July 2013 Jersey TimesJersey TimesJersey TimesJersey Times

IX

AN

NU

AL

B

US

INE

SS

C

ON

CL

AV

E

U N L E A S H O U R P O T E N T I A L

Good Morning!

I welcome you all to this conclave. I wanted to be present,

but because of the tragedy in the family, I am unable to join

you during this conclave.

Today, you all are here, to take forward `Creamline’ into the

next year. I wish you all great deliberations. We have got

many committed employees like you, who are willing to give their sweat and blood,

and take `Creamline’ into greater heights.

Please share your thoughts……….please contribute your experiences, discuss, debate

and come out with suitable and better solutions for Creamline. We are in a transition

and it is in your hands to implement this transition as effectively as possible.

Employees are the key stakeholders of this organization. As you all are aware, since

25 years, we believe in this and it is in your hands to take this organization to greater

heights.

I really wanted to be present to share my thoughts and to join you in deliberations

but unfortunately because of this tragic incident, I could not be a part and I am really

missing this…and once again I wish you great deliberations and have a great time.

Thank you very much!”

MANAGING DIRECTOR’S MESSAGE FOR THE IX ANNUAL BUSINESS CONCLAVE

Volume 21

C o n c l a v e S p e c i a l I s s u e

Page 2 Jersey Times

The IX Annual Business Conclave was organized on 14th & 15th June 2013 at the Alankrita Resorts, Shamirpet, Hy-derabad. Before the start of Conclave the delegates paid respect to Sri. K. Upendar Reddy who passed away on 7th June 2013.

Later, the Conclave began by Lighting of the Lamp by the CEO and the CXO’s. The welcome speech was delivered by Sri. P. Gopalakrishnan, CEO by setting the context of the conclave and de-clared the theme for FY 2013-14 de-cided by the Management as “Unleash Unleash Unleash Unleash Our PotentialOur PotentialOur PotentialOur Potential”. He also presented the video message given by our Managing Director Sri. K. Bhasker Reddy address-ing the delegates of the conclave and employees of the organization.

The New Joinees of the organization over the past year were introduced and this was followed by the Divisional pres-entations of the Goals and Plans for Achieving the 2013-14 Commitments.

In the afternoon session, the Group Ex-ercise focused on ‘Vision 2015Vision 2015Vision 2015Vision 2015’ started with a briefing given by Sri. Vijay Lahoti, VP-Sales & Marketing. The members of the conclave formed groups as per their respective functions and indulged in serious discussions, sharing ideas and experiences, reviewing policies and pro-cedures, making suggestions and new initiations, setting goals and commit-ments and finally coming up with a Vi-sion & Mission Statement for 2015. Later the same evening, Awards Cere-mony was held, in which the Awards were given in the categories for Best Chilling Centers for Buffalo & Cow Milk, Best Team Performance and Best Indi-vidual Performance. The Day 1 of the Business Conclave concluded with the above activities followed by a Cocktail dinner.

Following Day, the members joined for a Group Photo in the Morning and joined in the conference hall. The ‘Vision 2015’ presentations were made by all the

HIGHLIGHTS OF IX ANNUAL BUSINESS CONCLAVE ORGANIZED ON 14TH & 15TH JUNE 2013

Functional Heads. Many insights were given in these presentations propagat-ing positive mindset and building confi-dence that we can ‘Unleash our Poten-tial’ to reach new heights to achieve ‘Vision 2015’.

After the presentations, finally the CEO added a few more dimensions to goals of each functional group and gave it in an organizational framework. He quoted several examples of Jersey’s strengths and said that a platform exists for us to get into a faster trajectory. The under-tone of his summation speech was very clear, “the need to unleash our poten-the need to unleash our poten-the need to unleash our poten-the need to unleash our poten-tial and growtial and growtial and growtial and grow”.

In the second half of Day 2 several Team Building activities were con-ducted, in which all the members were formed into groups. The IX Annual Busi-ness Conclave stressed the importance of staying focused and strive to unleash our potential for organizational develop-ment and excellence.

Page 3 Volume 21

On the 1st Day of the Busi-

ness Conclave a series of

presentations were deliv-

ered by the Divisional Heads

briefing the Financial per-

formance for past year, and

action plans for FY 2013-

14. Main points from pres-

entations were captured as

below:

H yd e r ab ad D i v i s i o n :H yde r ab ad D i v i s i o n :H yde r ab ad D i v i s i o n :H yde r ab ad D i v i s i o n :

Mr. Madhukar Reddy, Gen-

eral Manager while explain-

ing their plan of action

stressed on the points like

increasing the boiler effi-

ciency and fuel savings, con-

serve Water, minimize the

Coal Consumption, minimize

the plant & machine break-

downs and gear up for maxi-

mum milk processing

capacity.

V i j a yawada D i v i s i on : V i j a yawada D i v i s i on : V i j a yawada D i v i s i on : V i j a yawada D i v i s i on :

Few extracts from Mr. Lak-

shmi Prasad, General Man-

ager’s action plans are as

follows: two new BMCU’s in

East Godavari will be set up,

250 New agents in existing

centers, three new BMCU/

CC’s in Vizag Area for Cow

Milk, setting up of exclusive

parlors in all major city mar-

kets, focusing more on Rural

and Small Town markets. In

VZA City market 140 retail

outlets and two distributors

will be appointed, introduc-

ing 2 new routes and setting

up 4 exclusive parlors is also

part of his bigger plan.

C h e n n a i D i v i s i o n : C h e n n a i D i v i s i o n : C h e n n a i D i v i s i o n : C h e n n a i D i v i s i o n :

Mr. Rangaraj Raghavan, Sr.

General Manager presented

his action plan of which few

major points are as below:

commencing agents meet

on monthly basis, penetrat-

ing to new institutional cli-

ents, introducing 6 Ltrs pack

of TM, Redesigning/

Redefining the pack sizes of

Curd; also mentioned some

long term plans worth foray-

ing into which included set-

ting up new plant in Sothern

Tamilnadu, introducing UHT

milk, Table butter, dairy whit-

eners, probiotic curd, etc.,

B a n g a l o r e D i v i s i o n : B a n g a l o r e D i v i s i o n : B a n g a l o r e D i v i s i o n : B a n g a l o r e D i v i s i o n :

Mr. Devnath Reddy ,

General Manager has enu-

merated the below plans for

coming year which broadly

are appointing new distribu-

tors, exploring new routes to

tap uncovered markets, fo-

cusing more on FCM & SM

market, introduction of Shop-

Cum-Parlors, implementation

of costing system and stan-

dardizing payments through

Net Banking, and emphasis

on QA procedures, focus on

Curd Quality Improvement

etc.,

N a g p u r D i v i s i o n : N a g p u r D i v i s i o n : N a g p u r D i v i s i o n : N a g p u r D i v i s i o n :

A few points to be noted in

Mr. Laxma Reddy’s presenta-

tion are ghee plant installation

& commencing ghee produc-

tion, ISO 22000 certification

at Saoli plant, setting up com-

pany owned parlors, tapping

uncovered markets by Market

Expansion, expanding Product

range, strengthening distribu-

tion network, innovative Mar-

ket Strategies to achieve the

targets for the coming year.

