jeffry anthony presentation on bouncity
DESCRIPTION
Jeffry Anthony presentation on #StartupLokal Meetup v.13: Presentation IdolTRANSCRIPT
Statistics
TrendSocial Layer (Connections)
• Last decade (2000 - 2010)• Connections• Static
Game Layer (Influence)• Next decade (>2011)• Behaviors• Mobile
Benchmark
Bouncityis a location based gaming platform
which enables user to go places, do challenges, and earn rewards.
Bouncityis a location based gaming platform
which enables user to go places, do challenges, and earn rewards.
Bouncityis a location based gaming platform
which enables user to go places, do challenges, and earn rewards.
Bouncityis a location based gaming platform
which enables user to go places, do challenges, and earn rewards.
Bouncitybuilds game layer on top of the world
Mobile Applications~ 5 million users
~ 200K users
~ 1 million users
? TBA
Web Platform
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
Placesvenues250.000+
Jakarta starting city
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
ChallengesCheck-Ins
Question
Quiz
Photo
Polling
Images taken from Corbis.com
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
How does it work?
Rewards1
2
3
Earn points by completing challenges
Allocate points to desired rewards
Redeem your rewards at the venues
Badges
BrandBouncity will change the way Business / Brand in
Promoting, Engaging,and Interacting
with their customers
Customers Brand
Rewards Promotion
Interaction
Engagement
Social Media
Badges
Challenges
GoalsDeep
ConsumerEngagement
Drive Revenue
HighlightFeaturedProduct
BrandPositioning
High Brand Exposure
Business Insights
1 Deep Consumer Engagement
1 Deep Consumer Engagement
Display
~10 secs
1 Deep Consumer Engagement
Display
~10 secs
Check-In
~1 min
1 Deep Consumer Engagement
Display
~10 secs
Check-In
~1 min
Challenges
>15 mins
1 Deep Consumer Engagement
do challengeunlock badges
get rewards
2 Awareness & Promotions
2 Awareness & Promotions
Dashboard
- Visits
- Check-ins
- Challenges done
- Points earned
- Rewards claimed
Analytics & Insights3
Players
- Age
- Gender
- Location
Analytics & Insights3
Challenges
- Numbers completed
- Submission reports
Analytics & Insights3
Social Media Reach
Analytics & Insights3
Leaderboard
- Most active customers
Analytics & Insights3
3
Localized Ads
Drive Traffic
Featured Products
4 Sales
Charity
Community Work
Fund Raising
Other potentials
Transforming consumers into loyal customers
Who theyare…
Campaign Length
Total PlayersChallenges Completed
Social Reach?Repeat Traffic
RateVocality
GameStop 4 weeks 19,467 47,042 1.96 M 35% 18,816 Organic Posts
Reward: Bouncity T-Shirt x1
Challenge: The first one to...
Bouncity Time
Questions?www.bouncity.comfacebook.com/bouncitytwitter.com/bouncitybouncity.tumblr.com