jerome simpson - european mobility week 2015 - how and why to get involved
TRANSCRIPT
What is ‘the week’ about? Three core elements of the week This year’s slogan:
Choose. Change. Combine – What’s that all about?
Campaign actions(incl. 2014 car-free day and permanent measures)
Useful resources After Lunch:
Why get involved; Registration; ‘Bonus’ tips
Contents
#mobilityweekUK
Photo credit: City of Hudiksvall
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A week-long campaign in European towns and cities concluding with 'In Town without My Car' day on September 22
Encourages a modal shift from private car use to more sustainable/active modes of transport (i.e. cycling, walking or public transport).
What is European Mobility Week?
#mobilityweekUK
Sister-campaign, now the
year-round umbrella
initiative for all EC
sustainable urban
mobility campaigning
#mobilityweekUK
Core elements of the week
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Photo credit: Josu Ateca Acebo
Multi-modality = different modes of transport for different trips (do the right mix ➤ clip)
Intermodality = two or more modes of transport in one trip chain (e.g. bike/park/kiss/pool/ telebus + ride).
#mobilityweekUK
Choose. Change. Combine.Ph
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A. Biking (active) & public transport
#mobilityweekUK
Choose. Change. Combine.
Photo credit: SustransBedford
Photo credit: JSimpson
Photo credit: Sona V / Flickr
Photo credit: CC Elizabeth / Flickr
#mobilityweekUK
B. Walking (active) & public transport
Photo credit: CC Andy Allan / Flickr
Photo credit: Adrian Zoltan/Index.hu
Choose. Change. Combine.
Photo credit: SustransBedford
#mobilityweekUK
C. Park/Kiss/Pool/Telebus & public transport
Photo: Metropol.hu
Choose. Change. Combine.
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Photo: JT & DI travel
#mobilityweekUK
D. Information & infrastructure
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Photo credit: Romazur / Wikimedia
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Choose. Change. Combine.
Credit: Tom Page / Flickr
www.keepingcardiffmoving.co.uk/travelsmart
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Photo: Dagmar Kohler
Credit: bradleystokejournal.co.uk/walking-cycling/
#mobilityweekUK
Campaign actions…I
(Thematic guidelines 2015)
Photo credit: www.trafficsnakegame.eu/
Photo credit: David Everard
Photo credit: La Rochelle
Photo credit: Dagmar Kohler
In Murcia, a bike exchange & donations to those at risk of social exclusion;
In Östersund, a cyclists’ ‘thanksgiving’ was held; a humorous event hosted to test the fastest means of transport; photo competitions on Instagram; national Facebook contest “Commute Greener;” 3-day course teaching young migrants how to ride a bike (personal freedom, health and integration);
In Vienna, cycle training for the elderly In Budapest, a conference on intelligent
networks - a meeting point for public transport providers and companies interested in establishing sustainable and cost-effective infrastructure
#mobilityweekUK
Campaign actions…II (2014 Best Practice Guide)
Photo credit: Ostersund
Photo credit: Ostersund
In Getxo, events show pedestrians the best footwear and how to maintain their bikes (‘Dr. Bike’)
In Leon, something for each day: innovation in transport, sustainable mobility, pedestrian mobility, public transport, liveable cities and finally the car-free day/day of the bicycle;
In Palma de Majorca, promotion of the shared streets concept with safe cycling; city bus ad campaign to remind car drivers to keep 1.5m distance when overtaking a cyclist;
In Zagreb, the “Bike on Bus” was a pilot project allowing cyclists to transport their bikes on 3 bus lines
#mobilityweekUK
Campaign actions..III (2014)
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Photo credit: www.cycling-inform.com
In Vienna a festival showed how art, sport, culture & sustainable mobility is possible in streets without cars; a grass carpeted main street invited people to have a picnic
Larnaka’s streets were not only closed to traffic, but opened to folk dancing, flea markets and street games
Leon’s traditional promenade was closed for a cycling race and a triathlon competition along the sea front
#mobilityweekUK
IV: Car-Free Day (≠ entire city)! (2014)Photo credit: Ostersund
Photo credit:Eleftherios Embedoklis
Photo credit: Eva Szerencsi
V: Permanent Measures (2014)
#mobilityweekUK
In Murcia, eight new 30 km/h zones promoting road safety among cyclists and pedestrians; 20 new free parking spaces for electric mobility scooters; launch of an app to inform citizens about different public transport options; a combined ticket for city buses and trams; a ride-share programme for commuters (drivers).
In Vienna, pedestrian info pillars make walking in the city more attractive; pedestrianizing Mariahilfer Straße
Photo credit: Murcia
VI: Permanent Measures (2014)
#mobilityweekUK
In Getxo, a safe school path educates students vis-à-vis sustainable mobility habits;
In Skopje, an automatic traffic management control system was introduced;
In Zagreb, audio signalling devices were installed for blind or visually-impaired pedestrians; and a monitoring system for bicycle traffic was erected
Photo credit: Zagreb
Photo credit: Josu Ateca Acebo
2015
#mobilityweekUK www.mobilityweek.eu/resources/
All due early
May
www.dotherightmix.eu
www.mobilityweek.eu
Thank you for your attention!
#mobilityweekUK
Bestregistered
action
[email protected] @jeromesimpson2
An opportunity to experiment e.g. with controversial measures such as access or speed restrictions (and consult with constituents).
An occasion to launch permanent measures with the EMW/Do the Right Mix label
Solidarity with >2000 cities across in a single Europe-wide campaign
Even with little or no budget to organise local events and activities, a single permanent measure is enough to register
Why get involved?
#mobilityweekUK
Photo credit: City of Sofia
Even if you undertake just one of the week’s ingredients (e.g. a single measure), please register! Process is simple at www.mobilityweek.eu:
1. Register (or if you did last year, login);
2. Identify yourself; 3. Identify your three
principal activities and add details via a drop down menu
Relaunch (with upgrade) in early May
#mobilityweekUK
Registration
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Bonus Campaign Ideas (‘repackaging’ travel)
#mobilityweekUK
8543 Permanent Measures (2014)
#mobilityweekUK
Pedestrian areas: #1: Improvement of infrastructure (footbridges, crossings, pavements, lighting)
Improved bicycle facilities: #2: Improvement of bicycle network (new lanes, extension, renovation, signs)#4: Improvement of bicycle facilities (parking, locks)
Photo credit: JSimpson
Permanent measures…II (cca. 50% EMW cities)
#mobilityweekUK
Mobility management: #3 Launch of awareness raising campaigns
Traffic calming & reduced access: #5: Speed reduction near schools
Photo credit: Josu Ateca Acebo
Photo credit: JSimpson
Photo credit: JSimpson
Photo credit: JSimpson
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UK: Past, Present, Future
#mobilityweekUK
2002: 75 2005: 68 2010: 43 2015: ?