S U M M A R Y O F P R E S E N T A T I O N S D E L I V E R E D B Y D I V I S I O N S

The group exercise, focused on ‘Vision Vision Vision Vision

& Goal Setting& Goal Setting& Goal Setting& Goal Setting”, was very vibrant and

inspiring. The members of the con-

clave demonstrated energy and en-

thusiasm as to what they could do to rise up to the

needs of their function, each one set to unleash their

potential. Find glimpses of the goals set by the different

functional groups:

Marketing Department :Marketing Department :Marketing Department :Marketing Department :

• To be available in every household through Jersey

Milk or Milk products

• Jersey to be #1 or #2 in all markets in Cup Curd

segment by 2015

• Double the Sales in the coming 4 years

• Increase the Retail Penetration by 50% by March

2014

• Jersey to be #3 player in AP Region in Ice-cream

vertical

• 500 exclusive parlors by March 2015

Commercial Department :Commercial Department :Commercial Department :Commercial Department :

• Develop MIS and maintain

periodicity for Commercial, Pur-chase, Store & Operations

• No Stock out of any item

• Unique item code for all items across CDPL

• Policy on Non-Moving items

• Reduce impact on volatility of prices

• Revision of lead time for all items

• Policy on Annual Rate Contract (ARC)

Finance Department :Finance Department :Finance Department :Finance Department :

• Common Pla tfo rm for accounts, Uniform accounting policies & Business Analytics for Operations

• ERP Package by 2014

• Centralized Payment system across CDPL

• Uniform Accounting Policies & Procedures

• Crisal Rating to be Improved

• Strengthening of MIS Reports and Costing System

• Business Analytics with focus on Markets & SKUs

G L I M P S E S F R O M V I S I O N W O R K S H O P

“Jersey in every

household”

“ERP by 2014”

“No Stockout of any Item”

Operations Department :Operations Department :Operations Department :Operations Department :

• Assessing & Strengthening existing

capacities

• Proposed 25% additional capacity

for Milk processing

• Automation to save Cost & Time

and for better Accounting

• UPS for Packing Machines

• Ensure ETP Facilities in all Plants

• Optimum utilization of Consum-

ables

Procurement Department :Procurement Department :Procurement Department :Procurement Department :

• Reduction of Transport & Opera-

tional Cost

• Effective Ca-

pacity Utilization– Average utiliza-tion to meet 70%

• Become Self Sufficient in procuring

Milk- No purchase from outside sources

Human Resources Department :Human Resources Department :Human Resources Department :Human Resources Department :

• Learning & Development Programs

in Behavioral, Functional, Safety & Statutory

• Employee Engagement Initiatives

• Grievance Redressal System

Quality Department :Quality Department :Quality Department :Quality Department :

• Launch of New products like Yo-

ghurt, Flavored Lassi etc.,

• Implement latest regulations as per

FSSAI and Indian Metrology Act

• Ensure procurement of raw Milk within fair grades of MBRT & main-taining average FAT & SNF

• Conduct Refresh Training Programs

on regulations of FSSAI

“Self Sufficient in Milk

Procurement”

“Optimum Utilization of Consumables”

P O I N T S F R O M S U M M A T I O N S P E E C H

● Commitment to CDPL Board to turnaround Nagpur

Division & Ice-cream vertical in this financial year…

Come what may, we need to achieve this!

● Would like to spend more time and focus on strategic

plans for growth, strengthening systems & controls, fre-

quent reviews with the teams & business analytics.

Functional Heads/CXO’s to play frontline operational

roles at the Corporate

● Linkages between Corporate & Divisions must be

strengthened. Corporate should play a strategic role

and provide initial supports wherever required. To be

effective, the functional teams should understand &

grasp the realities in each division. Corporate team

would get respect only if we play an endearing role.

Credibility cannot be established from a pedestal of

power! It is this transition of developing appropriate

linkage between corporate and divisions that would be

tested in the coming days.

● My personal Commitment to all of you….you will all

see me in the front, right next to your commitment line.

I shall be stretching your commitment line, as you near

it, signaling that you can still do more! You will also see

me behind you, not very far from you, but just behind

you. This is to signal you, that my supporting hand is

always behind you! You may turn behind a couple of

times, afterwards you may not….because you know I am I am I am I am

there there there there !!

Here are few very inspiring and motivating points ex-

tracted from the ‘Summation SpeechSummation SpeechSummation SpeechSummation Speech’ delivered by

Mr. P. Gopalakrishnan, CEO.

● Very heartening to see the enthusiasm levels & active

participation of the teams in this Conclave.

● Functioning in teams & sustained team activities is

the only way we can excel. I would like to facilitate this

process and empower each one of you.

● The innate strength of the brand “JerseyJerseyJerseyJersey” and the

talent pool at CDPL, which is second to none! We just

need to unleash it — that is all !!

● The Power of a “brand”“brand”“brand”“brand” and its clout in the market

place (several examples of brands in dairy industry

were quoted). We need to reflect for ourselves and see

how best we can galvanize our brand in commanding

better margins.

● Learning & Development as a continuous activity,

development of core teams

& succession plan for key

functionaries in each Divi-

sion & their mentoring.

“My supporting

hand is always

behind you !!”

Page 6 Jersey Times

TAKE PLEDGE

Today, I take a Pledge….Today, I take a Pledge….

…...to dream, and to pursue my dreams !…...to dream, and to pursue my dreams !

...…to strive hard, to unleash my potential !...…to strive hard, to unleash my potential !

…...to be a solution provider, be a player and not a spectator !…...to be a solution provider, be a player and not a spectator !

…...to be proud of Jersey, and make Jersey proud !…...to be proud of Jersey, and make Jersey proud !

Jai Ho ! Jai Ho ! Jai Ho !Jai Ho ! Jai Ho ! Jai Ho !

BES T T EAM PERFORMANCE AWARDS FOR THE F Y 2012 -13

Division : Bangalore; Team Members : Mr. Anil Reddy,

Mr. G.R.Naidu, Mr. Jayaram

The award was presented for the task of ‘controlling the milk controlling the milk controlling the milk controlling the milk

solidssolidssolidssolids’ by close monitoring on receipt and dispatch of solids,

which resulted in increase of profits from 4.25% to 6.61%.

Division : Chennai; Team Members : Mr. T.B.Venugopal, Mr. R.Mohan, Mr. S.Sivaprasad Reddy, Mr. T.Ramanujacharyulu & Maintenance Team

The award was presented for the task of ‘Fabrication of HTST Fabrication of HTST Fabrication of HTST Fabrication of HTST

pasteurizer plates block, Fabrication and Installation of New pasteurizer plates block, Fabrication and Installation of New pasteurizer plates block, Fabrication and Installation of New pasteurizer plates block, Fabrication and Installation of New

evaporative condenser and curd cold roomevaporative condenser and curd cold roomevaporative condenser and curd cold roomevaporative condenser and curd cold room’. The team has

taken the new project work of fabrication of condenser tubes

for the past 4months and successfully completed and com-

missioned the project.

