More people are job less today than at any po int in h istory

Many of these people are h igh ly educated, inte l l igent , dr iven young ind iv idua ls .

Sadly, intelligent, tertiary-educated, dynamic “un-employees” are a growing trend. Either they can’t get jobs due to lack of work experience (because they’ve been at University), or due to a lack of job availability. This is a global phenomenon destroying the psyche of our youth.

Remarkable, Unforgettable people

They have done everything that they have been told to do: ‘Study hard, go to the right university and you will get a great job.’ 

The reality for them has been very different, and the promise of the good job at the end of their hard study has not been there for them in the way that they expected.  

Increasingly, they are entrepreneurial, disillusioned with “corporate” life, and looking to contribute more broadly than any generation in the past.

They know life is no longer about “just finding a job” – it’s about creating a life of purpose.

Remarkable, Unforgettable people

• We started our journey in 2013 with the goal of creating opportunities for the Youth of today – Ice cream Pods so that those involved own the business, they run it, and they bank all the profit they make.

• Why ice cream - widely consumed globally; NZ are the best at making it; great margins so everyone in the supply chain wins; it is scalable and replicable in other countries; and best of all if it is a great product to share the JOY with.

• Since we started it became very clear to us that our Remarkable Un-employees needed more training and assistance to make their business a success – Experiential Development.

• Over the past 2 years we have worked with our Remarkable Un-employees to understand the areas that needed attention and at the same time we talked with thousands of individuals and groups who were operating in the Youth space.

• This is why we created JBA (Joy Business Academy), which is designed to re-energize the Learning to Earning Paradigm (more on that soon).

Our History

Our Purpose:

Entrepreneurize the remarkable people amongst today’s unemployed

and under-employed

Pride and Joy – Our Areas of Focus

Joy Ice Cream‘We take Joy in making

people happy’ www.joyicecream.com

JBA Open‘Re-energising the learning

to earning paradigm’ www.myjba.com

JBA Schools‘Demystifying the learning

to earning paradigm’ www.myjbaschools.com

Authentic

True to our word

Generous

Welcoming

Inspiring

Lead from the front

Global Game

Changers

‘Zig when others zag’

Pride and Joy – Values and Behaviours

Behaviours

Values

Retail & Product

HUB Ops Manager

[Franco Sessa]

Financial Controller

(Brendan Smith)

James Coddington

The Pride & Joy Team Org Structure

Board

INTERNATIONAL FINANCE

Hub Supervisor(Sam)

Country Partnerships for

JIC(Fiji; UAE; Aus)

Ice Cream Makers

(Jinny, Tim)

Payroll[Emily Cheang]

JBA Joy Business

Academy

Retail Team8 Individuals

Instructional Designer

Content Development

Chief Enabler[Ken Brophy]

Community Builder

Future Coding Requirements

Podsters14 Individuals

We Take Joy in Making People Happy

Key Actions and Dates• We have 14 POD’s (10 semi-permanent; 4 Mobile). All POD’s will be

operational over summer• December 2015 - Viaduct Retail Store Opens; New POD’s to open

throughout Auckland • January 2016 - New POD’s to open

• Franco is Operations Manager with responsibilities for the production, retail store and business development

• Expanding our Specialist Wholesale business to Restaurants and selected partners. E.g. Service Foods and Strawberry Farm

• Working with Albert who will take over the NZ Operations and operate it much like our International partners by 2016/17 summer

• International:• Fiji will start February 2016• Middle East will start in Dubai in June, 2016• We are working with a partner to open 10 stores in SE Queensland

(Noosa to Byron Bay) over a period of 4 years• Singapore and Malaysia are key targets

Re-Energising the Learning to Earning Paradigm

The Joy Business Academy (JBA)

‘Entrepreneurship’ education through JBA is aimed at making the participants effective innovators in whatever context they chose to work. This may mean setting up their own business or it could be joining a fast evolving SME or becoming part of a corporate.

Irrespective of the destination they need to be resilient, effectively connect with others, communicate well, better adapt to their environment and be strategic about the steps they make – this is what having an ‘entrepreneurial mind-set’ means.

The Joy Business Academy (JBA)We want to help enable the remarkable unemployed and underemployed to first have self confidence and belief again. Then through our platform provide them with a means to support and connect with each other, with thought leaders, business people and employers. 

With the help and support of the people, this virtual community will provide valuable supplementary experiential education opportunities, within a collaborative environment.

Once ready the learners will then have the chance to pitch their start up ideas to potential funders or pitch themselves for ready made roles within supportive organisations of SME’s through to corporates.

The Interlinking Components

Our Differentiation• Creating an engaged community within the youth

unemployed• Creates pipeline from current state, to education, to

earning (start-up or jobs)• Helping them better understand where their talents

are best suited – start-up, SME or Corporate – and shaping the learning accordingly

• Learning is not just content, its experience• Connecting three critical but currently disconnected

components• Metrics focused on successful funding or employment

not commencement or completion

Competitor Landscape

Our Ideal Candidate• Graduates of any discipline (tertiary

qualification)• High School Leavers (prior to tertiary qualified)• Smart, dynamic, passionate thinkers• Socially aware (want to give back at large)• Education savvy (have researched what else is

out there and know we offer the best) • Believe in what we believe in• Want to live a life of purpose• Value freedom, that sense of independence and

excitement that comes with doing your own thing

• Understand business “theory”, but lack the know “how” of applying it to set up their own purpose-driven business.

Learning Sequence• As humans we are naturally suited for certain things, which can be quite

different to our peers.• This is the same for the youth – some love the allure of large corporate

brands, some want to be a part of a growing SME business while others want to start their own thing.

• As such the JBA platform will not only allow them to explore and understand what their personal ‘earning’ preference might be, it will also provide them with the most appropriate course content to help them meet these goals.

• The course options will be presented in such a way that the learners will be able to access both Aptitude and Attitude focused courses, in the most appropriate sequence to how it would be applied in the working world.

• This ensures relevance and immediate applicability when tackling the experiential elements of their courses, not confusing them through driving them towards learning options that are neither appropriate, nor timely.

• The following slide shows an example of the different types of courses, over time, for someone interested in the start-up world.

Potential ‘Start-up’ Learning Continuum

Content Creation Roadmap

Platform• Many websites and/ or platforms struggle to gain the

‘customer’ engagement they are looking for within the youth market because they have designed for the desktop first.

• JBA is designed for the tool that for the current generation of youth is their connection to the world – the mobile.

• All elements of our proposition – community, education and employment or funding – can be delivered through our mobile platform that is not only intuitive but also extremely contemporary.

• While designing from a mobile perspective first, this does not mean we have forgotten about the desktop version - in fact with the additional space this platform will be equally as engaging and attractive, not an after thought.

Mobile Site – Screen Shots

Desktop Site – Screen Shots

Desktop Site – Screen Shots

Desktop Site – Screen Shots

Key Dates• December 2015

• Beta 1 – Proposition and Platform Validation• Course Continuums confirmed

• January 2016• Content Manager starts• Lead Instructional Designer starts• Thought Leaders per program confirmed

• February 2016 • Beta 2 – Learner/ Employer Engagement and Experiential Content

Validation• UX Lead (User Experience and Community Builder) starts • Final build phase underway based on Beta feedback

• March 2016• Funding and Employment (SME/ Corporate) partners confirmed

• May 2016 – Platform and Content (Tranche 1 & 2) build complete• June 2016 – Go Live with 30 Courses

Unleashing Potential