an evolution of coworking models and influences - by jennifer magnolfi

3 Paths to Coworking Influence

Jennifer Magnolfi | Coworking Europe 2015

Programmable Habitats | @magnolfi

Freedom and order are often seen as opposite extremes in our historical experience,

when they should instead be understood as interdependent - Henry Kissinger



2007 - Edge Phenomenon remote from CRE2010 - First Coworking Conference in Brussels 2011 - SXSW first Coworking Conference in US

2007 2010 2011

2011 2012 2014 2015

2011 - Design and Software businesses to serve Coworking 2012 - US Corporate HQ projects to integrate Coworking 2014 - WeWork at $5.5B Coworking hits mainstream financial investment


The mystery to be overcome is one all people share - how divergent historical experiences and values can be shaped into a common

[future] - Henry Kissinger


What is the growth trajectory for Coworking?

How can it innovate and expand its influence?

Research Questions


1. Workspace > from physical collaboration space built through furniture products, to digital

collaboration space built on network logic.


“Not many can build things at Internet scale, but still be able to recognize the tiny details that go into making a community grow.”

Accel Partners speaking of Stewart Butterfield, Slack CEOProgrammable Habitats | @magnolfi

2. Community Manager > a new role in the future (corporate) workspace


Internal Corporate Communications

Corporate Workplace Services People Operations

CM

3. Talent Development > the potential intrinsic to Coworking innovation


Coworking is the first space that truly makes physical the vision of Net Culture > Indy Hall

You don’t manufacture innovation. You cultivate it. > Office Nomads

We are approaching a world where the question won’t be ‘Where do you work?’ but ‘Do you cowork?’ > Cohere


> Robotics and AI Lead Users 2015


> Migration Patterns 2015

European University Institute - Migration Policy Center

OPENNESS SHARING

CO-CREATION

“Growing up my parents told me I could do anything. I could be an astronaut, the next president, anything I wanted to be. But the world that I saw ahead was very different. [...] The world of work today is at odds with what our parents told us. It is not allowing any of us to reach our full potential. This is what Coworking is about - reaching our full potential. If you step back and try to get outside of this, you realize that this must look like the Future of work”.

Coworking Conference Austin, 2011
