JetBlue

Parbati SanjelMelissa SkadonNicholas RothKristen Kole

Driving Force

shape for future

Technological change

cost and efficiency

regulations and policies

Concerns and lifestyles

Entry and exit

Key Success Factors

Competing successfully

service-oriented

attract customers

Route system

Financial Management

Porter’s Strategy

Best-cost provider strategy

“New York’s new low-fare, hometown airline”

Removed a row of seats

• First Baggage free

• Never cancelling flight

• Happy Jetting

• Pillow and Blanket

• Marketing and Promotion