jenna griffith media math
DESCRIPTION
The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummitTRANSCRIPT
- 2014 MediaMath, Inc. All rights reserved. Conden
- 2 Laying the Groundwork for Programma
- 3 Technology powered evolu
- 4 What is Programma
- 85% of adver;sers say they are currently deploying programma;c media buying strategies today and 64% are doing so aggressively. - Winterberry Group, Nov 2013
- 2013: The Promise of Big Data
- 2014: The Year of HOW
- 8
- 9
- Leave Room for Growth
- 11 1. Choose a marke
- 2014 MediaMath, Inc. All rights reserved. Conden
- Thank You! [email protected] facebook.com/mediamath @mediamathAPAC