jenna moeller's portfolio
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art direction portfolioTRANSCRIPT
Jenna MoellerArt Director
Viaggio ChandeliersJewelry for the Home
Viaggio ChandeliersJewelry for the Home
Jewelry for the HomeViaggio Chandeliers
Jewelry for the Home
Viaggio ChandeliersJewelry for the Home
Chandelier UmbrellaJewelry for the Home
Pocket Chandelier iPhone ApplicationAdjust the Pocket Chandelier according to the mood at hand. As the light dims, the ambiance goes from fast-paced and unfamilar to slow and sensual.
Awkward first date with a co-worker: “Eine Kleine Nachtmusik” by Mozart
Intimate “alone time” with the Mrs. :“Claire de Lune” by Debussy
HUNTER
Pocket Chandelier iPhone Application
Fit for war. Fashioned for weather.
Wellingtons were orginally designed for WW1 and WWII soldiers.
HUNTER
Most trends barely last a season. Ours survived two world wars.
Fit for war. Fashioned for weather.
Most trends barely last a season. Ours survived two world wars. STRUT 2, 3, 4.
STRUT 2, 3, 4.
Wellingtons were orginally designed for WW1 and WWII soldiers.
HUNTERFit for war. Fashioned for weather.
Fashioned for weather.
Letters from the Past, Direct Mail
Defend your feet at Hunter.com
Postcards designed to look like WWI and WWII telegrams to drive consumers to the website
Hunter Disposable Rain Booties
Single use plastic booties to drive consumers to the website
Introducing WI-FI on the new fleet.
keep your eyes off the road
Headboard Parking Space Graphic
Give your car a rest.
keep your eyes off the road.
Sun Shade and Car Cover
Made to look like a sleep mask and blanket
blogtickets
running to
chasing after
last chance
running from
gut feeling
music games routekeep your eyes off the road
Tom Petty, “Running After a Dream”
Volume
Playing
Travel Website
Separate from the main website, the travel site utilizes the free Wi-Fi by offering traditional car games and streaming music playlists
blogtickets
poker
sudoku
tic tac toe
scrabble G
H
1 0
music games routekeep your eyes off the road
x xo
player 1
player 2
x x x
o o o o
Experience
Assistant Media Planner, FEBRUARY 2008 - MAY 2009(Client: Havaianas, Brazilian fashion brand; second year advertising within the U.S.) Write copy for advertorials. Assist media team in developing, implementing, maintaining media objectives and strategies. Assist in determining marketing programs to execute which fit the objectives most organically within budget. Meet with sales representatives to analyze value and applicability of media vehicles for client’s media plan, prepare and maintain plan budgets, flow charts, generate and maintain competitive analysis.
Account Executive Intern, 2006-2007
(The University of Georgia’s student-run advertising agency)Assess needs for client, Moultrie-Colquitt County, toward the objective of community and industrial development.Concept and execute campaign pieces in line with new branding initiative, including tactics such as out-of-home, website, and business materials. Coordinate and direct meetings to maintain communication between the agency and client.
Creative Intern, JANUARY 2007 - DECEMBER 2007 (Advertising Agency, Responsibile for non-profit clients)Develop campaign pieces including print, PSAs, and public events for client, Safe Campuses Now and Clarke County High School Completion Program. Execute and present ideas and final campaign pieces to client. Assist on photo shoots and commercial sets.
Jenna Moeller
Continuing Education, SUMMER 2008 - FALL 2009Art direction courses designed for concepting and executing of traditional and ambient mediumsAction Script 3 courseAdvanced Photoshop and Intermediate Illustrator course
VP of Membership and Member, SPRING 2006- FALL 2007Plan and coordinate events for recruitment fairs and promote club activities campus-wideResponsible for book keeping of dues and application information and correspondence with national chapter
Service Committee and Member, SPRING 2004 - FALL 2007National service sorority required to achieve a min. of 15 hours of community service per semester
Bachelor of Arts in Journalism, DECEMBER 2007Major: Advertising, Minor: SociologyMajor GPA 3.67
Adobe Creative SuiteMac OSX and Windows PlatformMicrosoft Office SuiteProficient in Serigraphy; Screen Printing
Study Abroad Program, SUMMER 2008Traveled throughout Italy and Europe, completed courses in Art History
www.jennamoeller.comhttp://dapperscrapper.tumblr.com
The Univerisity of TexasAustin, Texas
Teaching Assistant, JANUARY 2010 - MAY 2010Teaching Assistant to Dr. Jerome Williams for the course, Consumer Discrimination in the Market Place, an upper division course. Responsible for creating and presenting lectures and exams. Maintain communication between 180 students.
PHD, Division of OmnicomNew York, New York
Snowden & TatarskiAthens, Georgia
Hooper Sanford Baldwin & Thomoas
Athens, Georgia
EducationThe Univerisity of Texas
Austin, TexasMasters of Art in Advertising, expected SPRING 2011Creative Sequence in Art DirectionGPA 3.7
School of Visual ArtsNew York, New York
The University of GeorgiaAthens, Georgia
The University of GeorgiaVerona, Italy
SkillsDigital and Fine Art
Gamma Sigma Sigma
ActivitiesThe American
Advertising Federation