Division : Hyderabad; Team Members : Mr. Jaganna-

tha Reddy, Mr. P. Ramesh Patnaik

The award was presented for the task of ‘Alteration and Re-

wiring of double head milk sachet filling machine’, the team

has Altered the drive mechanism with PLC control system

and rewiring carried out with minimum replacement of com-

ponents worth of Rs 60,000 from local market instead of

entrusting the work to the supplier.

Division : Hyderabad; Team Members : Mr. Yugandhar Division : Hyderabad; Team Members : Mr. Yugandhar Division : Hyderabad; Team Members : Mr. Yugandhar Division : Hyderabad; Team Members : Mr. Yugandhar

Reddy Reddy Reddy Reddy ---- Zonal Manager, Mr. K.Raghavender Reddy Zonal Manager, Mr. K.Raghavender Reddy Zonal Manager, Mr. K.Raghavender Reddy Zonal Manager, Mr. K.Raghavender Reddy ----

Center InCenter InCenter InCenter In----Charge, Mr. G.Vijay Kumar Reddy Charge, Mr. G.Vijay Kumar Reddy Charge, Mr. G.Vijay Kumar Reddy Charge, Mr. G.Vijay Kumar Reddy ---- Route Su-Route Su-Route Su-Route Su-

pervisor, Mr. T.Sravan Kumar pervisor, Mr. T.Sravan Kumar pervisor, Mr. T.Sravan Kumar pervisor, Mr. T.Sravan Kumar ---- Route Supervisor, Route Supervisor, Route Supervisor, Route Supervisor,

Mr. Krishnaiah Mr. Krishnaiah Mr. Krishnaiah Mr. Krishnaiah ---- Lab Assistant, Mr. P.Srikanth Lab Assistant, Mr. P.Srikanth Lab Assistant, Mr. P.Srikanth Lab Assistant, Mr. P.Srikanth ---- Lab AsstLab AsstLab AsstLab Asst

The award was presented for improvement of MBRTMBRTMBRTMBRT from

82.9 to 143.5 mints Year Avg. The above Team Members

have taken initiative of reorganizing the routes; avoiding mix-

ing of night milk with day milk; conducting thorough Or-

ganoleptic Tests; focusing on grading at village collection

point by route supervisor and at center by Lab assistant and

team; Awareness programs on Clean milk production & vet

camps and educating on feed and supplements importance

to milk producers and agents; Chilling center cleaning of

cans, Storage tank, Pipe lines, Chiller etc.,

Page 7 Volume 21

Division : Vijayawada; Team Members : Mr.

P.KEDARESWARA RAO, Mr. E.BRAHMAIAH, Mr.

S.RAVINDRA NAIDU, Mr. M NEERAJAKSHULA NAIDU,

Mr.B SRINIVAS, Mr.B. DILEEP BABU

The award was presented for the task to get ‘ISO ISO ISO ISO

22000:2005 certification for HJ plant using internal re-22000:2005 certification for HJ plant using internal re-22000:2005 certification for HJ plant using internal re-22000:2005 certification for HJ plant using internal re-

sources for milk and all milk products’sources for milk and all milk products’sources for milk and all milk products’sources for milk and all milk products’. The Team achieved

this task without engaging external consultants. Cross func-

tional teams were selected and individual members were

given specific task to complete the work allotted in time. The

documentation works were completed and validation done by

the food safety team. Flow diagrams for various process were

designed and any short fall in equipment or process controls

were addressed and works were completed in time as per

requirement; Team regularly monitored the civil works like

completion of internal roads, re-laying of tanker unloading

area; modifications inside the plant to improve the inter-

nal/external hygiene; GMP, GHP were put in place as per

FSSAI regulations; Workers and Operators, the people actu-

ally involved in the operation are thoroughly trained by Food

Safety Team to maintain hygiene and proper operational con-

trols.

Division : Vijayawada; Team Members : Mr. N. Mo-

hana Murali, Mr. P. Venkata Krishna, Mr. P. Sreeni-

vasa Raju, Mr. G. Harikrishna, Mr. K. Srinivas, Mr. K.

Satyanarayana

The award was presented for the task of creating brand

awareness through Penetration of milk Products In Vijay-

awada division. Taking advantage of the fact that we are

strong in products sales when compared to other private

players in Vijayawada division, the Sales Team improved

brand awareness by increasing the distributor and retail net-

work, opened new outlets on high floating areas like Railway

Stations, Bus stands, Hospitals and College canteens.

Division : Nagpur; Team Members : Mr. Yogesh, Mr.

Milan Shinde, Mr. Dheeraj & Mr. Yashwanth

The award was presented for ‘Sale of Milk in the flush at time Sale of Milk in the flush at time Sale of Milk in the flush at time Sale of Milk in the flush at time

of excess procurement’ of excess procurement’ of excess procurement’ of excess procurement’ by selling Milk in bulk and in the form

of Panner.

BES T T EAM PERFORMANCE AWARDS FOR THE F Y 2012 -13

Page 8 Jersey Times

Best CC Buffalo Milk 1st Place : Chitvel (Chennai)1st Place : Chitvel (Chennai)1st Place : Chitvel (Chennai)1st Place : Chitvel (Chennai)

2nd Place: Choutuppal (Hyd)2nd Place: Choutuppal (Hyd)2nd Place: Choutuppal (Hyd)2nd Place: Choutuppal (Hyd)

High total Solids, Procured 100%

good grade milk, low operational

cost, high TS per KM Procured.

Best Division Sales Nagpur DivisionNagpur DivisionNagpur DivisionNagpur Division

Nagpur is the only unit shown a

positive growth in Sales.

AWARDS FOR BEST DIVISION, CHILLING CENTERS & PACKING STATION

Best Packing Station Hyderabad Hyderabad Hyderabad Hyderabad ---- UppalUppalUppalUppal

Low complaints MBRT (Mythyl

Blue Reduction Time) Low aver-

age operational cost, Packing

Cost and Manpower Cost.

Best CC Cow Milk 1st Place : Malavalli1st Place : Malavalli1st Place : Malavalli1st Place : Malavalli

2nd Place: KB Cross2nd Place: KB Cross2nd Place: KB Cross2nd Place: KB Cross

High TS Milk, MBRT high capac-

ity utilization, low operational

cost.

I N D U S T R Y C A L E N D A R U P D A T E S FOODPRO 2013FOODPRO 2013FOODPRO 2013FOODPRO 2013

30th Aug—1st Sep 2013, Chennai Trade Centre, Chennai

CII is organizing the 10th Foodpro in Chennai. Highlights of the

events are : 3 Day Exhibition (Processing, Packaging & Technology,

Fish & Poultry, Perishables); One-day Industry Conference on Food

Processing and Technology; Seminar & Workshop on Technology,

Food Safety & Hygiene and B2B Meetings, etc.

