jenna moeller's portfolio

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Jenna Moeller Art Director

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Page 1: Jenna Moeller's Portfolio

Jenna MoellerArt Director

Page 2: Jenna Moeller's Portfolio
Page 3: Jenna Moeller's Portfolio
Page 4: Jenna Moeller's Portfolio
Page 5: Jenna Moeller's Portfolio
Page 6: Jenna Moeller's Portfolio
Page 7: Jenna Moeller's Portfolio

Viaggio ChandeliersJewelry for the Home

Page 8: Jenna Moeller's Portfolio

Viaggio ChandeliersJewelry for the Home

Page 9: Jenna Moeller's Portfolio

Jewelry for the HomeViaggio Chandeliers

Jewelry for the Home

Page 10: Jenna Moeller's Portfolio

Viaggio ChandeliersJewelry for the Home

Page 11: Jenna Moeller's Portfolio

Chandelier UmbrellaJewelry for the Home

Page 12: Jenna Moeller's Portfolio

Pocket Chandelier iPhone ApplicationAdjust the Pocket Chandelier according to the mood at hand. As the light dims, the ambiance goes from fast-paced and unfamilar to slow and sensual.

Awkward first date with a co-worker: “Eine Kleine Nachtmusik” by Mozart

Intimate “alone time” with the Mrs. :“Claire de Lune” by Debussy

Page 13: Jenna Moeller's Portfolio

HUNTER

Pocket Chandelier iPhone Application

Page 14: Jenna Moeller's Portfolio

Fit for war. Fashioned for weather.

Wellingtons were orginally designed for WW1 and WWII soldiers.

HUNTER

Most trends barely last a season. Ours survived two world wars.

Page 15: Jenna Moeller's Portfolio

Fit for war. Fashioned for weather.

Most trends barely last a season. Ours survived two world wars. STRUT 2, 3, 4.

STRUT 2, 3, 4.

Wellingtons were orginally designed for WW1 and WWII soldiers.

HUNTERFit for war. Fashioned for weather.

Page 16: Jenna Moeller's Portfolio

Fashioned for weather.

Letters from the Past, Direct Mail

Defend your feet at Hunter.com

Postcards designed to look like WWI and WWII telegrams to drive consumers to the website

Page 17: Jenna Moeller's Portfolio

Hunter Disposable Rain Booties

Single use plastic booties to drive consumers to the website

Page 18: Jenna Moeller's Portfolio
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Introducing WI-FI on the new fleet.

keep your eyes off the road

Page 20: Jenna Moeller's Portfolio

Headboard Parking Space Graphic

Give your car a rest.

keep your eyes off the road.

Page 21: Jenna Moeller's Portfolio

Sun Shade and Car Cover

Made to look like a sleep mask and blanket

Page 22: Jenna Moeller's Portfolio

blogtickets

running to

chasing after

last chance

running from

gut feeling

music games routekeep your eyes off the road

Tom Petty, “Running After a Dream”

Volume

Playing

Travel Website

Separate from the main website, the travel site utilizes the free Wi-Fi by offering traditional car games and streaming music playlists

blogtickets

poker

sudoku

tic tac toe

scrabble G

H

1 0

music games routekeep your eyes off the road

x xo

player 1

player 2

x x x

o o o o

Page 23: Jenna Moeller's Portfolio

Experience

Assistant Media Planner, FEBRUARY 2008 - MAY 2009(Client: Havaianas, Brazilian fashion brand; second year advertising within the U.S.) Write copy for advertorials. Assist media team in developing, implementing, maintaining media objectives and strategies. Assist in determining marketing programs to execute which fit the objectives most organically within budget. Meet with sales representatives to analyze value and applicability of media vehicles for client’s media plan, prepare and maintain plan budgets, flow charts, generate and maintain competitive analysis.

Account Executive Intern, 2006-2007

(The University of Georgia’s student-run advertising agency)Assess needs for client, Moultrie-Colquitt County, toward the objective of community and industrial development.Concept and execute campaign pieces in line with new branding initiative, including tactics such as out-of-home, website, and business materials. Coordinate and direct meetings to maintain communication between the agency and client.

Creative Intern, JANUARY 2007 - DECEMBER 2007 (Advertising Agency, Responsibile for non-profit clients)Develop campaign pieces including print, PSAs, and public events for client, Safe Campuses Now and Clarke County High School Completion Program. Execute and present ideas and final campaign pieces to client. Assist on photo shoots and commercial sets.

Jenna Moeller

Continuing Education, SUMMER 2008 - FALL 2009Art direction courses designed for concepting and executing of traditional and ambient mediumsAction Script 3 courseAdvanced Photoshop and Intermediate Illustrator course

VP of Membership and Member, SPRING 2006- FALL 2007Plan and coordinate events for recruitment fairs and promote club activities campus-wideResponsible for book keeping of dues and application information and correspondence with national chapter

Service Committee and Member, SPRING 2004 - FALL 2007National service sorority required to achieve a min. of 15 hours of community service per semester

Bachelor of Arts in Journalism, DECEMBER 2007Major: Advertising, Minor: SociologyMajor GPA 3.67

Adobe Creative SuiteMac OSX and Windows PlatformMicrosoft Office SuiteProficient in Serigraphy; Screen Printing

Study Abroad Program, SUMMER 2008Traveled throughout Italy and Europe, completed courses in Art History

[email protected]

www.jennamoeller.comhttp://dapperscrapper.tumblr.com

The Univerisity of TexasAustin, Texas

Teaching Assistant, JANUARY 2010 - MAY 2010Teaching Assistant to Dr. Jerome Williams for the course, Consumer Discrimination in the Market Place, an upper division course. Responsible for creating and presenting lectures and exams. Maintain communication between 180 students.

PHD, Division of OmnicomNew York, New York

Snowden & TatarskiAthens, Georgia

Hooper Sanford Baldwin & Thomoas

Athens, Georgia

EducationThe Univerisity of Texas

Austin, TexasMasters of Art in Advertising, expected SPRING 2011Creative Sequence in Art DirectionGPA 3.7

School of Visual ArtsNew York, New York

The University of GeorgiaAthens, Georgia

The University of GeorgiaVerona, Italy

SkillsDigital and Fine Art

Gamma Sigma Sigma

ActivitiesThe American

Advertising Federation