ENGINEERING COWORKING CULTURE Insights from Downtown Las Vegas

Jennifer Magnolfi @magnolfi

Microsoft Envisioning Lab . 2010

Photo courtesy of Herman Miller IncJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

WORK PRODUCTIVITY

Photo courtesy of Herman Miller IncJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Maximize the capacity for adaptation

Users of the space are its codesigners

PROGRAMMABLE ENVIRONMENT

Photo courtesy of MicrosoftJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC

Design DNA = Culture

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Zappos.com

Corporate HQ, Las Vegas

Tony Hsieh, CEO

Photo by Aimee Groth, Businessinsiderhttp://read.bi/VkCjPC

Photo by Businessinsider

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

$350M Investment in Downtown LV$100M Real Estate

$50M VegasTech Fund

$50M Small Businesses

photo by Aimee Groth, BusinessInsiderhttp://read.bi/VkCjPC

$50M Education

$100M Residential Development

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

DOWNTOWNPROJECT

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photo by Aimee Groth,BusinessInsiderhttp://read.bi/VkCjPC

downtownproject.comJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

“Can you scale the “The Coworking Effect ?”

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo courtesy of Lauralie Ezra, Crowdsiren.com

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COWORKINGSPACE

CODESIGN

COWORKING CULTURE

DEVELOPMENT

SHARED RESOURCES

COMMUNITY ACCELERATOR

• Accelerate community development for emerging spaces• Develop shared resources and operations• Maintain cultural diversity of ecosystem• Measure Productivity

DTLV Coworking Ecosystem Acceleration Diagram

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

@tonybgoode@nomadicQ@Alexknowshtml@jacobsayles

Maximizing Adaptation > RESILIENCE

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

@studiotilt

Users as Codesigners > EMPATHY

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

SHIFTSHIFT

SHIFTSHIFTPhotos by Mark JohnsonJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Tilt Coworking Codesign Session67 community members attended | Total 420 Volunteer Hours

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

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Shift Vegas Volunteer Organizers Pizza Nights Monthly mtgs at Ogden | Avg 39 Attendees /mtg | Total core group 53 organizers

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Data transfer + New Knowledge Trading

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Community Mindshare Meeting 3 Month IRL check-in | Sold Out at 150 | 500 Volunteer Hrs. Output: 10 Passion Community Projects Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Data transfer + New Knowledge Trading

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Maximize Distributed CoCreation

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

10 Proof of Concept Projects

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Proof of Concept Community Project The Sunday Reset Project Monthly volunteer driven project | Membership growth | Sold Out | Cash Flow Postitive Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Proof of Concept Community Project by Green Jelly10 wk from incubation to realization | volunteer driven project $8.5k raised funds | Solidified active community group Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

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30

60

90

120

Vegas Game Day

Shift Art

Vegas Music Scene

Sound Foundry

Sound Foundry FB

Downtown Food Jelly

Shift Studios

Content Jelly

Downtown Education

/usr/lib

Vegas Skillshare FB

Syn Shop

Syn Shop FB

/usr/share

Aquaponics

Green Jellyers

Coworking

9th Bridge

Vegas Community

Shift Vegas

Private Shift FB Group

MayAprMarFebJan

Health & Wellness

Shift Vegas Polity

DT Food Jelly FB

Sx Vegas

Founder Dating

LV Park(ing) Day

Save the Huntridge

Vegas Tech

200300400500

Shift Digital Community Growth | Membership

• Constant growth in new communities • Highest growth in community around learning

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson

Summarized Shift Growth

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20

30

50

10

40

Jan MayAprMarFeb

Unique OrganizersGenerated by Shift

Physical Meetups

Active Projects

42

29

32

• IRL Meetups Avg Growth Rate 42.5 % • Active Project Avg Growth Rate 78.3% • Organizer Avg Growth rate 83.9%

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson

Photo by Aimee Groth, Businessinsiderhttp://read.bi/VkCjPC

“We shape our buildings, then our buildings shape us” - Winston Churchill

Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012