Website : www.foodpro.in

DAIRY TECH INDIA 2013DAIRY TECH INDIA 2013DAIRY TECH INDIA 2013DAIRY TECH INDIA 2013

23rd Aug—25th Aug 2013; BIEC, Bangalore

Animal & Dairytech Asia 2013Animal & Dairytech Asia 2013Animal & Dairytech Asia 2013Animal & Dairytech Asia 2013

9th—11th Sept.2013, Gandhinagar, Gujarat

Animal & Dairytech Asia is a concurrent event of Agritech Asia 2013.

Key Features: Asia’s prime exhibition on Animal Husbandry, Dairy and

Agriculture. Visit : www.radeecal.in

IDF World Dairy Summit IDF World Dairy Summit IDF World Dairy Summit IDF World Dairy Summit

28th Oct— 1st Nov 2013, Yokohama, Japan

The IDF World Dairy Summit is the world’s primary leading edge dairy

event—the most important gathering of and for dairy specialists and

decision-makers in all dairy related fields.

Page 9 Volume 21

A W A R D S F O R B E S T I N D I V I D U A L P E R F O R M A N C E

Division : Bangalore Division : Bangalore Division : Bangalore Division : Bangalore ---- Mr. NanjundappaMr. NanjundappaMr. NanjundappaMr. Nanjundappa

TaskTaskTaskTask : Kadur & Chikmangalore Routes Sales Development.

AchievementAchievementAchievementAchievement : Two New link routes started (Balabannur &

Huliyar)

Division : Chennai Division : Chennai Division : Chennai Division : Chennai ---- Mr. D.NandagopalMr. D.NandagopalMr. D.NandagopalMr. D.Nandagopal

TaskTaskTaskTask : Aggressive Sales Growth. AchievementAchievementAchievementAchievement : Consistent

Sales Performance delivered

Division : Hyderabad Division : Hyderabad Division : Hyderabad Division : Hyderabad ---- Mr. R. Jagannatha Reddy, ADM & Mr. R. Jagannatha Reddy, ADM & Mr. R. Jagannatha Reddy, ADM & Mr. R. Jagannatha Reddy, ADM &

Mr.Sathyanarayana, Packing Machine OperatorMr.Sathyanarayana, Packing Machine OperatorMr.Sathyanarayana, Packing Machine OperatorMr.Sathyanarayana, Packing Machine Operator

Task Task Task Task : Reconditioning of ‘ICON’ single head curd pouch filling

machine at products section

Achievement : Achievement : Achievement : Achievement : Condemned pouch packing machine was re-

conditioned and put into operation with in 15days to meet

the market demand of curd pouches during summer 2013.

Division : Nagpur Division : Nagpur Division : Nagpur Division : Nagpur ---- Mr. YogeshMr. YogeshMr. YogeshMr. Yogesh

TaskTaskTaskTask : Sales Growth. AchievementAchievementAchievementAchievement : Retail SMP & Ghee

Sales

Division : Vijayawada Division : Vijayawada Division : Vijayawada Division : Vijayawada ---- Mr. K.SrinivasMr. K.SrinivasMr. K.SrinivasMr. K.Srinivas

Task Task Task Task : To Establish direct marketing of Milk and Milk Prod-

ucts in Guntur City market keeping in view of failure of sales

through distributors

Achievement : Achievement : Achievement : Achievement : Focused on increasing the retail network and

shop cum parlors for better penetration of milk and adding

exclusive product distributors for increasing the product sale;

8 new exclusive product distributors were added (Increase

from7 to 15); Increase of retail Milk outlets from 81 to 124,

net increase of 43 outlets; Five shop cum parlors were newly

added; Two new city routes were started.

Page 10 Volume 21

T E A M U N L E A S H I N G P O T E N T I A L - A W A R D S

IceIceIceIce----Cream TeamCream TeamCream TeamCream Team

The Team unleashed potential by overcoming the challenges

like labor shortages, increased demands due to marriage sea-

son and other production issues, the team worked as a single

unit to ensure that the deliveries are supplied on time.

Kudos to the Sales & Production team comprising

Mr.Madhukar Reddy, Mr.GVG Krishna Kumar, Mr.Uday Kiran,

Mr.Vishnu Kant Pawar and other team members.

Mr.Veerswamy , CHRO presented the Special Award..

Chennai TeamChennai TeamChennai TeamChennai Team

By overcoming the biggest challenge of Labor Unrest in the

Plant on the night of 12th May 2013, the Production Team &

Marketing Team led by the GM, rushed to the plant and worked

through out night to ensure that Milk is supplied to the City of

Chennai on time.

Kudos to the team members of Production Dept & Marketing

Dept led by Mr.Rangaraja Raghavan. Mr.Madhukar Reddy hon-

ored the Team Members by giving the Special Award.

Vijayawada TeamVijayawada TeamVijayawada TeamVijayawada Team

The Team faced biggest challenges like huge market demand

due to marriage season, labor shortages and limited process-

ing capacity of Milk products, by working continuously for 10

days, running production at 100% excess capacity and supply-

ing the products to markets meeting indents.

Kudos to the Production & Marketing Teams led by the GM—

Mr.Lakshmi Prasad, which unleashed their potential in facing

the challenges. CEO honored them with a Special Award.

Joshua CSJoshua CSJoshua CSJoshua CS

In the recent Employee Engagement Survey Mr.Joshua has

been rated by his reportees as the best reporting manager.

Mr.Veeraswamy, CHRO has conveyed this in the conclave and

appreciated his team leading skills. Speaking on this occasion

Mr.Joshua said that he believes in equal treatment, mingling

well with the team members, showing empathy and sharing

feelings. Mr.Manish, CFO awarded him for being rated as best

Manager by his subordinates.

Page 11 Jersey Times

This is a universal truth and has always stood the test of time. In the animal world or in the hu-

man world, in sports or in business unity is the best mantra to achieve success; our competitors

take advantage of us only when they notice splits and fissures in our solidarity.

Let us recollect the story we had learnt in our childhood days from the collection of

Panchatantra.

Once upon a time, there was a flock of doves that flew in search of food. Their king led this

flock. Once, it happened that the flock had flown a long distance and all the doves got tired. The

flock when finding some grain scattered on the ground descended only to get trapped in a net,

which was cleverly laid by a hunter. The doves in a bid to escape were all flying helter-skelter

when the king advised them to fly and rise as one collectively. The doves could successfully fly

with the net to the friend of the king- a lowly rat, which gnawed at the net and thus let the doves

free.

Now let us compare the following incident that took place in 2001 Winter Olympics in Salt Lake,

Utah.

During the event ice-skating, one particular competitor was not as strong a skater in com-

parison to his competitors. He did his first jump and fell on the ice. The crowd gasped as he went

down. The skater got up and continued his routine, but fell again a few moments later. The noise

from the crowd conveyed their sympathy for this man. Yet again he arose to continue his rou-

tine but fell again and again. At this time, the crowd was almost silent. Everyone felt that he

was trained, practiced well, and was dedicated to come to the Olympics only to have a night of almost utter disas-

ter. When the skater slowly arose from this final fall, his body language showed that he was ready to quit. Entire crowd was

reading his mind as if he were saying, “I have failed, I am terribly upset and I should just quit.”

