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A R T D I R E C T I O N + D E S I G N M A N A G E M E N T + G R A P H I C D E S I G N

Jay Frizzell WWW.JCREATIVEONLINE.COM

SUMMARY

Creative professional accomplished in art and creative direction, project management, and design across a range of industries. Brings dynamic creative leadership to drive project success for businesses ranging from large corporations to small privately owned organiza-tions. Multi-disciplined designer who develops branding initiatives, marketing collateral, and publications that support marketing goals. Guides creative professionals to exceed expectations for clients through a results-driven solution building approach. Manages proj-ects via hands-on leadership and exceptional cross-functional communication skills.

AREAS OF EXPERTISE

Design Direction Team LeadershipProject Management Brand Identity

Illustration Marketing CollateralPublicationsPresentations

Web Design Proposal Development Problem Solving Vendor Management

PROFESSIONAL EXPERIENCE

JCreative LLCOWNER, FREELANCE GRAPHIC DESIGNER, 2008-PRESENT

» Proactively manages business operations including budgets, design, and project management.

» Communicates with clients to assess needs, translating client objectives into creative strategies and meeting regularly with clients to outline strategies and solutions.

» Leads vendors to produce effective advertising and marketing collateral that meets visual communication standards across various media.

KEY PROJECTS:

• Produced a full-spectrum brand identity and marketing package for Solute Incor-porated. Delivered their proprietary decision-making system, SoluteSys ahead of schedule.

• Propelled National Airlines to over $3 billion in new contracts by directing the creative design team through proposal development, while also supporting the busi-ness development departments’ marketing projects.

• Developed marketing communications collateral, a multi-platform corporate website, and complex, multi-company proposal offerings in collaboration with technical writers, product developers, and the President of The Proposal Network.

• Refreshed the corporate website for IAP Worldwide Services and developed marketing collateral projects that were universally praised, while also establishing the graphic standards design style.

• Launched MyGolfVacation Inc. at the PGA Merchandising convention, delivering their brand identity, tradeshow event materials, and marketing collateral within a very compressed schedule.

CONTACT

1213 Duncan Ct.Longwood, FL 32779

T: 407.461.3625E: [email protected]

www.jcreativeonline.com

EDUCATION

Bachelor of Arts in Graphic Design, University of Central

Florida, Orlando, FL

Associate of Arts in Design, University of Florida,

Gainesville, FL


Jay Frizzell WWW.JCREATIVEONLINE.COM

• Successfully delivered two concurrent 300+ page DOE submittals under compressed deadlines, providing subsequent print layout, illustrations and graphics for EnergySo-lutions Corporation.

• Directed and produced layout and design of the Patrick Air Force Base Master Plan Executive Summary, completing the full-color document ahead of schedule.

ZHA Incorporated VP CREATIVE DIRECTOR, 1994-2009

» Built the in-house studio from the ground up while spearheading creative projects.

» Led and directed the creative staff in the production of corporate advertising and marketing collateral to ensure project quality and standard compliance.

» Established a new business line for ZHA and service avenue for clients, while managing projects from concept to completion.

KEY PROJECTS:

• Creative Direction for the NASA/Kennedy Space Center’s first comprehensive Master Plan in history. Managed the ZHA in-house creative team and technical staff in the creation of print, video, and packaging products; as well as all production.

• Developed the NASA Spaceport Brand Identity campaign, created custom packaging for the 200+ Master Plan document. Produced a multimedia marketing video show-casing the proposed entryway feature for future Spaceport.

• Condensed the massive capabilities of US Army Yuma Proving Ground into a Strategic Plan Multimedia CD, in addition to design of the 6-color Executive Summary and plan document.

• Led conceptualization, content development, design and production of a multi-media Educational CD Project for MindLeap, LLC.

• Developed the Orange County Convention Center North/South Opening Ceremony print graphics, marketing products, and provided design direction for a custom site plan illustration.

Greater Orlando Aviation Authority (GOAA)GRAPHIC DESIGNER, 1991-1994

» Responsible for maintaining all wayfinding system components campus-wide. Devel-oped all on-call specialty graphics in support of the GOAA Community Relations Department.

KEY ACCOMPLISHMENTS:

• Provided graphic design expertise to General Consultant engineers in the develop-ment of all interior and roadway wayfinding signage for the airport.

• Instrumental in the transformation of the OIA Sign Shop into a graphic design resource for GOAA Community Relations Department.

SOFTWARE EXPERTISE

Adobe Creative Suite CC

InDesign, InCopy, Illustrator, Photoshop, Acrobat Pro,

Muse, Keynote

Microsoft Office Suite

Word, Excel, Powerpoint

* Proficient with Mac and PC based platforms

PROFESSIONAL AFFILIATIONS

National Association of Photoshop Professionals

AWARDS

15th Annual Florida Print Awards “Best of Category” –

MindLeap Brochure

American Planning Association – Outstanding

Collaborative Planning Project Award - Cape Canaveral Spaceport

Jay Frizzell PORTFOLIO

1213 DUNCAN COURT LONGWOOD, FL 32779

T: 407.461.3625 E: [email protected]

WWW.JCREATIVEONLINE.COM


AGILITY BROCHURE

Four page full color marketing brochure for an international logistics company.

PAREA BROCHURE

Four page full color marketing brochure for real-estate developer company. Also used as trade magazine advertisement.

SODEXO EXECUTIVE SUMMARY BOOKLET

Full color, 24 page booklet developed in support of a food services proposal.






INFUSION CAFE MARKETING CAMPAIGN

Marketing collateral campaign for local co-op.

NATIONAL AIRLINES MAGAZINE ADVERTISEMENTS

Marketing collateral campaign for a global cargo transportation airline.

WP BLUE DIRECT MAIL CAMPAIGN

Marketing collateral and sell sheet for a direct mail campaign.






TRC MARKETING BOOKLET

Four page, full color marketing booklet for IT services company.

USAF EXECUTIVE SUMMARY BOOKLET

24 page, full color executive summary booklet in support of the Master Plan document.

MYGOLFVACATION.COM TRADESHOW EXHIBIT

Freestanding exhibit graphics, signage, and event materials for the PGA Merchandising show.






PORTFOLIO 1USAF Population

FTI GOALS, OBJECTIVES, AND REQUIREMENTS

RESEARCH

Personix

Voice of Customer

Customer Preferences Focus Group

Customer SatisfactionFeedback

SURVEY

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SURVEY SURVEY SURVEY

Site Characteristics

PORTFOLIO of OFFERS

GLOBAL PORTFOLIO

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CONCEPT OF OPERATIONS ILLUSTRATION

INFOGRAPHIC ILLUSTRATIONS






WEBSITE DESIGN

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Documents

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creative design team

marketing package

marketing goals

creative direction

creative strategies

creative professionals

dynamic creative leadership