jeffry anthony presentation on bouncity

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Jeffry Anthony presentation on #StartupLokal Meetup v.13: Presentation Idol

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Page 1: Jeffry Anthony presentation on Bouncity
Page 2: Jeffry Anthony presentation on Bouncity

Statistics

Page 3: Jeffry Anthony presentation on Bouncity

TrendSocial Layer (Connections)

• Last decade (2000 - 2010)• Connections• Static

Game Layer (Influence)• Next decade (>2011)• Behaviors• Mobile

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Benchmark

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Bouncityis a location based gaming platform

which enables user to go places, do challenges, and earn rewards.

Page 6: Jeffry Anthony presentation on Bouncity

Bouncityis a location based gaming platform

which enables user to go places, do challenges, and earn rewards.

Page 7: Jeffry Anthony presentation on Bouncity

Bouncityis a location based gaming platform

which enables user to go places, do challenges, and earn rewards.

Page 8: Jeffry Anthony presentation on Bouncity

Bouncityis a location based gaming platform

which enables user to go places, do challenges, and earn rewards.

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Bouncitybuilds game layer on top of the world

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Mobile Applications~ 5 million users

~ 200K users

~ 1 million users

? TBA

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Web Platform

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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Placesvenues250.000+

Jakarta starting city

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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ChallengesCheck-Ins

Question

Quiz

Photo

Polling

Images taken from Corbis.com

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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How does it work?

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Rewards1

2

3

Earn points by completing challenges

Allocate points to desired rewards

Redeem your rewards at the venues

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Badges

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BrandBouncity will change the way Business / Brand in

Promoting, Engaging,and Interacting

with their customers

Customers Brand

Rewards Promotion

Interaction

Engagement

Social Media

Badges

Challenges

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GoalsDeep

ConsumerEngagement

Drive Revenue

HighlightFeaturedProduct

BrandPositioning

High Brand Exposure

Business Insights

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1 Deep Consumer Engagement

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1 Deep Consumer Engagement

Display

~10 secs

Page 38: Jeffry Anthony presentation on Bouncity

1 Deep Consumer Engagement

Display

~10 secs

Check-In

~1 min

Page 39: Jeffry Anthony presentation on Bouncity

1 Deep Consumer Engagement

Display

~10 secs

Check-In

~1 min

Challenges

>15 mins

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1 Deep Consumer Engagement

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do challengeunlock badges

get rewards

2 Awareness & Promotions

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2 Awareness & Promotions

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Dashboard

- Visits

- Check-ins

- Challenges done

- Points earned

- Rewards claimed

Analytics & Insights3

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Players

- Age

- Gender

- Location

Analytics & Insights3

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Challenges

- Numbers completed

- Submission reports

Analytics & Insights3

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Social Media Reach

- Facebook

- Twitter

Analytics & Insights3

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Leaderboard

- Most active customers

Analytics & Insights3

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3

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Localized Ads

Drive Traffic

Featured Products

4 Sales

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Charity

Community Work

Fund Raising

Other potentials

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Transforming consumers into loyal customers

Who  theyare…

Campaign  Length

Total  PlayersChallenges  Completed

Social  Reach?Repeat  Traffic  

RateVocality

GameStop 4  weeks 19,467 47,042 1.96  M 35% 18,816  Organic  Posts

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Reward: Bouncity T-Shirt x1

Challenge: The first one to...

Bouncity Time

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Questions?www.bouncity.comfacebook.com/bouncitytwitter.com/bouncitybouncity.tumblr.com