At that very moment, the crowd began to clap and cheer to encourage and motivate the skater to complete the routine. It

was a unified effort that one could literally feel the „human vibration’ in the arena. There is no doubt the skater felt the en-

ergy and was inspired to go on. He finished his routine, without any more falls and showed the crowd that he was an Olympic

athlete who pushed through to the end, no matter what!

Moral of both the stories is ‘individually one might have a great talent or skill that makes him/her

the top performer, but one cannot achieve it alone. Not only do we need the help of others, but

also the help has to be a unified effort’. If we can increase the level of unity and teamwork in our

organizations, there is no doubt that we can improve the commitment and resolve to accomplish

greater things as teams. From the sidelines we can inspire others to keep going, overcome the

obstacles, and persevere until they reach their goals.

Unity has always been the strength!Unity has always been the strength!Unity has always been the strength!Unity has always been the strength!

This truth has been applicable even in the animal world from the ages. One can seldom see an ele-

phant or a deer roaming alone in jungle. The sense of security they get moving as a herd is extremely

important for their survival. Similarly, hundreds of ants together can kill a venomous snake. We often

see gees flying in a ‘V’ pattern. Flight of a whole flock increases the efficiency of each goose by 71

percent. It is interpreted that if a team works in a focused manner in the same direction, the efficiency

of the team shall increase and the destination can be reached faster and the goal, sooner.

‘All for one and one for all’‘All for one and one for all’‘All for one and one for all’‘All for one and one for all’

This slogan of the Three Musketeers, a book authored by Alexander Dumas is still the corner stone for

U f o r U n i t e d - “ U n i t e d we s t a n d , d i v i d e d we f a l l ”

Page 12 Volume 21

S. Veeraswamy, CHROS. Veeraswamy, CHROS. Veeraswamy, CHROS. Veeraswamy, CHRO

His idea will be rewarded with cash award and also his project will be patented in his name.

And my elder son S. Anudeep pursuing his M.Tech in Indian Institute of Remote Sensing, Dehradun (Under ISRO) got admission in IIT-Bombay for PhD. His research work starts in August 2013 based in Aus-tralia guided by MONASH UNI-VERSITY along with the IIT-B guide.

JT Wishes them & congratu-lates for their achievement on behalf of entire CDPL!

Our colleague S. Giri Babu, GM-Procurement proudly writes to JT like this- “My younger son S. Anurag pursuing 3rd yr Engineering has sent his idea of helping the Blind People

with a ROBOT to M/s ANALOG DIGITAL, in 2012. They have approved his idea, assigned a mentor from the company and gave a grant to support him for the purchase of required parts for the ROBOT. He suc-cessfully demonstrated the idea in the month of May 2013. He has been selected for the top 3 best ideas (all India Basis) by the company.

Proud father shares his happiness with Jersey Times

Udderly Amazing Udderly Amazing Udderly Amazing Udderly Amazing

Dairy FactsDairy FactsDairy FactsDairy Facts

A cow drinks approximately 4

litres of water for each litre of

milk she produces. A good dairy

cow will produce approximately

23 litres of milk each day. That would mean a cow would drink

120 to 150 litres of clean, fresh water daily. A cow usually pro-

duces milk about 10 months (305 days), which would calculate

into over 7000 litres of milk per year. Isn’t that amazing!!

unity amongst a diverse group of people. The united strength, which the team derived from... (Contd.,) adopting the “all for one all for one all for one all for one

and one for alland one for alland one for alland one for all‟ approach, is a concrete example of demonstrating that the strength lies in unity.

Unity means staying committed!Unity means staying committed!Unity means staying committed!Unity means staying committed!

Unity happens when leaders are committed to and engaged in the process of building a united, winning team. It requires fo-

cus, time, and energy. Unity occurs when team members care more about the vision, purpose and health of the organization

than they do their own personal agenda. Changing the mindset is essential. Unity happens when each person on the team can

clearly see how their personal vision and effort contributes to the overall vision and success of the team. This involves mean-

ingful conversations. And unity results when you weed out the negativity that sabotages many organizations.

Now let us introspect on our team and ourselves with the following questions:

1. Any recent achievement by your team that reveals your, “unified effortunified effortunified effortunified effort‟?

2. As in the doves story, do we really unify to support team?

3. When there is a performer in your team who continuously falls like the skater in the winter Olym-

pics, what is the unified effort taken by your team to make him complete his routine?

4. Can you call your team a “unified teamunified teamunified teamunified team”?

5. Does your team have ‘all for one and one for allall for one and one for allall for one and one for allall for one and one for all’ motto?

Let’s get that “TEAM WORK”!Let’s get that “TEAM WORK”!Let’s get that “TEAM WORK”!Let’s get that “TEAM WORK”!

Let us all work with Let us all work with Let us all work with Let us all work with –––– ONE goal, ONE focus, ONE beat, ONE team and Everyone wins!ONE goal, ONE focus, ONE beat, ONE team and Everyone wins!ONE goal, ONE focus, ONE beat, ONE team and Everyone wins!ONE goal, ONE focus, ONE beat, ONE team and Everyone wins!

L i t t l e M a s t e r o f

Mrs.K.M.Sindhu,Corporate-

HR- Chy. Anshul performing

in the school annual day

function for the song

‘Aasmaanon ko chune ki

aasha’(Wish to touch the

skies). JT wishes that

Anshul’s wish come true!

Page 13 Volume 21

In emergency situations, we panic and act with fear which result in unexpected accidents. Fire Fighting Techniques and First

Aid Tips are very essential Training Programs to be conducted across all plants. All the employees must have an awareness on

how to act, defend and save lives in case of such emergency situations.

Realizing the importance of the program ‘Uppal Plant’ has conducted this Training Drill on 11th June 2013. JT appreciates

Plant HR N.J.Praveen Kumar and Plant Personnel for taking the initiative and organizing the program.

Safety Training — Fire Fighting Drill conducted in Uppal Plant

Uppal Plant conducts Health Talk on Asthma

In view of the ‘World Asthma Day’ on 7th May 2013, Uppal Plant has or-

ganized a Health Talk by Dr.Md.Raheem Hussain on Prevention of

Asthma. The participant employees got clarified several doubts and appre-

ciated the Plant Personnel for such initiative.

In Hindu tradition Sashtipurti is

celebrated by the couple when

the husband completes 60

years age, by performing Vedic

homas and rituals.

The couple in the photo are

Smt & Sri. R. Srinivasa Rao,

along with their son R. Siva

Rama Krishna, IT-Exec from

Vijayawada Division.

On behalf of all CDPL staff Jer-

sey Times conveys best wishes

& congratulates him.

Sashtipurti Mahotsavam—60 Years Eve JT wishes Newly Wed CDPL Couples

Chy. D

.Niranja

n Reddy, Exe

cutive, QA

working in U

ppal Plant w

eds

Kum

.Shruthi on 1

5th M

ay 2013.

