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Case: Golf GameBook Petri Bäckström CTO, GameBook Oy

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Case: Golf GameBook

Petri BäckströmCTO, GameBook Oy

The World of Golf

65 million golfers in the world

1 billion golf rounds yearly

37 000 golf courses in the world

70 billion (USD) direct revenue in the USA alone (total economic impact 195 billion, 2005)

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Experience Golf Like Never Before

Both on and off the course

WHAT?

The #1 solution for sharing golf scores and experiences live

on & off the golf course.

WHY?

To make golf more exciting, fun and social for golfers and

their friends by combining innovative new ideas with the

latest mobile and online technologies.

FEATURES

• Live on-course scoring and leaderboards between

multiple groups

• Most popular game formats and stats

• Facebook connection

• Chat and share photos between groups and friends

• Player’s personal web clubhouse with all scores and

statistics

• Cloud service for event organizers around the world

Software

Client and Backend

ORGANIZATION

• Small (<20), privately owned

• 2-4 key suppliers/subcontractors

CLIENT SYSTEMS

• iPhone, Android, GameBook (Linux) Device

BACKEND

• Hosted HW, virtual servers

• “LAMP” based infrastructure + extras

• www, “Clubhouse”, “Extranet”, “Admin”

• Cloud based software version control

• Self-hosted (on aforementioned virtual servers)

• Crowd (SSO)

• Confluence (“intranet”/wiki)

• JIRA

Atlassian Environment

+ Plugins

CROWD

• For single sign-on, group management

CONFLUENCE

• RefinedWiki, Gliffy + misc.

• “Intranet”/wiki: ideas, roadmapping, specs,

documentation, galleries, presentations, …

JIRA

• GreenHopper, (Bamboo, FishEye) + misc.

• Issue management (bugs, change requests, new

features, tasks)

• Roadmapping

• Customer feedback

Atlassian Environment

+ Plugins

CROWD

• For single sign-on, group management

CONFLUENCE

• RefinedWiki, Gliffy + misc.

• “Intranet”/wiki: ideas, roadmapping, specs,

documentation, galleries, presentations, …

JIRA

• GreenHopper, (Bamboo, FishEye) + misc.

• Issue management (bugs, change requests, new

features, tasks)

• Roadmapping

• Customer feedback

Thank You!