (SRP), which articulates anticipated need, but does not address the funding of those needs

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Source: TDC

Capitalization strategy articulates size and shape of capital needs grounded in organization’s inherent business model drivers and strategic goals


Mission/Vision• Artistic/cultural production • Theory of change for impact

on audiences and other beneficiaries

Market• Customers• Donors• Competition

Resources• Ongoing resources to

sustain operations and a facility if appropriate

• Human resources• Key investments

Planning process informed by Mission/Vision, Market, and Resources engages board, staff, partners, and supporters, and encourages a holistic understanding of the organization.

What Are We Looking For in a Strategy?

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Integrated StrategyProgrammatic strategy maximizes artistic

quality and impactOrganizational strategy includes adequate

human and other resources for marketing, development and space

Source: TDC

Time Horizon and Business Model Drivers

What Does This Look Like Over Time?


• Once need is defined – prioritize!

Endowment

Operating and Working

Capital

Operating Reserve

Elements of Capitalization

Building Reserve

Risk Capital

• The capitalization strategy identifies the needs and sources, and prioritizes among them

• Generating reserves often implies surpluses. Break-even budgets do not allow organizations to implement a real capitalization strategy

• Preserving the more capital-intensive funds is difficult without adequate operating funds

Net

Ass

ets

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Operating surplus

Surplus or non-operating fundraising

Non-operating fundraising

Source: TDC

300000000000


Preliminary ApplicationFacility Investments and Building Reserves

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Getting Started


• Read the supporting documents on the Kresge Web site: • Program Philosophy and Terms• Guide to the Facility Investments and Building Reserves Grant

Application• Guide to Strategic Planning• Guide to Building Reserves• Reading List• FAQs

• Capitalization is a new topic for many, and we believe that reviewing these materials in their entirety before applying will help applicants

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Eligibility


• Who is eligible?• Organizations with arts and culture as the primary purpose of their mission • US-based organizations• 501(c)3 organizations not classified as a private foundation• Organizations with facilities that are government-owned, but operated by

separate 501(c)3 organizations• Organizations with audited financial statements

• Who is not eligible?• Art-focused subsidiaries of larger parent organizations such as universities

or human services agencies• Start-up organizations (less than two years of operational history)• Government-owned and operated entities• Organizations with compilations or reviews, or financial statements

prepared on a cash or modified cash basis

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What We Support


• Organizations may apply for two types of grants• Facility Investments and Building Reserves• Building Reserves

• If seeking a facility investment, renovation and repair projects will be prioritized over new construction

• Grant amount will be dependent on the type of project and the size, scope and business model of the organization. However, grants will not exceed $1 million and/or a period of three years

• Some grants may be awarded on a matching or challenge basis

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A Highly Competitive Process


• Round 1: 141 preliminary applications; 21 invited full proposals; nine grants

• Round 2: 134 preliminary applications; 10 invited full proposals; grants still under review

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Criteria and Review Process


• Step 1: Competitive assessment of preliminary applications for alignment with the Arts and Culture Program’s values:• Create opportunity and enhance access to arts and culture through

authentic and relevant programs that exemplify excellence in the field; that involve people of all social and economic backgrounds; and increase participation of new and non-traditional audiences.

• Exhibit a high level of community impact through work that contributes to a vibrant arts and cultural ecosystem and exemplifies excellence in the field; benefits the broad local community and reflects the diversity of the community population; advances community building efforts; and embodies key principles of community planning to enhance quality of life.

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• Values continued:• Stimulate innovation through work that furthers best practices in

the field; uses new and possibly untested approaches; and brings multi-party, interdisciplinary approaches to problems that defy solution by a single sector.

• Support institutional transformation and the capacity to profoundly influence the overall organization and its operations; or create new business models to strengthen financial stability.

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• Step 2: Competitive assessment of the overall quality of the preliminary application and the strength of the comprehensive capitalization strategy including:• Evidence of planning, including but not limited to external market

research and analysis for earned and contributed revenue, benchmarking research, system replacement strategy

• Evidence that the proposed project fits within the larger capitalization strategy and that it is the next appropriate step in that strategy, and that the organization understands how the proposed project will impact the future operating budgets and balance sheet

• Evidence of a realistic fundraising plan, if appropriate to the request• Assessment of the liquid unrestricted net assets available for

operations

• The determination as to whether to request a full application is assessed on the competitiveness of the overall preliminary application

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How to Apply


• All Facility Investments and Building Reserves grant applications must be submitted through our online application system• Find the “Apply Online” link on the Institutional Capitalization homepage

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Competitive elements


• Competitive preliminary applications demonstrate the following:

• Values that are addressed in a detailed way and which align with the Program’s

• A capitalization strategy that aligns with the organization’s mission and strategic plan, and which:

• Accurately diagnoses business model drivers• Defines the needs and plans for each type of fund, and prioritizes

among them• Includes a strategy to build surpluses and reserves over time

• Building reserves strategies based on a realistic plan, accurate data, and policies which address use, withdrawal and replenishment

• Realistic fundraising plans, when appropriate to the request• Evident collaboration among the CEO, CFO and Development staff in

completing the application• Unrestricted Net Asset Tool correctly completed

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Current Preliminary Application Deadline


• Spring 2011 deadline is Tuesday, March 1, 2011 at midnight Eastern Standard Time

• Decisions on these preliminary applications will be made within eight – 10 weeks

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Q&A

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www.kresge.orgThe Kresge Foundation

3215 W. Big Beaver Road

Troy, Michigan 48084

[email protected]

248.643.9630

january 27, 2011promoting capitalization promoting capitalization: understanding the arts and...

Documents

capitalization capitalization

practices of capitalization

culture program

arts facilities

capitalized arts

appropriate arts

kresge foundations arts

culture facility investments