Chy. M

.Manish Jr.E

xecutive,

Accou

nts, w

orking in Jedcherla weds

Kum. Jyoth

i on 12th May 2013.

Chy. K.Ramesh, BMCU In-Charge

workin

g in Jagannathapuram weds

Kum.Subbalaxmi on 24th May 2013.

Page 14 Jersey Times

I was in Pune Airports' Departure lounge awaiting my flight. I

bought myself a samosa and a cup of tea and savoring it. One

Japanese passenger went up to the Tea stall bought a sand-

wich and a cup of tea. While returning he spilled tea on to the

ground and the spot was not very far away from where I was

seated. This Japanese kept the sandwich and tea cup near his

seat and went up to the stall took a paper napkin and wiped

the floor clean of the spillage. I was amazed at this gesture of

cleaning the spillage where most of us (you write my name

first) would have just ignored as if nothing had happened. That

is a Japanese for you and sigh no wonder our city is full of

trash around. ----by S. Natarajan, Manager by S. Natarajan, Manager by S. Natarajan, Manager by S. Natarajan, Manager ---- MASDMASDMASDMASD

The Gesture that impressed me

On 19th June 2013, Uppal Plant Personnel have

organized a Free Medical Camp in which a total

of 205 employees have utilized the services. The

Medical Camp was conducted by the Doctors of

M/s Aware Global Hospitals, M/s Aware Global

Hospitals, Hyderabad. Employees were provided

free check-ups in BMI, BP Checkup, Random

Blood Sugar, ECG, 2DEcho & Doctor Consulta-

tion. All the employees were very happy to util-

ize the services. JT appreciates the initiative.

Free Medical Camp Organized in Uppal Plant for Employees

next level at the 9999thththth Annual Annual Annual Annual ConclaveConclaveConclaveConclave. I am quite sure about our future success and our capabilities are strong enough as with that of our competitors to deliver the required best.

I would like to recapitulate once again through “Jersey Times” about the Objective of Management Assurance. MASD drives growth, revenue and sustainability by ensur-ing an appropriate balance of risk management with busi-ness activities. With a sensi-ble risk perspective, a Man-agement Assurance strategy also seeks to improve opera-tional effectiveness and effi-ciency to achieve consistent, high performance operations. Intelligent operational and organizational design, com-bined with well-considered

I am happy to inform all of you that ‘Management Assur-ance Service Department’ has completed one year and has emerged as one of the very important member of the family. When I joined CDPL, I was totally new to the company’s as well as indus-try’s culture / working style. Because of your strong sup-port and continuous guid-ance from directors who had guided me on every single occasion of my need, I could complete one year success-fully in CDPL. I heartily dedi-cate my department success to all Jersey family members.

I am pretty sure that you all will continue to provide your support and guidance. It was very heartening to see the synergy we all have shown to uplift our Jersey Brand to

Message from Head of MASD - Biswajit Mishra

and correctly implemented technology, improves overall profitability and enables busi-ness goals.

I would also like to give my thought process on “Internal Internal Internal Internal Audit in Modern business Audit in Modern business Audit in Modern business Audit in Modern business environmentenvironmentenvironmentenvironment”. Traditionally the term “Internal Auditing” has been construed as an audit on behalf of the man-agement. The nature and scope of internal audit opera-tions are determined by the management and may, there-fore differ from one organiza-tion to another organization.

As per Institute of Internal Auditors, the professional association of Internal Audi-tors, New York, USA “Internal Auditing is an independent appraisal activity within an organization for the review of operations as a service to the

management. It is a manage-rial control which functions by measuring and evaluating the effectiveness of other controls”

As per above definition, Inter-nal Auditor will go beyond the books of account and the related records and ap-praises the quality of per-formance of various persons in the organization in carrying out their assigned responsi-bilities. According to the mod-ern concept, the internal auditor should also be en-gaged in the task of carrying out a review of the opera-tions. In this sense, the terms “ I nte rna l Audi t ” and “Operational Audit” appear to be somewhat synonymous.

See you all in next edition of “Jersey Times”.

Jersey has lost a leader.

A tragic accident on 7th June

2013 on the Ongole Highway

has taken the life of our be-

loved Sri. K. Upendar Reddy,

Managing Director of Kham-

mam Milk Line an Associate

of CDPL. His untimely de-

mise has left entire CDPL in

a state of shock and grief.

May his soul rest in peace.

Obituary

Page 15 Volume 21

Echoes of Himachal -by Tanushree Das

To pen down a travel story surely demands a tour worth travelling…..a trip which touches your heart and gives a feeling of eternal bliss. I happened to experience one such expedition to the Himachals.

One fine day my father announced that we would head towards the mountains in the summer holidays. Accordingly the trip started…..we reached Delhi from where we had a small halt at Chandigarh and headed straight towards Shimla. The destination covered a distance of approx 117kms. The trip through the mountains was breathtaking. You get to see nature at its best….lush tea and coffee gardens, dense and mysterious forest with tall treetops, unseen trees and their fruits, unknown yet beautifully colored birds and housetops which seemed to held high for years with pride. The hotel we stayed in served delicious food which tasted even better

in the chilled weather. Since the stay was short we could only visit few site scenes like- the Mall (the shopping centre of Shimla) with its hullaballoo, the majestic Christ Church, the Shimla State Museum with its cultural wealth and Kufri with its ski slopes. You can pay a visit to few other sites like Jakhu Hills to check out the snow covered peaks, Annandale- the spot that supports cricket, picnics the princely game of polo, and Tara Devi- a temple dedicated to the goddess of stars.

After 2 days of stay, our journey continued to Manali crossing Kullu on the way. The picturesque view still haunts me and gives me a pleasure which can’t be described. The way through Kullu witnessed the river Beas with small cottages and beautiful apple orchards by its side, and the snow peaked mountains at the corners like giants standing and staring at you. A memory which you cannot erase in a life time. Since Manali is approx 261kms from Shimla and the roads were rocky, it took almost 9 hours to reach. The night went by uninterrupted but I missed Shimla’s night view. At night, Shimla looked like a lady in black displaying all her jewels. In Shimla, the mountains stay alive at night too. Morning exposed Manali at its fullest glory! The snow covered mountains ranged high above while the apples orchards brought a subtle touch of green amidst the white snow. We had a quite time sipping on hot cups of tea and savoring the scenic beauty in front.

We started on our way to Rohtang Pass which is about 51kms from Manali. Before reaching there, we were each handed a furry jacket to keep us warm as the pass is snow laden. We had the opportunity to enjoy our breakfast consisting of “Hot Para-thas and Mango Pickle” at Rohtang Pass. While heading towards Rohtang, I noticed few tiny winy and thin-layered waterfalls. Rohtang can definitely make your heart overleap with joy! It snow…snow everywhere!!! How I loved throwing snow balls at my father and brother…..I was not spared though! We started climbing up the mountain and broke few ice walls too. Unfortunate for us, Rohtang experienced a snow slide just a few weeks back which prevented us from visiting the Beas Kund, the source of the river Beas. Since our visit was not for long, we could not visit many places which Manali is known for. Visitors should never miss a chance to visit Rohtang Pass, Naggar Valley with its ancient castle, Kothi- the quaint village at the bottom of Rohtang Pass, Solang Valley which assures you of solace, Vashisht with its hot springs, and the amazing Rahalla Falls.

The journey ended with a happy heart yet unsatisfied mind as it wanted to explore more…….and a few souvenirs in our posses-sion which is nicely flaunted at my place in Kolkata. Every time I think about this journey, at the flash of a moment, my thought goes back to those wonderful moments which I lived….Hence I keep re-visiting my memories of Himachals, to find those mo-ments of happiness back, to re-live life to its fullest, to find solace and peace. Incredible India……Incredible Himachals……and blessed are we who gets these opportunities to travel and stay as witnesses to the beauties of the Mother Nature!

-

3W’s of World Milk Day!

Since the first World Milk Day was held in 2001, many countries spread throughout the world have participated in the celebrations and the number is growing each year.

What is a World Milk Day? The Day provides an opportunity to focus attention on milk and to publicize activities connected with milk and the milk industry. The fact that many coun-tries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.

Where did it begin? FAO (The Food and Agriculture Organization of the United Nations) was asked to propose a specific day on which all aspects of milk could be celebrated. Why 1st June? This date was chosen because a number of countries were already cele-brating a national milk day on or around this time. Late May was originally proposed, but some countries, for example China, felt they already had too many celebrations in that month. While most countries hold their celebrations on 1st June, some choose to hold them a week or so before or after this date.

Page 16 Jersey Times

Mr. Mr. Mr. Mr. S S S S Shashi KumarShashi KumarShashi KumarShashi Kumar has joined the Or-

ganization in 1997 and completed 16

years of excellent service in various ca-

pacities, handling various functional

duties at Hyderabad, Nagpur & Chennai

Divisions. He has been one of the good

resources for the Company. He retired

from the services of the company on

31st May 2013.

As an acknowledgement of his contribu-

tion to this organisation over the years, “Life Time Achievement Life Time Achievement Life Time Achievement Life Time Achievement

AwardAwardAwardAward” was presented to him.

On behalf of all CDPL staff Jersey Times wishes him a Peaceful

and Happy Retired life!

L i f e T ime A c h i e v emen t Awa r d Perseverance Pays !

• 1831 - Lost his job

• 1832 - Defeated in run for Illinois State Legislature

• 1833 - Failed in business

• 1835 - Sweetheart died

• 1836 - Had nervous breakdown

• 1838 - Defeated in run for Illinois House Speaker

• 1843 - Defeated in run for nomination for U.S. Congress

• 1848 - Lost re-nomination

• 1849 - Rejected for land officer position

• 1854 - Defeated in run for U.S. Senate

• 1856 - Defeated in run for nomination for Vice President

• 1858 - Again defeated in run for U.S. Senate

• 1860 - Elected President

Do you Know? Who this is? (Answer on the Last Page)

prosper through cows, Smt. Naveen Kumari is now, the

proud owner of seven high yielding HF cows and pouring

daily about 50litres of milk to the dairy co-operative. The

average income realized hovered around Rs.1000-Rs.1100

per day, with net income crossing Rs.250 per day. She

cleared most of the loans, once she carried all through. She

is getting good education to her children and proudly states

that she owns gold ornaments which she totally lacked ear-

lier. She confidently tells that dairying gave her family socio-

economic status in the

village and her cows

are “KamadhenuKamadhenuKamadhenuKamadhenu” for

the family.

- S o u r c e I D A

Magazine

Dairying in India assumes an integral and seminal component

of livelihood support for a large majority of the rural popula-

tion. Dairy farming continues to hold pivotal key in providing

regular income and employment for millions of rural families in

India and in Karnataka as well. The present study on small

holder dairy production systems primarily focuses to present

the empirical analysis of a successful woman dairy farmer in

Kolar Milk Union region of Karnataka. The poverty ridden fam-

ily of Smt. Naveen KumariSmt. Naveen KumariSmt. Naveen KumariSmt. Naveen Kumari, presents an empirical case of a

great turn around through the practice of dairy farming over

span of a decade. With hardly any source for livelihood sup-

port, she managed to buy an HF female calf for Rs. 1950 dur-

ing 2000 and started to rear

it with all care and love with

hardly half an acre of dry

land. Through the committed

involvement of the family

members and strong urge to

Kamadhenu gives socio economic status to a poverty ridden family

“dairy farming continues to hold pivotal key in providing

regular income and employment for millions of

rural families in India”

When things got hard, you started looking for something to

blame. Like a Big Shadow. Let me tell you something you already

know. The worlds aren’t all sunshine and rainbows. It’s a very

mean and nasty place and I don’t care how tough you are, it will

beat you to your knees and keep you there permanently if you let

it….You’ve gotta hit as hard as life. It isn’t about how hard you

hit, it’s about how hard you can get hit and keep moving forward.

How much can you take and keep moving forward? That’s how

winning is done. If you know what you’re worth, Go out and Get Go out and Get Go out and Get Go out and Get

What You’re WorthWhat You’re WorthWhat You’re WorthWhat You’re Worth. But you gotta be willing to take the hits.

----Rocky BalboaRocky BalboaRocky BalboaRocky Balboa

I n s p i r a t i o n a l D i a l o g u e

Page 17 Volume 21

day, it saw a magnificent bird far above

in the cloudless sky, hanging with

graceful majesty on the powerful wind

currents, and it soared with scarcely a

beat of its strong golden wings. "What a

beautiful bird!" said the changeling ea-

gle to its neighbour. "What is it?"

"That's an eagle - the chief of the birds,"

the neighbour clucked. "But don't give it

a second thought. You could never be

like him." So the changeling eagle

never gave it a second thought.

Throughout its entire life the changeling

eagle pride itself as being a prairie

chicken and it died thinking it was a

prairie chicken.

Keep in mind that we have personal

When we look as birds of the kingdom,

we realize that there are significant

differences in their lifestyle and asso-

ciations. We’ve all heard that "Birds of Birds of Birds of Birds of

a Feather Flock Togethera Feather Flock Togethera Feather Flock Togethera Feather Flock Together". That’s abso-

lutely the truth. And People in many

ways are similar. We have a tendency

to associate with people who make us

feel good or people we are comfortable

with, staying within “Our Comfort Zone”.

However, in order to reach your highest

potential, you may have to remove your-

self from your “Comfort ZoneComfort ZoneComfort ZoneComfort Zone” and

‘Unleash your potentialUnleash your potentialUnleash your potentialUnleash your potential’.

There is a story about an American In-

dian who found an eagle's egg and put

it into the nest of a prairie chicken. The

eaglet hatched with the brood of chicks

and grew up with them. All its life, the

changeling eagle, thought it was a prai-

rie chicken, it did what the prairie chick-

ens did. It scratched in the dirt for

seeds and insects to eat. It clucked and

cackled and flew in a brief thrashing of

wings and flurry of feathers no more

than a few feet off the ground. After all,

that's how prairie chickens were sup-

posed to fly. Years passed and the

changeling eagle grew very old. One

differences and very unique gifts that

God has given us. And in order to soar

like an eagle, we must surround our-

selves with Positive experiences and

Positive People. Of course, no one

wants to end up like the “Eagle who Eagle who Eagle who Eagle who

thought he was a Chickenthought he was a Chickenthought he was a Chickenthought he was a Chicken”. Just as the

Eagle, when placed in an inferior envi-

ronment will become inferior. So not to

be inferior or less than what we ought

to be, it is imperative that we surround

ourselves with people who can help us

grow, stimulate us, point us in the right

direction, help us up when we stumble,

give us hope when we are down, and

lead us to success when we are failing.

At this point, say to yourself I will

‘Unleash my potentialUnleash my potentialUnleash my potentialUnleash my potential’, surround myself

with Positive and encouraging people

who can help me establish my Self Con-

fidence and build my Self Esteem. Just

to recapture the article, I leave you with

a word of advice, never, never, never

surround yourself with people who are

negative but instead make it a point to

surround yourself with people who will

encourage you to ‘unleash your poten-unleash your poten-unleash your poten-unleash your poten-

tialtialtialtial’ to reach your Highest and Greatest

Potential.

Are you flying with eagles or prairie chickens? - by Phani Madhav R.S.S

U N L E A S H O U R P O T E N T I A L

CDPL is going through a process of transition to make our self and company better. In order to make the transition process

effective the Management requires to know the employees perceptions towards certain organizational dimensions, because

the Management strongly believes people are the major constitutes of an organization and people well being is organizations

well being. Accordingly, the Corporate HR has designed an effective Employee Engagement Survey Questionnaire and travelled

to all the Divisions in Teams to conduct the Survey. 814 On-roll employees have taken part in the survey. The survey analysis

was done by an outside organization us-

ing statistical tools and the Data is fur-

ther analyzed by the Corporate HR Team.

The Corporate HR team thanks all Divi-

sional General Managers & Plant Person-

nel for scheduling and assisting the sur-

vey administration.

E M P L O Y E E E N G A G E M E N T S U R V E Y 2 0 1 3

6-3-1238/B/21, Asif Avenue, Rajbhavan Road,

Somajiguda, Hyderabad—500 082

1860-425-2627

Phone: 040-23412323

Fax: 040-23323353

E-mail: jersey@creamlinedairy.com

www.creamlinedairy.com

Creamline Dairy Products LimitedCreamline Dairy Products LimitedCreamline Dairy Products LimitedCreamline Dairy Products Limited (CDPL) is customer centric Private Dairy em-

ploying modern machinery and applying advanced technologies. It is the leading

manufacturer of Dairy products dealing in milk and milk related products with the

Brand name “JerseyJerseyJerseyJersey”. It constantly endeavors to give its customers the best prod-

ucts by way of continuous research and innovation. The company meets every day

needs for nutrition and hygiene, with variants that help people feel healthy, look

healthy and get more out life.

The Company is Head Quartered at Hyderabad and its operations are spread

across four states in Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra

Our VisionOur VisionOur VisionOur Vision

“To emerge as a Leader in Dairy Foods with Global Presence through Business

Excellence and ensuring Customer Delight”

Our MissionOur MissionOur MissionOur Mission

“To grow continuously, offering value added Dairy Products and gain customers’

confidence through Innovative Practices”

Our ValuesOur ValuesOur ValuesOur Values

“We act with a sense of pride adopting ethical practices and compassionate

approach”

CREAMLINE DAIRY PRODUCTS LTD

In ancient times, a King had a boulder placed on a roadway.

Then he hid himself and watched to see if anyone would re-

move the huge rock. Some of the king's wealthiest merchants

and courtiers came by and simply walked around it. Many

loudly blamed the King for not keeping the roads clear, but

none did anything about getting the stone out of the way.

Then a peasant came along carrying a load of vegetables.

Upon approaching the boulder, the peasant laid down his

burden and tried to move the stone to the side of the road.

After much pushing and straining, he finally succeeded. After

the peasant picked up his load of vegetables, he noticed a

purse lying in the road where the boulder had been. The

purse contained many gold coins and a note from the King

indicating that the gold was for the person who removed the

boulder from the roadway. The peasant learned what many of

us never understand - "Every obstacle presents an opportu-"Every obstacle presents an opportu-"Every obstacle presents an opportu-"Every obstacle presents an opportu-

nity to improve our condition"nity to improve our condition"nity to improve our condition"nity to improve our condition".

“The Obstacles in Our Path”

Abraham Lincoln is rated as one of the best American presi-

dents, but it is often noted that he had numerous failures in

his career. In realty, he was a very successful politician and

lawyer. The supposed cycle of setbacks is meant to show that

even a failure can become president, if he doesn't give up.

Probably the greatest example of persistence is Abraham Lin-

coln. If you want to learn about somebody who didn't quit, look

no further. He could have quit many times - but he didn't and

because he didn't quit, he became one of the greatest presi-

dents in the history of USA.

Every failure gives a message helping us to introspect and

understand our strengths and weaknesses, it helps in correct-

ing mistakes, motivates us to learn and unlearn, builds tempo,

guides us towards success. Failing is not a mistake but a les-

son, quitting is a big mistake. Don’t loose your confidence and

don’t get demotivated!

Abraham Lincoln’s numerous failures helped him to learn,

correct him selves, develop that tempo and to try again. Suc-

cess after 28 years of journey through failures requires strong

confidence and great courage. That is what we must learn

from his story. Perseverance Pays!Perseverance Pays!Perseverance Pays!Perseverance Pays!

Perseverance Pays ! -by KPA Solomon

Jersey Times Invites all Employees to share ideas, experi-Jersey Times Invites all Employees to share ideas, experi-Jersey Times Invites all Employees to share ideas, experi-Jersey Times Invites all Employees to share ideas, experi-

ences, occasion photographs, achievements, success stories ences, occasion photographs, achievements, success stories ences, occasion photographs, achievements, success stories ences, occasion photographs, achievements, success stories

either at your workplace or in your family, along with your either at your workplace or in your family, along with your either at your workplace or in your family, along with your either at your workplace or in your family, along with your

scanned photo to scanned photo to scanned photo to scanned photo to phanimadhav.rss@creamlinedairy.com.phanimadhav.rss@creamlinedairy.com.phanimadhav.rss@creamlinedairy.com.phanimadhav.rss@creamlinedairy.com.

Published by Creamline Dairy Products Limited. Write your Feedback & Suggestions on this ‘Conclave Special IssueConclave Special IssueConclave Special IssueConclave Special Issue‘ to phanimadhav.rss@creamlinedairy.comphanimadhav.rss@creamlinedairy.comphanimadhav.rss@creamlinedairy.comphanimadhav.rss@creamlinedairy.com.